QRコード決済のベトナム市場の評価：タイプ別、決済方式別、エンドユーザー別、用途別、地域別、機会、予測（2018年～2032年）

ベトナムのQRコード決済の市場規模は、政府と規制によるキャッシュレス決済の推進、スマートフォンやインターネットの普及、eウォレットの成長などにより、2024年の1億8,000万米ドルから2032年に5億2,328万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで14.27%の成長が見込まれます。都市部のカフェ、地元の市場、さらにはバイクタクシーでさえ、QRコードは急速に新しいデフォルトになりつつあります。ベトナム政府がキャッシュレス社会を強力に推進していることに加え、スマートフォンの普及や、アプリファーストの銀行業務のアプローチがQRコード決済の採用を促す土壌を作り出しています。

MoMo、ZaloPay、VNPAY、ViettelPayなどのデジタルウォレットが台頭し、その多くがキャッシュバック、特典、マイクロクレジットを提供しているため、スキャンして支払うだけのシンプルさを中心としたデジタル文化が育まれています。屋台から病院のカウンターに至るまで、ベトナムのQRエコシステムは今や日常生活とフォーマル部門の両方に浸透しています。そして、それは拡大する一方です。

例えば2025年1月、ベトナムとラオスの中央銀行はQRコードを利用した二国間小売決済サービスを導入し、両国間のシームレスな越境取引を可能にしました。VietinBank、Sacombank、BIDV、Vietcombank、BVBank、Nam A Bank、TPBankといったベトナムの中央銀行の顧客は、14の銀行からなるLAPNetネットワーク内でLaoQRコードをスキャンすることで、ラオスの加盟店で商品やサービスの決済ができるようになっています。

決済は現地通貨（LAK/VND）で精算され、現在の為替レートでリアルタイムに換算されます。今後、NAPASとLAPNetはこのサービスを拡大し、ラオス居住者がVietQRシステムを使ってベトナムで決済できるようにする計画です。

当レポートでは、ベトナムのQRコード決済市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 回答者の人口統計
• QRコード決済の認知度と使用状況
• 採用の主な促進要因
• 決済の選好：ユースケース別
• QR決済に関する課題と懸念

第5章 ベトナムのQRコード決済市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
• 市場シェアの分析と予測
  • タイプ別
    • 静的QRコード
    • 動的QRコード
  • 決済方式別
    • カードベース
    • ウォレットベース
    • 銀行振込
  • エンドユーザー別
    • 小売消費者
    • 商店
    • 企業
  • 用途別
    • 小売
    • 輸送
    • ホスピタリティ
    • 医療
    • その他
  • 地域別
    • 北部
    • 南部
    • 中部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
• 市場マップ分析（2024年）
  • タイプ別
  • 決済方式別
  • エンドユーザー別
  • 用途別
  • 地域別

第6章 需給の分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 収益分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場動向と発展

第13章 政策と規制情勢

第14章 ケーススタディ

第15章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • MoMo Joint Stock Company
  • ZaloPay/VNG Corporation
  • VNPT E-Pay (VNPT)
  • ViettelPay (Viettel)
  • Moca (Grab Holdings)
  • VNPAY
  • SmartPay (TPBank)
  • Sacombank Pay
  • TPBank LiveBank QR
  • BIDV Smart Banking

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Vietnam QR Code Payments Market, By Value, In USD Million, 2018-2032F
• Figure 2. Vietnam QR Code Payments Market Share (%), By Type, 2018-2032F
• Figure 3. Vietnam QR Code Payments Market Share (%), By Payment Mode, 2018-2032F
• Figure 4. Vietnam QR Code Payments Market Share (%), By End-user, 2018-2032F
• Figure 5. Vietnam QR Code Payments Market Share (%), By Application, 2018-2032F
• Figure 6. Vietnam QR Code Payments Market Share (%), By Region, 2018-2032F
• Figure 7. By Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 8. By Payment Mode Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Vietnam QR code payments market is projected to witness a CAGR of 14.27% during the forecast period, 2025-2032, growing from USD 180 million in 2024 to USD 523.28 million in 2032, driven by government & regulatory push for cashless payments, rising smartphone and internet penetration, and the growth of E-Wallets. In urban cafes, local markets, and even motorbike taxis, QR codes are quickly becoming the new default. The Vietnamese government's strong push for a cashless society, combined with high smartphone penetration and an app-first banking approach, has created fertile ground for QR code payment adoption.

The rise of digital wallets such as MoMo, ZaloPay, VNPAY, and ViettelPay, many of which now offer cashback, rewards, and microcredit, has helped foster a digital culture centered on fast, scan-to-pay simplicity. From street food stalls to hospital counters, Vietnam's QR ecosystem is now touching both daily life and the formal sectors. And that's only growing.

For instance, in January 2025, the central banks of Vietnam and Laos introduced a bilateral retail payment service using QR codes, allowing seamless cross-border transactions between the two countries. Customers of central Vietnamese banks, including VietinBank, Sacombank, BIDV, Vietcombank, BVBank, Nam A Bank, and TPBank, can now pay for goods and services at merchants in Laos by scanning LaoQR codes within the LAPNet network of 14 banks.

Payments are settled in local currencies (LAK/VND) with real-time currency conversion at the current exchange rate. Looking ahead, NAPAS and LAPNet plan to expand the service, enabling Lao residents to make payments in Vietnam using the VietQR system.

