マッサージ機器のインド市場：タイプ別、製品タイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドのマッサージ機器市場は、健康意識の高まり、可処分所得の増加、ウェルネスやリラクゼーション製品に対する需要の高まりにより、2026～2033年の予測期間中にCAGR 8.11％を記録し、2025年の4億1,976万米ドルから2033年には7億8,330万米ドルまで成長すると予測されています。健康・ウェルネス意識の高まりは、セルフケア、ストレス管理、メンタルヘルスへの関心を高める結果となり、顧客は疼痛管理、血行促進、リラクゼーションにおけるマッサージの治療的可能性をますます認識するようになっています。これに加え、ヨガや理学療法といったウェルネスやフィットネス活動の人気も高まっています。さらに、可処分所得の増加と都市化によって、中流階級や中流階級以上の層が家庭用マッサージ製品を含む高級ウェルネス製品に支出するようになっています。Amazon（Amazon.com, Inc.）、Flipkart（Flipkart Internet Private Limited）、Nykaa（Nykaa E-Retail Limited）などのeコマースサイトがこうした製品を導入し、ソーシャルメディアやインフルエンサーマーケティングがその認知度を高めています。さらに、キャンペーンやEMIオプションによって、マッサージチェアやパーカッションガンのようなプレミアム製品が非常に手頃な価格になっています。

特に在宅勤務文化によるストレスの増加と座りっぱなしのライフスタイルが、腰痛、首の疲れ、姿勢不良の治療用ハンドヘルドマッサージ機器の需要を押し上げています。企業で働く専門家、スポーツをする人、ヘルスクラブに通う人は、迅速な疲労回復と筋肉の回復のためにマッサージガンを使うことが増えています。高級ホテルやスパを含むスパ・ウェルネス分野のブームも、業務用マッサージ機器の成長を後押ししており、企業のウェルネスプログラムには現在、職場にマッサージチェアが設置されています。Bluetooth接続や機能を備えたAIベースのスマートマッサージ機器など、技術の進歩が技術に詳しい消費者にアピールし、コードレスや携帯型が流行しています。理学療法士やカイロプラクターが疼痛管理、特に高齢者の関節痛緩和や関節炎からの解放のためにマッサージ機器を処方することから、医療・リハビリ市場が成長の牽引役となっています。ウェルネスツーリズムや企業のウェルネス政策のような政府・民間部門の取り組みが、市場をさらに牽引しています。これからの時代、D2Cウェルネスブランドの出現、マッサージ機器のAIとIoT対応統合、価値主導の製品提供によるティア2・3都市での成長が、この成長の勢いを後押しすると思われます。

例えば、2022年8月、Brightex Synergizer India Private Limitedが運営するHypericeは、3時間のバッテリー寿命を持つHyperice Hypervolt Go 2をインドで発表しました。Hypervolt Go 2は、スマートフォン用のHypericeアプリと接続することもできます。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 購入後に直面する課題
• 優先流通チャネル

第6章 インドのマッサージ機器市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • タイプ別
    • 電気
    • 非電気
  • 製品タイプ別
    • マッサージチェア
    • マッサージクッションとパッド
    • ハンドヘルドマッサージ機器
    • 足と脚のマッサージ機器
    • その他
  • 用途別
    • 住宅
    • 商業
  • 価格帯別
    • 量産
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 家電量販店
    • デパート
    • オンライン
    • その他
  • 地域別
    • 北
    • 南
    • 西部と中央部
    • 東
  • 企業別市場シェア分析（上位5社・その他- 金額ベース、2025年）
• 2025年市場マップ分析
  • タイプ別
  • 製品タイプ別
  • 用途別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 市場トップ10社の主要企業の情勢
  • Paramount Surgimed Limited (Osim India)
  • iRest Systems Private Limited
  • Om Sai &Sons（Arogya Health Care）
  • M/s Bhagyalaxmi Industries（RoboTouch）
  • JSB Health And Fitness Private Limited
  • Lixo Healthcare Equipment Private Limited
  • Robocura Wellness Private Limited
  • Nureca Limited（Dr. Physio）
  • Human Care International Private Limited
  • OMRON Healthcare India Private Limited

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Massage Equipment Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Massage Equipment Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Massage Equipment Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Massage Equipment Market Share (%), By Product Type, FY2019-FY2033F
• Figure 5. India Massage Equipment Market Share (%), By Application, FY2019-FY2033F
• Figure 6. India Massage Equipment Market Share (%), By Price Range, FY2019-FY2033F
• Figure 7. India Massage Equipment Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 8. India Massage Equipment Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

India massage equipment market is projected to witness a CAGR of 8.11% during the forecast period FY2026-FY2033, growing from USD 419.76 million in FY2025 to USD 783.30 million in FY2033F, owing to increasing health awareness, rising disposable incomes, and the growing demand for wellness and relaxation products. Increasing health and wellness consciousness has resulted in increasing attention towards self-care, stress management, and mental health, with customers increasingly realizing the therapeutic potential of massage in pain management, circulation, and relaxation. This is complemented by the increasing popularity of wellness and fitness activities like yoga and physiotherapy. Moreover, increasing disposable incomes and urbanization have enabled the increasing middle and upper-middle-class segments to spend on premium wellness products, including home massage products. E-commerce websites such as Amazon (Amazon.com, Inc.), Flipkart (Flipkart Internet Private Limited), and Nykaa (Nykaa E- Retail Limited) have brought in such products, while social media and influencer marketing have increased their visibility. Moreover, offers and EMI options have made premium products like massage chairs and percussion guns highly affordable.

Increased stress and sedentary lifestyle, especially due to work-from-home culture, have driven the demand for handheld massagers for the treatment of back pain, neck strain, and poor posture. Corporate working professionals, sportspeople, and health club attendees increasingly use massage guns for quick relief and muscle recovery. The boom in the spa and wellness sector, including luxury hotels and spas, has also driven the growth in professional massagers, with corporate wellness programs now including massage chairs in the workplace. Advancements in technology, including AI-based smart massagers with Bluetooth connectivity and features, have appealed to tech-savvy consumers, while cordless and portable models have been the rage. The medical and rehabilitation market is the growth driver as physiotherapists and chiropractors prescribe massage equipment for pain management, especially among the elderly, for joint pain relief and relief from arthritis. Government and private sector initiatives like wellness tourism and corporate wellness policies drive the market further. In the times to come, the emergence of D2C wellness brands, AI and IoT-enabled integration in massage devices, and growth in tier 2 and 3 cities with value-led product offerings are likely to drive this growth momentum.

For instance, in August 2022, Hyperice operated by Brightex Synergizer India Private Limited unveiled Hyperice Hypervolt Go 2 in India with a battery life of three hours. The Hypervolt Go 2 can also be connected with the Hyperice app for smartphones.

Rising Health and Wellness Awareness Drives the India Massage Equipment Market Demand

The growing emphasis on well-being and health is significantly propelling the demand for massage equipment in India. As clients become more aware of how important self-care and overall well-being are in one's life, massage equipment is gaining momentum for its therapeutic benefits, including stress release, muscle relaxation, and better blood circulation. The impact of fitness fads such as yoga, physiotherapy, and ergonomic health has also contributed to this change, as consumers look for convenient and efficient means of fighting lifestyle ailments such as sedentary living and workplace stress. The growing prevalence of chronic pain diseases and musculoskeletal conditions has also caused individuals to search for non-invasive, in-home massage therapy. Products such as percussion massage guns, Shiatsu massagers, and vibrating foam rollers are increasing bigger demand, predominantly from corporate business professionals, athletes, and the elderly. . Organizations are putting more focus on investing in massage chairs and relaxation systems to promote employee well-being, while high-end luxury spas and gyms are embracing high-end massage devices to entice health-conscious consumers. Growing consciousness is putting the Indian massage equipment market on the growth path, driven by changing consumer trends and technical advancements in personal care offerings.

For instance, in February 2024, beatXP, operated by GHV Advanced Health Pvt Ltd rolled out its latest line-up of next-gen massage guns and leg massagers for peak performance and pain relief. The Drift Power Massage Gun is a top-of-the-line body massager designed for everyone, regardless of gender. This device features a high-performance brushless motor that runs at frequencies ranging from 1800 to 3200 RPM.

Technological Advancements in Massage Devices Expands the India Massage Equipment Market Size

Indian massage equipment market is experiencing explosive growth with the latest technologies rapidly transforming conventional massage solutions into smart, personalized wellness experiences. High-tech features such as AI-optimized pressure adjustment, smartphone app-based IoT-enabled remote control, and high-end body-scanning capabilities in massage chairs are reshaping customer expectations and increasing the market opportunity. Biometric sensors that monitor muscle tension and adjust massage programs automatically are particularly appealing to health-conscious consumers looking for data-driven relaxation solutions. Portability and wireless connectivity are becoming growth drivers, with next-gen percussion massagers offering Bluetooth-enabled operation as well as cloud-based presets meant for varied muscle recovery needs. The addition of healing technologies such as infrared heat therapy, cryotherapy, and 4D roller mechanism in premium devices is drawing the interest of fitness enthusiasts and physiotherapy patients alike. The introduction of hybrid massagers that integrate TENS (Transcutaneous Electrical Nerve Stimulation) with conventional kneading operations is also generating fresh demand from chronic pain sufferers and the elderly. This technological breakthrough, combined with growing health awareness and increasing disposable incomes, puts the Indian massage equipment market on the path to exponential growth, with high-end smart devices likely to capture an even larger market share in the years ahead.

For instance, In January 2024, PowerMax launched its PMC-2000 and PMC-4900 full-body massage chairs, featuring advanced 3D/4D massage technology, zero-gravity recline, and intelligent body scanning. The PMC-4900 further incorporates AI voice control and automatic health detection for a personalized experience.

Foot and Leg Massagers are Dominating the India Massage Equipment Market

India massage equipment market is seeing a strong demand for foot and leg massagers, which are the best-selling product category, with most of the market share. The segment's growth is founded on a strong mix of cultural heritage and contemporary health needs. Rooted deeply in Ayurvedic foot therapies (padabhyanga) for overall wellness, today's high-tech electric massagers have been able to blend ancient traditions with the best technology, with heat therapy, reflexology nodes, and Shiatsu as features. The market has particularly seen a surge in medical-grade products, especially compression leg massagers that cater to India's growing diabetes trend, with millions of patients seeking solutions for circulation issues and neuropathy prevention. Urban consumers increasingly seek these devices as pragmatic solutions to contemporary health issues caused by sedentary lifestyles and remote work patterns, especially for leg swelling and plantar fasciitis. The segment's affordability and folded lightweight designs make them much more convenient than cumbersome massage chairs, with folded versions becoming top sellers in online stores. In the coming years, the segment is set to grow further, with next-generation technologies like smart insoles that connect with fitness trackers, cryotherapy modes for athletes, and modular upgradeable designs set to power the next wave of adoption.

For instance, in May 2024, Lifelong Online Retail Private Limited introduced the Lifelong foot massager, designed to ease tired muscles, melt away stress, and boost blood circulation. With a variety of settings, it offers a personalized massage experience tailored just for you. Ideal for home use, the Lifelong Foot Massager guarantees a refreshing experience that promotes your overall well-being.

Impact of the U.S. Tariffs on India Massage Equipment Market

The imposition of U.S. tariffs on imported goods, including massage equipment, could have mixed effects on India's growing massage equipment market, influencing export competitiveness, and domestic market dynamics.

If the U.S. imposes tariffs on Indian-made massage equipment (e.g., massage chairs, percussion guns), Indian exporters may face higher costs, making their products less competitive compared to alternatives.

Indian manufacturers may need to explore alternative markets (Middle East, Europe, or domestic sales) to offset potential losses in U.S. demand.

Key Players Landscape and Outlook

India massage equipment market is witnessing dynamic growth fueled by a competitive landscape that encompasses global players, local players, and upcoming D2C startups. In this space, global players like Paramount Surgimed Limited (Osim India) and Panasonic Life Solutions India Pvt Ltd dominate the premium segment with their AI-equipped massage chairs and innovative wellness solutions, while Therabody, Inc. and HoMedics (Distributing Co., LLC.) target fitness enthusiasts with percussion guns and affordable handheld devices. Local players like Nirvana Electronics and Kama Ayurveda are gradually gaining ground by blending traditional Ayurvedic philosophies with modern massage technology, especially in the budget and mid-range segments. Parallelly, Chinese OEMs and local assemblers are gaining considerable ground in tier 2 and tier 3 cities with competitively priced offerings. The market is characterized by differing strategies: premiumization at the high end, affordability-led aggressiveness in mass markets, and strategic collaborations with wellness chains and fitness centers. With the future in mind, the industry seems set to witness healthy growth, fueled by expansion into Tier 2 and Tier 3 cities, smart device adoption, and blurring of medical and wellness applications. Nevertheless, challenges persist, such as counterfeiting products and higher GST rates. As the market continues to mature, success will be achieved through technological innovation, localized manufacturing by the Make in India initiatives, and timely omnichannel distribution strategies, thus making India not only a growing domestic market but also a viable global manufacturing alternative in the wellness equipment segment.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel

6. India Massage Equipment Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Electric
    • 6.2.1.2. Non-Electric
  • 6.2.2. By Product Type
    • 6.2.2.1. Massage Chairs
    • 6.2.2.2. Massage Cushions and Pads
    • 6.2.2.3. Handheld Massagers
    • 6.2.2.4. Foot and Leg Massagers
    • 6.2.2.5. Others
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial
  • 6.2.4. By Price Range
    • 6.2.4.1. Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Distribution Channel
    • 6.2.5.1. Supermarkets/Hypermarkets
    • 6.2.5.2. Electronics Retailers
    • 6.2.5.3. Departmental Stores
    • 6.2.5.4. Online
    • 6.2.5.5. Others
  • 6.2.6. By Region
    • 6.2.6.1. North
    • 6.2.6.2. South
    • 6.2.6.3. West and Central
    • 6.2.6.4. East
  • 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Type
  • 6.3.2. By Product Type
  • 6.3.3. By Application
  • 6.3.4. By Price Range
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Policy and Regulatory Landscape

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Paramount Surgimed Limited (Osim India)
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. iRest Systems Private Limited
  • 16.3.3. Om Sai & Sons (Arogya Health Care)
  • 16.3.4. M/s Bhagyalaxmi Industries (RoboTouch)
  • 16.3.5. JSB Health And Fitness Private Limited
  • 16.3.6. Lixo Healthcare Equipment Private Limited
  • 16.3.7. Robocura Wellness Private Limited
  • 16.3.8. Nureca Limited (Dr. Physio)
  • 16.3.9. Human Care International Private Limited
  • 16.3.10. OMRON Healthcare India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer