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市場調査レポート
商品コード
1433439
ボタニカルサプリメントの世界市場:2023-2030年Global Botanical Supplement Market 2023-2030 |
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カスタマイズ可能
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ボタニカルサプリメントの世界市場:2023-2030年 |
出版日: 2024年01月09日
発行: Orion Market Research
ページ情報: 英文 210 Pages
納期: 2~3営業日
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世界のボタニカルサプリメント市場は、予測期間中にCAGR 6.5%の大幅な成長が見込まれます。提供される利点のために人々の間で増加している健康問題の割合を減少させるために、ボタニカルサプリメントの使用に関する意識の高まりは、世界市場の成長を促進する主要因です。市場の成長機会を見据えて、主要企業は巨大な市場シェアを獲得するために様々な地域での事業を強化しています。例えば、2023年10月、今年初めに設立されたSuanFarma, S.A.の栄養補助食品事業部門であるSuanNutraは、北米の栄養補助食品原料市場にサービスを提供するため、米国に子会社SuanNutra, Inc.を設立したことを発表しました。
ボタニカルサプリメントには、特定の地域や国に関連するいくつかの法律が適用されます。そのため、これらの製品を製造するメーカーは、世界市場でどのような製品を発売するにしても、事前に許可を得ることが義務付けられています。このような規則や規制の存在は、市場での本物の製品の発売を促進します。これらの製品のコストが高いことが、市場成長の主な抑制要因となっています。しかし、健康を維持するためにこうしたサプリメントを採用する傾向の高まりは、世界市場の成長に有利な機会を提供すると予想されます。
このセグメントの市場成長は、ボタニカルサプリメントのような栄養補助食品を購入するためのオンラインプラットフォームへの消費者の傾倒の高まりによってもたらされます。有利な割引キャンペーンや、多様な製品を一箇所で簡単に入手できることが、オンラインショッピングプラットフォームを採用するユーザーを促進しています。この動向は予測期間中さらに続くと予想されます。この販売チャネルの成長面を見ると、主要企業はこの販売チャネルで製品を発売しています。例えば、2022年8月、Lemme、Kourtney Kardashian Barkerのビタミンとボタニカルサプリメントのラインがアマゾンの米国店舗で発売され、小売大手はこの新しいサプリメントブランドと提携した最初の企業となった。
健康と安全性に対する消費者の意識の高まりが、同地域の個人の間でボタニカルサプリメントの採用を促進する主な要因となっています。イチョウ葉、高麗人参、エキナセア、ニンニクなどの製品は、米国で主に売れている植物製品です。イチョウ葉は、抗炎症作用と抗感染作用があるとして米国で人気が出た。高麗人参は、フェノール化合物、ジンセノシド、サポニン、カロテノイド、炭水化物などを多く含むことで知られ、抗酸化、血糖コントロールなど様々な用途に使用されています。
世界保健機関(WHO)は、伝統的な漢方薬における植物の役割を認識し、厳選された薬用植物に関する一連のモノグラフを発表しています。このような活動により、地域全体でボタニカルサプリメントを摂取することの利点に対する認識が高まると予想されます。米国では、1994年に制定された栄養補助食品健康教育法(DSHEA)が、植物性食品サプリメントを含む栄養補助食品を規制しています。FDAは米国で栄養補助食品を販売する前に承認を必要としないです。先進的なボタニカルサプリメントの承認に関する有利な規制は、この地域の市場成長にさらに貢献しています。
Global Botanical Supplement Market Size, Share & Trends Analysis Report by Form (Powder, Capsule & Gummies, and Drinks & Shots), and by Distribution Channel (Supermarket/Hypermarket, Pharmacies/Drug Stores, and Online), Forecast Period (2024-2031)
The global botanical supplement market is anticipated to grow at a considerable CAGR of 6.5% during the forecast period. The growing awareness related to the usage of botanical supplements to decrease the increasing rate of health problems among people owing to their offered benefits is a key factor driving the growth of the global market. Looking towards the market growth opportunities key players are enhancing their operations in different regions to gain huge market share. For instance, in October 2023, SuanNutra, the nutraceutical business arm of SuanFarma, S.A., established earlier this year, is pleased to announce the formation of its subsidiary in the US, SuanNutra, Inc. to serve the North American nutraceutical ingredient market.
The botanical supplement is subjected to several laws related to specific regions or countries. Therefore, the manufacturers of these products are pre-obliged to get permission for the launch of any product in the global market. The existence of such rules and regulations promotes the launch of genuine products in the market. The high cost of these products is a major restraint to its market growth. However, the growing inclination of people towards the adoption of such supplements to maintain good health is anticipated to offer lucrative opportunities for global market growth.
The global botanical supplement market is segmented based on form and sales channel. Based on form, the market is segmented into powder, capsule & gummies, and drinks & shots. Based on sales channels, the market is segmented into supermarkets/hypermarkets, pharmacies/drug stores, and online.
The segmental market growth is driven by the growing inclination of consumers towards online platforms for the purchase of dietary supplements such as botanical supplements. The lucrative discount offers and easy availability of a diverse range of products in a single place have promoted users to adopt online shopping platforms. This trend is anticipated to continue further during the forecast period. Looking towards, the growth aspect of this sales channel key players are launching their products over this sales channel. For instance, in August 2022, Lemme, Kourtney Kardashian Barker's line of vitamin and botanical supplements was launched in Amazon's US stores, making the retail giant the first to team up with the new supplement brand.
The global botanical supplement market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Asia-Pacific is anticipated to exhibit significant growth in the global botanical supplement market. The regional market growth is driven by the growing adoption of botanical supplements among the millennial population owing to their health benefits is a key factor contributing to the regional market growth.
Growing consumer awareness of health and safety is a key factor driving the adoption of botanical supplements among individuals across the region. Products like Ginkgo Biloba, ginseng, echinacea, and garlic are the major selling botanical products in the US. Ginkgo biloba became popular for its anti-inflammatory and anti-infective properties in the US. Ginseng is known for its high content of phenolic compounds, ginsenosides, and saponins, such as carotenoids and carbohydrates, and is used for various uses such as Anti-oxidant, and control blood sugar among others.
The World Health Organization (WHO) has recognized the role of botanicals in traditional herbal medicines and published a series of monographs on selected medicinal plants. Such activities are anticipated to create awareness of the benefits of consuming botanical supplements across the region. In the US, the Dietary Supplement Health and Education Act (DSHEA) of 1994 regulates dietary supplements, including botanical food supplements. The FDA does not require approval before marketing dietary supplements in the US. The favorable regulation regarding the approval of advanced botanical supplements across the region is further contributing to the regional market growth.
The major companies serving the global botanical supplement market include Nature's Bounty Co., Himalaya Drug Company, Amway Corp., GNC Holdings Inc., NOW Foods, Dr. Willmar Schwabe GmbH & Co. KG (Nature's Way Products, LLC), and Gaia Herbs, LLC among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and advancement in their cloud offerings to stay competitive in the market. M&A activity in the botanical supplement market is driven by the increasing demand for natural and organic products among different end-users and the increasing trend of vertical integration. For instance, in April 2023, Seppic entered into a partnership with Botalys, a Belgian start-up working in the cultivation of rare and medicinal plants. The research partnership will focus on the co-development of new ingredients as well as distribution contracts in various markets and geographies for Botalys' Ginseng-based products.