ホームシアターの米国市場の評価：製品タイプ別、用途別、価格帯別、流通チャネル別、地域別、機会、予測（2018年～2032年）

米国のホームシアターの市場規模は、2024年の26億9,000万米ドルから2032年に39億2,000万米ドルに達すると予測され、2025年～2032年の予測期間にCAGRで4.83%の成長が見込まれます。主な促進要因は、ストリーミングサービスの急速な拡大や次世代ゲーム機の人気に後押しされた、高品質なホームエンターテインメントに対する需要の増加です。パンデミックによって加速した動向として、多くの消費者が従来の映画館に足を運ぶよりも自宅の環境を充実させることを選ぶようになっており、プレミアムAV機器の市場は拡大を続けています。

技術革新も極めて重要で、4K/8KやOLED/QLEDのテレビはより手頃な価格になり、Dolby AtmosやDTS:Xのような先進のオーディオフォーマットは、没入感のある映画館のような音響体験を提供します。各ブランドのワイヤレスオーディオシステムは、その設置の容易さで人気を集めており、最先端のレーザープロジェクターや超短焦点プロジェクターは、ハイエンドホームシアター環境をより身近なものにしています。ホームシアターコンポーネントの価格が手頃になり、柔軟な融資オプションが用意されたことで、市場の魅力がさらに広がり、DIY環境に投資する消費者が増えています。さらに、リモートワークやハイブリッドワークへのシフトは、ホームレジャーへの出費を増やし、リビングがエンターテインメントの拠点として機能するようになっています。産業は、コンパクトなワイヤレスソリューションや、より幅広い層に対応するミッドレンジ製品で適応し続けています。その結果、米国のホームシアター市場は、技術の進歩、消費者行動の変化、没入感のあるホームエンターテインメント体験の継続的な追求が組み合わさり、持続的に成長する見通しです。

例えば2024年7月、Harman International Industriesは、JBL Modern Audio（MA）AV ReceiversとStage 2ラウドスピーカーをロサンゼルスで発表しました。これらの高性能ホームシアターソリューションは、次世代の音楽・映画愛好家向けに設計されています。

当レポートでは、米国のホームシアター市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定において考慮される要素
• 購入後に直面する課題
• 優先される流通チャネル
• 購入頻度

第6章 米国のホームシアター市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 製品タイプ別
    • HTIB（Home Theater In a Box）システム
    • サウンドバー
    • コンポーネントシステム
    • その他
  • 用途別
    • 住宅
    • 商業
  • 価格帯別
    • エコノミー
    • ミッドレンジ
    • プレミアム
  • 流通チャネル別
    • マルチブランドストア
    • スーパーマーケット/ハイパーマーケット
    • 専門店
    • オンライン
    • その他
  • 地域別
    • 西部
    • 南部
    • 中西部
    • 北東部
  • 市場シェア分析：企業別（上位5社とその他）（金額）（2024年）
• 市場マップ分析（2024年）
  • 製品タイプ別
  • 用途別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第7章 需給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 市場動向と発展

第15章 ケーススタディ

第16章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Bose Corporation
  • LG Electronics U.S.A. Inc.
  • Panasonic Corporation of North America
  • Samsung Electronics America, Inc.
  • Sony Group Corporation
  • Home Theater Direct, Inc.
  • Sonos, Inc.
  • Masimo Americas Inc.
  • Yamaha Corporation of America
  • Premium Audio Company, LLC

第17章 戦略的提言

第18章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Home Theater Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Home Theater Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. United States Home Theater Market Share (%), By Product Type, 2018-2032F
• Figure 4. United States Home Theater Market Share (%), By Application, 2018-2032F
• Figure 5. United States Home Theater Market Share (%), By Price Range, 2018-2032F
• Figure 6. United States Home Theater Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. United States Home Theater Market Share (%), By Region, 2018-2032F
• Figure 8. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States home theater market is projected to witness a CAGR of 4.83% during the forecast period 2025-2032, growing from USD 2.69 billion in 2024 to USD 3.92 billion in 2032F, owing to better technology, affordability, and smart home trends. A major driver is the increasing demand for high-quality home entertainment, fueled by the rapid expansion of streaming services, as well as the popularity of next-generation gaming consoles. With many consumers opting to enhance their home setups rather than visit traditional cinemas, a trend accelerated by the pandemic, the market for premium audio-visual equipment continues to expand.

Technological innovations are also pivotal, with 4K/8K and OLED/QLED televisions becoming more affordable, while advanced audio formats like Dolby Atmos and DTS:X deliver immersive, theater-like sound experiences. Wireless audio systems from brands are gaining traction for their ease of installation, and cutting-edge laser and ultra-short-throw projectors are making high-end home cinema setups more accessible. The growing affordability of home theater components and flexible financing options have further broadened the market's appeal, enabling more consumers to invest in DIY setups. Additionally, the shift toward remote and hybrid work has led to greater spending on home leisure, with living rooms doubling as entertainment hubs. The industry continues to adapt with compact, wireless solutions and mid-range offerings that cater to a wider audience. As a result, the U.S. home theater market is poised for sustained growth, driven by a combination of technological progress, shifting consumer behaviors, and the ongoing pursuit of immersive at-home entertainment experiences.

For instance, in July 2024, Harman International Industries unveiled the JBL Modern Audio (MA) AV Receivers and Stage 2 loudspeakers in Los Angeles. These high-performance home theater solutions are designed for the next generation of music and movie enthusiasts.

Rising Demand for High-Quality Home Entertainment Drives Market Growth

The United States home theater market is experiencing significant growth, primarily fueled by consumers' increasing desire for premium, theater-quality entertainment in the comfort of their homes. This surge in demand stems from several key factors reshaping how Americans absorbs media. The explosive growth of streaming platforms like Netflix, Disney+, and HBO Max has created a need for superior audiovisual setups that can do justice to high-definition and 4K HDR content. Simultaneously, the gaming industry's evolution, with cutting-edge consoles like the PlayStation 5 and Xbox Series X, has pushed consumers to invest in low-latency, high-refresh-rate displays and immersive surround sound systems to enhance their gaming experiences. Additionally, emerging technologies such as 8K resolution, MicroLED displays, and AI-enhanced sound optimization are expected to drive the next wave of growth. Going forward, the market shows robust growth as streaming services continue to dominate entertainment consumption and gaming becomes even more immersive, consumers will likely keep prioritizing home theater upgrades.

For instance, in January 2023, Harman International Industries revealed the new JBL 4329P Studio Monitor Powered Loudspeaker at HARMAN Explore in Las Vegas. From the finest stereo listening to state-of-the-art multichannel home theater systems, HARMAN Luxury Audio Group delivers pure, uncompromised sound.

Technological Advancements Fuel the United States Home Theater Market Growth

The U.S. home theater market is undergoing a remarkable transformation, propelled by rapid technological innovations that are redefining home entertainment. Cutting-edge advancements across display, audio, and connectivity technologies are creating unprecedented opportunities for consumers to achieve cinema-quality experiences in their living rooms. The evolution of visual technology has been particularly disruptive, with OLED and QLED displays now delivering perfect blacks, infinite contrast ratios, and accurate color accuracy. The audio landscape has seen equally impressive developments. Object-based sound formats like Dolby Atmos and DTS:X have transformed home audio from simple surround sound to truly three-dimensional experiences. Modern sound bars now incorporate upward-firing drivers and sophisticated room correction software to create immersive soundscapes without complex speaker arrays. Today's home theater systems are becoming increasingly intelligent. Artificial intelligence now powers features like automatic room calibration, where systems like Dirac Live analyze room acoustics and optimize sound output accordingly. With prices becoming more competitive and installation becoming simpler, these technological advancements are democratizing premium home entertainment, ensuring strong market growth for future years.

For instance, in August 2023, DTS, Inc., a leading American company in multichannel audio technologies, announced the launch of immersive audio support for DTS Play-Fi Home Theater. This innovative solution is the only whole-home wireless system that can deliver 12 channels of discrete sound, ensuring a truly high-fidelity listening experience.

Home Theater in a Box System Dominates the Market

The United States home theater market is experiencing robust growth, driven significantly by the rising popularity of the Home Theater in a Box (HTIB) system. These all-in-one solutions have become a dominant force by offering consumers an accessible entry point into premium home entertainment, combining affordability with plug-and-play convenience. Modern HTIB systems have evolved far beyond basic setups, now incorporating advanced features like Dolby Atmos support, wireless connectivity, and smart home integration while maintaining their signature ease of installation. Manufacturers have successfully bridged the quality gap with traditional component systems through technological innovations such as AI-powered room correction, virtual surround sound processing, and 4K/HDR pass-through capabilities. The segment's appeal lies in its ability to deliver surprisingly sophisticated performance in compact, space-saving designs that appeal to urban dwellers and tech-savvy consumers alike. With price points typically 30-50% lower than pieced-together systems and setup times under 30 minutes, HTIB solutions are removing traditional barriers to home theater adoption. Looking ahead, the category continues to innovate with modular upgrade paths, deeper streaming service integrations, and adaptive audio technologies that promise to further enhance performance. As HTIB systems evolve from being merely convenient alternatives to becoming legitimate high-performance options, they are playing a pivotal role in expanding the overall home theater market by making premium audio-visual experiences accessible to a much broader consumer base.

Future Market Scenario (2025-2032F)

Innovations such as wireless audio systems, smart speakers, and AI integration will enhance user experience and convenience.

Consumers are increasingly willing to invest in high-end systems with advanced features like voice control, modular designs, and smart home integration, which will boost market growth.

The increasing demand for high-quality content is driving market expansion.

Key Players Landscape and Outlook

The United States home theater systems market is highly competitive, with key players offering a wide range of products to cater to diverse consumer needs. Looking ahead, the U.S. home theater systems market is expected to grow significantly due to technological advancements, premiumization trends, and increasing consumer demand for immersive home entertainment experiences. Technological advancements such as Dolby Atmos sound, 8K video compatibility, AI integration, and wireless audio systems enhance the user experience. The growing popularity of soundbars and modular designs is also shaping the market landscape. The rise of smart home ecosystems integrating home theater setups and the growing interest in gaming-optimized systems further present lucrative opportunities for market players. Collaborations with streaming platforms like Netflix and Disney+ ensure seamless integration for consumers, while online sales channels provide broader accessibility. To maintain their competitive edge, these companies are focusing on strategies like product innovation, compact designs, streaming partnerships, and expanding e-commerce channels.

For instance, in September 2024, Lumagen Inc. rolled out the Radiance Pro 4140, an affordable video processor designed for home theaters. This sleek little device features a single 18G input and a 9G output, all packed into a compact case. It delivers the same exceptional video processing quality that fans have come to expect from the Radiance Pro series.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Challenges Faced Post Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Frequency of Purchase

6. United States Home Theater Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Home Theater in a Box (HTIB) System
    • 6.2.1.2. Sound Bar
    • 6.2.1.3. Component System
    • 6.2.1.4. Others
  • 6.2.2. By Application
    • 6.2.2.1. Residential
    • 6.2.2.2. Commercial
  • 6.2.3. By Price Range
    • 6.2.3.1. Economy
    • 6.2.3.2. Mid-Range
    • 6.2.3.3. Premium
  • 6.2.4. By Distribution Channel
    • 6.2.4.1. Multi-Brand Stores
    • 6.2.4.2. Supermarkets/Hypermarkets
    • 6.2.4.3. Specialty Stores
    • 6.2.4.4. Online
    • 6.2.4.5. Others
  • 6.2.5. By Region
    • 6.2.5.1. West
    • 6.2.5.2. South
    • 6.2.5.3. Midwest
    • 6.2.5.4. Northeast
  • 6.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Application
  • 6.3.3. By Price Range
  • 6.3.4. By Distribution Channel
  • 6.3.5. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Bose Corporation
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Key Products Offered
    • 16.3.1.4. Key Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 16.3.2. LG Electronics U.S.A. Inc.
  • 16.3.3. Panasonic Corporation of North America
  • 16.3.4. Samsung Electronics America, Inc.
  • 16.3.5. Sony Group Corporation
  • 16.3.6. Home Theater Direct, Inc.
  • 16.3.7. Sonos, Inc.
  • 16.3.8. Masimo Americas Inc.
  • 16.3.9. Yamaha Corporation of America
  • 16.3.10. Premium Audio Company, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer