米国の有機蜂蜜市場：花品種別、包装タイプ別、価格帯別、流通チャネル別、用途別、地域別、機会、予測、2018年～2032年

米国の有機蜂蜜の市場規模は、健康動向、環境への配慮、有機蜂蜜への消費者の嗜好の変化により、2024年に2,101億2,000万米ドルから2032年に3億1,329万米ドルに成長し、予測期間の2025年から2032年の間に5.12％のCAGRで拡大すると予測されています。健康志向の消費者の増加はこの成長の重要な要因であり、その純度と合成農薬、抗生物質、添加物の不在のために有機蜂蜜を支持しています。有機蜂蜜は、クリーンラベルを目指す広範な動きの中にうまく適合しており、自然で加工度の低い食品を好む消費者の間で人気が高まっています。

さらに、有機蜂蜜は、抗菌、抗酸化、抗炎症作用など、その健康上の利点が評価され、健康志向の消費者に人気の選択肢となっています。さらに、オーガニック食品分野の開発は、主食用甘味料および食材としての有機蜂蜜の需要を強化しています。蜂蜜にシロップや化学物質が混ぜられていたり、農薬が残留していたりする不純物の問題があるため、消費者の関心は従来の蜂蜜に向きがちです。買い物客は、ミツバチに優しい農業、フェアトレードの調達、花粉媒介者の保護を行っているブランドを好むため、持続可能性と倫理的消費主義が重要視されています。小売とeコマースの拡大により、有機蜂蜜はホールフーズやクローガーのようなスーパーマーケット、健康食品店、アマゾンやスライブマーケットのようなオンラインプラットフォームで入手できるようになり、より身近になっています。全体として、消費者が食品の選択において健康、持続可能性、透明性に関心を持ち続けているため、こうした要因が市場を前進させ、着実な成長を示しています。

例えば、2024年10月、米国の主要蜂蜜ブランドであるLocal Hive（Rice's Honey LLC）は、Albertsons Companies, Inc.でOrganic Hive Honeyを発売しました。

当レポートでは、米国の有機蜂蜜市場について調査し、市場の概要とともに、花品種別、包装タイプ別、価格帯別、流通チャネル別、用途別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 米国の有機蜂蜜市場の見通し、2018年～2032年

• 市場規模分析と予測
• 市場シェア分析と予測
• 2024年市場マップ分析
  • 花品種別
  • 包装タイプ別
  • 価格帯別
  • 流通チャネル別
  • 用途別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場の促進要因
• 市場の課題

第13章 市場動向と発展

第14章 ケーススタディ

第15章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 市場の主要企業トップ10の情勢
  • Y.S. Eco Bee Farms
  • Dutchman's Gold Inc.
  • North Dallas Honey Company (Nature Nate's)
  • Wedderspoon Organic
  • GloryBee Natural Sweeteners, Inc.
  • Ulmo Honey
  • Indigenous Honey
  • Tierra Farm
  • Smiley Honey
  • Dutch Gold Honey

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Organic Honey Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Organic Honey Market, By Volume, In Metric Tons, 2018-2032F
• Figure 3. United States Organic Honey Market Share (%), By Floral Variety, 2018-2032F
• Figure 4. United States Organic Honey Market Share (%), By Packaging Type, 2018-2032F
• Figure 5. United States Organic Honey Market Share (%), By Price Range, 2018-2032F
• Figure 6. United States Organic Honey Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. United States Organic Honey Market Share (%), By Application, 2018-2032F
• Figure 8. United States Organic Honey Market Share (%), By Region, 2018-2032F
• Figure 9. By Floral Variety Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States organic honey market is projected to witness a CAGR of 5.12% during the forecast period 2025-2032, growing from USD 210.12 billion in 2024 to USD 313.29 million in 2032F, owing to health trends, environmental concerns, and shifting consumer preferences to organic honey. Increasingly health-conscious consumers have been a significant factor in this growth, favoring organic honey for its purity and absence of synthetic pesticides, antibiotics, and additives. It fits well within the broader movement toward clean labels and has become increasingly popular among consumers that prefer natural, minimally processed foods.

Additionally, organic honey is valued for its perceived health benefits, including antibacterial, antioxidant, and anti-inflammatory properties, making it a popular choice for wellness-focused consumers. The development in the organic food sector, moreover, strengthens the demand for organic honey as a staple sweetener and ingredient. Consumers' attention now tends to focus on conventional honey, due to issues such as adulteration, wherein honey may be mixed with syrups or chemicals, and pesticide residue. Shoppers favor brands that conduct bee-friendly farming, fair-trade sourcing, and pollinator conservation, thus making sustainability and ethical consumerism significant. Retail and e-commerce expansion has made organic honey more accessible, available in supermarkets like Whole Foods and Kroger, health food stores, and online platforms such as Amazon and Thrive Market. Overall, these drivers are propelling the market forward, showing steady growth, as consumers continue to be concerned over health, sustainability, and transparency in their food choices.

For instance, in October 2024, Local Hive (Rice's Honey LLC), the leading honey brand in the United States, launched Organic Hive Honey at Albertsons Companies, Inc.

