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オートバイ市場：車両タイプ・エンジン容量タイプ・燃料タイプ・地域別の機会および予測 (2018-2032年)

Motorcycle Market Assessment, By Vehicle Type, By Engine Capacity Type, By Fuel Type, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 229 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=150.39円
オートバイ市場：車両タイプ・エンジン容量タイプ・燃料タイプ・地域別の機会および予測 (2018-2032年)
出版日: 2025年07月21日
発行: Markets & Data
ページ情報: 英文 229 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のオートバイの市場規模は、2025年から2032年の予測期間中に6.04％のCAGRで推移し、2024年の1,232億9,000万米ドルから、2032年には1,971億米ドルに達すると予測されています。

オートバイは依然として、手頃で効率的な個人および商用の移動手段として進化を続けており、都市部の混雑、燃料価格の高騰、若年層を中心としたオートバイの人気の高まりが、世界的な需要を押し上げています。また、電動バイクやコネクテッド機能といった技術革新が、業界の構造を大きく変えつつあります。

経済的要因やインフラ需要を背景に、新興市場が販売面で主導的な地位を占める一方で、先進国ではプレミアムバイクやアドベンチャーツーリングモデルへの需要が高まっており、市場は多様性と競争力を保っています。EV技術の導入と高効率な電動バイクの登場も、近年の重要な変化の一つです。

当レポートでは、世界のオートバイの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、ケーススタディ、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定時に考慮される要素
  • アンメットニーズ

第6章 世界のオートバイ市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
    • 車両タイプ別
      • 通勤用バイク
      • スポーツバイク
      • クルーザーバイク
      • ツーリングバイク
      • オフロードバイク
    • エンジン容量タイプ別
      • 最大200cc
      • 200～400cc
      • 400～800cc
      • 800cc超
    • 燃料タイプ別
      • 内燃機関
      • 電気
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業シェア分析（上位5社およびその他）
  • 市場マップ分析

第7章 北米のオートバイ市場の展望

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
  • 国別市場評価
    • カナダ
    • メキシコ

第8章 欧州のオートバイ市場の展望

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第9章 アジア太平洋のオートバイ市場の展望

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米のオートバイ市場の展望

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカのオートバイ市場の展望

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • 市場規模の分析・予測
  • 市場シェアの分析・予測
  • 国別市場評価
    • Honda Motor Co., Ltd
    • TVS Motor Company
    • Bajaj Auto Ltd
    • Yamaha Motor Co., Ltd
    • Suzuki Motor Corporation
    • Triumph Motorcycles Limited
    • BMW AG
    • Harley-Davidson, Inc
    • Hero MotoCorp Ltd
    • Kawasaki Motors, Ltd

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 2. Global Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 3. Global Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 4. Global Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 5. Global Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 6. Global Motorcycle Market Share (%), By Region, 2018-2032F
  • Figure 7. North America Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 8. North America Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 9. North America Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 10. North America Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 11. North America Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 12. North America Motorcycle Market Share (%), By Country, 2018-2032F
  • Figure 13. United States Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 14. United States Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 15. United States Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 16. United States Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 17. United States Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 18. Canada Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 19. Canada Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 20. Canada Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 21. Canada Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 22. Canada Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 23. Mexico Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 24. Mexico Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 25. Mexico Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 26. Mexico Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 27. Mexico Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 28. Europe Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 29. Europe Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 30. Europe Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 31. Europe Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 32. Europe Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 33. Europe Motorcycle Market Share (%), By Country, 2018-2032F
  • Figure 34. Germany Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 35. Germany Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 36. Germany Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 37. Germany Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 38. Germany Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 39. France Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 40. France Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 41. France Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 42. France Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 43. France Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 44. Italy Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 45. Italy Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 46. Italy Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 47. Italy Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 48. Italy Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 49. United Kingdom Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 50. United Kingdom Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 51. United Kingdom Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 52. United Kingdom Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 53. United Kingdom Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 54. Russia Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 55. Russia Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 56. Russia Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 57. Russia Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 58. Russia Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 59. Netherlands Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 60. Netherlands Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 61. Netherlands Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 62. Netherlands Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 63. Netherlands Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 64. Spain Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 65. Spain Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 66. Spain Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 67. Spain Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 68. Spain Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 69. Turkey Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 70. Turkey Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 71. Turkey Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 72. Turkey Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 73. Turkey Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 74. Poland Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 75. Poland Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 76. Poland Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 77. Poland Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 78. Poland Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 79. South America Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 80. South America Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 81. South America Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 82. South America Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 83. South America Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 84. South America Motorcycle Market Share (%), By Country, 2018-2032F
  • Figure 85. Brazil Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 86. Brazil Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 87. Brazil Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 88. Brazil Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 89. Brazil Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 90. Argentina Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 91. Argentina Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 92. Argentina Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 93. Argentina Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 94. Argentina Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 95. Asia-Pacific Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 96. Asia-Pacific Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 97. Asia-Pacific Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 98. Asia-Pacific Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 99. Asia-Pacific Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 100. Asia-Pacific Motorcycle Market Share (%), By Country, 2018-2032F
  • Figure 101. India Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 102. India Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 103. India Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 104. India Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 105. India Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 106. China Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 107. China Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 108. China Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 109. China Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 110. China Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 111. Japan Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 112. Japan Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 113. Japan Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 114. Japan Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 115. Japan Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 116. Australia Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 117. Australia Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 118. Australia Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 119. Australia Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 120. Australia Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 121. Vietnam Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 122. Vietnam Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 123. Vietnam Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 124. Vietnam Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 125. Vietnam Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 126. South Korea Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 127. South Korea Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 128. South Korea Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 129. South Korea Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 130. South Korea Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 131. Indonesia Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 132. Indonesia Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 133. Indonesia Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 134. Indonesia Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 135. Indonesia Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 136. Philippines Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 137. Philippines Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 138. Philippines Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 139. Philippines Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 140. Philippines Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 141. Middle East & Africa Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 142. Middle East & Africa Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 143. Middle East & Africa Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 144. Middle East & Africa Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 145. Middle East & Africa Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 146. Middle East & Africa Motorcycle Market Share (%), By Country, 2018-2032F
  • Figure 147. Saudi Arabia Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 148. Saudi Arabia Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 149. Saudi Arabia Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 150. Saudi Arabia Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 151. Saudi Arabia Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 152. UAE Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 153. UAE Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 154. UAE Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 155. UAE Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 156. UAE Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 157. South Africa Motorcycle Market, By Value, in USD Billion, 2018-2032F
  • Figure 158. South Africa Motorcycle Market, By Volume, in Thousand Units, 2018-2032F
  • Figure 159. South Africa Motorcycle Market Share (%), By Vehicle Type, 2018-2032F
  • Figure 160. South Africa Motorcycle Market Share (%), By Engine Capacity Type, 2018-2032F
  • Figure 161. South Africa Motorcycle Market Share (%), By Fuel Type, 2018-2032F
  • Figure 162. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 163. By Engine Capacity Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 164. By Fuel Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 165. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13689

Global motorcycle market is projected to witness a CAGR of 6.04% during the forecast period 2025-2032, growing from USD 123.29 billion in 2024 to USD 197.10 billion in 2032F, as motorcycles continue to evolve as an affordable and efficient mode of personal and commercial transportation. Rising urban congestion, increasing fuel prices, and the growing popularity of two-wheelers among younger populations have boosted demand worldwide. Technological advancements, such as electric motorcycles and connected features, are reshaping industry dynamics.

While emerging markets dominate sales due to economic factors and infrastructure needs, developed countries are seeing a rising demand for premium bikes and adventure touring models, keeping the industry diverse and highly competitive. The latest addition is the adoption of EV technology and the introduction of efficient electric motorcycles.

For instance, in May 2025, Honda Motor Co., Ltd launched its first electric motorcycle, the E-VO, in China. Developed in collaboration with Wuyang-Honda, the E-VO features retro styling, advanced technology, and dual battery options. The 4.1 kWh variant is priced at approximately USD 4,200, while the 6.2 kWh model costs around USD 5,180. Both offer integrated dashcams and dual TFT displays, marking Honda's entry into the electric motorcycle segment.

Rapid Urbanization and Technological Advancement Fuel Global Motorcycle Market Demand

Rapid urbanization across emerging economies drives the need for affordable and efficient mobility solutions. Motorcycles offer a practical alternative to congested public transportation and expensive four-wheelers. With expanding middle-class populations and better disposable income, ownership becomes more accessible. Urban sprawl in cities lacking robust public transport networks further pushes consumers to opt for two-wheelers. This trend supports steady growth, particularly in countries where last-mile connectivity remains a challenge, and motorcycles effectively bridge the gap for daily commutes.

Technological advancements in motorcycle design and performance are key drivers of the market. Manufacturers invest heavily in research and development to deliver fuel-efficient engines, lightweight materials, and innovative safety features. Electric motorcycles are gaining traction, driven by stricter emission norms and growing environmental awareness. Intelligent connectivity, rider assistance systems, and improved ergonomics also attract younger, tech-savvy riders. Such innovations increase customer confidence and encourage upgrades from older models, supporting a steady replacement cycle that sustains global market expansion.

For instance, in December 2024, Yamaha Motor Co., Ltd launched the 2025 Yamaha MT-03 globally, featuring a new Ice Storm color scheme, a negative LCD instrument cluster with Bluetooth connectivity, turn-by-turn navigation, and a slip-and-assist clutch for smoother downshifts. The motorcycle is powered by a 321-cc parallel-twin engine producing 42 bhp and 29.5 Nm of torque, with dual-channel ABS and 17-inch alloy wheels. The international price is approximately USD 5,200.

Rising Incomes and Government Initiatives to Shape Motorcycle Market Dynamics

Rising disposable incomes, particularly in developing nations, have a direct impact on motorcycle sales. As more people enter the middle class, motorcycles become an attainable symbol of mobility and freedom. This demographic shift fuels demand not just for basic commuter models but also for premium and sports bikes among enthusiasts. Additionally, the growth of ride-sharing services and motorbike taxis in densely populated regions boosts fleet purchases. Overall, economic upliftment and changing lifestyles continue to sustain long-term market growth, leading to the sales of high-end motorcycles. Hence, major high-end motorcycle brands also launch their products in the Asia-Pacific region.

For instance, in March 2025, BMW AG launched the 2025 C 400 GT maxi-scooter in India at an ex-showroom price of USD 13,800 (Rs 11.5 lakh). The 350cc scooter boasts a liquid-cooled single-cylinder engine and advanced features, including a 10.25-inch TFT display, smartphone connectivity, and cornering ABS.

Government initiatives and policies play a vital role in shaping the motorcycle market. Subsidies for electric vehicles, lower registration costs for two-wheelers, and investments in road infrastructure encourage motorcycle ownership. In many Asian and African countries, governments promote motorcycle-based micro-enterprises, delivery services, and rural mobility schemes. Such supportive regulations create a favorable ecosystem for manufacturers and consumers alike, such as the electrification of two-wheeler mobility options.

For instance, in June 2025, Roam launched the second generation of its Roam Air electric motorcycle in Kenya, introducing over 40 improvements based on feedback from local boda boda riders. The new model is 1 kilogram lighter, offering improved battery efficiency and handling. It features a reinforced frame that supports up to 240 kilograms and includes a lockable battery compartment for enhanced security.

Commuter Segment Dominates Global Motorcycle Market Share

Based on vehicle type, the commuter segment holds the largest share of the global motorcycle market due to its affordability, fuel efficiency, and suitability for everyday transportation. These motorcycles typically feature smaller engine capacities, making them ideal for short to medium distances and urban travel where stop-and-go traffic is common. Commuter bikes appeal to a wide demographic, including students, office workers, and small business owners who rely on them for reliable mobility. They require low maintenance and have higher resale value, further boosting their popularity in cost-conscious markets. Companies are also revolutionizing fuel technology and building new, efficient propulsion for commuter motorcycles.

For instance, in July 2024, Bajaj Auto Ltd launched the world's first CNG-powered motorcycle, the Bajaj Freedom 125. This commuter bike features a 125cc engine and can run on both CNG and petrol, offering a combined riding range of up to 330 km and mileage of 90 km/kg. Key highlights include a long, spacious seat, monolink suspension, LED lighting, a semi-digital instrument cluster, and smartphone connectivity, making it a cost-effective and eco-friendly choice for daily commuters.

Manufacturers continuously refine commuter models with improved mileage, comfortable ergonomics, and modern styling to attract new buyers and retain loyal customers. This segment's dominance is especially evident in developing regions, where motorcycles often serve as the primary mode of transport for families and individuals alike, cementing the commuter bike's vital role in sustaining overall market demand.

Asia-Pacific Dominates the Global Motorcycle Market Size

The Asia Pacific region remains the dominant force in the global motorcycle market, primarily driven by high population density, rapid urbanization, and economic growth across countries such as India, China, Indonesia, and Vietnam. Motorcycles are an affordable and practical choice for daily commuting, especially in areas where public transport is underdeveloped or overcrowded. The region also experiences strong demand for scooters and low-displacement bikes, which are well-suited for congested city streets. Governments actively support the adoption of motorcycles through favorable regulations, tax benefits, and infrastructure improvements.

Local manufacturers enjoy significant brand loyalty and extensive distribution networks, helping them maintain cost advantages over imported brands. The growing popularity of motorcycle-based delivery and ride-hailing services adds to another layer of demand. As disposable incomes rise, the premium bike segment also expands, creating a balanced market mix that keeps Asia Pacific well ahead in global market share.

For instance, in June 2025, TVS Motor Company launched the 2025 Apache RTR 160 in India, priced at approximately USD 1,620. This model features a 159.7cc air-cooled, single-cylinder engine producing 15.82 bhp and 13.85 Nm of torque, paired with a five-speed gearbox. The key update is the introduction of dual-channel ABS, a rare safety feature in this segment, along with compliance with OBD-2B emission norms. Higher variants offer ride modes, a data-rich LCD console, and Bluetooth connectivity for mobile alerts and navigation.

Impact of the U.S. Tariffs on the Motorcycle Market

U.S. tariffs on imported motorcycles have created challenges for global manufacturers, especially premium brands that rely on exports. Higher import duties increase retail prices, making foreign motorcycles less competitive compared to locally manufactured models. This affects market share and profitability, forcing companies to explore alternatives, such as shifting production to the US or neighboring countries, to bypass tariffs. For American consumers, this can limit model availability or raise costs, dampening demand. Overall, tariffs disrupt supply chains, influence pricing strategies, and may hinder market expansion.

Key Players Landscape and Outlook

Major motorcycle manufacturers focus on a balanced strategy that combines innovation, market diversification, and effective brand positioning. They continually expand their product portfolio with fuel-efficient models, electric bikes, and advanced technology features to stay ahead of evolving regulations and shifting consumer preferences. Strategic collaborations with local distributors strengthen market presence in emerging economies. Many players invest in building production facilities closer to key markets to optimize costs and navigate trade barriers. After-sales service networks and riding communities enhance customer loyalty. Sponsorship of motorsport events and lifestyle branding helps build aspirational value, attracting enthusiasts and first-time buyers alike. Together, these strategic pillars ensure resilience against fluctuating demand and regulatory shifts.

For instance, in January 2025, Harley-Davidson, Inc launched the Pan America 1250 ST, its first Adventure Sport motorcycle, which focuses on pavement performance. Featuring a liquid-cooled Revolution Max 1250 V-Twin engine with 149 horsepower, the bike includes 17-inch wheels with Michelin Scorcher Sport tires, lowered suspension, a new lightweight exhaust, and a quickshifter. Rider amenities include a 6.8-inch color touchscreen, selectable ride modes, and advanced safety enhancements. The Pan America 1250 ST is priced from USD 17,699.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Unmet Needs

6. Global Motorcycle Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Vehicle Type
      • 6.2.1.1. Commuter
      • 6.2.1.2. Sports
      • 6.2.1.3. Cruiser
      • 6.2.1.4. Touring
      • 6.2.1.5. Off-Road
    • 6.2.2. By Engine Capacity Type
      • 6.2.2.1. Up to 200cc
      • 6.2.2.2. 200cc to 400cc
      • 6.2.2.3. 400cc to 800cc
      • 6.2.2.4. More than 800cc
    • 6.2.3. By Fuel Type
      • 6.2.3.1. Internal Combustion Engine
      • 6.2.3.2. Electric
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
    • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Vehicle Type
    • 6.3.2. By Engine Capacity Type
    • 6.3.3. By Fuel Type
    • 6.3.4. By Region

7. North America Motorcycle Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
    • 7.1.2. By Volume
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Vehicle Type
      • 7.2.1.1. Commuter
      • 7.2.1.2. Sports
      • 7.2.1.3. Cruiser
      • 7.2.1.4. Touring
      • 7.2.1.5. Off-Road
    • 7.2.2. By Engine Capacity Type
      • 7.2.2.1. Up to 200cc
      • 7.2.2.2. 200cc to 400cc
      • 7.2.2.3. 400cc to 800cc
      • 7.2.2.4. More than 800cc
    • 7.2.3. By Fuel Type
      • 7.2.3.1. Internal Combustion Engine
      • 7.2.3.2. Electric
    • 7.2.4. By Country Share
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Motorcycle Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
        • 7.3.1.1.2. By Volume
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Vehicle Type
          • 7.3.1.2.1.1. Commuter
          • 7.3.1.2.1.2. Sports
          • 7.3.1.2.1.3. Cruiser
          • 7.3.1.2.1.4. Touring
          • 7.3.1.2.1.5. Off-Road
        • 7.3.1.2.2. By Engine Capacity Type
          • 7.3.1.2.2.1. Up to 200cc
          • 7.3.1.2.2.2. 200cc to 400cc
          • 7.3.1.2.2.3. 400cc to 800cc
          • 7.3.1.2.2.4. More than 800cc
        • 7.3.1.2.3. By Fuel Type
          • 7.3.1.2.3.1. Internal Combustion Engine
          • 7.3.1.2.3.2. Electric
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Motorcycle Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Turkey
  • 8.9. Poland

9. Asia-Pacific Motorcycle Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Motorcycle Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Motorcycle Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Honda Motor Co., Ltd
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 17.3.2. TVS Motor Company
    • 17.3.3. Bajaj Auto Ltd
    • 17.3.4. Yamaha Motor Co., Ltd
    • 17.3.5. Suzuki Motor Corporation
    • 17.3.6. Triumph Motorcycles Limited
    • 17.3.7. BMW AG
    • 17.3.8. Harley-Davidson, Inc
    • 17.3.9. Hero MotoCorp Ltd
    • 17.3.10. Kawasaki Motors, Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer