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市場調査レポート
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1433341

コネクテッドリテールの世界市場:2023-2030年

Global Connected Retail Market 2023-2030

出版日: | 発行: Orion Market Research | ページ情報: 英文 160 Pages | 納期: 2~3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
コネクテッドリテールの世界市場:2023-2030年
出版日: 2023年12月13日
発行: Orion Market Research
ページ情報: 英文 160 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のコネクテッドリテール市場は、予測期間中にCAGR 3.1%の大幅な成長が見込まれます。コネクテッドリテールとは、小売業とデジタル技術を結びつけ、顧客にシームレスなショッピング体験を提供する戦略です。オンラインとオフラインのチャネルのシームレスな統合、パーソナライズされたマーケティング、24時間365日利用可能な商品、コスト効率などが、コネクテッドリテールの主なメリットです。小売店舗における人工(AI)、エッジコンピューティング、5Gネットワークなどの先進技術の統合が進むとともに、店舗内テクノロジーのエコシステムが活況を呈していることが、世界のコネクテッドリテール市場の成長を後押ししています。革新的なデジタルソリューションの組み合わせは、市場成長に機会を提供すると思われます。

2023年3月、IncisivがVerizon Businessと共同で実施した「Connected Retail Experience Study 2023」では、小売業者はコスト削減と収益性向上のため、業務効率を改善するテクノロジーへの投資を優先していることが明らかになった。同調査によると、小売企業は自動化の大幅な拡大を見込んでおり、2025年までに定型業務の最大70.0%が部分的または完全に自動化されると予測しています。小売企業は、従業員を顧客と接する価値の高い業務(小売企業の18%)やサポート業務(小売企業の26%)に再就職させることで、労働力と生産性の向上を図ると見込んでいます。小売店舗における自動化の進展は、世界のコネクテッドリテール市場の成長を促進すると予想されます。

2022年2月、投資会社グロース・パートナーは、成長中の床材事業コネクション・リテールに550万米ドルの投資を完了しました。ヨークシャーを拠点とするGrowth Partnerからの投資は、英国全土に100店舗を建設する計画を支援するために使用されます。世界中の小売業者は、価格や商品の在庫に関するメッセージを一貫して提供し、あらゆるタッチポイントで顧客サービスを提供することで、顧客とつながり、より没入感のあるショッピング体験を提供することのメリットを実感しています。顧客体験の向上に対する小売企業の関心の高まりが、世界のコネクテッドリテール市場を牽引しています。

さらに、RFIDタグやセンサーを含むコンポーネントのコストが急速に低下していることも、市場の成長にプラスの影響を与えています。RFIDのコストが低下していることから、不正行為や盗難を抑制するために、小売セグメント全体でより多くのRFIDコンポーネントに対する需要が増加しています。しかし、プライバシーやセキュリティに関する問題やIoT標準の欠如が市場の成長を抑制しています。

セグメント別展望

ブルートゥース・ローエナジーがコネクテッドリテールの世界市場で大きなシェアを占める

ブルートゥース・ロー・エナジー(BLE)のサブセグメントが市場でかなりのシェアを占めると予想されます。主要小売店舗における同技術の導入と利用の急増が、同セグメントの高シェアの一因となっています。BLEは、ブルートゥースよりもはるかに少ない電力で、より少ないデータをより短い距離で伝送します。小売決済やマーケティングの分野では、BLE技術の利用が増加しており、売上、顧客ロイヤルティ、顧客獲得が向上しています。BLEは、顧客エンゲージメントやマーケティング用途、非接触決済用途で成長を遂げています。

