中国のホームシアター市場：製品タイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測、2018年～2032年

中国のホームシアターの市場規模は、2025年～2032年の予測期間中に4.13％のCAGRで拡大し、2024年度の4億8,946万米ドルから2032年度には6億7,658万米ドルに成長すると予測されています。中国では中間層が拡大しており、プレミアム・エンターテインメント・システムにアップグレードできる十分な経済力を持つ消費者が増えているため、高品質のオーディオ・ビジュアル機器に対する需要が高まっています。ドルビーアトモス、4K/8K解像度、HDRなど、没入型映画体験へのシフトも、ストリーミングサイトでの高画質コンテンツの利用可能性の増加によってさらに促進されています。また、急成長するゲーム業界は、特にゲーム機を中心に、低遅延ディスプレイ、サラウンド・サウンド・スピーカー、高機能プロジェクターの需要を促進しています。

技術革新は極めて重要な役割を果たしており、レーザーテレビ、超短焦点プロジェクター、ワイヤレスオーディオシステムは、省スペースで使い勝手の良い機能で人気を集めています。例えば、2025年4月、Xiaomi Technology Netherlands B.V.はRedmi Projector 3 Liteを中国で発売しました。このプロジェクターは、特別に設計された密閉型光学エンジンを搭載しています。このプロジェクターは、特別に設計された密閉型光学エンジンを搭載し、フルガラスレンズと組み合わせることで、印象的な投影品質を維持しながら、最大20度の側面投影角度を誇ります。

ホームシアターが音声アシスタントに対応したコネクテッド・エコシステムの一部となりつつある中、スマートホームの統合も重要な推進力となっています。5Gネットワークの出現は、スムーズで高ビットレートのストリーミングを通じて市場をさらに拡大し、国産技術ブランドに対する政府の補助金は国内産業の発展を強化します。消費者がより豊かで便利なエンターテインメント・ソリューションを求め続ける中、市場はディスプレイ、オーディオ・システム、AI対応統合機能の向上とともに発展し、中国のホーム・エンターテインメントの未来を形作ると思われます。

当レポートでは、中国のホームシアター市場について調査し、市場の概要とともに、製品タイプ別、用途別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 お客様の声

第6章 中国ホームシアター市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
  • 製品タイプ別
    • ホームシアターインアボックス（HTIB）システム
    • サウンドバー
    • コンポーネントシステム
    • その他
  • 用途別
    • 住宅
    • 商業
  • 価格帯別
    • 低価格帯
    • 中価格帯
    • 高価格帯
  • 流通チャネル別
    • マルチブランドストア
    • スーパーマーケット/ハイパーマーケット
    • 専門店
    • オンライン
    • その他
  • 地域別
    • 東部
    • 北西部
    • 南西部
    • 中南部
    • その他の地域
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 2024年の市場マップ分析
  • 製品タイプ別
  • 用途別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需要供給分析

第8章 輸出入の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場の促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Edifier Technology Co., Ltd.
  • Tonewinner
  • Sony Corporation
  • Shenzhen Hanhong Digital Technology
  • TCL Electronics Holdings Limited
  • Zhongshan Jianqi Tongfang Electronic Co., Ltd. (Seapiano)
  • Microlab
  • Xiaomi Corporation
  • Shenzhen Qisheng Electronics Company Limited
  • Shenzhen Meidong Acoustics Co., Ltd.

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Home Theater Market, By Value, In USD Million, 2018-2032F
• Figure 2. China Home Theater Market, By Volume, In Units, 2018-2032F
• Figure 3. China Home Theater Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Home Theater Market Share (%), By Application, 2018-2032F
• Figure 5. China Home Theater Market Share (%), By Price Range, 2018-2032F
• Figure 6. China Home Theater Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. China Home Theater Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By Application Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 10. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

China home theater market is projected to witness a CAGR of 4.13% during the forecast period 2025-2032, growing from USD 489.46 million in FY2024 to USD 676.58 million in 2032F, owing to higher demand for premium, integrated systems, driven by affluent consumers and smart home trends. With China's expanding middle class, there are increasingly more consumers with sufficient financial resources to upgrade to premium entertainment systems, driving demand for quality audio and visual equipment. The shift towards immersive cinematic experiences, including Dolby Atmos, 4K/8K resolution, and HDR, is also driven further by increasing the availability of high-definition content on streaming sites. Also, the rapidly growing gaming industry is driving demand for low-latency displays, surround sound speakers, and sophisticated projectors, especially with the gaming consoles.

Technological innovation plays a pivotal role, with laser TVs, ultra-short-throw projectors, and wireless audio systems gaining traction for their space-saving and user-friendly features. For instance, in April 2025, Xiaomi Technology Netherlands B.V. rolled out the Redmi Projector 3 Lite in China. This projector features a specially designed sealed optical engine. When combined with its full-glass lens, it boasts a side projection angle of up to 20 degrees, all while maintaining impressive projection quality.

Smart home integration is another key driver, as home theaters increasingly become part of connected ecosystems, compatible with voice assistants. The emergence of 5G networks further amplifies the market through smooth, high-bitrate streaming, while government subsidies for home-grown tech brands reinforce domestic industry development. With consumers continuing to seek richer and more convenient entertainment solutions, the market will be developing alongside improved display, audio systems, and AI-enabled integration capabilities, shaping the future of home entertainment in China.

Increasing Demand for High-Quality Entertainment Driving the China Home Theater Market

China home theater market is experiencing robust growth, market is also experiencing trends towards premiumization and customization, with consumers looking for customized and integrated smart home theater solutions, as lifestyles become more digitally driven and disposable incomes increase, Chinese consumers are increasingly spending on advanced home theater systems to recreate the cinematic experience within their homes. The growth of ultra-high-definition media, such as 4K/8K streaming and Dolby Atmos-enabled content from players such as Tencent Video and iQiyi (IQIYI INTERNATIONAL SINGAPORE PTE. LTD.), has dramatically increased consumers' expectations for audiovisual quality. This development is further amplified by the gaming culture, where users demand low-latency, high-performance configurations compatible with new-generation consoles and PC gaming. With these converging forces, the home theater market is on track for continued growth as consumers continue to value high-quality, convenient, and personalized entertainment solutions.

For instance, in May 2022, IAG Group Ltd's Wharfedale launched WiSA certified Wharfedale's Opal Wireless Home Theater Speaker System for sale in China. The home theater features touch controls and decoding for Dolby Digital, Dolby Digital Plus and Dolby Digital TrueHD.

Technological Advancements Driving the China Home Theater Market

China's home theater market is transforming rapidly, led by revolutionary technological advancements that are revolutionizing home entertainment experiences. At the forefront of this evolution are next-generation display technologies, with local brands taking the lead in 8K resolution, Mini-LED backlighting, and laser TV innovation. These developments bring unparalleled image quality. Hisense Canada Co., Ltd's TriChroma laser TVs capture 107% of the BT.2020 color standard, creating new standards for color fidelity in consumer products. The audio domain has experienced similar dramatic advances, with Dolby Atmos and DTS:X spatial audio systems gaining wider availability. Chinese companies have developed substantially in wireless multi-channel audio solutions, dispelling the need for intricate wiring yet preserving sound quality up to studio levels. Huawei Device Co., Ltd.'s Sound X smart speaker includes Devialet's acoustic expertise, highlighting how global partnerships are driving local audio products. Smart integration features are another key innovation, with voice control via AI (XiaoAI, Tmall Genie) and IoT connectivity making effortless operation within smart home environments a reality. Future developments include microLED displays, quantum dot technology, and AI-driven content upscaling set to continue challenging the market. These technologies, combined with China's dominance in 5G infrastructure and cloud gaming, point to the home theater market continuing its upward trend as consumers demand increasingly sophisticated, connected entertainment solutions.

Home Theater in a Box (HTIB) System is Dominating the Growth of the Market

The Chinese home theater market is currently experiencing a remarkable shift, as Home Theater in a Box (HTIB) systems are taking center stage as the leading growth segment. The all-in-one packages, incorporating AV receivers, speakers, and streaming features into small, simple-to-use units, are proving extremely popular for their affordability, easy installation, and slim-line design. As urban living spaces in Tier 1 and Tier 2 cities continue to become more compact, HTIB systems provide a convenient solution to the traditional home theater installation, providing virtual surround sound and full-fledged audio without all the wiring complexity of several discrete components. Major drivers of this trend are wireless connectivity features such as Bluetooth, Wi-Fi, and HDMI ARC, which allow easy connectivity with smartphones and TVs, as well as smart voice control through platforms such as XiaoAI and Tmall Genie. Furthermore, auto-calibration technologies from companies maximize audio performance for any given room environment, further adding to the attractiveness of HTIB systems. Cost effectiveness is also a key driver, with local brands providing quality 5.1-channel systems at affordable prices, usually lower than conventional component-based systems. In the future, the HTIB segment is set to experience continued growth as Chinese consumers value convenience, smart features, and value for money. This shift is compelling traditional audio brands to adapt by developing compact, connected solutions that align with evolving consumer preferences. The future of China's home theater market will likely be shaped by HTIB systems, as they strike an ideal balance between performance, affordability, and ease of use.

Impact of the U.S. Tariff on China Home Theater Market

Increased Export Costs, Chinese-made home theater products, including soundbars, HTIB systems, and AV components, now face additional tariffs when exported to the U.S., squeezing profit margins for brands.

The trade tensions have also contributed to disruptions in supply chains and order cancellations, with many U.S. businesses putting purchases from China on hold or abandoning shipments.

The trade war has accelerated investment in core technologies, such as Mini-LED displays and high-end audio chips, reducing reliance on U.S. components.

Key Players Landscape and Outlook

China home theater market features a competitive landscape dominated by both global and domestic players, with a strong emphasis on innovation, technology integration, and expanding consumer reach. Leading global companies maintain a significant presence in China, offering a wide range of products, including soundbars, projectors, surround sound speakers, and integrated home theater systems. Companies continuously update their product lines with advanced features like Dolby Atmos, 4K/8K video compatibility, AI-powered voice control, and wireless connectivity to meet the growing consumer demand for immersive and smart home entertainment experiences.

The government's supportive policies encourage research and development in audio-visual technologies and promote industry consolidation to enhance competitiveness on the global stage, although challenges remain in achieving economies of scale and developing strong proprietary brands. Looking ahead, the China home theater market is expected to sustain robust growth, driven by increasing consumer preference for premium audio-visual quality, smart home integration, and personalized entertainment setups. As competition intensifies, key players will likely focus on innovation, strategic alliances, and enhanced distribution channels to capture market share and meet evolving consumer expectations.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. China Home Theatre Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Home Theater in a Box (HTIB) System
    • 6.2.1.2. Sound Bar
    • 6.2.1.3. Component System
    • 6.2.1.4. Others
  • 6.2.2. By Application
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Economy
    • 6.2.3.2. Mid-Range
    • 6.2.3.3. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Brand Stores
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Specialty Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. East China
    • 6.2.5.2. Northwest China
    • 6.2.5.3. Southwest China
    • 6.2.5.4. South Central China
    • 6.2.5.5. Rest of China
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Application
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Edifier Technology Co., Ltd.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Tonewinner
  • 16.3.3. Sony Corporation
  • 16.3.4. Shenzhen Hanhong Digital Technology
  • 16.3.5. TCL Electronics Holdings Limited
  • 16.3.6. Zhongshan Jianqi Tongfang Electronic Co., Ltd. (Seapiano)
  • 16.3.7. Microlab
  • 16.3.8. Xiaomi Corporation
  • 16.3.9. Shenzhen Qisheng Electronics Company Limited
  • 16.3.10. Shenzhen Meidong Acoustics Co., Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer