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市場調査レポート
商品コード
1709421

インドのテレビ市場:ディスプレイタイプ別、画面サイズ別、技術別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測、2019年~2033年

India Television Market Assessment, By Display Type, By Screen Size, By Technology, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, FY2019-FY2033F


出版日
ページ情報
英文 130 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
インドのテレビ市場:ディスプレイタイプ別、画面サイズ別、技術別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測、2019年~2033年
出版日: 2025年04月21日
発行: Market Xcel - Markets and Data
ページ情報: 英文 130 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

インドのテレビの市場規模は、所得の増加、OTTの成長、手頃な価格のスマートテレビ、eコマースの割引、技術の進歩により、2026年~2033年の予測期間中に8.36%のCAGRで拡大し、2025年の115億1,000万米ドルから2033年には218億8,000万米ドルに成長すると予測されています。可処分所得の増加と中間層の増加により、消費者の購買力が増大し、消費者はプレーンなテレビからQLEDやOLEDテレビのようなスマートで大画面のハイエンドテレビに移行しています。インターネット普及率の伸びは、Disney+Hotstar、Netflix、JioCinemaなどのOTTプラットフォームが人気を集めるなど、ストリーミング機能を組み込んだスマートテレビの需要を押し上げています。

特に中国ブランドの低価格テレビは、機能満載のスマートテレビをリーズナブルな価格で提供し、こうした製品をより広範な消費者層に浸透させました。メイク・イン・インディア・プログラムやPLI制度の下での現地生産は、コストをさらに引き下げ、値ごろ感を高めています。消費者の行動も変化しており、映画、スポーツ、ゲームなどで没入感のある視聴体験が求められるため、画面サイズの大型化、特に43インチ以上への動向が鮮明になっています。4K・8Kディスプレイ、QLED・OLEDパネル、音声コントロールなどのAI主導型製品などの技術革新が、テクノロジーに敏感な消費者を魅了しています。

例えば、2024年4月、Samsung India Electronics Pvt. Ltd.は、ベンガルールのSamsung Opera Houseで開催された「Unbox &Discover」イベントにおいて、超高級Neo QLED 8K、Neo QLED 4K、OLED TVを発表し、AI TVの世界に新たな章を設けることを発表しました。これらNeo QLED 8K、Neo QLED 4K、OLEDテレビの2024年ラインアップは、パワフルなAI主導型ソリューションでホームエンターテインメント体験を向上させます。

当レポートでは、インドのテレビ市場について調査し、市場の概要とともに、ディスプレイタイプ別、画面サイズ別、技術別、エンドユーザー別、価格帯別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 インドのテレビ市場の見通し、2019年~2033年

  • 市場規模分析と予測
  • 市場シェア分析と予測
  • 市場マップ分析、2025年
    • ディスプレイタイプ別
    • 画面サイズ別
    • 技術別
    • エンドユーザー別
    • 価格帯別
    • 流通チャネル別
    • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

  • 市場の促進要因
  • 市場の課題

第13章 市場動向と発展

第14章 政策と規制状況

第15章 ケーススタディ

第16章 競合情勢

  • 市場リーダートップ5の競合マトリックス
  • 参入企業トップ5のSWOT分析
  • 市場の主要企業トップ10の情勢
    • Samsung India Electronics Pvt. Ltd.
    • LG Electronics India Limited
    • Sony India Private Limited
    • Xiaomi Technology India Private Limited
    • OnePlus India Technology Pvt. Ltd.
    • Hisense India Private Limited
    • TCL India Holdings Private Limited
    • Panasonic Life Solutions India Pvt. Ltd.
    • Haier Appliances India Pvt Ltd.
    • VU Technologies Private Limited

第17章 戦略的提言

第18章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Television Market, By Value, In USD Billion, FY2019-FY2033F
  • Figure 2. India Television Market, By Volume, In Thousand Units, FY2019-FY2033F
  • Figure 3. India Television Market Share (%), By Display Type, FY2019-FY2033F
  • Figure 4. India Television Market Share (%), By Screen Size, FY2019-FY2033F
  • Figure 5. India Television Market Share (%), By Technology, FY2019-FY2033F
  • Figure 6. India Television Market Share (%), By End-user, FY2019-FY2033F
  • Figure 7. India Television Market Share (%), By Price Range, FY2019-FY2033F
  • Figure 8. India Television Market Share (%), By Distribution Channel, FY2019-FY2033F
  • Figure 9. India Television Market Share (%), By Region, FY2019-FY2033F
  • Figure 10. By Display Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 11. By Screen Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 12. By Technology Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 14. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
  • Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025
目次
Product Code: MX12984

India television market is projected to witness a CAGR of 8.36% during the forecast period FY2026-FY2033, growing from USD 11.51 billion in FY2025 to USD 21.88 billion in FY2033F owing to rising incomes, OTT growth, affordable smart TVs, e-commerce discounts, and technology advancements. Growing disposable incomes and a growing middle class have augmented consumer buying power, which has seen consumers moving from plain TVs to smart, big-screen, and high-end ones such as QLED and OLED TVs. The growth in internet penetration has boosted the demand for smart TVs with embedded streaming capabilities, such as OTT platforms such as Disney+ Hotstar, Netflix, and JioCinema gaining traction.

