インドのセラミックタイル市場：製品タイプ別、用途別、エンドユーザー別、地域別、機会、予測、2019年～2033年

インドのセラミックタイルの市場規模は、2026年～2033年の予測期間中に7.19％のCAGRで拡大し、2025年の70億3,000万米ドルから、2033年には122億5,000万米ドルに成長すると予測されています。高速都市化、力強い不動産成長、プラダン・マントリ・アワス・ヨジャナ（PMAY）などの政府支援による住宅計画がその要因です。可処分所得の増加や、現代的でスタイリッシュなインテリアを求める消費者の嗜好の変化により、特に釉薬タイルや磁器タイルの需要が増加しています。長持ちし、メンテナンスの手間が少ないタイル・ソリューションを求める建設業界の動向は、地下鉄やスマートシティなどのインフラ開発と相まって、成長をさらに後押ししています。さらに、農村部の市場は、従来の材料を手頃な価格のセラミックタイルで代用することで、手頃な価格を実現し、成長を加速させています。都市化のほかに、持続可能性と製造技術の動向もこの分野に変化をもたらしています。

生産は、グジャラート州のモルビ・クラスターを筆頭とする西インドが中心で、費用対効果の高いガス価格と輸出志向の物流を基盤としています。とはいえ、デリーNCR、ベンガルール、ハイデラバードなど、住宅・商業開発が盛んな大都市が牽引する形で、北部や南部からの需要も増えています。高級住宅や商業施設の新築では、デザイン革新と機能性を兼ね備えた高品質のガラス固化タイルやデジタルタイルが注目されています。

例えば、2023年2月、Somany Ceramics Limitedは、Somany Maxと呼ばれる大型の高級スラブの生産を計画しました。このプロジェクトはSacmi Engineering Indiaとの提携で実施され、同社は最先端の乾燥機と窯とともにコンティニュア＋技術を供給しました。Somany Ceramics Limitedが所有するグジャラート州の生産施設に設置されたラインは、高速のPCR2000と、燃料ゼロで稼働するよう設計された58.8メートルのECP285水平乾燥機で構成されています。

当レポートでは、インドのセラミックタイル市場について調査し、市場の概要とともに、製品タイプ別、用途別、エンドユーザー別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 インドのセラミックタイル市場の見通し、2019年～2033年

• 市場規模分析と予測
• 市場シェア分析と予測
  • 製品別
    • グレーズ材
    • 磁器
    • その他
  • タイプ別
    • 床タイル
    • 壁タイル
    • その他
  • 用途別
    • 新築
    • 改修工事
    • 再建
  • エンドユーザー別
    • 住宅
    • 非住宅用
  • 地域別
    • 北部
    • 南部
    • 東部
    • 西部と中央部
  • 企業別市場シェア分析（上位5社およびその他- 金額ベース、2025年）
• 2025年の市場マップ分析

第7章 ポーターのファイブフォース分析

第8章 PESTLE分析

第9章 市場力学

• 市場の促進要因
• 市場の課題

第10章 市場動向と発展

第11章 ケーススタディ

第12章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Adicon Ceramica Tiles Private Limited
  • Kajaria Ceramics Limited
  • Harsha Tiles
  • Somany Ceramics Limited
  • Cera Sanitaryware Limited
  • Varmora Granito Pvt Ltd.
  • Decorcera
  • Prism Johnson Limited
  • Skytouch Ceramic Pvt. Ltd
  • Color Granito Pvt. Ltd.

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Ceramic Tile Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Ceramic Tile Market Share (%), By Product, FY2019-FY2033F
• Figure 3. India Ceramic Tile Market Share (%), By Type, FY2019-FY2033F
• Figure 4. India Ceramic Tile Market Share (%), By Application, FY2019-FY2033F
• Figure 5. India Ceramic Tile Market Share (%), By End-user, FY2019-FY2033F
• Figure 6. India Ceramic Tile Market Share (%), By Region, FY2019-FY2033F
• Figure 7. By Product Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 8. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 9. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India ceramic tile market is projected to witness a CAGR of 7.19% during the forecast period FY2026-FY2033F, growing from USD 7.03 billion in FY2025 to USD 12.25 billion in FY2033F fueled by high-speed urbanization, strong real estate growth, and government-sponsored housing programs such as Pradhan Mantri Awas Yojana (PMAY). Increased disposable incomes and changing consumer tastes for contemporary, stylish interiors have increased demand, especially for glazed and porcelain tiles. The construction industry's trend toward long-lasting, low-maintenance tiling solutions, combined with infrastructure developments like metro lines and smart cities, further drives growth. In addition, the rural market is picking up speed with enhanced affordability, substituting conventional materials with affordable ceramic tile. Aside from urbanization, trends in sustainability and manufacturing technology are transforming the sector.

Production is dominated by Western India, which is spearheaded by Gujarat's Morbi cluster, based on cost-effective gas pricing and export-oriented logistics. Demand is, nevertheless, coming from the North and South, driven by metro cities such as Delhi-NCR, Bengaluru, and Hyderabad, where residential and commercial developments boom. New construction of premium residential and commercial complexes focuses on high-quality vitrified and digital tiles with functionality that is combined with design innovation.

For instance, in February 2023, Somany Ceramics Limited planned to produce large, high-end slabs called Somany Max. The project has been conducted in partnership with Sacmi Engineering India, which supplied Continua+ technology together with a cutting-edge dryer and kiln. The line being installed at the Gujarat production facility, which is owned by Somany Ceramics Limited, consists of a high-speed PCR2000, a 58.8-meter ECP285 horizontal dryer designed to operate on zero fuel.

Growing Trade and Exports Boosted Production in India

India's ceramic tile sector is on a tide of international demand, driven by rising exports and strategic trade alliances. With international markets increasingly demanding cost-saving, high-quality tiles, Indian producers in Gujarat's Morbi cluster have ramped up production to meet international standards. Trade incentives and simplified export procedures promoted by the government have compounded competitiveness, with investments in port facilities and logistics supporting hassle-free delivery to locations across the globe. The industry's positioning along the trend of sustainability, including eco-friendly production, further solidifies its popularity in Asia, Europe, the Middle East, and Southeast Asia.

For instance, in September 2024, Regency Ceramics Limited, a prominent Indian manufacturer of ceramic tile and sanitaryware, has unveiled plans to significantly expand its production capacity through takeover of Segno Ceramics Private Limited. The decision aims to cater to rising domestic and international demand, particularly from the construction and real estate sectors. Through this acquisition, the company got access to the plant with an annual production capacity of 3.6 million square meters (MSM). The plant will allow the company to produce a variety of top-end products such as glazed vitrified tiles and polished vitrified tiles.

Growing Infrastructure Development Bolsters the Demand for Tiles

The fast-paced growth of infrastructure development in India driven by initiatives such as Smart Cities Mission, Housing for All, and metro rail projects is contributing vigorously to the growth of tile demand. With the speed of urbanization and the increase in demand for construction activities, tiles are being sought more due to their durability, aesthetic appeal, and low maintenance needs in residential and commercial buildings. Sweeping investments in airports, highways, hospitals, and low-cost housing are presenting enormous opportunities for ceramic and vitrified tiles, especially for high-traffic and premium segments. Furthermore, the proliferation of modern retail spaces, office spaces, and hospitality projects is pushing the demand for designer and large-format tiles. This infrastructure explosion benefits not only tile makers but also stimulates growth in allied sectors such as tile adhesives, as sophisticated installation systems are needed to service the needs of high-volume, high-quality projects. As India's construction industry is set to expand steadily, infrastructure construction continues to be a prime driver for the growth in the tile market.

For example, in April 2023, Varmora Granito Pvt Ltd., which is a prominent ceramic tile, sanitaryware, and bath fitting manufacturer, declared the foundation-laying ceremony of its new tiles manufacturing facility in Morbi, involving an investment of about USD 28.95 million. The new facility will serve not only the local market but also meet the increasing demand in the international market.

Porcelain Tiles Acquires the Largest Market Share

Porcelain tiles, made of high-quality, compact clay and fired at very high temperatures, are extremely durable. Their compact nature makes them heavy and stony but extremely resistant to moisture because they contain no pores. Also, the built-in resistance to mold, bacteria, and discoloration adds to their durability over a long period, especially when used on flooring. Porcelain tiles are ideal for commercial use in hotels, shopping centers, and institutional structures because they are resistant to mold, chemicals, and stains.

Tile manufacturers are not just expanding production capacity but also their market reach. For instance, in March 2025, Asian Granito India Limited (AGL) had inaugurated mega display showrooms in key cities like Hyderabad to showcase their range, including premium porcelain and glazed vitrified tiles. In addition, AGL is also focusing on strengthening their domestic and international distribution. Moreover, AGL also introduced AGL Tile Guru, an innovative knowledge initiative to empower customers with information about informed choices, highlighting the technical superiority and applications of their products.

Northern India Dominates the Market

North India is the dominant region of India's ceramic tile industry, boosted by growing urban hubs and accelerated infrastructural growth. The urban cities in North India, such as Delhi-NCR, Uttar Pradesh, and Punjab, are hotspots for real estate activity, with immense demand for residential and commercial property. Initiatives by the government, such as the Smart Cities Mission and expansion of the metro network, have pushed construction activity, with an ongoing demand for ceramic tiles. Increased disposable incomes and changing consumer tastes towards contemporary, attractive interior schemes are also of importance, as householders and builders opt for attractive and durable tiling products. In addition, the tile adhesive industry acts as a growth enabler for the tile market by ensuring that advanced tiles can be installed efficiently, durably, and across diverse applications ultimately driving higher adoption and market expansion. Thus, Companies are setting up manufacturing plants to fulfill the consumer demand in North India.

For instance, in November 2024, the Board of Kajaria Ceramics Limited approved a project to set up a manufacturing facility for tile adhesives at Gailpur (Rajasthan), having an annual capacity of 36,000 tonnes with an estimated project cost of USD 173 million.

Future Market Scenario (FY2026 - FY2033F)

Increasing disposable incomes and urbanization will drive demand for high-end, designer ceramic tile in residential and commercial spaces.

Growing environmental awareness will push manufacturers to adopt green technologies and produce eco-friendly ceramic tile.

Innovations in digital printing and manufacturing processes will enhance tile designs, durability, and customization options.

Rising infrastructure development and affordability will boost ceramic tile penetration in rural and semi-urban areas.

Key Players Landscape and Outlook

The Indian market for ceramic tile is very competitive, with some major players controlling large market share based on their wide distribution networks, brand recognition, and economies of scale. These dominant manufacturers provide a variety of products, starting from affordable to luxurious designs, and serving both domestic and commercial needs. Other reputed competitors emphasize differentiation based on cutting-edge technology, specialist finishes, or environmentally friendly manufacturing processes. Global brands also compete in the upper segment, bringing global design patterns and quality norms. On the other hand, small and new players are making their presence felt by competing in niche segments, providing affordable solutions, or catering to regional markets.

For example, in August 2024, Varmora Granito Pvt Ltd, a prominent tile and bathware brand based in Gujarat, announced a significant investment of USD 48 million, for establishing two new manufacturing plants in Morbi. One of these facilities is dedicated to producing tiles and bathware products, boasting an annual capacity of 12 million square meters.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Product and Market Intelligence
• 5.2. Mode of Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
  • 5.3.1. Quality and Durability
  • 5.3.2. Aesthetics and Design
  • 5.3.3. Brand and Warranty
  • 5.3.4. After-Sales Support
• 5.4. Consideration of Regulations

6. India Ceramic Tile Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product
    • 6.2.1.1. Glazed
    • 6.2.1.2. Porcelain
    • 6.2.1.3. Others
  • 6.2.2. By Type
    • 6.2.2.1. Floor Tiles
    • 6.2.2.2. Wall Tiles
    • 6.2.2.3. Others
  • 6.2.3. By Application
    • 6.2.3.1. New Construction
    • 6.2.3.2. Renovations
    • 6.2.3.3. Reconstruction
  • 6.2.4. By End-user
    • 6.2.4.1. Residential
    • 6.2.4.2. Non-Residential
  • 6.2.5. By Region
    • 6.2.5.1. North
    • 6.2.5.2. South
    • 6.2.5.3. East
    • 6.2.5.4. West and Central
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product
  • 6.3.2. By Type
  • 6.3.3. By Application
  • 6.3.4. By End-user
  • 6.3.5. By Region

7. Porter's Five Forces Analysis

8. PESTLE Analysis

9. Market Dynamics

• 9.1. Market Drivers
• 9.2. Market Challenges

10. Market Trends and Developments

11. Case Studies

12. Competitive Landscape

• 12.1. Competition Matrix of Top 5 Market Leaders
• 12.2. SWOT Analysis for Top 5 Players
• 12.3. Key Players Landscape for Top 10 Market Players
  • 12.3.1. Adicon Ceramica Tiles Private Limited
    • 12.3.1.1. Company Details
    • 12.3.1.2. Key Management Personnel
    • 12.3.1.3. Products and Services
    • 12.3.1.4. Financials (As Reported)
    • 12.3.1.5. Key Market Focus and Geographical Presence
    • 12.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 12.3.2. Kajaria Ceramics Limited
  • 12.3.3. Harsha Tiles
  • 12.3.4. Somany Ceramics Limited
  • 12.3.5. Cera Sanitaryware Limited
  • 12.3.6. Varmora Granito Pvt Ltd.
  • 12.3.7. Decorcera
  • 12.3.8. Prism Johnson Limited
  • 12.3.9. Skytouch Ceramic Pvt. Ltd
  • 12.3.10. Color Granito Pvt. Ltd.

The companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

13. Strategic Recommendations

14. About Us and Disclaimer