ケラチンヘアケア製品の市場規模、シェア、動向分析レポート：製品別、最終用途別、流通チャネル別、地域別、セグメント予測、2024年～2030年

ケラチンヘアケア製品市場の成長と動向：

Grand View Research, Inc.の最新レポートによると、世界のケラチンヘアケア製品市場規模は2030年までに81億米ドルに達すると予測され、2024年から2030年までのCAGRは7.4％で成長すると予測されています。

この市場を牽引しているのは、様々な消費者層でケラチンベースの治療法の採用が増加していることと、髪の健康に対する意識が高まっていることです。硫酸塩フリーや低刺激性製品の開発など、製剤技術の進歩により、ケラチントリートメントがより身近なものとなり、幅広い層に魅力的なものとなっています。加えて、可処分所得の増加や、セルフケアや身だしなみを重視する傾向が強まっていることも、高品質でサロン仕様の製品を自宅で使いたいという消費者の需要を後押ししています。

市場はまた、効果的な毛髪ダメージ補修ソリューションに対する消費者の意識と需要の高まりによっても成長を遂げています。汚染や紫外線のような環境ストレス要因によって、消費者は髪を修復・保護する製品を求めるようになり、ケラチン配合のトリートメントが、髪を強くし、縮れを抑え、ツヤを与えるという利点で人気を集めています。ケラチン・コンプレックスのスムージング・シャンプーやシュワルツコフのボンド・エンフォース・システムなど、プロテイン・ベースのシャンプーの革新はこの動向を浮き彫りにしており、必須タンパク質を補給して髪の健康を改善することで、乾燥やダメージなどの問題に対処しています。

各社は、革新的な製品ラインアップと、進化する消費者の需要に合わせた、ユーザーフレンドリーで環境に配慮したソリューションに重点を置いた新シリーズで、ケラチンヘアケア市場を前進させています。ビタミンヘアコスメティックスの2024年製品ラインナップは、縮毛矯正キット、大きめのケラチンヘアマスク、便利なケラチンスプレー美容液など、ケラチンを配合した革新的なソリューションを特徴としており、自然で効果的な製品で進化する消費者ニーズに応えるというブランドのコミットメントを反映しています。

ケラチンとともにヒアルロン酸のような高度な成分を配合することは、世界の市場における成長動向です。この傾向は、滑らかさと強さだけでなく、潤いと栄養を与える多機能ヘアトリートメントに対する消費者の需要の高まりを反映しています。このような技術革新は、より幅広い髪の悩みに対応し、髪の健康と扱いやすさを高めるためにケラチンと他の有益な化合物を組み合わせる方向へのシフトを浮き彫りにしています。

ケラチンヘアケア製品市場のハイライト

• シャンプー分野は、毛髪の強度と滑らかさを高める製品に対する消費者の需要に後押しされ、2023年には38.04%の最大売上シェアで市場をリードしました。硫酸塩フリーの処方や高度なケラチン注入技術などのイノベーションが成長を後押ししています。
• 最終用途に基づくと、専門家向けセグメントは2024年から2030年にかけて最も速いCAGR 7.9％で成長すると予測されます。この成長は、優れた強さ、輝き、縮れ毛コントロールのためにサロンで高度なケラチン治療が使用されるようになったことによる。長持ちするケラチン効果に対する顧客の嗜好の高まりとともに、カスタマイズ可能な治療やオーダーメイド処方などの革新が、その魅力をさらに高めています。
• 流通チャネル別では、ハイパーマーケットとスーパーマーケットのセグメントが2023年に34.10%の最大売上シェアで市場をリードし、これらの小売チャネルに対する消費者の強い嗜好が浮き彫りになった。ハイパーマーケットとスーパーマーケットは、幅広いケラチン製品への便利なアクセスを提供し、買い物客はお気に入りのブランドを一箇所で簡単に購入することができます。
• 北米は、米国とカナダにおけるプレミアムで革新的な治療に対する旺盛な需要に後押しされ、2023年には26.10%という最大の売上シェアで市場を独占しました。この高い市場シェアは、同地域がサロンサービスに注力していることと、プロ仕様のヘアケア製品が広く使用されていることによる。
• 2022年4月、L'ANZAはケラチンヒーリングオイルラストラスシャインスプレーを発売しました。瞬時にツヤを与え、縮れを抑え、紫外線、熱、環境から髪を守る。主な成分には、縮れを抑えるメドウフォーム花種子オイル、柔らかさを与えるフィトIVコンプレックス、保護効果を高めるシトラスエキスが含まれます。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 ケラチンヘアケア製品市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
• 業界バリューチェーン分析
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購買行動に影響を与える要因
• 消費者製品の採用動向
• 観察と推奨事項

第5章 ケラチンヘアケア製品市場：製品別推定・動向分析

• ケラチンヘアケア製品市場、製品別：主なポイント
• 製品変動分析と市場シェア、2023年と2030年
• 製品別市場推計・予測、2018年-2030年

第6章 ケラチンヘアケア製品市場：最終用途別推定・動向分析

• ケラチンヘアケア製品市場、最終用途別：主なポイント
• 最終用途変動分析と市場シェア、2023年と2030年
• 最終用途別市場推計・予測、2018年-2030年

第7章 ケラチンヘアケア製品市場：流通チャネル別推定・動向分析

• ケラチンヘアケア製品市場、流通チャネル別：主なポイント
• 流通チャネル変動分析と市場シェア、2023年と2030年
• 流通チャネル別市場推計・予測、2018年-2030年

第8章 ケラチンヘアケア製品市場：地域別推定・動向分析

• ケラチンヘアケア製品市場：地域別展望
• 地域マーケットプレイス：重要なポイント
• 地域別市場推計・予測、2018年-2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 ケラチンヘアケア製品市場：競合分析

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 製品ベンチマーク
• 企業市場シェア分析、2023年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル
  • L'Oreal SA
  • Unilever
  • Keratin Complex
  • Henkel AG &Co. KGaA
  • Cliove Organics
  • Kerotin Hair Care
  • GK Hair USA
  • Gussi Hair LLC
  • Nutree Cosmetics
  • Novex Hair Care

List of Tables

• Table 1. Keratin hair care products market: Key market driver analysis
• Table 2. Keratin hair care products market: Key market restraint analysis
• Table 3. Keratin hair care products market estimates & forecast, 2018 - 2030, by product (USD Million)
• Table 4. Keratin shampoo market estimates & forecast, 2018 - 2030 (USD Million)
• Table 5. Keratin conditioners market estimates & forecast, 2018 - 2030 (USD Million)
• Table 6. Keratin hair mask market estimates & forecast, 2018 - 2030 (USD Million)
• Table 7. Keratin serum & oil market estimates & forecast, 2018 - 2030 (USD Million)
• Table 8. Keratin treatments market estimates & forecast, 2018 - 2030 (USD Million)
• Table 9. Other keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Table 10. Keratin hair care products market estimates & forecast, 2018 - 2030, by end use (USD Million)
• Table 11. Keratin hair care products market estimates & forecast, for individuals, 2018 - 2030 (USD Million)
• Table 12. Keratin hair care products market estimates & forecast, for professionals, 2018 - 2030 (USD Million)
• Table 13. Keratin hair care products market estimates & forecast, 2018 - 2030, by distribution channel (USD Million)
• Table 14. Keratin hair care products market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Table 15. Keratin hair care products market estimates & forecast, through specialty beauty stores, 2018 - 2030 (USD Million)
• Table 16. Keratin hair care products market estimates & forecast, through pharmacies & drugstores, 2018 - 2030 (USD Million)
• Table 17. Keratin hair care products market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
• Table 18. Keratin hair care products market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Million)
• Table 19. Keratin hair care products market estimates & forecast, by region, 2018 - 2030 (USD Million)
• Table 20. North America keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 21. North America keratin hair care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 22. North America keratin hair care products market estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 23. North America keratin hair care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 24. U.S. macro-economic outlay
• Table 25. U.S. keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 26. U.S. keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 27. U.S. keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 28. U.S. keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 29. Canada macro-economic outlay
• Table 30. Canada keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 31. Canada keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 32. Canada keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 33. Canada keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 34. Mexico macro-economic outlay
• Table 35. Mexico keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 36. Mexico keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 37. Mexico keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 38. Mexico keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 39. Europe keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 40. Europe keratin hair care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 41. Europe keratin hair care products market estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 42. Europe keratin hair care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 43. Germany macro-economic outlay
• Table 44. Germany keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 45. Germany keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 46. Germany keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 47. Germany keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 48. UK macro-economic outlay
• Table 49. UK keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 50. UK keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 51. UK keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 52. UK keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 53. France macro-economic outlay
• Table 54. France keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 55. France keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 56. France keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 57. France keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 58. Italy macro-economic outlay
• Table 59. Italy keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 60. Italy keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 61. Italy keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 62. Italy keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 63. Asia Pacific keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 64. Asia Pacific keratin hair care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 65. Asia Pacific keratin hair care products market estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 66. Asia Pacific keratin hair care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 67. China macro-economic outlay
• Table 68. China keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 69. China keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 70. China keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 71. China keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 72. Japan macro-economic outlay
• Table 73. Japan keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 74. Japan keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 75. Japan keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 76. Japan keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 77. India macro-economic outlay
• Table 78. India keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 79. India keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 80. India keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 81. India keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 82. South Korea macro-economic outlay
• Table 83. South Korea keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 84. South Korea keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 85. South Korea keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 86. South Korea keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 87. Australia macro-economic outlay
• Table 88. Australia keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 89. Australia keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 90. Australia keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 91. Australia keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 92. Central & South America keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 93. Central & South America keratin hair care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 94. Central & South America keratin hair care products market estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 95. Central & South America keratin hair care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 96. Brazil macro-economic outlay
• Table 97. Brazil keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 98. Brazil keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 99. Brazil keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 100. Brazil keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 101. Middle East & Africa keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 102. Middle East & Africa keratin hair care products market estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 103. Middle East & Africa keratin hair care products market estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 104. Middle East & Africa keratin hair care products market estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 105. South Africa macro-economic outlay
• Table 106. South Africa keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 107. South Africa keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 108. South Africa keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 109. South Africa keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 110. UAE macro-economic outlay
• Table 111. UAE keratin hair care products market estimates and forecast, 2018 - 2030 (USD Million)
• Table 112. UAE keratin hair care products market revenue estimates and forecast, by product, 2018 - 2030 (USD Million)
• Table 113. UAE keratin hair care products market revenue estimates and forecast, by end use, 2018 - 2030 (USD Million)
• Table 114. UAE keratin hair care products market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 115. Recent developments & impact analysis, by key market participants
• Table 116. Company market share, 2023
• Table 117. Company heat map analysis
• Table 118. Companies implementing key strategies

List of Figures

• Fig. 1 Keratin hair care products market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape snapshot
• Fig. 10 Parent industry and keratin hair care products market size, 2023 (USD Million)
• Fig. 11 Keratin hair care products market: Value chain analysis
• Fig. 12 Keratin hair care products market: Dynamics
• Fig. 13 Keratin hair care products market: Porter's five forces analysis
• Fig. 14 Keratin hair care products market, by product: Key takeaways
• Fig. 15 Keratin hair care products market: Product movement analysis, 2023 & 2030 (%)
• Fig. 16 Keratin shampoo market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 17 Keratin conditioners market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 18 Keratin hair mask market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 19 Keratin serum & oil market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 20 Keratin treatments market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 21 Other keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 22 Keratin hair care products market, by end use: Key takeaways
• Fig. 23 Keratin hair care products market: End Use movement analysis, 2023 & 2030 (%)
• Fig. 24 Keratin hair care products market estimates & forecast, for individuals, 2018 - 2030 (USD Million)
• Fig. 25 Keratin hair care products market estimates & forecast, for professionals, 2018 - 2030 (USD Million)
• Fig. 26 Keratin hair care products market, by distribution channel: Key takeaways
• Fig. 27 Keratin hair care products market: Distribution channel movement analysis, 2023 & 2030 (%)
• Fig. 28 Keratin hair care products market estimates & forecast, through supermarkets & hypermarkets, 2018 - 2030 (USD Million)
• Fig. 29 Keratin hair care products market estimates & forecast, through specialty beauty stores, 2018 - 2030 (USD Million)
• Fig. 30 Keratin hair care products market estimates & forecast, through pharmacies & drugstores, 2018 - 2030 (USD Million)
• Fig. 31 Keratin hair care products market estimates & forecast, through online channel, 2018 - 2030 (USD Million)
• Fig. 32 Keratin hair care products market estimates & forecast, through other distribution channels, 2018 - 2030 (USD Million)
• Fig. 33 Keratin hair care products market: Regional outlook, 2023 & 2030 (USD Million)
• Fig. 34 Regional marketplace: Key takeaways
• Fig. 35 North America keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 36 U.S. keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 37 Canada keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 38 Mexico keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 39 Europe keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 40 Germany keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 41 U.K. keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 42 France keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 43 Italy keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 44 Asia Pacific keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 45 China keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 46 Japan keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 47 India keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 48 South Korea keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 49 Australia keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 50 Central & South America keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 51 Brazil keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 52 Middle East & Africa keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 53 South Africa keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 54 UAE keratin hair care products market estimates & forecast, 2018 - 2030 (USD Million)
• Fig. 55 Key company categorization
• Fig. 56 Company market share analysis, 2023
• Fig. 57 Strategic framework of keratin hair care products market

Keratin Hair Care Products Market Growth & Trends:

The global keratin hair care products market size is anticipated to reach USD 8,100 million by 2030 and is projected to grow at a CAGR of 7.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by the increasing adoption of keratin-based treatments across various consumer segments and growing awareness about hair health. Advances in formulation technology, such as the development of sulfate-free and hypoallergenic products, are making keratin treatments more accessible and appealing to a broader audience. In addition, rising disposable incomes and a growing emphasis on self-care and personal grooming are fueling consumer demand for high-quality, salon-grade products at home.

The market is also experiencing growth driven by increasing consumer awareness and demand for effective hair damage repair solutions. Environmental stressors like pollution and UV radiation are prompting consumers to seek products that restore and protect their hair, making keratin-based treatments popular for their strengthening, frizz-reducing, and shine-enhancing benefits. Innovations in protein-based shampoos, such as Keratin Complex's Smoothing Shampoo and Schwarzkopf's Bond Enforcing System, highlight this trend, addressing issues like dryness and damage by replenishing essential proteins and improving hair health.

Companies are advancing in the keratin hair care market with their innovative product lineup and new range emphasizing user-friendly, eco-conscious solutions tailored to evolving consumer demands. Vitamins Hair Cosmetics' 2024 product lineup, featuring innovative keratin-infused solutions such as a hair straightening kit, a larger keratin hair mask, and a convenient keratin spray serum, reflects the brand's commitment to meeting evolving consumer needs with natural and effective products.

The integration of advanced ingredients like hyaluronic acid alongside keratin is a growing trend in the global market. This trend reflects an increased consumer demand for multifunctional hair treatments that not only smooth and strengthen but also hydrate and nourish. Such innovations cater to a broader range of hair concerns and highlights a shift towards combining keratin with other beneficial compounds for enhanced hair health and manageability.

Keratin Hair Care Products Market Report Highlights:

• The shampoo segment led the market with the largest revenue share of 38.04% in 2023, fueled by consumer demand for products that enhance hair strength and smoothness. Growth has been bolstered by innovations like sulfate-free formulations and advanced keratin infusion technologies
• Based on end use, the professionals segment is projected to grow at the fastest CAGR of 7.9% from 2024 to 2030. This rise is driven by the increasing use of advanced keratin treatments in salons for superior strength, shine, and frizz control. Innovations like customizable treatments and tailored formulations further boost their appeal, alongside the growing client preference for long-lasting keratin benefits
• Based on distribution channel, the hypermarkets and supermarkets segment led the market with the largest revenue share of 34.10% in 2023, highlighting the strong consumer preference for these retail channels. Hypermarkets and supermarkets provide convenient access to a broad range of keratin products, allowing shoppers to easily purchase their favorite brands in one place
• North America dominated the market with the largest revenue share of 26.10% in 2023, fueled by strong demand for premium and innovative treatments in the U.S. and Canada. This high market share is driven by the region's focus on salon services and the widespread use of professional-grade hair care products
• In April 2022, L'ANZA launched Keratin Healing Oil Lustrous Shine Spray that enhances hair with a high-gloss, luxurious sheen using a fine mist and botanical blend. It provides instant shine, tames frizz, and offers UV, heat, and environmental protection. Key ingredients include meadowfoam flower seed oil for frizz control, Phyto IV Complex for softness, and citrus extracts for added protection

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Materials & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Information & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Product Outlook
• 2.3. End Use Outlook
• 2.4. Distribution Channel Outlook
• 2.5. Regional Outlook
• 2.6. Competitive Landscape Snapshot

Chapter 3. Keratin Hair Care Products Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Behavior
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Keratin Hair Care Products Market: Product Estimates & Trend Analysis

• 5.1. Keratin Hair Care Products Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2023 & 2030
• 5.3. Market Estimates & Forecasts, by product, 2018 - 2030 (USD Million)
  • 5.3.1. Shampoo
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Conditioner
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Hair Mask
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.4. Serum & Oil
    • 5.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.5. Treatments
    • 5.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.6. Others
    • 5.3.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Keratin Hair Care Products Market: End Use Estimates & Trend Analysis

• 6.1. Keratin Hair Care Products Market, By End Use: Key Takeaways
• 6.2. End Use Movement Analysis & Market Share, 2023 & 2030
• 6.3. Market Estimates & Forecasts, by end use, 2018 - 2030 (USD Million)
  • 6.3.1. Individuals
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 6.3.2. Professionals
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Keratin Hair Care Products Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Keratin Hair Care Products Market, By Distribution Channel: Key Takeaways
• 7.2. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
• 7.3. Market Estimates & Forecasts, by distribution channel, 2018 - 2030 (USD Million)
  • 7.3.1. Supermarkets & Hypermarkets
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.2. Specialty Beauty Stores
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.3. Pharmacies & Drugstores
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.4. Online
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 7.3.5. Others
    • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Keratin Hair Care Products Market: Regional Estimates & Trend Analysis

• 8.1. Keratin Hair Care Products Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
  • 8.3.1. North America
    • 8.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.2. Europe
    • 8.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.2. Germany
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.3. UK
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.3. Japan
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.4. India
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.5. South Korea
      • 8.3.3.5.1. Key country dynamics
      • 8.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.3.6. Australia
      • 8.3.3.6.1. Key country dynamics
      • 8.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.4. Central & South America
    • 8.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
    • 8.3.5.3. UAE
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Keratin Hair Care Products Market: Competitive Analysis

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. Product Benchmarking
• 9.6. Company Market Share Analysis, 2023 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. L'Oreal S.A.
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Unilever
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Keratin Complex
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Henkel AG & Co. KGaA
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Cliove Organics
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. Kerotin Hair Care
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. GK Hair USA
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Gussi Hair LLC
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Nutree Cosmetics
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Novex Hair Care
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives