Fintech-as-a-Service (FaaS) の世界市場：タイプ・展開モード・エンドユーザー・地域別の機会および予測 (2018-2032年)

世界のFintech-as-a-Service (FaaS) の市場規模は、2024年の3,513億4,000万米ドルから、予測期間中はのCAGR 13.23％で推移し、2032年には9,493億4,000万米ドルに増加すると予測されています。

この成長は、デジタルファースト経済が加速する中で、一貫性があり、安全で、個別化された金融体験に対する需要の高まりによって推進されています。この成長を支える要因としては、組み込み型金融へのニーズの高まり、透明性と責任ある金融サービス提供に対する規制強化、銀行口座を持たない人々や十分な金融サービスを受けられていない人々への金融包摂の推進 (多くの場合、新規参入企業によって後押しされている) などが挙げられます。より伝統的な金融機関や、もともと金融業ではない企業も、モジュール型でホワイトラベル化された金融サービス (決済、融資、保険、資産運用など) を提供するためにFaaSプラットフォームを採用しており、自社で規制やレジリエンスのある金融インフラを構築することなく導入できる点が魅力となっています。

世界のFaaS市場は引き続き急速に拡大しており、非金融企業やより機動力のある銀行による、API経由でのモジュール型金融サービスの導入が浸透しています。こうしたプラットフォームを利用することで、企業は自社アプリケーションに銀行機能、決済、融資、コンプライアンス機能などをシームレスに組み込むことが可能となり、基幹的なバンキングシステムを構築する必要がなくなります。この動きは、金融サービスの民主化を推進し、消費者がよりパーソナライズされ、組み込み型の体験を期待できるようになる一方で、フィンテック企業やブランド側は収益源の多様化を図ることができます。さらに、この市場に参入する企業は、需要の増加と市場拡大に対応するため、新たなパートナーシップの発表や革新的なプラットフォームの立ち上げを計画しています。

当レポートでは、世界のFintech-as-a-Service (FaaS) の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、ケーススタディ、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 回答者の人口統計
• 非金融企業による組み込み型ファイナンスの導入
• FaaS展開モードに期待される主な点 (スケーラビリティ、API、コンプライアンス対応)
• ユーザーが直面する主な課題 (データセキュリティ、統合、レガシー移行)
• 推奨機能 (モジュール性、オープンAPIアクセス、ホワイトラベルソリューション)

第5章 世界のFintech-as-a-Service (FaaS) 市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
  • タイプ別
    • Banking-as-a-Service (BaaS)
    • Payments-as-a-Service (PaaS)
    • Lending-as-a-Service
    • Compliance-as-a-Service
    • その他
  • 展開モード別
    • パブリック
    • プライベート
    • ハイブリッド
  • エンドユーザー別
    • 銀行・金融機関
    • フィンテックスタートアップ
    • 保険会社
    • eコマース・小売業者
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 企業シェア分析 (上位5社およびその他)
• 市場マップ分析

第6章 北米のFintech-as-a-Service (FaaS) 市場の展望

• 市場規模の分析・予測
• 市場シェアの分析・予測
• 国別市場評価
  • カナダ
  • メキシコ

第7章 欧州のFintech-as-a-Service (FaaS) 市場の展望

• ドイツ
• フランス
• イタリア
• 英国
• ロシア
• オランダ
• スペイン
• トルコ
• ポーランド

第8章 アジア太平洋のFintech-as-a-Service (FaaS) 市場の展望

• インド
• 中国
• 日本
• オーストラリア
• ベトナム
• 韓国
• インドネシア
• フィリピン

第9章 南米のFintech-as-a-Service (FaaS) 市場の展望

• ブラジル
• アルゼンチン

第10章 中東・アフリカのFintech-as-a-Service (FaaS) 市場の展望

• サウジアラビア
• UAE
• 南アフリカ

第11章 需給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 市場力学

• 市場促進要因
• 市場の課題

第16章 市場動向・展開

第17章 収益モデルベンチマーキング

第18章 ケーススタディ

第19章 競合情勢

• 上位5社の競合マトリックス
• 上位5社のSWOT分析
• 上位10社の情勢
  • Railsbank Technology Ltd. (Railsr)
  • Stripe Payments, Ltd.
  • Adyen N.V.
  • Marqeta, Inc.
  • Synapse Financial Technologies, Inc.
  • Rapyd Financial Network Ltd.
  • Galileo Financial Technologies, LLC
  • ClearBank Ltd.
  • Mambu GmbH
  • Thought Machine Holdings Ltd.

第20章 戦略的提言

第21章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Global Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 3. Global Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 4. Global Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 5. Global Fintech-as-a-Service (FaaS) Market Share (%), By Region, 2018-2032F
• Figure 6. North America Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 7. North America Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 8. North America Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 9. North America Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 10. North America Fintech-as-a-Service (FaaS) Market Share (%), By Country, 2018-2032F
• Figure 11. United States Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 12. United States Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 13. United States Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 14. United States Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 15. Canada Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 16. Canada Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 17. Canada Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 18. Canada Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 19. Mexico Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 20. Mexico Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 21. Mexico Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 22. Mexico Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 23. Europe Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 24. Europe Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 25. Europe Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 26. Europe Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 27. Europe Fintech-as-a-Service (FaaS) Market Share (%), By Country, 2018-2032F
• Figure 28. Germany Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 29. Germany Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 30. Germany Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 31. Germany Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 32. France Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 33. France Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 34. France Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 35. France Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 36. Italy Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 37. Italy Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 38. Italy Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 39. Italy Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 40. United Kingdom Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 41. United Kingdom Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 42. United Kingdom Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 43. United Kingdom Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 44. Russia Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 45. Russia Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 46. Russia Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 47. Russia Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 48. Netherlands Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 49. Netherlands Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 50. Netherlands Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 51. Netherlands Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 52. Spain Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 53. Spain Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 54. Spain Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 55. Spain Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 56. Turkey Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 57. Turkey Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 58. Turkey Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 59. Turkey Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 60. Poland Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 61. Poland Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 62. Poland Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 63. Poland Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 64. South America Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 65. South America Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 66. South America Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 67. South America Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 68. South America Fintech-as-a-Service (FaaS) Market Share (%), By Country, 2018-2032F
• Figure 69. Brazil Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 70. Brazil Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 71. Brazil Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 72. Brazil Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 73. Argentina Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 74. Argentina Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 75. Argentina Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 76. Argentina Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 77. Asia-Pacific Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 78. Asia-Pacific Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 79. Asia-Pacific Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 80. Asia-Pacific Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 81. Asia-Pacific Fintech-as-a-Service (FaaS) Market Share (%), By Country, 2018-2032F
• Figure 82. India Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 83. India Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 84. India Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 85. India Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 86. China Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 87. China Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 88. China Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 89. China Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 90. Japan Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 91. Japan Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 92. Japan Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 93. Japan Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 94. Australia Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 95. Australia Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 96. Australia Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 97. Australia Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 98. Vietnam Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 99. Vietnam Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 100. Vietnam Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 101. Vietnam Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 102. South Korea Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 103. South Korea Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 104. South Korea Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 105. South Korea Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 106. Indonesia Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 107. Indonesia Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 108. Indonesia Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 109. Indonesia Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 110. Philippines Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 111. Philippines Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 112. Philippines Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 113. Philippines Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 114. Middle East & Africa Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 115. Middle East & Africa Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 116. Middle East & Africa Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 117. Middle East & Africa Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 118. Middle East & Africa Fintech-as-a-Service (FaaS) Market Share (%), By Country, 2018-2032F
• Figure 119. Saudi Arabia Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 120. Saudi Arabia Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 121. Saudi Arabia Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 122. Saudi Arabia Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 123. UAE Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 124. UAE Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 125. UAE Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 126. UAE Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 127. South Africa Fintech-as-a-Service (FaaS) Market, By Value, In USD Billion, 2018-2032F
• Figure 128. South Africa Fintech-as-a-Service (FaaS) Market Share (%), By Type, 2018-2032F
• Figure 129. South Africa Fintech-as-a-Service (FaaS) Market Share (%), By Deployment Mode, 2018-2032F
• Figure 130. South Africa Fintech-as-a-Service (FaaS) Market Share (%), By End-user, 2018-2032F
• Figure 131. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 132. By Deployment Mode Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 133. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Global fintech-as-a-service (FaaS) market is projected to register a CAGR of 13.23% in the forecast period 2025-2032, increasing from USD 351.34 billion in 2024 to USD 949.34 billion in 2032F, fueled by increased demand for consistent, secure, and individualized financial experiences in an increasingly digital-first economy. Several factors driving this growth trend include an increased need for embedded finance, an increase in regulatory scrutiny around providing transparent and responsible financial services, and the desire for greater financial inclusion for unbanked and underbanked individuals (which is often being driven by new competition). More traditional financial institutions and businesses that are not financially-based are adopting FaaS platforms to support launching modular, white-labeled financial services and capabilities, payments, lending, insurance, wealth management, etc., without building out the infrastructure that includes regulatory and resiliency frameworks in place.

The global FaaS market continues to expand rapidly as the adoption of a modular financial service via APIs by both non-financial organizations and faster banks is taking hold. The available platforms allow organizations to add banking, payments, lending, and compliance capabilities seamlessly to their applications without the need to build their core banking systems. This trend is democratising financial services, allowing people to expect more personalised, embeddable experiences while fintechs and brands expand their sources of revenue. Furthermore, companies in the market are planning to announce a partnership and launch innovative platforms to address the rising demand and expand their market presence.

For example, in May 2025, Panama's Mercantil Banco and Galileo launched "Cyberbank Digital," a cloud-native FaaS platform, to reform digital banking for both retail and corporate customers. The project underscores traditional banks' ability to leverage FaaS to introduce new products without the baggage of old systems.

Growing Digital Transformation Drives Fintech-as-a-Service (FaaS) Market Demand

With rapidly increasing and evolving consumer expectations for real-time services and seamless experiences across all types of engagements, financial institutions and non-financial platforms are hastening their ongoing digitization agendas. Embedded finance, powered by FaaS, allows vertical apps to offer banking-like capabilities, savings, lending, or insurance to customers directly in their app, maximizing the app's utility and enabling personalization and stickiness of consumers and customers. For many mobile-first emerging economies, improved access to trusted financial services, especially from established consumer brands will be critical, as local brand trust is still developing. FaaS facilitates the scale and flexibility that large, sponsored deployments require to meet growing consumer expectations for this shift.

For example, in February 2025, NatWest Boxed, a FaaS platform, partnered with The AA to launch instant-access savings accounts and personal loans that are embedded in AA's roadside services this is a prime example of FaaS allowing other brands to quickly recruit and embed their own financial services product into their existing brands quickly and cost effectively.

Enhanced API Surges Fintech-as-a-Service (FaaS) Market Demand

Companies are looking for agile, API-led core banking systems to react to changing customer and regulatory demands. FaaS platforms offer a range of modular plug-and-play services (payments, deposits, regulatory compliance, etc.) that can be deployed in weeks instead of months and years. This degree of agility allows institutions to experiment with new products, test markets, and personalize offerings in real-time without a lengthy IT cycle or legacy restrictions. An API-first approach also catalyzes collaboration amongst libraries of solutions within fintech ecosystems.

Finxact.com and FirstRand Limited in February 2025 partnered to distribute and operate Finxact's cloud-native core banking API platform around the world, demonstrating FaaS's value by providing the core services scalable across continents securely.

Banking-as-a-Service Leads Global FaaS Market

In the FaaS space, banking-as-a-Service (BaaS) is the most developed and utilized for adoption of FaaS capabilities, offering services including account opening, KYC, and compliance to embedded finance app partners. BaaS is the banking primitives fintechs, brands, and tier-2 banks require to embed finance capabilities. BaaS is a foundational building block for emerging payment-as-a-Service (PaaS) and lending-as-a-Service capabilities, making it the most used and highest revenue for FaaS. BaaS adoption has also been accelerated with the emergence of challenger banks and neobanks.

In May 2025, India's Razorpay partnered with MeitY Startup Hub to deliver embedded BaaS services to startups, including payouts, escrow, and compliance, establishing BaaS as the primary FaaS offering for digital-native enterprises. This reinforces the growing ecosystem of innovation and structures for government-backed support for next-gen financial capabilities in emerging markets.

North America Dominates the Global Fintech-as-a-Service (FaaS) Market

North America dominates the global FaaS market due to a strong digital finance ecosystem and favorable regulation, as well as depth of fintech penetration; supported by scale players and cross-border bancassurance innovation, gives North America a head-start in developing FaaS-related services. The high-level readiness of institutions and acceptance by consumers means that FaaS models can scale quickly and provide a clear pathway from pilot operations to global deployments. Additionally, considerable financial maturity and availability of venture capital, in part, support innovation at scale.

In June 2025, Carlyle Group Inc. and Citigroup Inc. worked together to create asset-backed finance products, using FaaS infrastructures for the securitization workflows. This development is a sign that FaaS, which has been around for three or four years already, is increasingly being applied to institutional and capital-backed finance use cases. Within these innovations, both traditional and non-traditional actors are starting to create new financial ecosystems that are cloud-native, borderless, and user-driven.

Key Players Landscape and Outlook

Legacy players with major platforms specialize in innovative niche capabilities, including cross-border payments, real-time processing, or banking infrastructure. All these firms deliver white label, scalable solutions that are API-focused to accommodate a range of client use cases.

In March 2025, PaySky Holding teamed up with MTN Group's Fintech arm, Fincommerce, to launch a fully digital financial services ecosystem across Africa in an initiative to reshape the e-commerce and digital payment landscape of the continent. This partnership allows millions of African consumers and merchants to access an integrated set of payments, e-commerce, and financial tools in markets that have been underserved by digital infrastructure.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Adoption of Embedded Finance by Non-Financial Companies
• 4.3. Key Expectations from FaaS Deployment Modes (Scalability, APIs, Compliance Readiness)
• 4.4. Major Challenges Faced by Users (Data Security, Integration, Legacy Migration)
• 4.5. Preferred Features (Modularity, Open API Access, White-Label Solutions)

5. Global Fintech-as-a-Service (FaaS) Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Banking-as-a-Service (BaaS)
    • 5.2.1.2. Payments-as-a-Service (PaaS)
    • 5.2.1.3. Lending-as-a-Service
    • 5.2.1.4. Compliance-as-a-Service
    • 5.2.1.5. Others
  • 5.2.2. By Deployment Mode
    • 5.2.2.1. Public
    • 5.2.2.2. Private
    • 5.2.2.3. Hybrid
  • 5.2.3. By End-user
    • 5.2.3.1. Banks and Financial Institutions
    • 5.2.3.2. Fintech Startups
    • 5.2.3.3. Insurance Companies
    • 5.2.3.4. E-commerce and Retailers
    • 5.2.3.5. Others
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia-Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East and Africa
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Type
  • 5.3.2. By Deployment Mode
  • 5.3.3. By End-user
  • 5.3.4. By Region

6. North America Fintech-as-a-Service (FaaS) Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Banking-as-a-Service (BaaS)
    • 6.2.1.2. Payments-as-a-Service (PaaS)
    • 6.2.1.3. Lending-as-a-Service
    • 6.2.1.4. Compliance-as-a-Service
    • 6.2.1.5. Others
  • 6.2.2. By Deployment Mode
    • 6.2.2.1. Public
    • 6.2.2.2. Private
    • 6.2.2.3. Hybrid
  • 6.2.3. By End-user
    • 6.2.3.1. Banks and Financial Institutions
    • 6.2.3.2. Fintech Startups
    • 6.2.3.3. Insurance Companies
    • 6.2.3.4. E-commerce and Retailers
    • 6.2.3.5. Others
  • 6.2.4. By Country Share
    • 6.2.4.1. United States
    • 6.2.4.2. Canada
    • 6.2.4.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Fintech-as-a-Service (FaaS) Outlook, 2018-2032F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Type
        • 6.3.1.2.1.1. Banking-as-a-Service (BaaS)
        • 6.3.1.2.1.2. Payments-as-a-Service (PaaS)
        • 6.3.1.2.1.3. Lending-as-a-Service
        • 6.3.1.2.1.4. Compliance-as-a-Service
        • 6.3.1.2.1.5. Others
      • 6.3.1.2.2. By Deployment Mode
        • 6.3.1.2.2.1. Public
        • 6.3.1.2.2.2. Private
        • 6.3.1.2.2.3. Hybrid
      • 6.3.1.2.3. By End-user
        • 6.3.1.2.3.1. Banks and Financial Institutions
        • 6.3.1.2.3.2. Fintech Startups
        • 6.3.1.2.3.3. Insurance Companies
        • 6.3.1.2.3.4. E-commerce and Retailers
        • 6.3.1.2.3.5. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Fintech-as-a-Service (FaaS) Outlook, 2018-2032F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Fintech-as-a-Service (FaaS) Outlook, 2018-2032F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Fintech-as-a-Service (FaaS) Outlook, 2018-2032F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Fintech-as-a-Service (FaaS) Outlook, 2018-2032F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Revenue Model Benchmarking

18. Case Studies

19. Competitive Landscape

• 19.1. Competition Matrix of Top 5 Market Leaders
• 19.2. SWOT Analysis for Top 5 Players
• 19.3. Key Players Landscape for Top 10 Market Players
  • 19.3.1. Railsbank Technology Ltd. (Railsr)
    • 19.3.1.1. Company Details
    • 19.3.1.2. Key Management Personnel
    • 19.3.1.3. Products and Services
    • 19.3.1.4. Financials (As Reported)
    • 19.3.1.5. Key Market Focus and Geographical Presence
    • 19.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 19.3.2. Stripe Payments, Ltd.
  • 19.3.3. Adyen N.V.
  • 19.3.4. Marqeta, Inc.
  • 19.3.5. Synapse Financial Technologies, Inc.
  • 19.3.6. Rapyd Financial Network Ltd.
  • 19.3.7. Galileo Financial Technologies, LLC
  • 19.3.8. ClearBank Ltd.
  • 19.3.9. Mambu GmbH
  • 19.3.10. Thought Machine Holdings Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

20. Strategic Recommendations

21. About Us and Disclaimer