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自動車用後部座席インフォテインメントの世界市場の評価：OS別、技術タイプ別、販売チャネル別、地域別、機会、予測（2018年～2032年）

Global Automotive Rear Seat Infotainment Market Assessment, By Operating System, By Technology Type, By Sales Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 220 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.08円
自動車用後部座席インフォテインメントの世界市場の評価：OS別、技術タイプ別、販売チャネル別、地域別、機会、予測（2018年～2032年）
出版日: 2025年06月10日
発行: Market Xcel - Markets and Data
ページ情報: 英文 220 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の自動車用後部座席インフォテインメントの市場規模は、車内エンターテインメントに対する消費者の期待の高まり、接続性の強化、高級乗用車の売上の増加などにより、2024年の105億1,000万米ドルから2032年に195億1,000万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで8.04%の成長が見込まれます。自動車メーカーは、特に高級車やハイエンド車において、パーソナライズされたエンターテインメントに対する需要の高まりに対応するため、後部座席に先進のマルチメディアシステムを統合しています。ワイヤレスストリーミング、タッチスクリーンディスプレイ、スマートフォン統合などの技術的進歩が市場を形成しています。乗客の快適性、特に長時間の移動中の快適性への注目の高まりは、後部座席インフォテインメントを自動車の重要な差別化要因にし続けています。各社は後部座席インフォテインメントシステムを採用した新車の発売に注力しています。

例えば、BMW AGは2023年1月にBMW 7シリーズとi7をインドで発売しました。新しいBMW 7シリーズには、豪華な機能に加え、後部座席乗員向けに31.1インチ、8Kの「シネマ」スクリーンがルーフに設置されています。このスクリーンは、後部座席乗員の利便性と快適性を向上させる一連の技術的進歩の構成要素の1つです。音声コマンド、BMW iDrive OS、後部ドアの5.5インチタッチスクリーンはいずれもスクリーンの操作に使用できます。

当レポートでは、世界の自動車用後部座席インフォテインメント市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 回答者の人口統計
  • ブランド認知度
  • 購入決定において考慮される要素
  • アンメットニーズ

第6章 世界の自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • OS別
      • QNX
      • Linux
      • Microsoft
      • その他
    • 技術タイプ別
      • マルチメディアプレイヤー
      • ナビゲーションシステム
    • 販売チャネル別
      • OEM
      • アフターマーケット
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
  • 市場マップ分析（2024年）
    • OS別
    • 技術タイプ別
    • 販売チャネル別
    • 地域別

第7章 北米の自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）

  • 市場規模の分析と予測
    • 金額
  • 市場シェアの分析と予測
    • OS別
      • QNX
      • Linux
      • Microsoft
      • その他
    • 技術タイプ別
      • マルチメディアプレイヤー
      • ナビゲーションシステム
    • 販売チャネル別
      • OEM
      • アフターマーケット
    • シェア：国別
      • 米国
      • カナダ
      • メキシコ
  • 各国の市場の評価
    • 米国の自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）
      • 市場規模の分析と予測
      • 市場シェアの分析と予測
    • カナダ
    • メキシコ

第8章 欧州の自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • ポーランド

第9章 アジア太平洋の自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第10章 南米の自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）

  • ブラジル
  • アルゼンチン

第11章 中東・アフリカの自動車用後部座席インフォテインメント市場の見通し（2018年～2032年）

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第12章 ポーターのファイブフォース分析

第13章 PESTLE分析

第14章 市場力学

  • 市場促進要因
  • 市場の課題

第15章 市場動向と発展

第16章 ケーススタディ

第17章 競合情勢

  • マーケットリーダー上位5社の競合マトリクス
  • 上位5社のSWOT分析
  • 主要企業上位10社の情勢
    • Alps Alpine Co., Ltd.
    • Continental AG
    • HARMAN International Industries, Inc
    • Panasonic Corporation
    • Pioneer Electronics (US) Inc.
    • DENSO Corporation
    • Garmin Ltd
    • Kenwood Limited
    • Aptiv Global Operations Limited
    • Ameri VOXX International Corporation

第18章 戦略的提言

第19章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 3. Global Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 4. Global Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 5. Global Automotive Rear Seat Infotainment Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 8. North America Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 9. North America Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 10. North America Automotive Rear Seat Infotainment Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 13. United States Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 14. United States Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 15. Canada Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 17. Canada Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 18. Canada Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 19. Mexico Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 21. Mexico Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 22. Mexico Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 23. Europe Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 25. Europe Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 26. Europe Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 27. Europe Automotive Rear Seat Infotainment Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 30. Germany Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 31. Germany Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 32. France Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 34. France Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 35. France Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 36. Italy Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 38. Italy Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 39. Italy Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 40. United Kingdom Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 42. United Kingdom Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 43. United Kingdom Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 44. Russia Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 46. Russia Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 47. Russia Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 48. Netherlands Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 50. Netherlands Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 51. Netherlands Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 52. Spain Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 54. Spain Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 55. Spain Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 56. Turkey Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 58. Turkey Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 59. Turkey Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 60. Poland Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 62. Poland Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 63. Poland Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 64. South America Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 66. South America Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 67. South America Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 68. South America Automotive Rear Seat Infotainment Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 71. Brazil Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 72. Brazil Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 73. Argentina Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 75. Argentina Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 76. Argentina Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 77. Asia-Pacific Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 79. Asia-Pacific Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 80. Asia-Pacific Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 81. Asia-Pacific Automotive Rear Seat Infotainment Market Share (%), By Country, 2018-2032F
  • Figure 82. India Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 84. India Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 85. India Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 86. China Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 88. China Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 89. China Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 90. Japan Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 92. Japan Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 93. Japan Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 94. Australia Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 96. Australia Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 97. Australia Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 98. Vietnam Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 100. Vietnam Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 101. Vietnam Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 102. South Korea Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 104. South Korea Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 105. South Korea Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 106. Indonesia Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 108. Indonesia Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 109. Indonesia Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 110. Philippines Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 112. Philippines Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 113. Philippines Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 114. Middle East & Africa Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 116. Middle East & Africa Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 117. Middle East & Africa Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 118. Middle East & Africa Automotive Rear Seat Infotainment Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 121. Saudi Arabia Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 122. Saudi Arabia Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 123. UAE Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 125. UAE Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 126. UAE Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 127. South Africa Automotive Rear Seat Infotainment Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Automotive Rear Seat Infotainment Market Share (%), By Operating System, 2018-2032F
  • Figure 129. South Africa Automotive Rear Seat Infotainment Market Share (%), By Technology Type, 2018-2032F
  • Figure 130. South Africa Automotive Rear Seat Infotainment Market Share (%), By Sales Channel, 2018-2032F
  • Figure 131. By Operating System Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Technology Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By Sales Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13293

Global automotive rear seat infotainment market is projected to witness a CAGR of 8.04% during the forecast period 2025-2032, growing from USD 10.51 billion in 2024 to USD 19.51 billion in 2032F, owing to rising consumer expectations for in-car entertainment, enhanced connectivity, and higher sales of premium passenger cars. Automakers are integrating advanced multimedia systems in rear seats to meet the growing demand for personalized entertainment, especially in luxury and high-end vehicles. Technological advancements such as wireless streaming, touchscreen displays, and smartphone integration are shaping the market. Increased focus on passenger comfort, especially during long travels, continues to make rear seat infotainment a key automotive differentiator. Companies focus on launching new vehicles, adopting rear seat infotainment systems.

For instance, in January 2023, BMW AG launched the BMW 7 Series and i7 in India. In addition to its luxurious features, the new BMW 7 Series has a 31.1-inch, 8K "cinema" screen installed on the roof for the backseat passengers. The screen is a component of a series of technological advancements that improve the ease and comfort of rear passengers. Voice commands, the BMW iDrive OS, or the 5.5-inch touchscreens in the back doors can all be used to control the screen.

Premium Car Sales to Fuel the Automotive Rear Seat Infotainment Market Growth

Modern consumers increasingly expect seamless digital experiences, even while commuting. Rear seat infotainment systems offer connectivity through Wi-Fi, Bluetooth, and smartphone integration, enabling streaming, gaming, and video conferencing. This growing desire for digital convenience in vehicles, especially among younger passengers, is fueling market demand. Automakers now emphasize infotainment as part of the vehicle's tech appeal. With the rise of smart mobility, rear seat systems are becoming vital in offering a connected car experience that aligns with the digital lifestyles of users. Companies are even upgrading their automobile series with advanced features such as rear seat screens and entertainment systems.

For instance, in November 2024, Stellantis NV (Citroen) launched a new rear-entertainment display, calling the upgraded edition Aircross "Xplorer Edition". It comes in two different packages, which are Standard and Optional. The Optional package comes with advanced features like a rear seat entertainment system that comes with a dual-port adaptor to enhance passenger comfort.

Luxury and premium passenger vehicles increasingly feature rear seat infotainment as a standard or optional offering. As disposable income rises globally, consumers show a stronger preference for high-end automotive features. Rear seat entertainment enhances comfort, offering touchscreen displays, integrated headphones, and media control, appealing to end-users and business-class travelers alike. Automakers use these systems to differentiate models and elevate the premium feel of the vehicle. The upward trend in luxury vehicle sales is thus a significant driver of rear seat infotainment adoption.

Ride-Hailing and Display Innovation to Shape the Automotive Rear Seat Market Dynamics

The growth of ride-hailing platforms and chauffeur-driven services is pushing the adoption of rear seat infotainment. Operators seek to enhance passenger comfort and satisfaction to remain competitive. These systems allow users to access multimedia content during travel, particularly in high-end fleets like business taxis or premium shared rides. With passengers spending more time in transit, service providers are investing in in-vehicle entertainment solutions. This shift is not just a luxury add-on but a value proposition to retain and attract riders.

Technological innovation in automotive displays, audio systems, and user interfaces is boosting rear seat infotainment adoption. High-definition touchscreens, OLED panels, and immersive surround sound systems now offer an experience akin to home entertainment. Voice recognition, gesture control, and real-time media streaming are becoming mainstream.

QNX Segment Leads in the Global Automotive Rear Seat Infotainment Market

Based on the operating system, QNX dominates the automotive rear seat infotainment market due to its robust, real-time operating system (RTOS) that delivers exceptional reliability, stability, and deterministic performance, qualities highly valued in automotive environments. Its platform is specifically designed to support complex, media-rich experiences, enabling seamless content sharing, multi-zone media management, and integration of advanced features like gaming, internet access, and app deployment across multiple displays. Automakers favor QNX for its safety, security, and proven track record, with the system powering rear-seat entertainment in hundreds of vehicle models from leading global brands.

For instance, in January 2025, QNX (BlackBerry Limited) launched an automotive software solution named QNX Cabin to accelerate digital cockpit development. It streamlines the creation of high-performance, software-driven digital cockpits for advanced in-vehicle experiences. Utilizing cloud-based development enables architects and developers to "shift left," allowing them to design, test, and fine-tune every line of code in the cloud before seamlessly transferring it to production System on Chip (SoC) hardware.

Asia-Pacific Leads in the Global Automotive Rear Seat Infotainment Market

Asia-Pacific leads the automotive rear seat infotainment market due to rapid urbanization, a growing middle class, and increased sales of premium vehicles in countries like China, India, Japan, and South Korea. China, the world's largest automotive market, has seen significant adoption of in-car technology, driven by tech-savvy consumers and domestic automakers offering advanced features even in mid-range vehicles. India's expanding automotive sector and consumer shift toward connected features further bolster regional demand. South Korean and Japanese OEMs, known for innovation, continuously integrate cutting-edge infotainment into their models.

Regional governments support smart mobility initiatives, accelerating the adoption of connected car technologies. Strong supply chains and localized production help reduce costs and promote market penetration. With its mix of scale, innovation, and rising demand, Asia-Pacific remains at the forefront of infotainment development and deployment across various vehicle categories.

Impact of the U.S. Tariffs on the Automotive Rear Seat Infotainment Market

U.S. tariffs on imported automotive electronics and components have increased the cost of manufacturing rear seat infotainment systems, especially those relying on Asian supply chains. OEMs are forced to re-evaluate sourcing strategies or absorb higher costs, which could reduce profit margins or increase vehicle prices. Some manufacturers are shifting production or assembly to North America to bypass tariffs, but this transition involves time and investment. The added cost pressure may delay infotainment upgrades in entry- and mid-level models, impacting volume growth in the short term, especially in the North American market.

Key Players Landscape and Outlook

Key players in the automotive rear seat infotainment market are focusing on partnerships with software developers and cloud service providers to integrate advanced digital ecosystems into vehicles. Emphasis is placed on creating modular platforms that can be updated over-the-air (OTA), enabling continuous feature enhancements post-purchase. Hardware innovations include slimmer displays, voice control, and AI-driven personalization. Strategic investments are also directed toward regional R&D centers to tailor infotainment solutions for local preferences and compliance. Furthermore, many are adopting open-source platforms to ensure seamless compatibility with smartphones and other connected devices. These strategies aim to future-proof infotainment systems, improve user satisfaction, and strengthen OEM relationships through differentiated value propositions. Companies also partner with technological giants to deliver high-end digital cockpit technology that includes rear infotainment and entertainment systems.

For instance, in January 2022, Qualcomm Technologies, Inc. and Alps Alpine Co., Ltd. revealed their collaborative effort to create the Digital Cabin. The Digital Cabin employs High-Performance Reference Architecture (HPRA), which is Alps Alpine's proprietary integrated electronic control unit (ECU) driven by the 3rd Generation Snapdragon Cockpit Platforms.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

  • 5.1. Respondent Demographics
  • 5.2. Brand Awareness
  • 5.3. Factors Considered in Purchase Decisions
  • 5.4. Unmet Needs

6. Global Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Operating System
      • 6.2.1.1. QNX
      • 6.2.1.2. Linux
      • 6.2.1.3. Microsoft
      • 6.2.1.4. Others
    • 6.2.2. By Technology Type
      • 6.2.2.1. Multimedia Player
      • 6.2.2.2. Navigation System
    • 6.2.3. By Sales Channel
      • 6.2.3.1. Original Equipment Manufacturer
      • 6.2.3.2. Aftermarket
    • 6.2.4. By Region
      • 6.2.4.1. North America
      • 6.2.4.2. Europe
      • 6.2.4.3. Asia-Pacific
      • 6.2.4.4. South America
      • 6.2.4.5. Middle East and Africa
    • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 6.3. Market Map Analysis, 2024
    • 6.3.1. By Operating System
    • 6.3.2. By Technology Type
    • 6.3.3. By Sales Channel
    • 6.3.4. By Region

7. North America Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

  • 7.1. Market Size Analysis & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share Analysis & Forecast
    • 7.2.1. By Operating System
      • 7.2.1.1. QNX
      • 7.2.1.2. Linux
      • 7.2.1.3. Microsoft
      • 7.2.1.4. Others
    • 7.2.2. By Technology Type
      • 7.2.2.1. Multimedia Player
      • 7.2.2.2. Navigation System
    • 7.2.3. By Sales Channel
      • 7.2.3.1. Original Equipment Manufacturer
      • 7.2.3.2. Aftermarket
    • 7.2.4. By Country Share
      • 7.2.4.1. United States
      • 7.2.4.2. Canada
      • 7.2.4.3. Mexico
  • 7.3. Country Market Assessment
    • 7.3.1. United States Automotive Rear Seat Infotainment Market Outlook, 2018-2032F*
      • 7.3.1.1. Market Size Analysis & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share Analysis & Forecast
        • 7.3.1.2.1. By Operating System
          • 7.3.1.2.1.1. QNX
          • 7.3.1.2.1.2. Linux
          • 7.3.1.2.1.3. Microsoft
          • 7.3.1.2.1.4. Others
        • 7.3.1.2.2. By Technology Type
          • 7.3.1.2.2.1. Multimedia Player
          • 7.3.1.2.2.2. Navigation System
        • 7.3.1.2.3. By Sales Channel
          • 7.3.1.2.3.1. Original Equipment Manufacturer
          • 7.3.1.2.3.2. Aftermarket
    • 7.3.2. Canada
    • 7.3.3. Mexico

All segments will be provided for all regions and countries covered

8. Europe Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

  • 8.1. Germany
  • 8.2. France
  • 8.3. Italy
  • 8.4. United Kingdom
  • 8.5. Russia
  • 8.6. Netherlands
  • 8.7. Spain
  • 8.8. Poland

9. Asia-Pacific Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

  • 9.1. India
  • 9.2. China
  • 9.3. Japan
  • 9.4. Australia
  • 9.5. Vietnam
  • 9.6. South Korea
  • 9.7. Indonesia
  • 9.8. Philippines

10. South America Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

  • 10.1. Brazil
  • 10.2. Argentina

11. Middle East and Africa Automotive Rear Seat Infotainment Market Outlook, 2018-2032F

  • 11.1. Saudi Arabia
  • 11.2. UAE
  • 11.3. South Africa

12. Porter's Five Forces Analysis

13. PESTLE Analysis

14. Market Dynamics

  • 14.1. Market Drivers
  • 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

  • 17.1. Competition Matrix of Top 5 Market Leaders
  • 17.2. SWOT Analysis for Top 5 Players
  • 17.3. Key Players Landscape for Top 10 Market Players
    • 17.3.1. Alps Alpine Co., Ltd.
      • 17.3.1.1. Company Details
      • 17.3.1.2. Key Management Personnel
      • 17.3.1.3. Key Products Offered
      • 17.3.1.4. Key Financials (As Reported)
      • 17.3.1.5. Key Market Focus and Geographical Presence
      • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
    • 17.3.2. Continental AG
    • 17.3.3. HARMAN International Industries, Inc
    • 17.3.4. Panasonic Corporation
    • 17.3.5. Pioneer Electronics (USA) Inc.
    • 17.3.6. DENSO Corporation
    • 17.3.7. Garmin Ltd
    • 17.3.8. Kenwood Limited
    • 17.3.9. Aptiv Global Operations Limited
    • 17.3.10. Ameri VOXX International Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer