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医療経済・アウトカム調査（HEOR）サービス市場：サービス別、サービスプロバイダー別、エンドユーザー別、地域別、機会、予測、2018年～2032年

Health Economics and Outcomes Research (HEOR) Services Market Assessment, By Services, By Service Provider, By End-user, By Region, Opportunities and Forecast, 2018-2032F

出版日
ページ情報
英文 229 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.32円
医療経済・アウトカム調査（HEOR）サービス市場：サービス別、サービスプロバイダー別、エンドユーザー別、地域別、機会、予測、2018年～2032年
出版日: 2025年05月19日
発行: Market Xcel - Markets and Data
ページ情報: 英文 229 Pages
納期: 3～5営業日
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  • 概要
  • 図表
  • 目次
概要

世界の医療経済・アウトカム調査（HEOR）サービスの市場規模は、2025年～2032年の予測期間中に12.15％のCAGRで拡大し、2024年の14億6,000万米ドルから2032年には36億6,000万米ドルに成長すると予測されています。同市場の成長を後押ししているのは、償還のためのアウトカムデータや実臨床エビデンスに対する要求の高まり、主要研究機関や政府機関による研究開発活動への投資の増加、製薬企業やバイオテクノロジー企業によるHEORサービスの利用率の上昇です。さらに、臨床試験数の増加も市場の成長を後押ししています。さらに、世界中のさまざまな地域で臨床試験の数が増加していることも、市場の需要を後押ししています。2025年5月2日現在、米国国立衛生研究所（NIH）の国立医学図書館（NLM）が運営する一般公開の登録・結果データベースであるClinicalTrials.govには、53万6,389件の研究が登録されています。

また、患者集団に質の高い医療を確実に提供する一方で、医療費を抑制しなければならないというプレッシャーが高まっていることや、償還や臨床の枠組みにおいてエビデンスに基づく意思決定の重要性が高まっていることも、市場の成長を後押ししています。さらに、バリュー・ベース・ケアへの注目の高まり、償還プロセスの最適化、薬価の透明化も市場拡大を後押ししています。

当レポートでは、世界の医療経済・アウトカム調査（HEOR）サービス市場について調査し、市場の概要とともに、サービス別、サービスプロバイダー別、エンドユーザー別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 世界の医療経済・アウトカム調査（HEOR）サービス市場の見通し、2018年～2032年

  • 市場規模分析と予測
  • 市場シェア分析と予測
    • サービス別
      • 経済評価
      • 実世界データ分析と情報
      • 臨床結果
      • 市場アクセスソリューションと償還
      • その他
    • サービスプロバイダー別
      • CRO
      • コンサルティング
    • エンドユーザー別
      • ヘルスケアプロバイダー
      • ヘルスケア支払者
      • バイオテクノロジー/製薬企業
      • 政府機関
      • その他
    • 地域別
      • 北米
      • 欧州
      • アジア太平洋
      • 南米
      • 中東・アフリカ
    • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
  • 2024年の市場マップ分析

第6章 北米の医療経済・アウトカム調査（HEOR）サービス市場の見通し、2018年～2032年

  • 市場規模分析と予測
  • 市場シェア分析と予測
  • 国別市場評価
    • 米国
    • カナダ
    • メキシコ

第7章 欧州の医療経済・アウトカム調査（HEOR）サービス市場の見通し、2018年～2032年

  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド

第8章 アジア太平洋の医療経済・アウトカム調査（HEOR）サービス市場の見通し、2018年～2032年

  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン

第9章 南米の医療経済・アウトカム調査（HEOR）サービス市場の見通し、2018年～2032年

  • ブラジル
  • アルゼンチン

第10章 中東・アフリカの医療経済およびアウトカム調査（HEOR）サービス市場の見通し、2018年～2032年

  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第11章 需要供給分析

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

第14章 PESTLE分析

第15章 価格分析

第16章 市場力学

  • 市場の促進要因
  • 市場の課題

第17章 市場動向と発展

第18章 規制枠組みとイノベーション

  • 規制の枠組み
  • イノベーション

第19章 特許の情勢

第20章 ケーススタディ

第21章 競合情勢

  • 市場リーダートップ5の競合マトリックス
  • 参入企業トップ5のSWOT分析
  • 市場の主要企業トップ10の情勢
    • Certara, Inc.
    • McKesson Corporation
    • Cardinal Health Inc.
    • Avalon Health Economics LLC
    • Medlior Health Outcomes Research Ltd.
    • IQVIA Inc.
    • Syneos Health, Inc.
    • ICON plc
    • PPD Inc (Thermo Fisher Scientific, Inc.)
    • Optum, Inc.

第22章 戦略的提言

第23章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 2. Global Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 3. Global Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 4. Global Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 5. Global Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Region, 2018-2032F
  • Figure 6. North America Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 7. North America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 8. North America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 9. North America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 10. North America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Country, 2018-2032F
  • Figure 11. United States Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 12. United States Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 13. United States Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 14. United States Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 15. Canada Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 16. Canada Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 17. Canada Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 18. Canada Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 19. Mexico Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 20. Mexico Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 21. Mexico Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 22. Mexico Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 23. Europe Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 24. Europe Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 25. Europe Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 26. Europe Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 27. Europe Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Country, 2018-2032F
  • Figure 28. Germany Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 29. Germany Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 30. Germany Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 31. Germany Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 32. France Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 33. France Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 34. France Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 35. France Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 36. Italy Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 37. Italy Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 38. Italy Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 39. Italy Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 40. United Kingdom Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 41. United Kingdom Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 42. United Kingdom Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 43. United Kingdom Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 44. Russia Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 45. Russia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 46. Russia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 47. Russia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 48. Netherlands Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 49. Netherlands Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 50. Netherlands Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 51. Netherlands Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 52. Spain Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 53. Spain Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 54. Spain Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 55. Spain Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 56. Turkey Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 57. Turkey Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 58. Turkey Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 59. Turkey Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 60. Poland Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 61. Poland Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 62. Poland Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 63. Poland Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 64. South America Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 65. South America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 66. South America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 67. South America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 68. South America Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Country, 2018-2032F
  • Figure 69. Brazil Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 70. Brazil Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 71. Brazil Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 72. Brazil Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 73. Argentina Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 74. Argentina Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 75. Argentina Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 76. Argentina Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 77. Asia-Pacific Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 78. Asia-Pacific Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 79. Asia-Pacific Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 80. Asia-Pacific Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 81. Asia-Pacific Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Country, 2018-2032F
  • Figure 82. India Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 83. India Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 84. India Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 85. India Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 86. China Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 87. China Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 88. China Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 89. China Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 90. Japan Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 91. Japan Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 92. Japan Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 93. Japan Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 94. Australia Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 95. Australia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 96. Australia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 97. Australia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 98. Vietnam Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 99. Vietnam Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 100. Vietnam Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 101. Vietnam Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 102. South Korea Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 103. South Korea Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 104. South Korea Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 105. South Korea Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 106. Indonesia Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 107. Indonesia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 108. Indonesia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 109. Indonesia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 110. Philippines Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 111. Philippines Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 112. Philippines Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 113. Philippines Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 114. Middle East & Africa Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 115. Middle East & Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 116. Middle East & Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 117. Middle East & Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 118. Middle East & Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Country, 2018-2032F
  • Figure 119. Saudi Arabia Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 120. Saudi Arabia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 121. Saudi Arabia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 122. Saudi Arabia Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 123. UAE Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 124. UAE Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 125. UAE Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 126. UAE Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 127. South Africa Health Economics and Outcomes Research (HEOR) Services Market, By Value, In USD Billion, 2018-2032F
  • Figure 128. South Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Services, 2018-2032F
  • Figure 129. South Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By Service Provider, 2018-2032F
  • Figure 130. South Africa Health Economics and Outcomes Research (HEOR) Services Market Share (%), By End-User, 2018-2032F
  • Figure 131. By Services Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 132. By Service Provider Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 133. By End-User Map-Market Size (USD Billion) & Growth Rate (%), 2024
  • Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024
目次
Product Code: MX13142

Global health economics and outcomes research (HEOR) services market is projected to witness a CAGR of 12.15% during the forecast period 2025-2032, growing from USD 1.46 billion in 2024 to USD 3.66 billion in 2032. The market's growth is bolstered by the increasing requirements for outcome data and real-world evidence for reimbursement, increasing investments in research and development activities by leading research and government organizations, and rising utilization of HEOR services by pharmaceutical and biotech companies. Additionally, the increasing number of clinical trials is also driving the market's growth. Moreover, the rising number of clinical trials in different regions across the globe is also bolstering the market's demand. As of 2nd May 2025, 536,389 studies are registered at ClinicalTrials.gov, the publicly available registry and results database, which is run by the National Library of Medicine (NLM) at the National Institutes of Health (NIH).

The market's growth is also bolstered by the increasing pressure to control healthcare costs while ensuring that the patient population is provided with high-quality care, along with the rising importance of evidence-based decision making in reimbursement and clinical frameworks. Furthermore, the growing focus on value-based care, optimization of reimbursement processes, and transparency in drug pricing are also propelling the market's expansion.

Technological Advancements Drive Market Demand

The market's growth is supported by the increasing focus on novel launches to provide high-quality services to the healthcare and biopharmaceutical industries. For instance, in November 2023, Stratevi LLC launched StrateFlow, a custom-built software to aid HEOR, medical, and access teams in enabling stakeholder alignment and project management while juggling priorities. The platform's three core modules include Project Planner, Evidence Hub, and HTA Optimizer, which streamline project management, centralize evidence and value communication, and facilitate efficient planning and tracking of HTA submissions across the globe. As pharmaceutical companies increasingly rely on digital solutions to manage increasing data complexities and regulatory demands, platforms such as StrateFlow are expanding the capabilities and reach of HEOR services. This innovation not only improves internal processes but also strengthens the ability of HEOR teams to demonstrate product value, ultimately fueling the growth of the market.

Strategic Alliances Support Market Expansion

Strategic alliances, including partnerships, mergers, and acquisitions, allow companies to combine their expertise and resources, aiding them in expanding their customer base and improving their service portfolios. Alliances also support innovation by ensuring the integration of resources and skills, streamlining complex processes such as regulatory compliance and drug development for pharmaceutical and biotech companies.

In April 2024, PharmAlliance, Inc. acquired Complete Health Economics Outcomes Research Solutions (CHEORS), allowing the former to expand its market presence and ensure the launch and commercialization of new products and services. The latter holds expertise in health technology assessment (HTA), economic modeling, and evidence synthesis. Such partnerships accelerate the adoption of HEOR services by providing clients with data-driven insights, facilitating rapid and efficient decision-making.

Consultancy Accounts for Significant Share of the Market

The segment's dominance can be attributed to the role of consultancies in providing strategic guidance and expertise to healthcare, biotech, and pharmaceutical companies in navigating complex reimbursement policies and regulatory environments. These organizations offer customized solutions in a wide range of domains, including economic modeling, pricing, market access, and real-world evidence, which are essential for demonstrating product value to healthcare professionals, policy regulators, and payers.

Furthermore, the rising collaborations between consultancies and market vendors are also supporting the segment's growth, providing lucrative growth opportunities for the market. For instance, in August 2024, ADVI Health, LLC acquired Partnership for Health Analytic Research, LLC, a global HEOR consultancy known for providing data-driven and high-impact insights to biopharmaceutical clients and sponsors. Such acquisitions ensure expertise integration and consolidation in the consultancy sector, allowing them to meet the rising requirements for HEOR services and expand their service portfolios, while fueling innovation, thus providing lucrative growth opportunities for the market.

North America Holds Major Market Share

The high adoption rate of evidence-based reimbursement models, a strong pharmaceutical industry, and easy availability and acceptance of advanced technologies support the market's growth in North America. The market is expected to witness significant growth in the United States due to the country's increasing emphasis on outcome-based contracts, strong cost-containment policies, and high drug approvals. Additionally, the strong presence of CROs (contract research organizations and biopharmaceutical companies) and biopharmaceutical companies is further accelerating the demand for HEOR services in both commercial and clinical applications. Additionally, different government policies to bolster the affordability of different medications are also providing lucrative growth opportunities for the market.

For instance, the Inflation Reduction Act (IRA), signed into law in August 2022, in the United States, introduced new drug pricing reforms and emphasized cost-effectiveness thresholds in Medicare price negotiations, resulting in increased reliance on HEOR services to support the introduction of evidence-based pricing strategies.

Impact of U.S. Tariffs on Global Health Economics and Outcomes Research (HEOR) Services Market

The tariffs are increasing medical supply and device costs, resulting in the limited availability of resources to HEOR services. The increased financial strains could also hinder the ability of research organizations and healthcare systems to invest in comprehensive outcome research, impacting long-term healthcare planning.

Market players may need to develop more adaptable and resilient research methodologies, incorporating diverse analytical techniques and data sources to navigate the evolving healthcare industry. By embracing real-world evidence and digital health technologies, the companies can bolster the effectiveness of HEOR services.

Key Players Landscape and Outlook

The key players of the market are focusing on launching novel technological solutions to expand their customer base by providing cutting-edge solutions to leading pharmaceutical, biotech, and research organizations. For instance, in June 2024, IQVIA Inc. launched One Home for Sites, a new platform that functions as a single dashboard and a single sign-on for key tasks and systems a clinical research site requires to perform across all the clinical trials they are conducting. One Home integrates a wide range of digital tools, data, and services into a unified ecosystem, supporting both decentralized and hybrid clinical trial models. The platform aims to streamline trial operations, enhance patient engagement, and improve data quality by offering real-time insights and seamless stakeholder coordination.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Global Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Services
      • 5.2.1.1. Economic Evaluation
      • 5.2.1.2. Real World Data Analysis and Information
      • 5.2.1.3. Clinical Outcome
      • 5.2.1.4. Market Access Solution and Reimbursement
      • 5.2.1.5. Others
    • 5.2.2. By Service Provider
      • 5.2.2.1. Contract Research Organizations (CROs)
      • 5.2.2.2. Consultancy
    • 5.2.3. By End-user
      • 5.2.3.1. Healthcare Providers
      • 5.2.3.2. Healthcare Payers
      • 5.2.3.3. Biotech/Pharma Companies
      • 5.2.3.4. Government Organizations
      • 5.2.3.5. Others
    • 5.2.4. By Region
      • 5.2.4.1. North America
      • 5.2.4.2. Europe
      • 5.2.4.3. Asia-Pacific
      • 5.2.4.4. South America
      • 5.2.4.5. Middle East and Africa
    • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
  • 5.3. Market Map Analysis, 2024
    • 5.3.1. By Services
    • 5.3.2. By Service Provider
    • 5.3.3. By End-user
    • 5.3.4. By Region

6. North America Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F

  • 6.1. Market Size Analysis & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share Analysis & Forecast
    • 6.2.1. By Services
      • 6.2.1.1. Economic evaluation
      • 6.2.1.2. Real World Data Analysis and Information
      • 6.2.1.3. Clinical Outcome
      • 6.2.1.4. Market Access Solution and Reimbursement
      • 6.2.1.5. Others
    • 6.2.2. By Service Provider
      • 6.2.2.1. Contract Research Organizations (CROs)
      • 6.2.2.2. Consultancy
    • 6.2.3. By End-user
      • 6.2.3.1. Healthcare Providers
      • 6.2.3.2. Healthcare Payers
      • 6.2.3.3. Biotech/Pharma Companies
      • 6.2.3.4. Government Organizations
      • 6.2.3.5. Others
    • 6.2.4. By Country Share
      • 6.2.4.1. United States
      • 6.2.4.2. Canada
      • 6.2.4.3. Mexico
  • 6.3. Country Market Assessment
    • 6.3.1. United States Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F*
      • 6.3.1.1. Market Size Analysis & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share Analysis & Forecast
        • 6.3.1.2.1. By Services
          • 6.3.1.2.1.1. Economic Evaluation
          • 6.3.1.2.1.2. Real World Data Analysis and Information
          • 6.3.1.2.1.3. Clinical Outcome
          • 6.3.1.2.1.4. Market Access Solution and Reimbursement
          • 6.3.1.2.1.5. Others
        • 6.3.1.2.2. By Service Provider
          • 6.3.1.2.2.1. Contract Research Organizations (CROs)
          • 6.3.1.2.2.2. Consultancy
        • 6.3.1.2.3. By End-user
          • 6.3.1.2.3.1. Healthcare Providers
          • 6.3.1.2.3.2. Healthcare Payers
          • 6.3.1.2.3.3. Biotech/Pharma Companies
          • 6.3.1.2.3.4. Government Organizations
          • 6.3.1.2.3.5. Others
    • 6.3.2. Canada
    • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F

  • 7.1. Germany
  • 7.2. France
  • 7.3. Italy
  • 7.4. United Kingdom
  • 7.5. Russia
  • 7.6. Netherlands
  • 7.7. Spain
  • 7.8. Turkey
  • 7.9. Poland

8. Asia-Pacific Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F

  • 8.1. India
  • 8.2. China
  • 8.3. Japan
  • 8.4. Australia
  • 8.5. Vietnam
  • 8.6. South Korea
  • 8.7. Indonesia
  • 8.8. Philippines

9. South America Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F

  • 9.1. Brazil
  • 9.2. Argentina

10. Middle East and Africa Health Economics and Outcomes Research (HEOR) Services Market Outlook, 2018-2032F

  • 10.1. Saudi Arabia
  • 10.2. UAE
  • 10.3. South Africa

11. Demand Supply Analysis

12. Value Chain Analysis

13. Porter's Five Forces Analysis

14. PESTLE Analysis

15. Pricing Analysis

16. Market Dynamics

  • 16.1. Market Drivers
  • 16.2. Market Challenges

17. Market Trends and Developments

18. Regulatory Framework and Innovation

  • 18.1. Regulatory Framework
  • 18.2. Innovations

19. Patent Landscape

20. Case Studies

21. Competitive Landscape

  • 21.1. Competition Matrix of Top 5 Market Leaders
  • 21.2. SWOT Analysis for Top 5 Players
  • 21.3. Key Players Landscape for Top 10 Market Players
    • 21.3.1. Certara, Inc.
      • 21.3.1.1. Company Details
      • 21.3.1.2. Key Management Personnel
      • 21.3.1.3. Products and Services
      • 21.3.1.4. Financials (As Reported)
      • 21.3.1.5. Key Market Focus and Geographical Presence
      • 21.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 21.3.2. McKesson Corporation
    • 21.3.3. Cardinal Health Inc.
    • 21.3.4. Avalon Health Economics LLC
    • 21.3.5. Medlior Health Outcomes Research Ltd.
    • 21.3.6. IQVIA Inc.
    • 21.3.7. Syneos Health, Inc.
    • 21.3.8. ICON plc
    • 21.3.9. PPD Inc (Thermo Fisher Scientific, Inc.)
    • 21.3.10. Optum, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

22. Strategic Recommendations

23. About Us and Disclaimer