地域別展望

アジア太平洋地域は、小売業界の急速な発展により、最も急成長している地域と推定されます。

北米地域がコネクテッドリテールの世界市場で大きなシェアを占めると予測

すべての地域の中で、北米地域は世界のコネクテッドリテール市場でかなりのシェアを占めると予想されています。消費者がモバイル、タブレット、デスクトップなどの接続プラットフォームで継続的に活動するオムニチャネル小売の台頭により、同地域ではコネクテッドリテールの注目度が高まっています。Walmart、The Kroger Co、Targetなどの大手小売チェーンが、収益増のためにコネクテッド・テクノロジーに多額の投資を行っていることが、同地域市場の高シェアに貢献しています。例えば、2021年6月、Walmartはメディア事業の名称をWalmart Connectに変更した(以前はWalmart Media Group)。Walmart Connectは、クローズドループのオムニチャネル環境で顧客とのつながりを加速させるために開発されました。

目次

第1章 レポート概要

  • 業界の現状分析と成長ポテンシャルの展望
  • 調査方法とツール
  • 市場内訳
    • セグメント別
    • 地域別

第2章 市場概要と洞察

  • 調査範囲
  • アナリストの洞察と現在の市場動向
    • 主な調査結果
    • 推奨事項
    • 結論

第3章 競合情勢

  • 主要企業分析
  • Cisco Systems Inc.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Honeywell International Inc.
    • 会社概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • IBM Corp.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Intel Corp.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • Microsoft Corp.
    • 概要
    • 財務分析
    • SWOT分析
    • 最近の動向
  • 主要戦略分析

第4章 市場セグメンテーション

  • コネクテッドリテールの世界市場:コンポーネント別
    • ハードウェア
    • ソフトウェア
    • サービス別
  • コネクテッドリテールの世界市場:テクノロジー別
    • ZIGBEE
    • 近距離無線通信(NFC)
    • ブルートゥース・ローエナジー(BLE)
    • Wi-Fi
    • その他(磁気測位)

第5章 地域分析

  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
    • イタリア
    • スペイン
    • フランス
    • その他欧州
  • アジア太平洋
    • 中国
    • インド
    • 日本
    • 韓国
    • その他アジア太平洋地域
  • 世界のその他の地域

第6章 企業プロファイル

  • Apple Inc.
  • Broadcom Crop.
  • Motorola Solution Inc.
  • Nokia Corp.
  • Nowon Technologies Pvt. Ltd.
  • NXP Semiconductors NV
  • Qualcomm Technologies, Inc.
  • Samsung Electronics Co. Ltd.
  • SAP SE
  • Siemens AG
  • Softweb Solutions Inc.
  • Spirent Communications PLC
  • STMicroelectronics International N.V.
  • Verizon Enterprise Solutions
  • Zebra Technologies Corp.
図表

LIST OF TABLES

  • 1. GLOBAL CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 2. GLOBAL CONNECTED RETAIL HARDWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 3. GLOBAL CONNECTED RETAIL SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 4. GLOBAL CONNECTED RETAIL SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 5. GLOBAL CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
  • 6. GLOBAL ZIGBEE FOR CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 7. GLOBAL NFC FOR CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 8. GLOBAL BLE FOR CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 9. GLOBAL WI-FI FOR CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 10. GLOBAL OTHER TECHNOLOGIES FOR CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 11. GLOBAL CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 12. NORTH AMERICAN CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 13. NORTH AMERICAN CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 14. NORTH AMERICAN CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
  • 15. EUROPEAN CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 16. EUROPEAN CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 17. EUROPEAN CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
  • 18. ASIA-PACIFIC CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
  • 19. ASIA-PACIFIC CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 20. ASIA-PACIFIC CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)
  • 21. REST OF THE WORLD CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
  • 22. REST OF THE WORLD CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2022-2030 ($ MILLION)
  • 23. REST OF THE WORLD CONNECTED RETAIL MARKET RESEARCH AND ANALYSIS BY TECHNOLOGY, 2022-2030 ($ MILLION)

LIST OF FIGURES

  • 1. GLOBAL CONNECTED RETAIL MARKET SHARE BY COMPONENT, 2022 VS 2030 (%)
  • 2. GLOBAL CONNECTED RETAIL HARDWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 3. GLOBAL CONNECTED RETAIL SOFTWARE MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 4. GLOBAL CONNECTED RETAIL SERVICES MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 5. GLOBAL CONNECTED RETAIL MARKET SHARE BY TECHNOLOGY, 2022 VS 2030 (%)
  • 6. GLOBAL ZIGBEE FOR CONNECTED RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 7. GLOBAL NFC FOR CONNECTED RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 8. GLOBAL BLE FOR CONNECTED RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 9. GLOBAL WI-FI FOR CONNECTED RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 10. GLOBAL OTHER TECHNOLOGIES FOR CONNECTED RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 11. GLOBAL CONNECTED RETAIL MARKET SHARE BY REGION, 2022 VS 2030 (%)
  • 12. US CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 13. CANADA CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 14. UK CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 15. FRANCE CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 16. GERMANY CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 17. ITALY CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 18. SPAIN CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 19. REST OF EUROPE CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 20. INDIA CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 21. CHINA CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 22. JAPAN CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 23. SOUTH KOREA CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 24. REST OF ASIA-PACIFIC CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
  • 25. REST OF THE WORLD CONNECTED RETAIL MARKET SIZE, 2022-2030 ($ MILLION)
目次
Product Code: OMR2027942

Global Connected Retail Market Size, Share & Trends Analysis Report by Component (Hardware, Software, and Services), and by Technology (ZigBee, Near-Field Communication (NFC), Bluetooth Low Energy (BLE), Wi-Fi, and Others) Forecast Period (2023-2030)

The global connected retail market is anticipated to grow at a considerable CAGR of 3.1% during the forecast period. Connected retail is a strategy that links retail with digital technologies to create a seamless shopping experience for customers. Seamless integration of online and offline channels, personalized marketing, 24/7 availability of products, and cost efficiency are the key benefits of connected retail. The growing integration of advanced technologies such as artificial (AI), edge computing, 5G networks in retail stores, along with the booming in-store technology ecosystem has been driving the growth of the global connected retail market. The combinations of innovative digital solutions are likely to offer opportunities to the market growth.

In March 2023, Connected Retail Experience Study 2023, conducted by Incisiv in collaboration with Verizon Business, reveals that retailers are prioritizing investments in technologies that improve operational efficiency to reduce costs and increase profitability. The study shows that retailers anticipate a significant increase in automation and expect up to 70.0% of routine tasks will be partially or fully automated by 2025. They expect to leverage the labor and productivity benefits by re-deploying associates to customer-facing high-value tasks (18% of retailers) and support business operations (26% of retailers). The increasing automation at retail stores is anticipated to promote the growth of the global connected retail market.

In February 2022, Investment firm Growth Partner has completed a $5.5 million investment into growing flooring business Connection Retail. The investment from Yorkshire-based Growth Partner will be used to support a plan to build a footprint of 100 stores across the UK. Retailers across the globe are realizing the benefits of connecting with the customers and providing them a more immersive shopping experience by consistently providing them messages about pricing, product availability and provide customer service across all touch points. The growing focus of retailers towards enhancing customer experience is driving the global connected retail market.

In addition, rapid decline in the costs of the components including RFID tags and sensors has made positive impact on the market growth. The declining cost of RFID has led to increase in demand for more and more RFID components across the retail segment to curtail fraud and theft. However, issues pertaining to privacy and security and lack of IoT standards are restraining the market growth.

Segmental Outlook

The global connected retail market is segmented based on component and technology. Based on component, the market is segmented into hardware, software, and services. Based on technology, the market is segmented into ZigBee, NFC, BLE, Wi-Fi, and others including magnetic positioning.

Bluetooth Low Energy to Hold a Considerable Share in the Global Connected Retail Market

Bluetooth Low Energy (BLE) sub-segment is expected to hold a considerable share in the market. Surging installation and usage of the technology across major retail stores is a contributor to the high share of the segment. BLE transmits fewer data over shorter distances using much less power than Bluetooth. Retail payments and marketing verticals are increasingly using BLE technology leading to improved sales, customer loyalty, and acquisition. Although BLE has witnessed growth in customer engagement and marketing applications, for contactless payments.

Regional Outlook

The global connected retail market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, the Asia-Pacific region is estimated to be the fastest-growing region owing to the rapidly developing retail industry.

The North America Region is Expected to Hold a Considerable Share in the Global Connected Retail Market

Among all the regions, the North America is expected to hold a considerable share in the global connected retail market. Rising omnichannel retailing, where the consumers are continuously active on connected platforms such as mobile, tablet, or desktop, has led to increasing prominence of connected retailing around the region. The presence of major retail chains such as Walmart, The Kroger Co, and Target among others that are investing heavily in connected technologies to increase their revenue generation has contributed to the high share of the regional market. For instance, in June 2021, Walmart renamed is media business to Walmart Connect, which was formerly known as Walmart Media Group. Walmart Connect was developed to accelerate their connection to customers in a closed-loop, omnichannel environment.

Market Players Outlook

The major companies serving the global connected retail market include Cisco Systems Inc., Honeywell International Inc., IBM Corp., Intel Corp., and Microsoft Corp. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, and funding to stay competitive in the market. For instance, in September 2022, Instacart launched Connected Stores, a suite of a new and existing technologies which aims to help retailers creating a personalized experience both in-store and online.

The Report Covers:

  • Market value data analysis of 2022 and forecast to 2030.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global connected retail market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. By Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
  • 3.2. Cisco Systems Inc.
    • 3.2.1. Overview
    • 3.2.2. Financial Analysis
    • 3.2.3. SWOT Analysis
    • 3.2.4. Recent Developments
  • 3.3. Honeywell International Inc.
    • 3.3.1. Overview
    • 3.3.2. Financial Analysis
    • 3.3.3. SWOT Analysis
    • 3.3.4. Recent Developments
  • 3.4. IBM Corp.
    • 3.4.1. Overview
    • 3.4.2. Financial Analysis
    • 3.4.3. SWOT Analysis
    • 3.4.4. Recent Developments
  • 3.5. Intel Corp.
    • 3.5.1. Overview
    • 3.5.2. Financial Analysis
    • 3.5.3. SWOT Analysis
    • 3.5.4. Recent Developments
  • 3.6. Microsoft Corp.
    • 3.6.1. Overview
    • 3.6.2. Financial Analysis
    • 3.6.3. SWOT Analysis
    • 3.6.4. Recent Developments
  • 3.7. Key Strategy Analysis

4. Market Segmentation

  • 4.1. Global Connected Retail Market by Component
    • 4.1.1. Hardware
    • 4.1.2. Software
    • 4.1.3. Services
  • 4.2. Global Connected Retail Market by Technology
    • 4.2.1. ZIGBEE
    • 4.2.2. Near-Field Communication (NFC)
    • 4.2.3. Bluetooth Low Energy (BLE)
    • 4.2.4. Wi-Fi
    • 4.2.5. Other (Magnetic Positioning)

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Apple Inc.
  • 6.2. Broadcom Crop.
  • 6.3. Motorola Solution Inc.
  • 6.4. Nokia Corp.
  • 6.5. Nowon Technologies Pvt. Ltd.
  • 6.6. NXP Semiconductors NV
  • 6.7. Qualcomm Technologies, Inc.
  • 6.8. Samsung Electronics Co. Ltd.
  • 6.9. SAP SE
  • 6.10. Siemens AG
  • 6.11. Softweb Solutions Inc.
  • 6.12. Spirent Communications PLC
  • 6.13. STMicroelectronics International N.V.
  • 6.14. Verizon Enterprise Solutions
  • 6.15. Zebra Technologies Corp.