Low-cost televisions, especially from Chinese brands, providing feature-packed smart televisions at reasonable prices, have brought these products to a more extensive consumer base. Local production under the Make in India program and the PLI scheme has further lowered costs, enhancing affordability. Consumer behavior is also changing, with a clear trend towards larger screen sizes, especially 43-inch and above, because of the need for immersive viewing experiences for movies, sports, and games. Technological innovations, such as 4K and 8K displays, QLED and OLED panels, and AI-driven offerings, such as voice control, are luring technology-conscious consumers.

For instance, in April 2024, Samsung India Electronics Pvt. Ltd. announced a new chapter in the world of AI TVs with the unveiling of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs at the 'Unbox & Discover' event held at the Samsung Opera House in Bengaluru. The 2024 lineup of these Neo QLED 8K, Neo QLED 4K, and OLED televisions is set to elevate home entertainment experience with powerful, AI-driven solutions.

Rising Disposable Incomes Drive the India Television Market

India's television market is seeing remarkable growth, primarily driven by growing disposable incomes in the nation's rapidly expanding middle class. As disposable incomes rise, consumers are moving away from low-end television sets and adopting more advanced variants, such as smart TVs, larger screens, and high-end displays like QLED and OLED. This transition indicates an increasing desire for richer viewing experiences fueled by enhanced purchasing power. The growing middle class is one of the major contributors to this driver. With increased disposable income, households are focusing on home entertainment upgrades, choosing feature-laden televisions with internet connectivity, streaming, and better picture quality. There has been a huge demand for bigger screen sizes, especially 43 inches and above, as users want the experience of movies, sports, and gaming to be enhanced. As disposable income keeps growing, the Indian television market will continue to grow upwards, with customers being more than happy to spend on better home entertainment solutions. The rise in e-commerce, including TV sales, has been a major contributor, with Amazon and Flipkart leading the pack, offering deep discounts during festive online sales such as Diwali and the Big Billion Days.

For instance, in October 2024, AIWA India, operated by Intenim Technologies Pvt Ltd., rolled out their new lineup of QLED televisions on Amazon, making a significant expansion in the Indian e-commerce market. This launch came in time for Amazon's Great India Sale, offering consumers an opportunity to purchase television at exceptional price. This is a trend that reflects the solid correlation between economic growth and the usage of sophisticated consumer electronics in India.

Affordable Smart TVs Drive the India Television Market

The Indian television industry is being transformed by the widespread availability of low-cost smart TVs, which have emerged as the key driver of industry expansion. Available for as little as USD 115.53-173.31, these high-end devices have brought sophisticated home entertainment within reach of mass consumers in both urban and rural areas. Chinese brands have upended conventional pricing paradigms by providing quality Android TVs with 32-43-inch screens at unprecedented prices, mainly through direct online selling channels, which cut middlemen's expenses. This revolution has been further fueled by India's local manufacturing boom under the PLI scheme, as worldwide players alongside local players have set up manufacturing units that have lowered costs by evading import duties. Aggressive discounting by online shopping giants during festival sales, giving discounts of 20-30% and competitive EMI options, has brought these smart TVs within the reach of price-conscious consumers. The increasing local TV component ecosystem, including LED panels, has allowed Indian brands to provide capable smart TVs. This affordability movement is changing viewing behavior across the country, rural first-time homeowners are adopting smart capabilities, city families are replacing multiple TVs in their living rooms, and younger shoppers are opting for these value-added models instead of traditional ones.

For instance, in September 2024, Sony India Private Limited broadened its home entertainment offerings by launching the latest Bravia TV range. To promote this exciting new lineup, the company used the tagline "Cinema is Coming Home."

QLED is Dominating the Growth of the Market

Indian television market is going through a quantum leap in terms of adoption of display technology, where QLED (Quantum-Dot Light Emitting Diode) is becoming the unchallenged growth driver of the display type segment. Once considered a luxury item, QLED TVs have quickly become mainstream-approved as price differentials narrowed where they used to command double prices over regular LEDs. The gap is now reduced, and this technology is available to a broader consumer base. Market leaders have played a key role in this democratization, providing feature-rich 55-inch QLED models at an affordable price. The technology's higher brightness (over 1000 nits) and broader color gamut (100% DCI-P3) exactly cater to the viewing environment in most Indian homes, beating both traditional LEDs and OLEDs in well-lit living rooms. This practical benefit, along with Samsung India Electronics Pvt. Ltd.'s "QLED or Nothing" marketing strategy, has increased consumer awareness and preference for quantum dot technology by a great margin. The content ecosystem has followed this hardware revolution, as OTT platforms such as Netflix and Amazon Prime provide more and more 4K HDR content, while sports broadcasters are embracing 4K transmission standards. QLED's superiority lies in its perfect fit to Indian conditions, with superior heat resistance over OLED, superior brightness for rooms lit by sunlight, and negligible maintenance issues. Manufacturers are broadening their QLED lines across all screen sizes, and this technology is quickly redefining standards of quality in the Indian TV market.