Government-Led Push Toward Cashless Economy Drives the Vietnam QR Code Payments Market

Vietnam's QR code payments market is experiencing rapid growth, fueled by strong government initiatives promoting a cashless economy. The State Bank of Vietnam (SBV) has implemented policies such as interoperable QR standards (VietQR) and partnerships with NAPAS to unify the country's payment systems. Mobile wallets (MoMo, ZaloPay, ViettelPay) and banks now support instant, low-cost QR transactions, which are accelerating adoption among both merchants and consumers. With rising smartphone penetration, e-commerce growth, and fintech innovation, Vietnam's QR payments market is poised for further expansion, supported by regulatory tailwinds and digital financial inclusion initiatives.

Vietnam's Ministry of Information and Communications and the State Bank have aggressively supported the adoption of QR code payments under the "National Digital Transformation Program to 2025." Targets include achieving 50% of transactions to be non-cash by 2025, with QR codes as a core enabler.

For instance, in June 2023, the State Bank of Vietnam (SBV) mandated standardized QR code formats across platforms to ensure interoperability between banks and e-wallets. This move enabled smoother integrations across merchants and users, regardless of provider.

With government mandates and harmonization efforts, QR codes are now integral to the country's digital infrastructure.

Explosive Merchant Adoption in Urban and Semi-Urban Areas to Shape the Market Dynamics

The retail and F&B sectors are now dominated by QR code transactions, particularly among SMEs and informal vendors seeking to avoid card infrastructure costs. Digital wallets provide onboarding support, offering rewards to both merchants and buyers. QR is low-cost, easy to deploy, and ideally suited to Vietnam's fragmented yet fast-moving retail landscape.

For example, in August 2023, VNPAY reported that its QR code network had expanded to over 750,000 merchants, including wet markets, pharmacies, and local eateries. The company also noted a spike in participation from tier-2 cities, including Da Nang and Can Tho.

Dominance of Wallet-Based Payments in QR Ecosystem

In Vietnam's rapidly growing QR payment market, e-wallets dominate the ecosystem, outpacing traditional bank-based QR solutions in terms of adoption, merchant coverage, and transaction volume. Aggressive marketing strategies, seamless user experiences, and deep integration into everyday consumer behavior drive this dominance. Unlike bank-based QR payments, which primarily serve existing bank customers, e-wallets attract unbanked and underbanked users through simplified onboarding (e.g., phone number registration).

In July 2023, ZaloPay launched its multi-function QR code, which was adopted by over 12,000 outlets within six months, including major fast-food chains and convenience stores. This adoption handled around 19% of transactions through bank apps, demonstrating rapid consumer and merchant uptake.

Wallet-based QR use is faster, more rewarding, and frictionless, driving user retention and volume.

Key Players Landscape and Outlook

Vietnam's QR code payment market is shaped by a tightly contested mix of e-wallet providers and telco-fintech hybrids. MoMo leads in transaction volume and daily active users, with aggressive loyalty programs and nationwide merchant ties. ZaloPay and VNPT E-Pay leverage strong ecosystem integration from messaging and telecom platforms, making QR use almost habitual.

VNPAY has built the broadest merchant network, while ViettelPay and SmartPay are gaining ground through transit and rural use cases. Meanwhile, TPBank and BIDV are digitizing traditional banking customers through QR-first applications, such as LiveBank QR and SmartBanking.

The market is both competitive and collaborative, with interoperability making user switching painless.

For instance, in May 2024, Payments giant Visa Inc. announced a strategic partnership with three of Vietnam's top e-wallet providers-MoMo Joint Stock Company (MoMo), VNPAY Joint Stock Company (VNPAY), and ZaloPay (operated by VNG Corporation)-to enhance the payment experience for Visa cardholders at small and medium enterprises (SMEs).

Under this collaboration, Visa cardholders can make payments using QR codes issued by these e-wallet platforms, supporting Vietnam's ongoing transition towards a cashless economy. The integration of Visa's payment network with these popular e-wallets is expected to deliver benefits for both businesses and consumers by simplifying digital transactions nationwide.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Awareness and Usage of QR Code Payments
• 4.3. Key Drivers for Adoption
• 4.4. Payment Preferences by Use Case
• 4.5. Challenges and Concerns Regarding QR Payments

5. Vietnam QR Code Payments Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Static QR Code
    • 5.2.1.2. Dynamic QR Code
  • 5.2.2. By Payment Mode
    • 5.2.2.1. Card-based
    • 5.2.2.2. Wallet-based
    • 5.2.2.3. Bank Transfer
  • 5.2.3. By End-user
    • 5.2.3.1. Retail Consumer
    • 5.2.3.2. Merchants
    • 5.2.3.3. Enterprises
  • 5.2.4. By Application
    • 5.2.4.1. Retail
    • 5.2.4.2. Transportation
    • 5.2.4.3. Hospitality
    • 5.2.4.4. Healthcare
    • 5.2.4.5. Other
  • 5.2.5. By Region
    • 5.2.5.1. Northern
    • 5.2.5.2. Southern
    • 5.2.5.3. Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Type
  • 5.3.2. By Payment Mode
  • 5.3.3. By End-user
  • 5.3.4. By Application
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Revenue Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Policy and Regulatory Landscape

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. MoMo Joint Stock Company
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. ZaloPay / VNG Corporation
  • 15.3.3. VNPT E-Pay (VNPT)
  • 15.3.4. ViettelPay (Viettel)
  • 15.3.5. Moca (Grab Holdings)
  • 15.3.6. VNPAY
  • 15.3.7. SmartPay (TPBank)
  • 15.3.8. Sacombank Pay
  • 15.3.9. TPBank LiveBank QR
  • 15.3.10. BIDV Smart Banking

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer