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市場調査レポート
商品コード
1752813
QRコード決済の世界市場:タイプ・決済モード・エンドユーザー・用途・地域別の機会および予測 (2018-2032年)Global QR Code Payments Market Assessment, By Type, By Payment Mode, By End-user, By Application, By Region, Opportunities and Forecast, 2018-2032F |
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QRコード決済の世界市場:タイプ・決済モード・エンドユーザー・用途・地域別の機会および予測 (2018-2032年) |
出版日: 2025年06月20日
発行: Markets & Data
ページ情報: 英文 220 Pages
納期: 3~5営業日
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世界のQRコード決済の市場規模は、非接触で利便性の高い決済ソリューションに対する需要の高まりにより、2025年から2032年の予測期間中にCAGR 12.89%で推移し、2024年の159億8,000万米ドルから、2032年には421億5,000万米ドルに成長すると予測されています。
COVID-19の流行は、消費者や企業がより安全な取引方法を求めたため、QRコード決済の採用を加速させました。この動きは、スマートフォンの広範な普及や、QRコード決済オプションがEコマースやモバイルアプリケーションなどさまざまなプラットフォームへのQRコード決済オプションの統合によってさらに後押しされています。QRコードシステムはシンプルで費用対効果に優れているため、中小企業にとっては特に魅力的であり、より幅広い市場への浸透を促しています。
こうした成長要因にもかかわらず、市場はいくつかの課題に直面しています。大きな障害の一つは、地域やプラットフォームごとに標準化がされていないことであり、断片化と相互運用性の問題を引き起こしています。この一貫性の欠如は、国境を越えた取引を妨げ、QRコード決済を世界的にシームレスに利用することを制限する可能性があります。また、セキュリティへの懸念も依然として存在しており、ユーザーが詐欺的なQRコードに騙されてフィッシング攻撃や不正取引に巻き込まれるリスクがあります。さらに、インターネット接続やデジタルインフラが限られている地域では、QRコード決済の導入が制約される可能性があり、技術開発やユーザー教育へのさらなる投資が必要です。
結論として、世界のQRコード決済市場は今後も拡大が見込まれる一方で、標準化、セキュリティ、インフラの課題への対応が極めて重要となります。長期的な成長を維持できる、安全で標準化された包括的なQRコード決済エコシステムを構築するには、業界関係者、規制当局、技術提供者の協力が不可欠です。
当レポートでは、世界のQRコード決済の市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分別の詳細分析、産業構造、市場成長への影響因子の分析、競合情勢、主要企業のプロファイルなどをまとめています。
Global QR code payments market is projected to witness a CAGR of 12.89% during the forecast period 2025-2032, growing from USD 15.98 billion in 2024 to USD 42.15 billion in 2032F, owing to increasing demand for contactless and convenient payment solutions. The COVID-19 pandemic accelerated the adoption of QR code payments as consumers and businesses sought safer transaction methods. This shift is further supported by the widespread availability of smartphones and the integration of QR code payment options into various platforms, including e-commerce and mobile applications. The simplicity and cost-effectiveness of QR code systems make them particularly attractive to small and medium-sized enterprises, facilitating broader market penetration.
Despite these growth drivers, the market faces several challenges. A significant hurdle is the lack of standardization across different regions and platforms, leading to fragmentation and interoperability issues. This inconsistency can hinder cross-border transactions and limit the seamless use of QR code payments globally. Security concerns also persist, as users may be vulnerable to fraudulent QR codes leading to phishing attacks or unauthorized transactions. Additionally, in regions with limited internet connectivity and digital infrastructure, adopting QR code payments may be constrained, necessitating further investment in technological development and user education.
In conclusion, while the global QR code payments market is set for continued expansion, addressing standardization, security, and infrastructure challenges will be crucial. Collaborative efforts among industry stakeholders, regulatory bodies, and technology providers are essential to create a secure, standardized, and inclusive QR code payment ecosystem that can sustain long-term growth.
For instance, in July 2024, the Delhi Metro Rail Corporation (DMRC) rolled out digital QR ticketing for passengers, enabling payments via Amazon Pay. This enhancement is part of DMRC's ongoing 'ease of booking' initiative focused on digitizing the ticketing process. The new system is expected to significantly reduce long queues at token counters during peak travel hours, improving convenience and efficiency for commuters.
Surge in Contactless and Mobile Payments Post Pandemic
The global shift towards contactless transactions has been significantly accelerated by the COVID-19 pandemic, leading to a heightened demand for QR code payment solutions. Consumers and businesses alike have sought safer, touch-free payment methods to minimize physical contact, propelling the adoption of QR code payments across various sectors. This trend is further reinforced by the convenience and speed offered by QR code transactions, which require minimal infrastructure and are easily integrated into existing systems. The global shift towards contactless transactions has been significantly accelerated by the COVID-19 pandemic, leading to a heightened demand for QR code payment solutions. Consumers and businesses alike have sought safer, touch-free payment methods to minimize physical contact, propelling the adoption of QR code payments across various sectors. This trend is further reinforced by the convenience and speed offered by QR code transactions, which require minimal infrastructure and are easily integrated into existing systems.
For instance, in March 2025, the Indian Ministry of Finance published that digital payments transactions including transactions through Unified Payment Interface (UPI) have increased consistently during the last five financial years, surging USD 2.10 billion transactions in 2024-25 in India.
Integration of QR Code Payments into E-Commerce and Mobile Applications
The integration of QR code payment options into e-commerce platforms and mobile applications has become a significant trend, driven by the growing preference for online shopping and the need for seamless payment experiences within digital environments. E-commerce businesses are increasingly incorporating QR code payments as a checkout option, allowing customers to complete purchases quickly and securely. Additionally, mobile apps across various sectors are integrating QR code payment functionality, enhancing user experience by reducing friction in the payment process.
For instance, in 2025, the European Payments Initiative (EPI), a consortium of 16 major banks (including BNP Paribas, ING, and KBC), launched Wero, a unified QR code payment system, in 2025 to streamline cross-border transactions and reduce reliance on non-European payment providers like Visa or Mastercard. The service integrates with existing banking apps (e.g., KBC, DZ BANK) and supports cross-border transfers without third-party fees, starting in Germany and expanding to the Netherlands/Luxembourg.
Wallet-Based Payments Dominates the Market
The global market for QR code payment is seeing rapid growth, with residential use becoming the largest and fastest-growing segment. With families across the globe looking for economic, effective, and versatile cooling systems, QR code payments have gained immense popularity, especially in hot and dry climates. Their space-saving nature, simplicity, and affordability make them perfect for apartments, homes, and small dwellings where conventional air conditioning would be impractical or beyond budget. One of the reasons why the residential segment leads market expansion is increased urbanization, particularly in emerging economies such as India, China, and Africa, which has created a steep surge in demand for light, portable cooling products in high-density urban settings. In contrast to fixed air-cooling equipment, QR code payments do not involve intricate installation and thus remain a popular option for homebuyers, renters, and homeowners. Manufacturers are also serving home consumers by launching slim, good-looking designs and intelligent features such as remote control and IoT connectivity, increasing consumer convenience and attractiveness. As climate change is making summer hotter and urban heat islands are worsening living conditions, the home QR code payments market is anticipated to increase steadily in the future years.
For instance, WeChat, a Chinese instant messaging, social media, and mobile payment app developed by Tencent, revealed its users increased from 50 million in 2012 to 1371 million in 2024, which shows how the use of QR codes has grown exponentially for payments in Asia.
Asia-Pacific Leads the Global QR Code Payments Market
Asia-Pacific stands as the dominant force in the QR code payment landscape, backed by high smartphone penetration rates and supportive government policies promoting digital transactions. Countries like China and India have made significant headway in QR code adoption, with widespread usage across urban and rural areas. This regional leadership is further bolstered by the integration of QR code payments into various aspects of daily life, from retail purchases to transportation and utility payments.
For instance, in April 2025, Grab, Southeast Asia's leading superapp, today announced the rollout of new agentic AI solutions designed to empower its merchant- and driver-partners. The newly introduced AI Merchant Assistant and AI Driver Companion leverage advanced artificial intelligence to deliver actionable insights and streamline daily operations for Grab's partners. Developed in collaboration with leading AI research organizations OpenAI and Anthropic, these intelligent tools utilize cutting-edge foundational models to provide practical support and enhance productivity across the Grab platform. The launch underscores Grab's commitment to harnessing technology to unlock greater potential for its ecosystem of partners throughout the region.
Meanwhile, North America is poised for rapid growth, driven by a mature digital infrastructure and increasing consumer preference for contactless payment methods.
Key Players Landscape and Outlook
The competitive landscape of the global QR code payments market is characterized by intense rivalry among major technology firms, financial service providers, and digital payment platforms. Leading players such as Ant Group, Tencent Holdings, Paytm, Google Pay, Visa, Mastercard, and PayPal are competing to strengthen their foothold by offering seamless, secure, and integrated payment solutions tailored to both consumers and merchants. Competition in this space is largely driven by innovation, user experience, geographic reach, transaction security, and ease of integration with various platforms. Companies compete based on technological advancement, particularly in areas such as dynamic QR code generation, encryption protocols, and real-time fraud detection. The ability to offer a fast, intuitive, and low-cost payment method with minimal infrastructure requirements plays a critical role in gaining adoption, especially among SMEs and in emerging markets. Strategic partnerships with banks, retail chains, telecom operators, and governments also form a key competitive parameter, as they expand the user base and drive trust in the system.
Another significant factor of competition is ecosystem development. Companies that can integrate QR code payments into a broader digital financial ecosystem including wallets, loyalty programs, credit offerings, and cross-border functionality gain a competitive edge. User acquisition and retention through promotional offers, cashback, and low transaction fees are widely used tactics.
For instance, in September 2024, Google Pay announced the rollout of six innovative features aimed at enriching user experience and broadening the app's functionality. The newly introduced features are UPI Circle, UPI Vouchers (eRupi), ClickPay QR scan for bill payments, prepaid utilities payment, Tap & Pay with RuPay cards, and Autopay for UPI Lite. Among these, the UPI Circle feature stands out by enabling users to make digital payments without the need to link their personal bank accounts, simplifying the transaction process. Other additions, such as ClickPay QR scan and Tap & Pay with RuPay cards further streamline bill payments and contactless transactions, while Autopay for UPI Lite and support for prepaid utilities expand the app's versatility for everyday financial needs.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.