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市場調査レポート
商品コード
1311882
競合情報ツールの世界市場2023-2030Global Competitive Intelligence Tool Market 2023-2030 |
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カスタマイズ可能
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競合情報ツールの世界市場2023-2030 |
出版日: 2023年06月29日
発行: Orion Market Research
ページ情報: 英文 200 Pages
納期: 2~3営業日
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競合情報ツール競合情報ツール市場は、予測期間中にCAGR 10.3%で成長すると予測されています。市場成長の要因は、競争の激化、クラウド展開、データの拡散などです。さらに、競合情報ツールへの人工知能(AI)や機械学習(ML)などの先進技術の統合が進んでいることと、新興企業への資金調達が増加していることが、市場成長を促進すると予測されます。例えば、2021年12月、AIを活用した競争力強化プラットフォームであるKlueは、Tiger Globalが主導し、Salesforce Venturesが参加するシリーズB資金調達で6,200万米ドルを調達しました。このプラットフォームは、ニュースや競合のウェブページの変更など、公的・私的な外部ソースから競合データを自動的に収集するだけでなく、Slack、High spot、Salesforceなどのプラットフォームとの統合を通じて、社内チームからのデータも収集します。Klueは、製品マーケティング担当者や競合情報チームが競合のカバレッジを拡大できるようにすることを目指しています。
クラウドベースの競合情報ツールは、柔軟性、拡張性、費用対効果に優れているため、市場競争において大きなシェアを占めると予想されます。クラウドベースのソリューションは、ハードウェアや社内ストレージスペースへの支出を抑えることができます。Cipher Systems LLC(Consensus Point Inc.)、Ci Radar, LLC、Crayon, Inc.など、さまざまな主要プロバイダーが、サブスクリプションベースやSaaS(Software as a Service)など、クラウドベースの競合情報ツールの提供と提供に注力しています。これにより、クラウドベースの競合情報ツール市場の成長が促進されると予想されます。
すべての地域の中で、北米は予測期間中に市場で大きなシェアを占めると予測されています。同地域における競合情報ツール市場の成長は、主に様々な産業における技術の採用やデジタル変革への取り組みの増加といった要因によって牽引されています。また、この地域は主要な市場プレイヤーの存在するホットスポットです。これらの市場競争者は、市場での競争力を維持するために、先進的で強化されたソリューションを提供しようと競い合っています。これらすべての要因が市場の成長に寄与しています。例えば、Crunchbase、SEMrush、Owler、Alexa Internet, Inc.、SpyFu、Crayonなどは米国に本社を置いています。
Title: Global Competitive Intelligence Tool Market Size, Share & Trends Analysis Report by Type (On-Premise and Cloud-Based), and by Application (BFSI, IT & Telecom, Automotive, Retail, Health Care, Education, and Others) Forecast Period (2023-2030).
The global competitive intelligence tool market is anticipated to grow at a CAGR of 10.3% during the forecast period. The market growth is attributed to factors including the increasing competition, cloud deployment, and data proliferation. Further, the growing integration of advanced technology such as artificial intelligence (AI) and machine learning (ML) to competitive intelligence tool coupled with growing funding to new startups is anticipated to drive the market growth. For instance, in December 2021, Klue, an AI-powered competitive enablement platform, raised $62 million in Series B funding led by Tiger Global, with participation from Salesforce Ventures. The platform automatically gathers competitive data from public and private external sources such as the news and competitor web page changes, as well as data from internal teams through integrations with platforms such as Slack, High spot and Salesforce. Klue aims to enable product marketers and competitive intelligence teams to increase their coverage of competitors.
The global competitive intelligence tool market is segmented based on its type and application. Based on type, the market is bifurcated into on-premises and cloud-based. Based on the application, the market is categorized into BFSI, IT & telecom, automotive, retail, health care, education, and others. Among the application, the BFSI sub-segment is anticipated to register a significant growth during the forecast period owing to the increasing requirement for competitive analysis, risk management, and strategic decision-making tools in the BFSI industry.
Among the type, the cloud-based competitive intelligence tool sub-segment is anticipated to hold a prominent market share of the market owing to their flexibility, scalability, and cost-effectiveness. The cloud-based solutions lowers the expenditure on hardware and in-house storage space. Various key providers such as Cipher Systems LLC (Consensus Point Inc.), Ci Radar, LLC, and Crayon, Inc., among others, are focused on offering and delivering cloud-based competitive intelligence tools such as subscriptions based, and software as a service (SaaS), among others. This is anticipated to boost the growth of cloud-based competitive intelligence tool market.
The global competitive intelligence tool market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa and Latin America). The market can be analyzed at a particular region or country level as per the requirement. Among these, the European regional market is anticipated to experience significant growth over the forecast period. However, the Asia-Pacific region is projected to exhibit considerable growth in the competitive intelligence tool market, driven by factors such as increasing adoption of advanced analytics and market intelligence solutions in emerging economies like India and China.
Among all the regions, North America is anticipated to account for a significant share in the market during the forecast period. The growth of the competitive intelligence tool market in the region is primarily driven by factors such as the increasing adoption of technology and digital transformation initiatives in various industries. Also, the region is hotspot with presence of key market players. These market players compete to provide advance and enhanced solutions to remain competitive in the market. All this factors are contributing to the growth of the market . For instance, Crunchbase , SEMrush, Owler, Alexa Internet, Inc., SpyFu, Crayon, and others are headquartered in the US.
The major companies serving the global competitive intelligence tool market include: Alphabet Inc. (Google LLC), Crunchbase, SEMrush, Owler, Alexa Internet, Inc., Comintelli, Talkwalker, and others. These market players are considerably contributing to the market growth by adopting various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in May 2021, Comintelli, a leading global Market and Competitive Intelligence (M&CI) software company launched a new feature within Intelligence2day based on Artificial Intelligence (AI). The Field Intelligence Retriever (FIRE) feature assist field gathering capabilities and conference monitoring, both virtual and live by turning image data into searchable content.