マレーシアの浄水器市場：技術別、タイプ別、用途別、流通チャネル別、地域別、機会、予測、2018年～2032年

マレーシアの浄水器の市場規模は、水質、健康懸念、可処分所得の増加に対する意識の高まりにより、2025年～2032年の予測期間中に8.23%のCAGRで拡大し、2024年の5億2,640万米ドルから2032年には9億9,105万米ドルに成長すると予測されています。主な促進要因としては、重金属、バクテリア、産業廃棄物などの水系感染症や汚染に対する懸念の高まりがあり、水道水の安全性に対する懸念が高まっています。有毒な河川汚染につながったスンガイ・キム・キムの化学廃棄物投棄などの問題は、自治体の水供給に対する信頼をさらに失墜させ、国内利用者を効果的な浄化手段の入手へと駆り立てています。さらに、清潔な飲料水を提唱する政府のプログラムやNGOによるキャンペーンも、浄水器の必要性を正当化しました。

都市化と可処分所得の増加も市場成長の原動力となっており、高級浄水システムを購入できる中間所得層の消費者が増えています。都市化によってライフスタイルが現代的なものにシフトし、浄水器は、特にマンションや都市部のアパートで、お湯を沸かしたりボトル入りの水に頼ったりするような旧来の方法に代わる手軽な代用品となっています。コネクテッド浄水器（IoT）、多段階ろ過（RO＋UV＋UF）、アルカリイオン水機能など、技術主導のイノベーションが健康意識の高い消費者の注目を集めています。eコマースサイトの成長、例えばShopee Pte.Ltd.やLazadaグループのLazadaなど、Eコマースサイトの成長によってアクセスが容易になり、インフルエンサーの支持やオンライン顧客レビューが消費者の購買意思決定の主要な原動力となっています。環境に配慮することも大きな推進力となっており、マレーシアではペットボトルの使用を最小限に抑え、廃棄物を減らすために浄水器を使う人が増えています。企業は、リサイクル可能なカートリッジや電力効率の高いモデルなど、環境に優しい製品で対応しています。これらが相まって、マレーシアの浄水器市場は活気にあふれ、急成長しています。

例えば、LG Electronics（M）Sdn. Bhdは2023年8月、LG PuriCareセルフサービス・タンクレス浄水器Objet Collectionを発表し、機能を超えた浄水器の新時代を切り開いた。この革新的なアプライアンスは、浄水器の役割を再構築し、美観と実用性をシームレスに融合させ、家庭環境を再定義します。

当レポートでは、マレーシアの浄水器市場について調査し、市場の概要とともに、技術別、タイプ別、用途別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 マレーシア浄水器市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
  • 技術別
    • 逆浸透（RO）
    • 紫外線（UV）
    • 限外濾過装置（UF）
    • ハイブリッド
    • その他
  • タイプ別
    • POU型
    • POE型
  • 用途別
    • 住宅
    • 商業および工業
  • 流通チャネル別
    • 直接販売
    • 小売店
    • オンライン
    • その他
  • 地域別
    • 北部
    • 東部
    • 中央部
    • 南部
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 2024年の市場マップ分析

第7章 需要供給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場の促進要因
• 市場の課題

第14章 市場動向と発展

第15章 政策と規制状況

第16章 ケーススタディ

第17章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • CUCKOO International (MAL) Sdn Bhd
  • 3M Malaysia Sdn. Bhd.
  • LG Electronics (M) Sdn. Bhd.
  • Aqua Kent RO Malaysia
  • Elken Service Sdn Bhd. (Biopure Malaysia)
  • Amway (Malaysia) Sdn. Bhd
  • PureGen Water Sdn. Bhd.
  • Coway (Malaysia) Sdn. Bhd.
  • Nikom Global Marketing (M) Sdn. Bhd.
  • Panasonic Malaysia Sdn. Bhd.

第18章 戦略的提言

第19章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Malaysia Water Purifier Market, By Value, In USD Billion, 2018-2032F
• Figure 2. Malaysia Water Purifier Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. Malaysia Water Purifier Market Share (%), By Technology, 2018-2032F
• Figure 4. Malaysia Water Purifier Market Share (%), By Type, 2018-2032F
• Figure 5. Malaysia Water Purifier Market Share (%), By Application, 2018-2032F
• Figure 6. Malaysia Water Purifier Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. Malaysia Water Purifier Market Share (%), By Region, 2018-2032F
• Figure 8. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Malaysia water purifier market is projected to witness a CAGR of 8.23% during the forecast period 2025-2032, growing from USD 526.40 million in 2024 to USD 991.05 million in 2032F, owing to increasing awareness about water quality, health concerns, and rising disposable income. Among the key drivers is rising concern regarding waterborne diseases and pollution, such as heavy metals, bacteria, and industrial waste, which have heightened concerns over the safety of tap water. Issues such as the Sungai Kim Kim chemical waste dumping that led to toxic river pollution further destroyed confidence in municipal water supplies, driving domestic users to obtain effective purification means. Moreover, government programs and campaigns by NGOs advocating clean drinking water have also legitimized the necessity of water purifiers.

Urbanization and increasing disposable incomes have also driven market growth, with more middle-income consumers able to afford high-end filtration systems. Urbanization has shifted lifestyles towards modernity, and water purifiers have become an easy substitute for older methods such as boiling water or depending on bottled water, especially in condominiums and urban apartments. Technology-driven innovations, e.g., connected purifiers (IoT), multi-step filtration (RO + UV + UF), and alkaline water functions, are gaining the attention of health-aware consumers. E-commerce website growth, e.g., Shopee Pte. Ltd. operating under the trade name Shopee and Lazada belonging to the Lazada group, has subsequently increased ease of access, with influencer endorsements and online customer reviews being prime drivers of consumer purchasing decisions. Green concerns are another major driver, with Malaysians increasingly using water purifiers to minimize the use of plastic bottles and reduce waste. Companies are reacting with environmentally friendly products, including recyclable cartridges and power-efficient models. All these combined are creating a vibrant and fast-growing water purifier market in Malaysia.

For instance, in August 2023, LG Electronics (M) Sdn. Bhd, kicked off a new era of water purification that transcends functionality with the launch of LG PuriCare Self-Service Tankless Water Purifier, Objet Collection. This innovative appliance reimagines the role of a water purifier, seamlessly blending aesthetics and utility to redefine home environments.

Rising Health Awareness and Waterborne Diseases Drive the Malaysia Water Purifier Market

The increasing need for safe water due to waterborne diseases and contaminated sources is the major driver of the Malaysia water purifier market. As more cases of heavy metals, bacteria, and chemical contaminants in water sources are reported, consumers are more alert about the safety of water. This has increased the demand for effective purification systems capable of removing toxic impurities such as lead, arsenic, and chlorine, which mere boiling cannot eliminate. In addition, increased health awareness among Malaysians has triggered the use of water purifiers as a preventive solution against diseases caused by inadequate water quality, such as gastrointestinal infections and kidney diseases. Public health campaigns and tightened water quality measures have further promoted the use of efficient filtration measures. Consequently, families are spending more money on sophisticated purification processes such as reverse osmosis (RO), ultraviolet (UV), and ultrafiltration (UF) appliances to have safe and clean water for drinking.

For instance, in June 2023, Acerpure Inc. launched the Acerpure Aqua WP1 water purifier in Malaysia. This sleek countertop model features an 8.7-liter water tank, providing you with clean hot or cold water at end-user fingertips, selecting temperatures ranging from 40°C to 95°C, and it even infuses the water with hydrogen to offer some health benefits.

Technological Advancements Drive the Malaysia Water Purifier Market

Malaysia water purifier market is growing steadily, driven by swift technological advancements that improve the efficiency of water purification, convenience, and user satisfaction. Filtration technologies, including Reverse Osmosis (RO), Ultraviolet (UV) water purification, and Ultrafiltration (UF), are evolving to become more advanced, with multi-stage removal of contaminants and reduced water wastage. Intelligent purifiers with IoT connectivity and real-time monitoring features are becoming popular, enabling users to monitor water quality, filter life, and system performance through mobile apps and app-controlled units. Also, the inclusion of alkaline water filtering and mineral-enriching cartridges meets health-conscious consumers' needs for additional nutritional value. Energy-saving designs and low-waste RO systems are meant to reduce environmental impacts, pleasing eco-conscious buyers. The proliferation of space-efficient, compact purifiers has also fueled growth in urban homes with constrained space. With the improvement of manufacturers embracing AI-based maintenance notifications and automatic cleaning technology remains a major catalyst to make water purifiers more efficient, convenient, and accessible across Malaysia's diverse populace.

For instance, in October 2024, Amway (Malaysia) Sdn. Bhd launched its latest innovation, the eSpring Water Purifier. This cutting-edge device features three layers of top-notch filtration and advanced UV-C LED technology, marking a significant leap forward for home water treatment systems in Malaysia.

Reverse Osmosis Technology is Dominating the Growth of the Market

Malaysia's water purifier industry is seeing tremendous growth, with reverse osmosis (RO) technology taking center stage in this growth. RO technology has become highly sought after because of its unparalleled capacity to eliminate as much as 99% of impurities, such as toxic heavy metals including lead and arsenic, dissolved salts, bacteria, and microplastics, to become the go-to option for domestic and commercial use to provide the cleanest drinking water. This demand growth is a result of increased health fears regarding water pollution throughout Malaysia due to industrial contamination and antiquated water systems, prompting increasingly health-aware consumers to look for dependable methods of filtration that extend past the capability of conventional boiling or rudimentary filters. Technological advancements have increasingly bolstered RO's market base, with contemporary systems now remediating such erstwhile weaknesses as significant water wastage through more energy-efficient designs that minimize wastewater. Incorporating smart features such as TDS monitoring, filter replacement notification, and Wi-Fi has added to user convenience and system performance. With the technology further developing through hybrid RO+UV technology and mineral-retention features, RO is set to continue to hold its market leadership role. This is part of a larger movement towards high-tech, dependable solutions for Malaysia's water quality needs, with RO technology leading the way in terms of performance within the industry.

For instance, in November 2023, Panasonic Manufacturing Malaysia Berhad (PMMA), also known as Panasonic Malaysia Sdn. Bhd. launched its first Reverse Osmosis Water Purifier (ROWP) to the Vietnam market.

Impact of the U.S. Tariff on Malaysia Water Purifier Market

The U.S. government's recent imposition of tariffs on imported water purifiers (including those from Malaysia) is creating ripple effects across Malaysia's domestic market and export-oriented manufacturers.

Malaysian manufacturers exporting RO membranes and complete systems to the U.S. now face eroded price competitiveness against Chinese and Southeast Asian rivals.

With reduced export profitability, local brands are likely to intensify focus on Malaysia's home market. This could accelerate price competition and innovation, particularly in mid-range RO/UV purifiers.

The tariffs may force Malaysian assemblers to reduce reliance on Chinese components to avoid secondary tariffs.

Key Players Landscape and Outlook

Malaysia water purifier market is experiencing robust growth, driven by increasing public awareness of waterborne diseases and the critical need for safe drinking water. This heightened awareness, coupled with concerns over the quality of municipal water supplies and rapid urbanization, has significantly boosted demand for advanced water purification technologies, particularly in urban areas where water quality issues are more pronounced. Rising disposable incomes and improving living standards have enabled more Malaysians to invest in modern water purifiers, while consumer interest in smart, energy-efficient appliances is pushing manufacturers to innovate and expand their offerings. For instance, in July 2024, Panasonic Malaysia Sdn. Bhd. teamed up with Panasonic Corporation to carry out a study aimed at exploring how well boiling water can remove impurities such as manganese, iron, and chlorine, especially when compared to filtered water. Reverse osmosis (RO) systems dominate the market due to their effectiveness and efficiency, while UV and gravity-based purifiers are seeing declining adoption as consumers seek more advanced solutions. The residential sector remains the largest end user, but the commercial segment is growing rapidly, fueled by increased installations in offices, schools, and hospitality venues. With growing health consciousness, ongoing urbanization, and supportive government initiatives, the Malaysia water purifier market is poised for continued expansion and offers substantial opportunities for investment, especially in advanced and affordable purification technologies.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of the U.S. Tariff

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent's Demographic
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Technology
• 5.5. Preferred Type
• 5.6. Preferred Distribution Channel
• 5.7. Challenges Faced Post Purchase

6. Malaysia Water Purifier Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Technology
    • 6.2.1.1. Reverse Osmosis (RO)
    • 6.2.1.2. Ultraviolet (UV)
    • 6.2.1.3. Ultrafilters (UF)
    • 6.2.1.4. Hybrid
    • 6.2.1.5. Others
  • 6.2.2. By Type
    • 6.2.2.1. Point of Use
      • 6.2.2.1.1. Under the Counter
      • 6.2.2.1.2. Wall Mounted
      • 6.2.2.1.3. Faucet Mounted
      • 6.2.2.1.4. Others
    • 6.2.2.2. Point of Entry
  • 6.2.3. By Application
    • 6.2.3.1. Residential
    • 6.2.3.2. Commercial and Industrial
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Direct Sales
    • 6.2.4.2. Retail Stores
    • 6.2.4.3. Online
    • 6.2.4.4. Others
  • 6.2.5. By Region
    • 6.2.5.1. Northern
    • 6.2.5.2. Eastern
    • 6.2.5.3. Central
    • 6.2.5.4. Southern
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Technology
  • 6.3.2. By Type
  • 6.3.3. By Application
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Policy and Regulatory Landscape

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. CUCKOO International (MAL) Sdn Bhd
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. 3M Malaysia Sdn. Bhd.
  • 17.3.3. LG Electronics (M) Sdn. Bhd.
  • 17.3.4. Aqua Kent RO Malaysia
  • 17.3.5. Elken Service Sdn Bhd. (Biopure Malaysia)
  • 17.3.6. Amway (Malaysia) Sdn. Bhd
  • 17.3.7. PureGen Water Sdn. Bhd.
  • 17.3.8. Coway (Malaysia) Sdn. Bhd.
  • 17.3.9. Nikom Global Marketing (M) Sdn. Bhd.
  • 17.3.10. Panasonic Malaysia Sdn. Bhd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer