モバイルPOS（mPOS）の日本市場の評価：ソリューションタイプ別、接続性技術別、OS別、用途別、最終用途産業別、地域別、機会、予測（2019年度～2033年度）

日本のモバイルPOS（mPOS）の市場規模は、技術の進歩、消費者行動の変化、小売力学の進化により、2025年度の21億6,000万米ドルから2033年度に36億米ドルに達すると予測され、CAGRで6.62%の成長が見込まれます。これは利便性に始まりました。市場は、特に小規模な商店、モバイルベンダー、カフェ、さらにはサービス業者の間で、現代的な商取引の基礎へと静かに変化しています。スマートフォンの高い普及率、カードの受け入れの向上、デジタルウォレットとの統合により、これらの軽量で持ち運び可能なシステムは、単なる精算機を超え、マイクロエンタープライズを実現するものとなっています。

政府の奨励策とパンデミックによって加速した日本のキャッシュレス経済への動きは、普及をさらに加速させています。mPOSソリューションは現在、単なる決済処理ではなく、接続性、UX、クラウド互換性を中心に設計されています。端末からエコシステムへのシフトがそこにあります。

例えば2024年3月、NETSTARSはSumitomo Mitsui Cardに採用され、stera terminalとモバイルデバイス（stera tap）でのQRコード決済を実現し、QR、クレジット、電子マネーを1つのソリューションに統合しました。この取り組みは、2025年までにキャッシュレス取引40%を達成するという日本の目標に沿うものであり、中小企業におけるmPOSの普及を促進するものです。

当レポートでは、日本のモバイルPOS（mPOS）市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 回答者の人口統計
• モバイルPOS（mPOS）プラットフォームの認知度
• 購入時の主な考慮事項（速度、信頼性、コストなど）
• 優先されるデバイスタイプとソフトウェアプロバイダー

第5章 日本のモバイルPOS（mPOS）市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
• 市場シェアの分析と予測
  • ソリューションタイプ別
    • ハードウェア
    • ソフトウェア
  • 接続性技術別
    • Wi-Fi
    • Bluetooth
    • セルラーネットワーク
  • OS別
    • Android
    • iOS
  • 用途別
    • 販売、決済処理
    • 在庫管理
    • 報告、アナリティクス
    • 顧客関係管理
    • その他
  • 最終用途産業別
    • 小売
    • ホスピタリティ
    • 医療
    • 輸送・ロジスティクス
    • エンターテインメント
    • その他
  • 地域別
    • 北部
    • 南部
    • 中部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年度）
• 市場マップ分析（2025年度）
  • ソリューションタイプ別
  • 接続性技術
  • OS別
  • 用途別
  • 最終用途産業別
  • 地域別

第6章 需給の分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 市場力学

• 市場促進要因
• 市場の課題

第11章 市場動向と発展

第12章 サブスクリプションモデルと従量課金モデルの比較（ベストエフォート基準）

第13章 ケーススタディ

第14章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要5社の市場企業の情勢
  • Rakuten Group, Inc. (Rakuten Pay mPOS)
  • Square KK (subsidiary of Block, Inc.)
  • JCB Co., Ltd. (via Smart Code integrations)
  • GMO Payment Gateway, Inc.
  • STORES, Inc. (formerly Coiney Inc.)

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Mobile Point-of-Sale (mPOS) Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Solution Type, FY2019-FY2033F
• Figure 3. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Connectivity Technology, FY2019-FY2033F
• Figure 4. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Operating System, FY2019-FY2033F
• Figure 5. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Application, FY2019-FY2033F
• Figure 6. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By End-user Industry, FY2019-FY2033F
• Figure 7. Japan Mobile Point-of-Sale (mPOS) Market Share (%), By Region, FY2019-FY2033F
• Figure 8. By Solution Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Connectivity Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Operating System Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By End-user Industry Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

Japan mobile point-of-sale (mPOS) market is projected to witness a CAGR of 6.62% during the forecast period FY2026-FY2033, growing from USD 2.16 billion in FY2025 to USD 3.60 billion in FY2033 due to technological advancements, shifting consumer behaviors, and evolving retail dynamics. It started with convenience. The mPOS market in Japan has quietly turned into a foundation for modern commerce, especially among small merchants, mobile vendors, cafes, and even service professionals. High smartphone penetration, rising card acceptance, and digital wallet integrations have made these lightweight, portable systems more than just checkout devices, as they are micro-enterprise enablers.

Japan's move toward a cashless economy, accelerated by government incentives and the pandemic, has only amplified adoption. The mPOS solutions are now being designed around connectivity, UX, and cloud compatibility rather than just payment processing. That's where the shift lies, from terminals to ecosystems.

For instance, in March 2024, NETSTARS adopted by Sumitomo Mitsui Card to power QR code payments on the "stera terminal" and mobile devices (stera tap), integrating QR, credit, and e-money in one solution. This initiative aligns with Japan's goal of achieving 40% cashless transactions by 2025 and fuels the adoption of mPOS across SMEs.

Surge in SME and Micro-Merchant Adoption of Compact mPOS Systems

Small retailers, local cafes, and independent service providers are rapidly becoming the driving force behind Japan's mPOS market. These compact and cost-effective systems enable micro-merchants to bypass the complexities of traditional bank-issued POS terminals, allowing for seamless card acceptance and on-the-go payments. The adoption is not forced; it is a natural process. With minimal setup, low upfront costs, and full mobility, mPOS solutions are perfectly aligned with the needs of Japan's vast SME and micro-enterprise ecosystem. This organic growth reflects a shift in how small businesses approach digital commerce, favoring solutions that prioritize speed, ease of use, and scalability.

For instance, in March 2024, Square, Inc. launched the new Square Terminal in Japan, an Android-based, standalone device combining payments, receipts, and management tools. User feedback noted its popularity at local events and among small merchants due to its all-in-one convenience.

Integration of mPOS Analytics and Cloud Inventory to Fuel Market Growth

The Japanese mPOS (mobile Point-of-Sale) market is poised for significant growth, driven by the integration of advanced functionalities such as loyalty programs, data analytics, and cloud-based inventory management. Retailers and F&B businesses are increasingly adopting mPOS systems that go beyond payment processing to offer customer retention tools (personalized discounts, membership tracking) and real-time sales insights (demand forecasting, stock optimization). Cloud connectivity further enhances operational efficiency by enabling centralized, multi-location inventory control. With Japan's cashless adoption accelerating, these value-added features make mPOS indispensable for SMEs and chains alike, positioning the market for rapid expansion. The mPOS is evolving into a CRM and business insight tool, especially among urban retailers managing omnichannel setups.

For instance, Rakuten's FinTech segment revenue grew +35.8% YoY to JPY 28.6 billion in Q3 2023, fueled partly by mPOS integrations linking payments to inventory and loyalty tools.

mPOS Adoption Driven by Inventory Management Features

For Japan's small and medium-sized retailers, inventory visibility has become mission-critical, especially in the food, fashion, and specialty retail sectors, where margin pressures are high. That's why mPOS systems with integrated inventory tools are now in demand. Devices that offer real-time stock tracking, low-inventory alerts, and automated reorder features are being chosen over basic card readers. For modern Japanese retailers, the value of mPOS is shifting toward systems that reduce out-of-stock losses and streamline store operations. Inventory, not just interface, is the new battleground.

For instance, in October 2023, Digital Garage's Cloud Pay platform partnered with Square Japan, enabling merchants to accept QR codes (including PayPay, Rakuten Pay, d Barai, Alipay+, WeChat Pay, and more) through a single soft terminal using Wi-Fi or Bluetooth. This integration serves established Square users with seamless multi-wallet acceptance, enabling mobile payments without the need for extra hardware.

Key Players Landscape and Outlook

Japan's mPOS market is anchored by a few core players and some nimble disruptors. Rakuten Pay has leveraged its e-commerce, fintech, and loyalty infrastructure to turn mPOS into an innovative retail platform. Square KK (a subsidiary of Block, Inc.) is targeting mid-size and mobile-first merchants with Android-native devices and unified dashboards. With increasing expectations surrounding software, security, and ecosystem interoperability, mPOS in Japan is shifting from a focus on hardware to one of what it connects. STORES, Inc. has become a favorite among sole proprietors, especially in rural Japan, by offering simple, fast-to-onboard card readers with zero upfront cost. Meanwhile, JCB is expanding Smart Code integrations into multi-platform mPOS devices, pushing legacy card infrastructure into the mobile era.

For instance, in March 2024, GMO Payment Gateway, Inc.- Financial Gate teamed up with Soft Space to introduce "stera tap", Japan's first PCI MPoC-certified SoftPOS app, which allows merchants to use just a smartphone or tablet for NFC/contactless payments. It is a significant leap toward terminal-less, scalable mPOS deployment in the field.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Awareness of Mobile Point-of-Sale (mPOS) Platforms
• 4.3. Key Purchase Considerations (Speed, Reliability, Cost, etc.)
• 4.4. Preferred Device Type and Software Providers

5. Japan Mobile Point-of-Sale (mPOS) Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Solution Type
    • 5.2.1.1. Hardware
    • 5.2.1.2. Software
  • 5.2.2. By Connectivity Technology
    • 5.2.2.1. Wi-Fi
    • 5.2.2.2. Bluetooth
    • 5.2.2.3. Cellular Networks
  • 5.2.3. By Operating System
    • 5.2.3.1. Android
    • 5.2.3.2. iOS
  • 5.2.4. By Application
    • 5.2.4.1. Sales and Payment Processing
    • 5.2.4.2. Inventory Management
    • 5.2.4.3. Reporting and Analytics
    • 5.2.4.4. Customer Relationship Management
    • 5.2.4.5. Others
  • 5.2.5. By End-user Industry
    • 5.2.5.1. Retail
    • 5.2.5.2. Hospitality
    • 5.2.5.3. Healthcare
    • 5.2.5.4. Transportation and Logistics
    • 5.2.5.5. Entertainment
    • 5.2.5.6. Others
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. South
    • 5.2.6.3. Central
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Solution Type
  • 5.3.2. By Connectivity Technology
  • 5.3.3. By Operating System
  • 5.3.4. By Application
  • 5.3.5. By End-user Industry
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Subscription vs Pay-as-you-go Models Comparison (Best Effort Basis)

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 5 Market Players
  • 14.3.1. Rakuten Group, Inc. (Rakuten Pay mPOS)
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Square KK (subsidiary of Block, Inc.)
  • 14.3.3. JCB Co., Ltd. (via Smart Code integrations)
  • 14.3.4. GMO Payment Gateway, Inc.
  • 14.3.5. STORES, Inc. (formerly Coiney Inc.)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer