![]() |
市場調査レポート
商品コード
1296905
衛生の世界市場2023-2030Global Hygiene Market 2023-2030 |
||||||
カスタマイズ可能
|
衛生の世界市場2023-2030 |
出版日: 2023年05月26日
発行: Orion Market Research
ページ情報: 英文 135 Pages
納期: 2~3営業日
|
世界の衛生製品産業は予測期間中CAGR 3.8%で成長しています。COVID-19のパンデミック以前に市場の成長を後押ししていた要因には、最近の生活水準の向上と相まって、世界中で全般的な健康に対する人々の関心が高まっていることが挙げられます。さらに、ソーシャルメディアや広告を通じた最近の啓発プログラムなどの要因も、世界の衛生製品市場の成長に大きく貢献しました。
2020年1月にCOVID-19が発生したことで、衛生製品の需要は模範的な成長率で伸びています。COVID-19ウイルスは目新しいものであったため、世界中の政府機関は、手指消毒剤、トイレットペーパーなどを含む衛生製品の需要と供給の間に大きなギャップを生み出した、より頻繁に消毒剤と石鹸を使用して衛生を維持するためのガイドラインを発表しました。
COVID-19の衛生用品業界への影響
COVID-19が衛生用品業界に及ぼす影響は、北米、欧州、アジア太平洋地域、その他世界の地域を含む全世界で観察されます。米国では、人々はすでに手指消毒剤、缶詰、その他の非常食を備蓄しており、その結果、国内ではこれらの材料が大幅に不足しました。さらに、欧州でも同じように衛生用品、特に除菌剤の不足に直面していました。そのため、欧州ではいくつかの醸造所や蒸留所が手指消毒剤の生産に切り替えています。
Global hygiene product industry is growing at a CAGR of 3.8% during the forecast period. The factors that were fueling the growth of the market before the pandemic of COVID-19 include the recent improvement in standards of living coupled with the growth in public attention towards overall health all across the globe. Additionally, factors such as recent awareness programs through social media and advertisement also contributed significantly to the global hygiene product market growth.
However, with the outbreak of COVID-19 in January 2020, the demand for hygiene products has grown at an exemplary growth rate. The COVID-19 virus was novel and hence government organizations across the globe published guidelines to maintain hygiene with the use of sanitizer and soap more often which created a wide gap between supply and demand of hygiene products including hand sanitizer, toilet paper, and so on.
The global hygiene product industry is segmented based on product type into facial, body, and hair care, feminine care, hand care, incontinence supplies, and oral care. Out of which, the hand care sanitizer segment is ascending with the fastest growth after the pandemic. The increasing share of the sanitizer segment is mainly due to the portability offered by the sanitizers as it can be used anytime and anywhere.
Effect of COVID-19 on the hygiene product industry
The effect of COVID-19 on the hygiene product industry can be observed all across the globe including North America, Europe, Asia Pacific, and the Rest of the World. In the US, people have already taken stored hand sanitizer, canned goods, and other emergency rations and as a result, there was a huge shortage of these materials in the country. Additionally, Europe was also facing the same shortage of hygiene products, especially sanitizers. Therefore, several breweries and distilleries in Europe are switching to produce hand sanitizers.
Market Players Outlook
Key companies analyzed in the market include 3M Co., Byotrol PLC, Essity AB, Unilever PLC, ITC Ltd., Johnson & Johnson, and The Procter & Gamble Co. Hygiene product companies such as Procter & Gamble Co have experienced record sales of their hygiene product including sanitizers. The company also launched its new line of sanitizing products called Microban 24. However, the company has experienced some major setbacks in China. One of the major effects was on the company's global supply chain which was affected by halted factory work in China. In addition to this most of the company's suppliers are also not returned to work, which is affecting its production output.