For instance, in April 2025, Xiaomi Technology India Private Limited planned to launch Xiaomi QLED TV X Pro series. The latest models will provide users with cinematic experience, boasting enhanced audio and visual features compared to the current options available.

Future Market Scenario (FY2026-FY2033F)

The growing popularity of streaming services like Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

High demand for regional and local language content will drive viewership and market growth.

Key Players Landscape and Outlook

India's television market is highly competitive, with global and regional players vying for dominance in the smart TV segment. Leading global brands are driving innovation and capturing significant market shares. In 2024, Samsung India Electronics Pvt. Ltd. overtook Xiaomi Technology India Private Limited to become the top smart TV brand in India, holding a 16% market share as of early 2024, while LG Electronics India Limited closely follows with 15%. Sony India Private Limited remains a preferred choice for premium TVs, especially in the 4K and QLED segments, while TCL India Holdings Private Limited is strongly expanding its presence with a 10% Indian market share. Other notable global brands are also making strides by updating their product portfolios. The competitive landscape is being shaped by emerging trends such as technological advancements and shifts toward digital consumption. Smart TVs equipped with AI-powered features like voice control and personalized recommendations are becoming increasingly popular. Affordable pricing for 4K UHD and QLED TVs is driving demand, especially as OTT platforms gain traction among Indian consumers. Market consolidation is evident as established brands strengthen their positions while mid-tier players leverage innovation to stay competitive. Additionally, the integration of smart TVs with OTT platforms is reshaping content delivery models, with companies expected to disrupt the market through affordable smart TVs bundled with internet services.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

  • 4.1. Respondent Demographics
  • 4.2. Brand Awareness
  • 4.3. Factors Considered in Purchase Decisions
  • 4.4. Challenges Faced Post Purchase
  • 4.5. Preferred Distribution Channel
  • 4.6. Frequency of Purchase

5. India Television Market Outlook, FY2019-FY2033F

  • 5.1. Market Size Analysis & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share Analysis & Forecast
    • 5.2.1. By Display Type
      • 5.2.1.1. LED
      • 5.2.1.2. QLED
      • 5.2.1.3. OLED
      • 5.2.1.4. Others
    • 5.2.2. By Screen Size
      • 5.2.2.1. Less Than 32"
      • 5.2.2.2. 32"-45"
      • 5.2.2.3. 46"-55"
      • 5.2.2.4. 55"-65"
      • 5.2.2.5. Above 65"
    • 5.2.3. By Technology
      • 5.2.3.1. Smart
      • 5.2.3.2. Non-Smart
    • 5.2.4. By End-user
      • 5.2.4.1. Residential
      • 5.2.4.2. Commercial
    • 5.2.5. By Price Range
      • 5.2.5.1. Economy
      • 5.2.5.2. Mid-Range
      • 5.2.5.3. Premium
    • 5.2.6. By Distribution Channel
      • 5.2.6.1. Multi-Branded Outlets
      • 5.2.6.2. Supermarkets/Hypermarkets
      • 5.2.6.3. Specialty Stores
      • 5.2.6.4. Online
      • 5.2.6.5. Others
    • 5.2.7. By Region
      • 5.2.7.1. North
      • 5.2.7.2. South
      • 5.2.7.3. West & Central
      • 5.2.7.4. East
    • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
  • 5.3. Market Map Analysis, FY2025
    • 5.3.1. By Display Type
    • 5.3.2. By Screen Size
    • 5.3.3. By Technology
    • 5.3.4. By End-user
    • 5.3.5. By Price Range
    • 5.3.6. By Distribution Channel
    • 5.3.7. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

  • 12.1. Market Drivers
  • 12.2. Market Challenges

13. Market Trends and Developments

14. Policy & Regulatory Landscape

15. Case Studies

16. Competitive Landscape

  • 16.1. Competition Matrix of Top 5 Market Leaders
  • 16.2. SWOT Analysis for Top 5 Players
  • 16.3. Key Players Landscape for Top 10 Market Players
    • 16.3.1. Samsung India Electronics Pvt. Ltd.
      • 16.3.1.1. Company Details
      • 16.3.1.2. Key Management Personnel
      • 16.3.1.3. Key Products Offered
      • 16.3.1.4. Key Financials (As Reported)
      • 16.3.1.5. Key Market Focus and Geographical Presence
      • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 16.3.2. LG Electronics India Limited
    • 16.3.3. Sony India Private Limited
    • 16.3.4. Xiaomi Technology India Private Limited
    • 16.3.5. OnePlus India Technology Pvt. Ltd.
    • 16.3.6. Hisense India Private Limited
    • 16.3.7. TCL India Holdings Private Limited
    • 16.3.8. Panasonic Life Solutions India Pvt. Ltd.
    • 16.3.9. Haier Appliances India Pvt Ltd.
    • 16.3.10. VU Technologies Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer