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1452962

マーケティング向け生成AI（GenAI）の世界市場、2024-2031年

Global Generative AI in Marketing Market 2024-2031
出版日: | 発行: Orion Market Research | ページ情報: 英文 105 Pages | 納期: 2～3営業日

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マーケティング向け生成AI（GenAI）の世界市場、2024-2031年
出版日: 2024年02月08日
発行: Orion Market Research
ページ情報: 英文 105 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マーケティング向け生成AI（GenAI）の世界市場は、予測期間（2024-2031年）に35.8%というかなりのCAGRで成長すると予測されます。世界市場は、いくつかのエンドユーザー産業からの戦略的マーケティングの動きのためのAI生成コンテンツに対する需要の高まりによって牽引されています。ソフトウェアの進歩とともにこの分野への投資が増加していることが、市場の成長をさらに後押ししています。

マーケティング向け生成AI（GenAI）への投資の拡大

コンテンツ作成、コンテンツ分析、SEO最適化などのマーケティング活動におけるジェネレーティブAIの高い可能性を探るため、主要企業はこの分野に大きな投資を行っています。例えば、2023年9月、アクセンチュアPlcは、アクセンチュア・ベンチャーズを通じて、生成AIを使用して、企業がすでに人々が働いている方法でコンテンツを作成し、形成するのを支援するプラットフォームであるWriterに戦略的投資を行いました。Writerは、サポート、オペレーション、製品、営業、人事、マーケティングなど、企業の機能全体にわたって生産性を向上させ、大きなビジネスインパクトをもたらすAI駆動型アプリケーションの導入を支援するように設計されています。

コンテンツ制作サブセグメントが大きな市場シェアを占める

2022年のコンテンツ作成サブセグメント市場。AIベースのコンテンツ作成には、テキスト作成、画像/動画作成、音声作成が含まれます。AIベースのプラットフォームは、マーケティング目標や製品の詳細を評価し、プロモーションビデオ用のスクリプトや視覚的なストーリー構成を作成することができます。マーケティングを目的とした質の高いコンテンツ作成に対する需要の高まりが、この市場セグメントの高いシェアの主な要因となっています。2023年5月、エヌビディアとWPPは、エヌビディア・オムニバースとAIを活用し、クリエイティブ・チームがクライアントのブランドに完全に沿いながら、高品質のコマーシャル・コンテンツをより速く、より効率的に、大規模に制作できるようにするコンテンツ・エンジンを開発するためのパートナーシップを締結しました。こうした新興国市場の開拓は、このセグメントの開発をさらに後押ししています。

地域別の展望

マーケティング向け生成AI（GenAI）の世界市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域）、アジア太平洋地域（インド、中国、日本、韓国、その他アジア地域）、世界のその他の地域（中東とアフリカ、中南米）を含む地域別にさらに細分化されています。

インドのマーケティング向け生成AI（GenAI）の潜在市場

マーケティング向け生成AI（GenAI）の分野におけるインドの高いポテンシャルに注目し、主要プレーヤーは市場シェア拡大のためにこの国に投資しています。例えば、2023年12月にYantra Tech Innovation Labs Pvt.（Yantra）は、インドのジェネレーティブAI市場に100クロー（1,210万米ドル）を投資する計画を発表しました。この投資は、同国におけるAIの発展を促進することを目的としています。この動きには、今後2年間でインド各地から500人の高度なスキルを持つ人材を受け入れるための積極的な採用活動が含まれます。この投資により、同社は事業運営の効率化とインテリジェンスの向上に注力することを目指しています。

北米が主要市場シェアを占める

全地域の中で北米が大きなシェアを占めているのは、高度なIT技術の導入が進んでいること、主要プレーヤーが存在すること、エンドユーザー産業の裾野が広いことによる。米国政府のAIに関するイニシアチブは、さらにこの地域市場の高いシェアに貢献すると予想されています。例えば、2022年12月、米国国立科学財団は、米国農務省、米国国土安全保障省、科学技術総局、米国国立標準技術研究所、米国国立食品農業研究所、米国国防総省研究工学次官室と連携して、「能力構築とパートIIによるAIイノベーションの拡大」プログラムを開始しました。

さらに2023年9月、マッキンゼーとセールスフォースは、営業、マーケティング、コマース、サービス向けに信頼性の高いジェネレーティブAIの導入を加速するための新たな協業を発表しました。この協業により、アインシュタインやデータクラウドを含むセールスフォースの顧客関係管理（CRM）テクノロジーと、マッキンゼー独自のAIおよびデータモデル、資産、能力構築力が結集されます。

新興企業への資金提供

  • 2023年10月、グーグルは人工知能の新興企業Anthropicに20億米ドルを投資することで合意しました。この投資には5億米ドルの先行投資が含まれ、残りは長期的に投資されます。

目次

第1章 レポート概要

  • 業界の現状分析と成長ポテンシャルの展望
  • 調査方法とツール
  • 市場内訳
    • セグメント別
    • 地域別

第2章 市場概要と洞察

  • 調査範囲
  • アナリストの洞察と現在の市場動向
    • 主な調査結果
    • 推奨事項
    • 結論

第3章 競合情勢

  • 主要企業分析
  • IBM Corp.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Google LLC
    • 会社概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Microsoft Corp.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Open AI
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • 主要戦略分析

第4章 市場セグメンテーション

  • マーケティング向け生成AI（GenAI）の世界市場：コンポーネント別
    • ソフトウェア
    • サービス
  • マーケティング向け生成AI（GenAI）の世界市場：システムタイプ別
    • テキストモデル
    • マルチモーダルモデル
  • マーケティング向け生成AI（GenAI）の世界市場：用途別
    • コンテンツ作成
    • リード育成とリードスコアリング
    • SEO対策
    • レポートと分析
    • その他（パーソナライゼーション、カスタマーサポート）
  • マーケティング向け生成AI（GenAI）の世界市場：エンドユーザー別
    • メディア・エンターテインメント
    • IT・通信
    • ヘルスケア
    • 自動車・輸送
    • BFSI
    • 小売・eコマース

第5章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • 世界のその他の地域

第6章 企業プロファイル

  • Adept AI
  • Adobe Inc.
  • AI Superior GmbH
  • Amazon Web Services Inc.
  • Anthropic PBC
  • Apple Inc.
  • Berri ai
  • Cohere, Inc.
  • Contextual AI
  • Genie AI Ltd.
  • Glean Analytics, Inc.
  • Inflection AI, Inc.
  • Jasper, Inc.
  • Keywee Inc.（d.b.a. Anyword）
  • Meta Platforms, Inc.
  • MOSTLY AI Inc.
  • Nvidia Corp.
  • Paige.AI
  • Rephrase.AI
  • Stability ai
図表

LIST OF TABLES

  • 1.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
  • 2.GLOBAL GENERATIVE AI IN MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 3.GLOBAL GENERATIVE AI IN MARKETING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 4.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
  • 5.GLOBAL TEXT MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 6.GLOBAL MULTIMODAL MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 7.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
  • 8.GLOBAL GENERATIVE AI IN CONTENT CREATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 9.GLOBAL GENERATIVE AI IN LEAD NURTURING & LEAD SCORING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 10.GLOBAL GENERATIVE AI IN SEO MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 11.GLOBAL GENERATIVE AI IN REPORTING & ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 12.GLOBAL GENERATIVE AI IN OTHERS (SEO, PERSONALIZATION, CUSTOMER SUPPORT) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 13.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
  • 14.GLOBAL GENERATIVE AI FOR MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 15.GLOBAL GENERATIVE AI FOR IT & TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 16.GLOBAL GENERATIVE AI FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 17.GLOBAL GENERATIVE AI FOR AUTOMOTIVE & TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 18.GLOBAL GENERATIVE AI FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 19.GLOBAL GENERATIVE AI FOR RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 20.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
  • 21.NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 22.NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
  • 23.NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
  • 24.NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
  • 25.NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
  • 26.EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 27. EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
  • 28.EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
  • 29.EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
  • 30.EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
  • 31.ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 32.ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
  • 33.ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
  • 34.ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
  • 35.ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
  • 36.REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
  • 37.REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
  • 38.REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
  • 39.REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
  • 40.REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)

LIST OF FIGURES

  • 1.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023 VS 2031 (%)
  • 2.GLOBAL GENERATIVE AI IN MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 3.GLOBAL GENERATIVE AI IN MARKETING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 4.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023 VS 2031 (%)
  • 5.GLOBAL TEXT MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 6.GLOBAL MULTIMODAL MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 7.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023 VS 2031 (%)
  • 8.GLOBAL GENERATIVE AI IN CONTENT CREATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 9.GLOBAL GENERATIVE AI IN LEAD NURTURING & LEAD SCORING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 10.GLOBAL GENERATIVE AI IN SEO MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 11.GLOBAL GENERATIVE AI IN REPORTING & ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 12.GLOBAL GENERATIVE AI IN MARKETING IN OTHERS (SEO, PERSONALIZATION, CUSTOMER SUPPORT) MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 13.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023 VS 2031 (%)
  • 14.GLOBAL GENERATIVE AI IN MARKETING IN MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 15.GLOBAL GENERATIVE AI IN MARKETING IN IT & TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 16.GLOBAL GENERATIVE AI IN MARKETING IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 17.GLOBAL GENERATIVE AI IN MARKETING IN AUTOMOTIVE & TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 18.GLOBAL GENERATIVE AI IN MARKETING IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 19.GLOBAL GENERATIVE AI IN MARKETING IN RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 20.GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
  • 21.US GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 22.CANADA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 23.UK GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 24.FRANCE GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 25.GERMANY GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 26.ITALY GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 27.SPAIN GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 28.REST OF EUROPE GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 29.INDIA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 30.CHINA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 31.JAPAN GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 32.SOUTH KOREA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 33.REST OF ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
  • 34.REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
目次
Product Code: OMR2028177

Global Generative AI in Marketing Market Size, Share & Trends Analysis Report by Component Type (Software and Services), by System Type (Text Models and Multimodal Models), by Application (Content Creation, Lead Nurturing & Lead Scoring, SEO, Reporting & Analytics, Others (Personalization, Customer Support)), by End-User (Media & Entertainment, IT & Telecommunications, Healthcare, Automotive & Transportation, BFSI, Retail and E-commerce) Forecast Period (2024-2031)

Global generative AI in marketing market is anticipated to grow at a considerable CAGR of 35.8% during the forecast period (2024-2031). The global market is driven by the growing demand for AI generated content for strategic marketing moves from several end-user industries. Growing investments in this field along with software advancement are further aiding the market growth.

Market Dynamics

Growing Investment in Generative AI in Marketing

To explore the high potential of Generative AI in marketing activities such as content creation, content analytics, and SEO optimization, key players are making significant investments in this field. For instance, in September 2023, Accenture Plc has made a strategic investment, through Accenture Ventures, in Writer, a platform using generative AI to help enterprises create and shape content in the ways people already work. Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.

Market Segmentation

Our in-depth analysis of the global generative AI in marketing market includes the following segments by product type, and application:

  • Based on component, the market is bifurcated into software and services.
  • Based on system type, the market is bifurcated into text models and multimodal models.
  • Based on application, the market is sub-segmented into content creation, lead nurturing & lead scoring, SEO, reporting & analytics, and others (personalization, customer support).
  • Based on end-user, the market is sub-segmented into media & entertainment, IT & telecommunications, healthcare, automotive & transportation, BFSI, retail and e-commerce.

Content Creation Sub-segment to Hold a Considerable Market Share

The content creation sub-segment market in 2022. The AI based content creation includes text creation, image/ video creation, or audio creation. AI-driven platforms can assess marketing goals and product details, producing scripts and visual story structures for promotional videos. The growing demand for quality content creation for marketing purposes is a key contributor to the high share of this market segment. In May 2023, NVIDIA and WPP entered partnership to develop a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client's brand. Such developments are further aiding the market development of this segment.

Regional Outlook

The global generative AI in marketing market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).

India: Potential Market for the Generative AI in Marketing

Looking towards the high potential of India in field of Generative AI in marketing, key player are investing in this country for their market share expansion. For instance, in December 2023, Yantra Tech Innovation Labs Pvt. Ltd. (Yantra), a management and technology services provider, announced its plan to invest Rs 100 crore ($12.1 million) in India's Gen AI market. This investment aims to fuel the development of AI in the country. This move involves an aggressive recruitment drive to onboard 500 highly skilled individuals from various parts of India over the next two years. With this investment, the company aims to focus on elevating efficiency and intelligence in business operations.

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to the high adoption of advanced IT technologies, presence of key players, and presence of large base of end-user industries. The US government's initiatives related to AI are further anticipated to contribute to the high share of this regional market. For instance, in December 2022, US National Science Foundation has launched the Expanding AI Innovation through Capacity Building and Part II program in coordination with the US Department of Agriculture, the US Department of Homeland Security, the Science and Technology Directorate, the National Institute of Standards and Technology, National Institute of Food and Agriculture, and the US Department of Defense, Office of the Under Secretary of Defense for Research and Engineering.

Market Players Outlook

The major companies serving the global generative AI in marketing market include IBM Corp., Google LLC, Microsoft Corp., OpenAI, and AWS, Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in October 2023, Apple Inc., announced to invest $1.0 billion annually to effectively integrate generative AI capabilities into its entire product line to catch up with competitors like Microsoft and Google.

Further, in September 2023, McKinsey and Salesforce have announced a new collaboration to accelerate the introduction of trusted generative AI for sales, marketing, commerce, and service. This collaboration will bring together Salesforce customer relationship management (CRM) technologies, including Einstein and Data Cloud, with McKinsey's proprietary AI and data models, assets, and capability building power.

Funding for Startups

  • In October 2023, Google has agreed to invest $2.0 billion in Anthropic, an artificial intelligence startup. This investment will include an upfront investment of $500 million and the remaining to be invested in the long term.

The Report Covers:

  • Market value data analysis of 2023 and forecast to 2031.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global generative AI in marketing market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1.Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1.Research Methods and Tools
  • 1.2.Market Breakdown
    • 1.2.1.By Segments
    • 1.2.2.By Region

2.Market Overview and Insights

  • 2.1.Scope of the Report
  • 2.2.Analyst Insight & Current Market Trends
    • 2.2.1.Key Findings
    • 2.2.2.Recommendations
    • 2.2.3.Conclusion

3.Competitive Landscape

  • 3.1.Key Company Analysis
  • 3.2.IBM Corp.
    • 3.2.1.Overview
    • 3.2.2.Financial Analysis
    • 3.2.3.SWOT Analysis
    • 3.2.4.Recent Developments
  • 3.3.Google LLC
    • 3.3.1.Overview
    • 3.3.2.Financial Analysis
    • 3.3.3.SWOT Analysis
    • 3.3.4.Recent Developments
  • 3.4.Microsoft Corp.
    • 3.4.1.Overview
    • 3.4.2.Financial Analysis
    • 3.4.3.SWOT Analysis
    • 3.4.4.Recent Developments
  • 3.5.Open AI
    • 3.5.1.Overview
    • 3.5.2.Financial Analysis
    • 3.5.3.SWOT Analysis
    • 3.5.4.Recent Developments
  • 3.6.Key Strategy Analysis

4.Market Segmentation

  • 4.1.Global Generative AI in Marketing Market by Component
    • 4.1.1.Software
    • 4.1.2.Services
  • 4.2.Global Generative AI in Marketing Market by System Type
    • 4.2.1.Text Models
    • 4.2.2.Multimodal Models
  • 4.3.Global Generative AI in Marketing Market by Application
    • 4.3.1.Content Creation
      • 4.3.1.1.Text Generation
      • 4.3.1.2.Image/Video Generation
      • 4.3.1.3.Audio Generation
    • 4.3.2.Lead Nurturing & Lead Scoring
    • 4.3.3.SEO
    • 4.3.4.Reporting & Analytics
    • 4.3.5.Others (Personalization, Customer Support)
  • 4.4.Global Generative AI in Marketing Market by End-User
    • 4.4.1.Media & Entertainment
    • 4.4.2.IT & Telecommunications
    • 4.4.3.Healthcare
    • 4.4.4.Automotive & Transportation
    • 4.4.5.BFSI
    • 4.4.6.Retail and E-commerce

5.Regional Analysis

  • 5.1.North America
    • 5.1.1.United States
    • 5.1.2.Canada
  • 5.2.Europe
    • 5.2.1.UK
    • 5.2.2.Germany
    • 5.2.3.Italy
    • 5.2.4.Spain
    • 5.2.5.France
    • 5.2.6.Rest of Europe
  • 5.3.Asia-Pacific
    • 5.3.1.China
    • 5.3.2.India
    • 5.3.3.Japan
    • 5.3.4.South Korea
    • 5.3.5.Rest of Asia-Pacific
  • 5.4.Rest of the World

6.Company Profiles

  • 6.1.Adept AI
  • 6.2.Adobe Inc.
  • 6.3.AI Superior GmbH
  • 6.4.Amazon Web Services Inc.
  • 6.5.Anthropic PBC
  • 6.6.Apple Inc.
  • 6.7.Berri ai
  • 6.8.Cohere, Inc.
  • 6.9.Contextual AI
  • 6.10.Genie AI Ltd.
  • 6.11.Glean Analytics, Inc.
  • 6.12.Inflection AI, Inc.
  • 6.13.Jasper, Inc.
  • 6.14.Keywee Inc. (d.b.a. Anyword)
  • 6.15.Meta Platforms, Inc.
  • 6.16.MOSTLY AI Inc.
  • 6.17.Nvidia Corp.
  • 6.18.Paige.AI
  • 6.19.Rephrase.AI
  • 6.20.Stability ai