スモークレスグリルのインド市場の評価：製品タイプ別、流通チャネル別、地域別、機会、予測（2019年度～2033年度）

インドのスモークレスグリルの市場規模は、健康意識、都市化、消費者のライフスタイルの進化が組み合わさり、2025年度の381万米ドルから2033年度に774万米ドルに達すると予測され、2026年度～2033年度の予測期間にCAGRで9.25%の成長が見込まれます。スモークレスグリルは低脂肪・低油分の調理を可能にし、栄養素と自然の風味を保つため、肥満、糖尿病、健康全般を懸念する人々にとって特に魅力的です。さらに、従来のグリルにある煙や臭いがなく、アパートでの屋内使用に理想的であることから、都市化と住居の狭小化もこの家電の人気を後押ししています。さらに、韓国のバーベキューや日本の鉄板焼きといった国際的な食の動向がソーシャルメディアやテレビの料理番組を通じて広まり、インドの消費者が家庭用グリルを求めるようになっています。

Amazon.com, Inc.やFlipkart Internet Private Limitedのようなオンラインチャネルが、特にTier 2、Tier 3の都市で手頃な価格の製品や割引キャンペーンを提供しているため、eコマースの普及がスモークレスグリルの入手性を高めています。可処分所得の増加が消費者からの需要を大きく押し上げ、人々はグリル、エアフライヤー、ロティサリーの機能を兼ね備えた、高級で機能豊富な家電に支出する意向を見せています。公害や火災の危険性を懸念し、屋外での炭火焼きを制限することを目的とした政府の政策も、より安全でエネルギー効率の高い選択肢の採用に拍車をかけています。同時に、インフルエンサーや有名人による推奨戦略によって知名度が向上し、スモークレスグリルが現代のキッチンに欠かせない製品として紹介されるようになっています。アプリで操作できる機能や焦げ付きにくいコーティングを施した革新的なグリルなど、技術の進歩は利便性を高め、これらの製品を消費者にとってより魅力的なものにしています。これらすべての要因が組み合わさって市場の勢いが生まれており、今後数年間に大幅な成長が見込まれます。

例えば2023年3月、MasterPro（bergnerhome.in）は、インドのムンバイにあるThe Nookで、Dual Air Fryer、Smokeless Grill、Frycookなどの革新的な製品を発表しました。

当レポートでは、インドのスモークレスグリル市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル

第6章 インドのスモークレスグリル市場の見通し（2019年度～2033年度）

• 市場規模の分析と予測
  • 金額
• 市場シェアの分析と予測
  • 製品タイプ別
    • 電気スモークレスグリル
    • 赤外線スモークレスグリル
    • ハイブリッドスモークレスグリル
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • マルチブランドストア
    • 専門店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 南部
    • 西部・中部
    • 東部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2025年度）
• 市場マップ分析（2025年度）
  • 製品タイプ別
  • 流通チャネル別
  • 地域別

第7章 需給の分析

第8章 輸入と輸出の分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制情勢

第15章 ケーススタディ

第16章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Wonderchef Home Appliances Private Limited
  • Philips India Limited
  • Bergner Impex (India) Private Limited
  • Conair LLC (Cuisinart)
  • Wellberg Captec Private Limited
  • Dabster International Private Limited (DeoDap)
  • Instrument Specialties (Steemo & Gas O Grill)
  • EVIZIA
  • Clearline Appliances Ltd
  • Westinghouse Electric & Manufacturing Company, LLC

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Smokeless Grill Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Smokeless Grill Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Smokeless Grill Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Smokeless Grill Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 5. India Smokeless Grill Market Share (%), By Region, FY2019-FY2033F
• Figure 6. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 7. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 8. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India smokeless grill market is projected to witness a CAGR of 9.25% during the forecast period FY2026-FY2033, growing from USD 3.81 million in FY2025 to USD 7.74 million in FY2033F, owing to a combination of health consciousness, urbanization, and evolving consumer lifestyles. One key driver of demand is the growing trend towards healthier cooking, as smokeless grills enable low-fat and low-oil cooking, preserving nutrients and natural flavors, which is particularly attractive to individuals concerned about obesity, diabetes, and overall health. Moreover, urbanization and the growth of smaller living quarters have also driven the popularity of these appliances, since they are ideally suited for indoor use in apartments, with zero smoke and odors that are traditionally associated with traditional grills. Furthermore, international food trends such as Korean BBQ and Japanese teppanyaki, promoted via social media platforms and television cooking shows, have prompted Indian consumers to seek out home grilling solutions.

The widespread adoption of e-commerce has increased the availability of smokeless grills, as online channels like Amazon.com, Inc. and Flipkart Internet Private Limited offer affordable products and promotional offers at discounted prices, particularly in tier 2 and tier 3 cities. The rise in disposable income has significantly driven demand from consumers, with people showing a preference for spending on premium, feature-rich appliances that combine grilling, air frying, and rotisserie capabilities. Government policies aimed at restricting outdoor charcoal grilling due to concerns over pollution and fire hazards have also spurred the adoption of safer and more energy-efficient options. At the same time, influencer and celebrity endorsement strategies have increased public visibility, showcasing smokeless grills as must-have products for modern kitchens. Technological advancements, such as innovative grills with app-controlled functions and non-stick coatings, have enhanced convenience, making these products more appealing to consumers. All these factors together are creating market traction, with significant growth projected in the years to come.

For instance, in March 2023, MasterPro by bergnerhome.in launched its innovative products, including the Dual Air Fryer, Smokeless Grill, and Frycook, at The Nook in Mumbai, India.

Urbanization and Compact Living Drive the India Smokeless Grill Market Demand

The rapid urbanization process and the shift towards compact living quarters in India are significantly fueling the demand for smokeless grills. As more people shift to urban areas and live in compact homes with little or no outdoor space, traditional methods of grilling, which are prone to producing smoke and require extensive ventilation, now appear less viable. Smokeless grills are designed to be a convenient solution, enabling in-home cooking without the hassle of smoke, making them ideal for today's urban homes. In addition, the increasing preference for nuclear families and dual-working households has increased the demand for practical, time-saving kitchen appliances that offer restaurant-quality grilled food with little effort. The compact size of these grills is perfectly compatible with the space needs of today's urban kitchens. At the same time, their versatility encourages healthy, low-oil cooking, making them highly desirable to health-conscious urban residents. With the trend of urbanization set to continue, demand for smokeless grills is expected to grow, driven by the need for efficient, smoke-free, and space-saving cooking solutions in India's urbanizing context.

Influence of Global Food Trends Expands the India Smokeless Grill Market Size

The increasing popularity of global food culture and cross-border gastronomy trends is surfacing as a driver for the growth of the smokeless grill market in India. Exposure to Korean BBQ, Japanese teppanyaki, and Western-style grilled food, presented through social media, food shows, and foreign travel, has created a need among Indian consumers to recreate these food experiences in home kitchens. Smokeless grills, which can deliver restaurant-grade, authentic outcomes without generating smoke or excess oil, have emerged as the perfect solution for trying out these global flavors. The rise of food bloggers and celebrity chefs advocating easy-to-prepare grilled food has also fueled this trend, rendering smokeless grills a top priority among home appliances. Moreover, the increasing presence of international restaurant chains in India has exposed consumers to grilled food, thus creating a need for easy-to-prepare alternatives for home cooking. With Indian palates shifting towards increased adventurousness and the desire for international food continuing to grow, smokeless grills are poised to become a staple in modern Indian kitchens, thereby driving market growth.

Electric Smokeless Grill Dominates the India Smokeless Grill Market Share

The Indian smokeless grill market is presently dominated by a robust presence of electric models, which have been preferred for their convenience, safety, and compatibility with urban lifestyle conditions. Electric grills have gained significantly more popularity compared to conventional charcoal or gas grills due to their plug-and-play ease, easy temperature adjustment, and smokeless cooking, all of which are critical parameters for indoor usage in small urban households. Household electrification, coupled with heightened consumer awareness of energy-efficient appliances, has further contributed to their widespread adoption. Leading brands are capitalizing on this trend by launching innovative electric models with advanced features, such as non-stick coatings, variable heat control, and multifunctional cooking modes, such as grilling, roasting, and baking. The relatively simple cleaning and maintenance compared to conventional grills are additional benefits that attract busy urban consumers. In addition, the diffusion of e-commerce platforms has increased access to these appliances in Tier 1 and Tier 2 cities, with competitive pricing and installment payment offers further expanding their customer base. With an increased emphasis on health and the need for efficient cooking solutions, electric smokeless grills are expected to continue enjoying a robust market presence, as ongoing technological advancements such as innovative connectivity and compactness continue to support their dominance in India's dynamic kitchen appliances market.

Impact of the U.S. Tariff on India Smokeless Grill Market

The imposition of U.S. tariffs on Indian-made smokeless grills could have mixed consequences for the domestic market, depending on trade dynamics and industry adaptations.

Higher tariffs may reduce the competitiveness of Indian exports to the U.S., a key market for premium smokeless grills.

Manufacturers reliant on U.S. demand could face revenue losses, leading to potential job cuts or reduced R&D investments.

If Indian manufacturers depend on imported U.S. components (e.g., heating elements, smart tech), tariffs could raise production costs. Increased costs may be passed on to Indian consumers, slowing market growth.

Key Players Landscape and Outlook

The Indian smokeless grill market is a vibrant and competitive market, with domestic brands, multinationals, and startups competing for market share through innovation, pricing, and effective distribution. Traditional domestic players, such as TTK Prestige Ltd., Bajaj Electricals Limited, and Havells India Ltd., led the mass to mid-segment with value-based electric grills offering basic to advanced features. In contrast, multinationals target premium buyers with innovative, feature-rich products. New-age D2C brands are revolutionizing the market with aggressive online marketing and niche products such as IoT-based features. The market is witnessing fierce competition among players, who differ in their technology (app-based, innovative grills), multifunctional products (grill+air fryer combos), and distribution (strong retail presence complemented by offline expansion in Tier 2/3 cities). Overall, the market is expected to consolidate, with a possibility of mergers and acquisitions, while technological innovations, such as AI-based cooking assistants and green solutions, will drive growth.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Smokeless Grill Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Electric Smokeless Grills
    • 6.2.1.2. Infrared Smokeless Grills
    • 6.2.1.3. Hybrid Smokeless Grills
  • 6.2.2. By Distribution Channel
    • 6.2.2.1. Supermarkets/Hypermarkets
    • 6.2.2.2. Multi-Branded Stores
    • 6.2.2.3. Specialty Stores
    • 6.2.2.4. Online
    • 6.2.2.5. Others
  • 6.2.3. By Region
    • 6.2.3.1. North
    • 6.2.3.2. South
    • 6.2.3.3. West and Central
    • 6.2.3.4. East
  • 6.2.4. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Distribution Channel
  • 6.3.3. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Wonderchef Home Appliances Private Limited
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Philips India Limited
  • 16.3.3. Bergner Impex (India) Private Limited
  • 16.3.4. Conair LLC (Cuisinart)
  • 16.3.5. Wellberg Captec Private Limited
  • 16.3.6. Dabster International Private Limited (DeoDap)
  • 16.3.7. Instrument Specialties (Steemo & Gas O Grill)
  • 16.3.8. EVIZIA
  • 16.3.9. Clearline Appliances Ltd
  • 16.3.10. Westinghouse Electric & Manufacturing Company, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer