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市場調査レポート
商品コード
1778859
ギターの世界市場の評価:製品別、流通チャネル別、地域別、機会、予測(2018年~2032年)Global Guitar Market Assessment, By Product [Acoustic, Electric, Bass], By Distribution Channel [Offline, Online], By Region, Opportunities and Forecast, 2018-2032F |
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カスタマイズ可能
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ギターの世界市場の評価:製品別、流通チャネル別、地域別、機会、予測(2018年~2032年) |
出版日: 2025年07月30日
発行: Markets & Data
ページ情報: 英文 225 Pages
納期: 3~5営業日
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世界のギターの市場規模は、音楽の動向、技術の進歩、消費者の選好の変化により、2024年の131億2,000万米ドルから2032年に191億1,000万米ドルに達すると予測され、2025年~2032年の予測期間にCAGRで4.81%の成長が見込まれます。この動向の促進要因となっているのは、音楽教育やウェブベースの学習プラットフォームの成長であり、これによりギターレッスンへのアクセスが大幅に増加しました。また、レッスンサブスクリプションパックや学校での音楽レッスンも、初心者が楽器を手にするきっかけとなっています。大衆文化や有名人の支持も大きく寄与しており、アーティストが動向の形成に大きな役割を果たしているほか、TikTok Inc.やYouTube(Google LLC)などのソーシャルメディアサイトが、バイラルなギターチャレンジやパフォーマンスの普及を可能にしています。
Acoustasonic(Fender Musical Instruments Corporation)のようなスマートギターやデジタルアンプシミュレーションソフトウェアに代表される技術革新は、ギターの演奏方法やレコーディング方法に革命をもたらし、初心者からベテランのプロまで魅了しています。
経済と人口動態の変化、特に中国、インド、ブラジルといった発展途上国における中間層の増加は、消費者の裾野を広げています。同時に、コレクターやヴィンテージのセグメントが全盛期を迎えており、特別なモデルへの需要が高いです。また、持続可能性への注目も高まっており、希少木材に関する法規制により、各ブランドが環境にやさしい材料を取り入れています。さらに、レコードの再来やレトロロックの影響に象徴されるように、懐古趣味やレトロファッションが、ヴィンテージな見た目のギターに対する需要を今なお高めています。こうしたプラス要因にもかかわらず、デジタル音楽の支配的な役割、ハイエンドギターにかかる費用の上昇、ロック音楽のメインストリーム人気の低下といった課題が、成長を押し下げる可能性があります。しかし、低い入門価格と健全な中古市場に支えられ、アコースティックギター、ハイブリッドギター、スマートギターが普及しており、市場は依然として堅調です。
当レポートでは、世界のギター市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。
Global guitar market is projected to witness a CAGR of 4.81% during the forecast period 2025-2032, growing from USD 13.12 billion in 2024 to USD 19.11 billion in 2032, owing to musical trends, technological advancements, and shifting consumer preferences. Among the drivers in this trend is the growth of music education and web-based learning platforms, which have greatly increased access to guitar lessons. Lesson subscription packs and school music lessons also encourage beginners to pick up the instrument. Popular culture and celebrity endorsement also significantly contribute, with artists playing a major role in shaping trends, while social media sites such as TikTok Inc. and YouTube (Google LLC) enable the dissemination of viral guitar challenges and performances.
Technological innovation, as represented in smart guitars such as the Acoustasonic (Fender Musical Instruments Corporation) and digital amp simulation software, is revolutionizing how guitars are played and recorded, attracting both new beginners and veteran professionals.
Economic and demographic changes, especially the rise of an increasing middle class in developing countries like China, India, and Brazil, are expanding the base of consumers. At the same time, the collector and vintage segment is in its prime, with high demand for special models. The focus on sustainability has also risen, with brands incorporating green materials due to legislation on rare woods. Additionally, nostalgia and retro fashion, as symbolized by the comeback of vinyl records and retro rock influences, are still in demand for vintage-looking guitars. Despite these positive factors, challenges like the dominant role of digital music, rising expenses associated with high-end guitars and the declining mainstream popularity of rock music may top growth. However, the market is still strong, with acoustic, hybrid, and smart guitars being popularized, supported by low entry prices and a healthy secondhand market.
Music Education and Learning Platforms Drives the Global Guitar Market Demand
Greater exposure to music learning, particularly through digital media, has been one of the key drivers of international guitar sales. Online learning tools like Fender Play (Fender Musical Instruments Corporation), Yousician Ltd., and hundreds of YouTube lessons have made it simpler to enter, allowing newcomers to learn by themselves at their own pace. Several guitar manufacturers have started offering instruments with subscription-based learning material, thus making it easy to get onboard new musicians in their journey. School music programs, especially in the developing world, are also getting on board with guitar lessons, driving demand. Exposure to gamification-based learning apps and social media challenges has also made playing the guitar more enticing, particularly among the youth. Thus, entry-level and mid-range guitars are reporting sustained sales growth, and makers are cashing in on the same. The increasing fondness for self-taught, home-based learning ensures music learning will remain a key driver of the expansion of the guitar market.
For instance, in March 2022, Trinity College London Press announced the launch of Introducing Guitar by Tom Fleming book.
Popular Culture and Artist Influence Expands Global Guitar Market Size
The deep influence of popular culture and celebrity musicians continues to heavily fuel the growth of the global guitar market. When popular artists support models of guitars, sales of instruments often skyrocket, note the uptick in Martin LX1 "Little Martin" sales after endorsements by Ed Sheeran. For instance, in January 2025, ESP Company, Limited launched a new LTD signature guitar for the Rammstein lead guitarist.
Social media sites such as TikTok Inc. and YouTube (Google LLC) further enhance the influence because viral guitar challenges, equipment reviews, and performance videos motivate new musicians. The fame of guitar-focused content creators has given rise to a new generation of fans. Even K-pop and international pop bands with live instruments help extend the reach of the popularity of guitars to the original rock or blues fan base. As musicians continue to influence musical trends and online media continue to popularize guitar culture, the market will continue to grow on the grounds of both nostalgia and innovation.
Acoustic Guitar Dominates the Global Guitar Market
The acoustic guitar is still the market leader in the global market for guitars, enjoying the highest sales share across geographies. Industry analysts credit its consistent popularity to a few reasons that make acoustic models the first choice for beginners and professionals alike. As compared to electric guitars, acoustic models are highly versatile; they do not require auxiliary devices like amplifiers or cables, hence highly convenient for spontaneous playing, songwriting, and outdoor performances. The dominance of the acoustic guitar is especially prevalent in emerging economies like India, Brazil, and Southeast Asia, where its cultural connotations in traditional and even modern music generate consistent demand. Moreover, even in advanced economies, the growing popularity of folk, indie, and singer-songwriter genres has maintained the demand for acoustic models. Such market leadership is being met by manufacturers with innovative designs like thin-body acoustics for added comfort, built-in electronics for uses of amplification, and eco-friendly wood substitutes for environmental concerns. With its widespread appeal and ongoing technological improvements, the acoustic guitar has no indication of losing status as the flagship product of the global guitar market.
For instance, in October 2024, Yamaha Corporation announces the launch of its TAG3 C TransAcoustic guitar, an acoustic guitar with internal actuators that can add rich effects to the natural sound of the guitar without needing any external amplifier or cables.
North America Region leads the Global Guitar Market
North America leads the global guitar market with the largest share of consumption around the world. The dominance of the region is supported by its strong musical heritage and economic influence, as well as the United States generating the dominant share of global guitar sales. North America's leadership is founded on several factors, most importantly, the presence of legendary brands that set global standards for guitar quality and innovation. North America's pervasive retail infrastructure, both bricks-and-mortar retail behemoths and leading e-commerce players, offers unmatched market access for musicians at all skill levels. The region also features robust consumer purchasing power, which underpins demand across a broad range of price points from entry-level to high-end custom models. Its rich music education environment and the long-term impact of American artists across genres such as, rock, country, blues, and pop, continue to encourage new generations of guitarists. While quickly growing and developing markets in the Asia-Pacific region are growing explosively, North America remains the trendsetter and standard-bearer of the global guitar market, driving innovation as it protects the cultural heritage of the instrument.
Impact of the U.S. Tariff on Global Guitar Market
The U.S. imposition of tariffs, particularly those levied on Chinese-made guitars and components under Section 301, has significantly disrupted the global guitar market. As the world's largest guitar consumer, America's trade policies have forced manufacturers to adapt through price hikes, supply chain restructuring, and production shifts.
Major retailers have absorbed some costs, but the burden ultimately reaches consumers.
Key Players Landscape and Outlook
The global guitar market is a dynamic, competitive space where established brands and new players fight against shifting consumer demands, technology, and complex supply chains. Iconic electric models by market leaders continue to dominate, as a handful of brands surf the acoustic wave due to consistent quality and sustainable initiatives. Challenger brands are gaining traction through artist endorsements and high-end offerings at reasonable prices. The market direction indicates consistent growth based on growing markets, hybrid smart guitars, and sustainability initiatives, but challenges such as the fading popularity of electric guitars among younger generations and supply chain constraints persist. In the future, the market is moving toward a bifurcated model with mass brands focusing on affordability and digital connectivity and premium and custom makers focusing on craftsmanship and scarcity. Strategic trends like direct-to-consumer sales, subscription-based models, and AI-driven experiences are changing the way guitars are marketed and sold.
For instance, in February 2023, Yamaha Guitar Group, Inc., a U.S. subsidiary of Japan-based Yamaha Corporation, announced the acquisition of Cordoba Music Group.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.