市場調査レポート
商品コード
1311851
ツナ缶の世界市場2023-2030Global Canned Tuna Market 2023-2030 |
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ツナ缶の世界市場2023-2030 |
出版日: 2023年06月08日
発行: Orion Market Research
ページ情報: 英文 200 Pages
納期: 2~3営業日
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世界のツナ缶市場は、予測期間中にCAGR 4.5%のCAGRで成長すると予測されています。ツナ缶業界は、重要なタンパク質、ビタミン、ミネラルを豊富に含むことから、様々な料理におけるシーフードに対する顧客の嗜好の変化によって大きな影響を受けると予測されます。現在、多くのブランドが責任を持って漁獲・生産されたマグロを提供しており、環境意識の高い消費者にアピールしています。より多くの消費者が、食品の選択が環境に与える影響を認識するようになり、責任を持って調達・生産された製品を求めるようになっています。
FAO漁業養殖部の統計によれば、ツナ缶・加工品の最大の輸出国はタイ、エクアドル、中国、インドネシア、フィリピンです。さらに、EU、米国、日本がツナ缶の最大消費国です。多忙なライフスタイルを送る人々が増え、手早く簡単な食事を求めるようになるにつれ、ツナ缶は今後も人気の選択肢であり続けると思われます。ツナ缶には健康上の利点があるため、アスリートにも好まれる食品となっています。例えば、2023年5月、ソルツナは太平洋競技大会の公式ツナ缶サプライヤーとなっています。60,000ドルの契約は、大会での約1,400カートンのマグロに相当します。これは、2023年のソロモン諸島大会期間中、5,000人の選手と役員、3,000人の大会関係者の食事に役立つと期待されています。
2023年3月、オランダのブランドSeasogoodは、植物由来の代替ツナ缶をスペイン市場に投入しました。このツナ缶は、ナチュラル、トマト、オリーブオイル、レモン&ブラックペッパーの4種類のフレーバーで販売されます。スペインは水産物の主要消費国であるため、この発売は重要です。このような発売は世界のツナ缶市場の成長を抑制すると予想されます。
流通チャネルの中では、ハイパーマーケット・スーパーマーケットのサブセグメントがここ数年大きな市場シェアを占めています。ハイパーマーケットやスーパーマーケットのようなオフラインの小売店を通じて主要なツナ缶製品を大規模にプロモーションしていることが、この市場セグメントの高いシェアの主な要因となっています。さらに、複数の企業が顧客基盤を拡大するために、世界中に新しい実店舗をオープンしています。例えば、Target Brands, Inc.は2020年に米国内で25店舗以上を新規オープンしました。オフライン店舗の増加がこの市場セグメントを牽引しています。
全地域の中で、欧州地域が世界のツナ缶市場でかなりのシェアを占めると予想されます。この地域の市場シェアは、世界中の消費者が簡単ですぐに食べられて便利なシーフードを選択するようになっていることが背景にあります。欧州連合(EU)の機関誌によると、2021年、EUで最も消費された魚はマグロでした。同地域では1人平均2.78キログラムのマグロを消費しており、そのほとんどが缶詰です。この地域でツナ缶を最も消費しているのは、イタリア、スペイン、英国などです。こうした動向は、この地域の市場にさらに貢献しています。
Title: Global Canned Tuna Market Size, Share & Trends Analysis Report by Product Type (Skipjack and Yellowfin), and by Distribution Channel (Hypermarket & Supermarket, Specialty Stores, and Online) Forecast Period (2023-2030).
The global canned tuna market is anticipated to grow at a considerable CAGR of 4.5% during the forecast period. The canned tuna industry is predicted to be significantly impacted by changing customer tastes for seafood in various cuisines due to its abundance in vital proteins, vitamins, and minerals. Many brands are now offering tuna that has been responsibly caught and produced, which appeals to environmentally conscious consumers. Wild Planet Tuna, American Tuna, and Ocean Naturals are some brands that offer sustainable caught tuna in can forms. More consumers are becoming aware of the impact that their food choices have on the environment, and they are seeking out products that are responsibly sourced and produced.
According to the statistics provided by the FAO Fisheries and Aquaculture Department, Thailand, Ecuador, China, Indonesia, and Philippines were the largest exporter of canned and processed tuna. Additionally, the European Union, the US and Japan are the largest consumers of canned tuna. As more people lead busy lifestyles and look for quick and easy meal solutions, canned tuna is likely to remain a popular choice. Canned tuna offered health benefits has made it a preferred food product for athletes. For instance, in May 2023, SolTuna had become the official supplier of canned tuna for the Pacific Games. The $60,000 deal equates to approximately 1,400 cartons of tuna at the Games. This is expected to help feed 5,000 athletes and officials and 3,000 Games workers during Solomon Islands 2023.
In March 2023, Dutch brand Seasogood has launched its plant-based canned tuna alternatives on the Spanish market. The tuna will be available in four flavors: natural, tomato, olive oil, and lemon & black pepper. The launch is significant as Spain is a major consumer of seafood. Such launches are anticipated to restrain the growth of the global canned tuna market.
The global canned tuna market is segmented based on product type and distribution channel. Based on product type, the market is bifurcated into skipjack and yellowfin. Based on distribution channel, the market is sub-segmented into hypermarket & supermarket, specialty stores, and online.
Among the distribution channel, the hypermarket and supermarket sub-segment is expected to hold a significant market share over the past few years. The large scale promotion of major canned tuna product through offline retail stores such as hypermarkets & supermarkets is a key contributor to the high share of this market segment. Moreover, several companies are opening new brick & mortar stores across the globe to expand their customer base. For instance, Target Brands, Inc. opened over 25 new stores across the US in 2020. The growing number of offline stores drives the market segment.
The global canned tuna market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Central and South America is set to witness the highest CAGR during the forecast period. Skipjack tuna fishing in Brazil has traditionally carried using the one-by-one method, with operating bases in Rio-de-Janeiro, Santa Catarina, and Rio Grande do Sul, which is also the locations of the biggest tuna canneries and export businesses in the nation.
Among all the regions, the European region is expected to hold a considerable share of the canned tuna market across the globe. The regional market share is driven by the increasing adoption of simple, ready-to-eat, and convenient seafood choices by consumers across the globe. According to European Union (EU) journal, in 2021, tuna was the most consumed fish in the EU. Each person in the region on an average consumes 2.78 kilograms of tuna, most of which is canned. Some of the biggest consumers of tinned tuna in the area includes Italy, Spain, and the UK. These trends are further contributing to the regional market.
The major companies serving the global canned tuna market include: Frinsa del Noroeste S.A., Thai Union Group PCL, Bumble Bee Foods LLC, Century Pacific Food Inc., and Jealsa Corp. among others. The market players are contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in October 2021, Bumble Bee Foods LLC extended its Bumble Bee Prime line of gourmet canned tuna and salmon products. The Prime Solid White Albacore in Water is wild-caught tuna made from firm, white, premium albacore tuna, water, and sea salt. It contains 30-32 grams of protein per serving.