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市場調査レポート
商品コード
1292915
フレグランスの世界市場2023-2030Global Fragrance Market 2023-2030 |
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カスタマイズ可能
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フレグランスの世界市場2023-2030 |
出版日: 2023年05月22日
発行: Orion Market Research
ページ情報: 英文 130 Pages
納期: 2~3営業日
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世界のフレグランス市場は、予測期間中にCAGR 4.5%という大幅な成長が見込まれています。世界のフレグランス市場は、生活水準の向上と購買力の増加によって牽引されています。消費者は合成香料ではなく天然物質を使った創造的なアイテムを望んでいるため、メーカーは製品の多様化に取り組んでいます。これらの香りは、石鹸や洗剤、シャンプー、シャワージェル、ボディケア製品、ローション、その他キャンドル、スプレー、化粧品など、日常的な家庭用品に使用されることが多いです。
製品タイプに基づき、市場は化粧品・トイレタリー、香水、石鹸、洗剤、キャンドルなどの家庭用品に細分化されます。このうち、化粧品・トイレタリー分野は予測期間中に大きな市場シェアを占めると予想されます。化粧品・トイレタリー製品の市場シェアが高いのは、いくつかの要因によるものと考えられます。第一に、これらの製品は多くの消費者にとって必要不可欠なものと考えられており、日常的に使用されています。第二に、石鹸やシャンプーのような必需品から、高級スキンケア製品や香水のような贅沢品まで、これらのカテゴリーでは多種多様な製品が販売されています。こうした製品の多様性により、企業は幅広い消費者の嗜好や価格帯に対応することができます。
同地域の市場成長を牽引する主な要因は人口です。人口が多いことは同地域の購買力に直接影響し、フレグランス製品を購入する人が増えるからです。国連によると、2020年時点のアジア太平洋地域の推定人口は約46億4,000万人です。市場の成長を支えるもう1つの要因は、消費者の需要増に対応するため、革新的なフレグランス新製品を頻繁に発売する主要企業や、同地域に進出している外資系企業の存在です。例えば、イタリアのファッションブランドVersaceは、2020年に中国で新しいフレグランス"Dylan Turquoise"を発売しました。地中海をイメージしたフレッシュでフルーティーな香りです。同様に、フランスの高級ブランド、カルティエは2020年後半に中国で新しいフレグランス"パシャドゥカルティエ"を発売しました。このフレグランスは、クラシックな香りをフレッシュかつモダンに解釈したものと説明されています。
Global fragrance market is anticipated to grow at a considerable CAGR of 4.5% during the forecast period. The worldwide fragrance market is being driven by rising living standards and increased buying power. Manufacturers are working on product variety because consumers desire creative items made with natural substances rather than synthetic fragrances. These scents are often used in everyday home items including soaps and detergents, shampoos, shower gels, body care products, lotions, and others such as candles, sprays, and cosmetics.
The global fragrance market is segmented by product type and distribution channel. Based on product type, the market is sub-segmented into cosmetics and toiletries, perfumes, and household products such as soaps, detergents, and candles. Based on distribution channel, the market is sub-segmented into online retail and offline retail. Among distribution channels, the offline retail segment is expected to account for the majority of market share. Shopping in physical stores allows consumers to see, touch, and smell products before making a purchase, which can be particularly important for products such as perfumes, soaps, and other fragrance products.
Based on product type, the market is sub-segmented into cosmetics and toiletries, perfumes, and household products such as soaps, detergents, and candles. Among these, the cosmetics and toiletries segment is expected to hold a significant market share during the forecast period. The high market share of cosmetics and toiletries can be attributed to several factors. First, these products are considered essential by many consumers and are used on a daily basis. Second, there is a wide variety of products available in these categories, ranging from necessities such as soap and shampoo to luxury items like high-end skincare products and perfumes. This diversity of products allows companies to cater to a wide range of consumer preferences and price points.
The global fragrance market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market. It is expected to grow at the fastest rate owing to various factors, including increasing demand for premium fragrances, a rise in consumer disposable income, and a growing interest in luxury and self-care products.
The key factor driving the market's growth in the region is the region's population, since a high population directly affects the purchasing power of the region, and more people purchase fragrance products. According to the United Nations, the estimated population of the Asia-Pacific region as of 2020 is approximately 4.64 billion people. Another factor that supports the market's growth is the presence of key market players that frequently launch new and innovative fragrance products to meet the rising consumer demand, as well as foreign companies that are expanding their reach in the region. For instance, Italian fashion house Versace launched a new fragrance in China in 2020 called "Dylan Turquoise." The fragrance is a fresh and fruity scent inspired by the Mediterranean. Similarly, French luxury brand Cartier launched a new fragrance in China in late 2020 called "Pasha de Cartier." The fragrance is described as a fresh and modern interpretation of a classic scent.
The major companies serving the global fragrance market include: International Flavors & Fragrances Inc., Sensient Technologies Corp., Givaudan SA, Symrise AG, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, Avon Products, Inc. debuted a new white Oud accord fragrance in 2022. The rich fruitiness of black grandeur plums, a scent of white flowery gardenias, and warm, creamy vanilla complete this luminous White Oud accord heart.
The Report Covers: