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1433468

中小企業向けマーケティングソフトウェアの世界市場：2023-2030年

Global Small Business Marketing Software Market 2023-2030

出版日
ページ情報
英文 198 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
中小企業向けマーケティングソフトウェアの世界市場：2023-2030年
出版日: 2024年01月20日
発行: Orion Market Research
ページ情報: 英文 198 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界の中小企業向けマーケティングソフトウェア市場は、予測期間（2023-2030年）に15.5％の大幅なCAGRで成長すると予測されます。市場の成長は、中小企業におけるeコマースソリューションへの需要の高まりに起因しています。中小企業は、オンラインプレゼンスを持つことの重要性を認識しつつあります。この願望が、ウェブサイト開発、eコマース統合、デジタルマーケティング手法に役立つマーケティングソフトウェアを求める企業を駆り立てています。例えば、2023年3月、ニュージャージー州経済開発局（NJEDA）は、台頭するeコマース経済への企業の適応を支援するため、中小企業に無料でeコマースとデジタルマーケティングのコンサルティング・サービスを提供する100万米ドルのパイロット・プログラムを開始しました。この中小企業eコマース支援プログラムでは、対象となるレストラン、商店、パーソナル・ケア企業に対し、ウェブサイト、eコマース・プラットフォーム、デジタル・マーケティング・プログラムの構築を支援するコンサルティング・サービスを最大1万1,400米ドルまで提供します。こうした取り組みが市場成長に大きく貢献しています。

セグメント別展望

コンテンツ管理システム（CMS）が世界の中小企業向けマーケティングソフトウェア市場でかなりのシェアを占めると予測される

アプリケーションの中でも、コンテンツ管理システム（CMS）のサブセグメントが世界の中小企業向けマーケティングソフトウェア市場でかなりのシェアを占めると予想されます。このセグメントの成長は、スピードとパフォーマンスに対する需要に起因しています。競争の激しい市場では、スピードが不可欠です。CMS Hubのスピード重視は、企業が迅速なロード時間とシームレスなユーザー体験を提供するコンテンツ管理システムを望んでいるという市場動向に対応しています。例えば、HubSpotは2020年4月、急速に成長する企業にスピード、セキュリティ、スケーラビリティを提供するコンテンツ管理システムCMS Hubを発表しました。CMS Hubは、エンタープライズとプロフェッショナルの2つの階層を提供し、企業がソフトウェアを管理し、顧客のためのウェブサイト体験を作成するのを支援します。CMS Hubはビジネスの成長に合わせて拡張でき、ユーザーは優れた体験の創造に集中できます。

地域別展望

中小企業向けマーケティングソフトウェアの世界市場は、北米（米国、カナダ）、欧州（英国、イタリア、スペイン、ドイツ、フランス、その他欧州地域）、アジア太平洋地域（インド、中国、日本、韓国、その他アジア地域）、世界のその他の地域（中東とアフリカ、ラテンアメリカ）を含む地域別にさらに細分化されます。なかでも北米は、小規模事業者の割合が高く、技術の導入が早いことから、世界市場で突出したシェアを占めると予想されます。

アジア太平洋地域は、世界の中小企業マーケティングソフトウェア市場において大きなCAGRで成長すると予想されます。

すべての地域の中で、アジア太平洋地域は予測期間中に大きなCAGRで成長すると予想されています。同地域の成長は、同地域全体でデジタル導入を後押しする政府の取り組みに起因しています。UdyamやGeMのような政府プラットフォームは、中小企業のデジタル採用を加速させています。マーケティング・ソフトウェアは、中小企業がデジタル・プレゼンスを確立・向上させ、顧客を引きつけ、オンライン・マーケットプレースで競争するためのツールを提供するもので、この動向に沿ったものです。インド・ブランド・エクイティ財団（IBEF）によると、2023年10月、零細・中小企業省は、2023年5月の時点で、Udyam登録ポータルが16,215,785の中小企業を登録し、そのうち15,548,986（95.88%）が零細企業、546,471（3.36%）が小企業、52,078（0.32%）が中堅企業であったと報告しています。政府電子マーケットプレース（GeM）では、6万8,620の買い手組織が、6万以上の売り手とサービス提供者から、合計150億件の取引を行ったと報告され、そのうち873万件は中小企業でした。全体として、GeMポータルは1,228万ルピー（409億7,000万米ドル）の注文に対応しました。

目次

第1章 レポート概要

  • 業界の現状分析と成長ポテンシャルの展望
  • 調査方法とツール
  • 市場内訳
    • セグメント別
    • 地域別

第2章 市場概要と洞察

  • 調査範囲
  • アナリストの洞察と現在の市場動向
    • 主な調査結果
    • 推奨事項
    • 結論

第3章 競合情勢

  • 主要企業分析
  • AWeber Systems, Inc.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Constant Contact, Inc.
    • 会社概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Delivra
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • 主要戦略分析

第4章 市場セグメンテーション

  • 中小企業向けマーケティングソフトウェアの世界市場：組織規模別
    • 中小企業
    • 大企業
  • 中小企業向けマーケティングソフトウェアの世界市場：展開形態別
    • オンプレミス
    • クラウド
  • 中小企業向けマーケティングソフトウェアの世界市場：用途別
    • 顧客関係管理（CRM）ソフトウェア
    • メールマーケティングソフトウェア
    • ソーシャルメディア管理ツール
    • SEO（検索エンジン最適化）ツール
    • コンテンツ管理システム（CMS）
    • マーケティング・オートメーション・ソフトウェア
    • その他（分析・レポートツール、キャンペーン管理）
  • 中小企業向けマーケティングソフトウェアの世界市場：業界別
    • IT &テレコム
    • BFSI
    • 製造業
    • モバイル＆エンターテインメント
    • 政府・防衛
    • ヘルスケア＆ライフサイエンス

第5章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • 世界のその他の地域

第6章 企業プロファイル

  • Drip Global, Inc.
  • emfluence, llc
  • eTrigue Corp.
  • GetResponse S.A.
  • HubSpot, Inc.
  • Klaviyo, Inc.
  • Mailchimp（Intuit Inc.）
  • Net-Results
  • Salesforce, Inc.
  • Sendinblue Inc.
  • Wishpond Technologies Ltd.
  • Zoho Group
図表

LIST OF TABLES

  • 1. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATIONAL SIZE, 2022-2030 ($ MILLION)
  • 2. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BY SMALL & MEDIUM ENTERPRISE MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 3. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BY LARGE ENTERPRISE MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 4. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
  • 5. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BASED ON-PREMISE MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 6. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BASED ON-CLOUD MARKET RESEARCH AND ANALYSIS BY REGION,2022-2030 ($ MILLION)
  • 7. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 8. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN EMAIL MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN EMAIL MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN SOCIAL MEDIA MANAGEMENT TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN SEO (SEARCH ENGINE OPTIMIZATION) TOOLS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 13. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN CONTENT MANAGEMENT SYSTEMS (CMS) MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 14. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN MARKETING AUTOMATION MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 15. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 16. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 17. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR IT & TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 18. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 19. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 20. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR MOBILE & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 21. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR GOVERNMENT & DEFENSE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 22. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR HEALTHCARE & LIFE SCIENCE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 23. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 24. NORTH AMERICAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 25. NORTH AMERICAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATIONAL SIZE, 2022-2030 ($ MILLION)
  • 26. NORTH AMERICAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
  • 27. NORTH AMERICAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 28. NORTH AMERICAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 29. EUROPEAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 30. EUROPEAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATIONAL SIZE, 2022-2030 ($ MILLION)
  • 31. EUROPEAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
  • 32. EUROPEAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 33. EUROPEAN SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 34. ASIA-PACIFIC SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 35. ASIA-PACIFIC SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATIONAL SIZE, 2022-2030 ($ MILLION)
  • 36. ASIA-PACIFIC SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
  • 37. ASIA-PACIFIC SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 38. ASIA-PACIFIC SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)
  • 39. REST OF THE WORLD SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 40. REST OF THE WORLD SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY ORGANIZATIONAL SIZE, 2022-2030 ($ MILLION)
  • 41. REST OF THE WORLD SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2022-2030 ($ MILLION)
  • 42. REST OF THE WORLD SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
  • 43. REST OF THE WORLD SMALL BUSINESS MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY INDUSTRY VERTICAL, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET SHARE BY ORGANIZATIONAL SIZE, 2022 VS 2030 (%)
  • 2. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BY SMALL & MEDIUM ENTERPRISE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BY LARGE ENTERPRISE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET SHARE BY DEPLOYMENT MODE, 2022 VS 2030 (%)
  • 5. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BASED ON-PREMISE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 6. GLOBAL SMALL BUSINESS MARKETING SOFTWARE BASED ON-CLOUD MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
  • 8. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN EMAIL MARKETING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN SOCIAL MEDIA MANAGEMENT TOOLS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN SEO (SEARCH ENGINE OPTIMIZATION) TOOLS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN CONTENT MANAGEMENT SYSTEMS (CMS) MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 13. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN MARKETING AUTOMATION MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 14. GLOBAL SMALL BUSINESS MARKETING SOFTWARE IN OTHERS MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 15. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET SHARE BY INDUSTRY VERTICAL, 2022 VS 2030 (%)
  • 16. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR IT & TELECOM MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 17. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR BFSI MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 18. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR MANUFACTURING MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 19. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR MOBILE & ENTERTAINMENT MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 20. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR GOVERNMENT & DEFENSE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 21. GLOBAL SMALL BUSINESS MARKETING SOFTWARE FOR HEALTHCARE & LIFE SCIENCE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 22. GLOBAL SMALL BUSINESS MARKETING SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 23. US SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. CANADA SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. UK SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 26. FRANCE SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 27. GERMANY SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 28. ITALY SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 29. SPAIN SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 30. REST OF EUROPE SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 31. INDIA SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 32. CHINA SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 33. JAPAN SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 34. SOUTH KOREA SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 35. REST OF ASIA-PACIFIC SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
  • 36. REST OF THE WORLD SMALL BUSINESS MARKETING SOFTWARE MARKET SIZE, 2022-2030 ($ MILLION)
目次
Product Code: OMR2028055

Global Small Business Marketing Software Market Size, Share & Trends Analysis Report by Organizational Size (Small & Medium Enterprise, and Large Enterprise), by Deployment Mode (On- premise, and Cloud ) by Application (Customer Relationship Management (CRM) Software, Email Marketing Software, Social Media Management Tools, SEO (Search Engine Optimization) Tools, Content Management Systems (CMS), Marketing Automation Software, and Others) and by Industry Vertical (IT & Telecom, BFSI, Manufacturing, Mobile & Entertainment, Government & Defense, and Healthcare & Life Science), Forecast Period (2023-2030)

The global small business marketing software market is anticipated to grow at a significant CAGR of 15.5% during the forecast period (2023-2030). The market's growth is attributed to the growing demand for e-commerce solutions among small businesses. Small businesses are realizing the significance of possessing an online presence. This desire is driving businesses to seek out for marketing software that can help with developing websites, e-commerce integration, and digital marketing techniques. For instance, in March 2023, the New Jersey Economic Development Authority (NJEDA) launched a $1.0 million pilot program to provide free e-commerce and digital marketing consulting services to small businesses in order to assist businesses customize to the rising e-commerce economy, the small business e-commerce support program provides eligible restaurants, shops, and personal care firms with up to $11,400 in consulting services to aid with the construction of websites, e-commerce platforms, and digital marketing programs. Such initiatives are making significant contribution to the market growth.

Segmental Outlook

The global small business marketing software market is segmented on the organizational size, deployment mode, applications and industry vertical. Based on the organizational size, the market is sub-segmented into small & medium enterprise, and large enterprise. Based on the deployment mode, the market is sub-segmented into on- premise, and cloud. Based on the applications, the market is sub-segmented into customer relationship management (CRM) software, email marketing software, social media management tools, SEO (Search Engine Optimization) tools, content management systems (CMS), marketing automation software, and others. Furthermore, on the basis of industry vertical, the market is sub-segmented into IT & telecom, BFSI, manufacturing, mobile & entertainment, government & defense, and healthcare & life science. The small & medium enterprise subcategory is expected to capture a significant portion of the market share within the application segment. The growth can be attributed to the increased role of government agencies in financing the adoption of digitalization by small and medium-sized business is projected to propel the segment's growth.

Content Management Systems (CMS) is Anticipated to Hold a Considerable Share of the Global Small Business Marketing Software Market

Among the application, the content management systems (CMS) sub-segment is expected to hold a considerable share of the global small business marketing software market. The segmental growth is attributed to the demand for speed and performance. In a competitive market, speed is essential. CMS Hub's emphasis on speed corresponds to a market trend that implies businesses desire content management systems that provide rapid load times and seamless user experiences. For instance, in April 2020, HubSpot, launched CMS Hub a content management system that offers speed, security, and scalability to rapidly growing businesses. CMS Hub offers two tiers enterprise and professional to help companies manage software and create website experiences for customers. It can scale with business growth and enable users to focus on creating remarkable experiences.

Regional Outlook

The global small business marketing software market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, North America is anticipated to hold a prominent share of the market across the globe, owing to the large proportion of small businesses and the early adoption of technology in the region.

Asia- Pacific Region is Expected to Grow at a Significant CAGR in the Global Small Business Marketing Software Market

Among all regions, Asia-Pacific is anticipated to grow at a significant CAGR over the forecast period. Regional growth is attributed to the government initiatives boosting digital adoption across the region. Government platforms such as Udyam and GeM are accelerating small business digital adoption. Marketing software is in line with this trend, as it provides tools to help SMEs establish and improve their digital presence, engage customers, and compete in the online marketplace. According to the India Brand Equity Foundation (IBEF), in October 2023,the Ministry of Micro, Small & Medium Enterprises reported that as of May 2023, the Udyam Registration portal had registered 16,215,785 MSMEs, of which 15,548,986 (95.88%) were micro-enterprises, 546,471 (3.36%) were small enterprises, and 52,078 (0.32%) were midsized enterprises. Government e-Marketplace (GeM) reported a total of 1.50 crore transactions by 68,620 buyer organizations from over 60 lakh sellers and service providers, of that 8.73 lakh were MSEs. Overall, the GeM portal had served 12.28 million orders worth Rs. 334,933 crores ($ 40.97 billion).

Market Players Outlook

The major companies serving the small business marketing software market includes Drip Global, Inc., emfluence, LLC, eTrigue Corp., GetResponse S.A., HubSpot, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2022, Meta Launched New Small Business Support Program, including Online and IRL Elements. It can offer useful insight into how to maximize company Facebook and Instagram presences.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global small business marketing software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies. Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. AWeber Systems, Inc.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Constant Contact, Inc.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. Delivra
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Small Business Marketing Software Market by Organizational Size
    • 4.1.1. Small & Medium Enterprise
    • 4.1.2. Large Enterprise
  • 4.2. Global Small Business Marketing Software Market by Deployment Mode
    • 4.2.1. On- premise
    • 4.2.2. Cloud
  • 4.3. Global Small Business Marketing Software Market by Application
    • 4.3.1. Customer Relationship Management (CRM) Software
    • 4.3.2. Email Marketing Software
    • 4.3.3. Social Media Management Tools
    • 4.3.4. SEO (Search Engine Optimization) Tools
    • 4.3.5. Content Management Systems (CMS)
    • 4.3.6. Marketing Automation Software
    • 4.3.7. Others (Analytics and Reporting Tools, and Campaign Management)
  • 4.4. Global Small Business Marketing Software Market by Industry Vertical
    • 4.4.1. IT & Telecom
    • 4.4.2. BFSI
    • 4.4.3. Manufacturing
    • 4.4.4. Mobile & Entertainment
    • 4.4.5. Government & Defense
    • 4.4.6. Healthcare & Life Science

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Drip Global, Inc.
  • 6.2. emfluence, llc
  • 6.3. eTrigue Corp.
  • 6.4. GetResponse S.A.
  • 6.5. HubSpot, Inc.
  • 6.6. Klaviyo, Inc.
  • 6.7. Mailchimp (Intuit Inc.)
  • 6.8. Net-Results
  • 6.9. Salesforce, Inc.
  • 6.10. Sendinblue Inc.
  • 6.11. Wishpond Technologies Ltd.
  • 6.12. Zoho Group