Rising Health Consciousness Driving the United States Organic Honey Market

The increasing focus on health and wellness is a significant driver of the United States organic honey market growth. As consumer awareness of potential issues stemming from processed sugars and chemically treated foods increases, the population is using organic honey as a natural, nutritious substitute for sugar sources. Organic honey, USDA (United States Department of Agriculture)-certified honey specifically, comes from bees that are not fed formulations containing antibiotics, GMO (Genetically Modified Organism), or harmful chemicals such as pesticides. This aspect of organic honey even coincides with the clean label movement. The increase in awareness of honey having antibacterial, anti-inflammatory, and antioxidant properties has also contributed to its market appeal for health-conscious consumers. Many consumers use organic honey as a sweetener and as a functional food for immunity, digestion, or natural energy support. Due to its various benefits, organic honey is gaining significant interest while also displacing both refined sugars and artificial sweeteners. With rising awareness around the topics of sustainability and ethical sourcing, organic honey brands that engage in bee-friendly practices, and fair-trade certifications, or that are environmentally conscious in their packaging practices, are increasingly moving toward the forefront of the beverage industry. As health awareness continues to be a driver, the United States organic honey market is expected to experience growth.

For instance, in May 2023, the Agricultural and Processed Food Products Export Development Authority (APEDA) shared some interesting news: the United States is now the biggest market for organic honey coming from India. According to their data, 80% of India's organic honey exports are sent to the United States.

Expansion of Retail and E-commerce Driving the United States Organic Honey Market

The rapid expansion of retail accessibility and e-commerce platforms has served as an important stimulant for the United States organic honey industry. The major supermarkets and health food chains (e.g., Whole Foods, Kroger, Trader Joe's, Walmart) have significantly increased their range of organic honey face customer requests to purchase clean-label and sustainable sweeteners. Similarly, an e-commerce activity boom has affected purchasing behavior. These e-commerce sites (e.g., Amazon, Thrive Market, brand sites) have expanded product offerings to include a wider range of organic honey products, from raw and unfiltered to infused and single-origin organic honey, allowing for different preferences. Subscription services and direct-to-consumer (DTC) approaches have further driven sales and brand loyalty by focusing on delivery convenience and expectations. The availability of home delivery, subscription services, and auto-replenishment is especially appealing to busy, health-conscious consumers. Customer reviews and disclosures (e.g., source stories and lab tests) all build trust in online purchasing behavior. The retail and e-commerce channels continue to expand the market.

For instance, in March 2024, MeliBio Inc., a food tech company from the United States, launched its second consumer honey product, Spicy Habanero. Spicy Habanero is available to consumers and B2B customers through e-commerce and at selected retailers in the country.

Manuka Honey Holds the Larger Market Share

Manuka honey has solidified its position as the leader in the United States organic honey market. This honey is sourced from New Zealand and has gained its leadership position for several reasons; first and foremost, it has credible health benefits with proof from clinical studies that demonstrate its strong antibacterial properties derived from its unique methylglyoxal (MGO) content. For instance, in January 2023, Nature Nate's Honey Co., the leading honey brand in the United States, introduced Nate's Manuka, a range of 100% pure, raw, and unfiltered Manuka honey from New Zealand. Available in various strengths and packaging options, it is certified by the UMF, ensuring the potency and authenticity of the Manuka. The inverted squeeze bottle is offered in three MGO strengths: 83+, 144+, and 263+. However, the amber jar is available in two MGO strengths: 144+ and 263+.

Additionally, brands have aggressively marketed Manuka honey as a functional food and natural remedy. The industry has rebranded it from a simple sweetener to a medical-grade product, claiming benefits ranging from wound healing to gut health and immune support. Its popularity amongst the consumer base has created synergies amongst its competitors, highlighting its own crafted honey and bioactive compounds. The Manuka category will continue to expand into more product segments, including medicinal lozenges and unique skincare products.

Future Market Scenario (2025 - 2032F)

Growing preference among consumers for natural sweeteners over processed sugars due to health concerns will boost market growth.

Increasing consumer focus on sustainability and eco-friendly practices is driving demand for organic honey.

The rise of online shopping is enhancing accessibility to organic honey products to reach a broader audience, facilitating growth in sales.

The market for premium organic honey products, such as single-origin and raw varieties, will expand as consumers seek unique flavors and higher-quality products.

Key Players Landscape and Outlook

The United States organic honey market features a diverse and evolving competitive landscape, with established brands, emerging challengers, and private label players all vying for market share through 2030. Emerging brands are gaining traction through direct-to-consumer models and unique value propositions, while private-label offerings from Costco, Thrive Market, and Amazon Fresh are expanding rapidly, particularly in the value segment. For instance, in June 2024, MeliBio Inc., a food tech company based in the United States, announced that Neat, the popular plant-based restaurant chain, introduced a new menu item that showcases MeliBio's innovative honey product, Mellody.

The coming years will see major strategic shifts, including vertical integration as brands acquire apiaries, widespread adoption of blockchain traceability technology, and development of functional honey formulations targeting specific health benefits. Market share is expected to redistribute significantly by 2030, with established brands' dominance declining as private labels grow. The competitive battleground will increasingly focus on authenticity verification, pollinator conservation impact, and retail shelf space competition, with an anticipated wave of consolidation as major CPG (Consumer packaged goods) companies and private equity firms seek to acquire promising honey brands and apiary technology startups. This transformation reflects the market's evolution from a commodity business to a brand-driven, technology-enabled sector where sustainability credentials, clinical validation, and supply chain transparency will become critical differentiators for long-term success.

Table of Contents

1. Project Scope & Definition

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Influencing Purchase Decision
• 4.4. Sources of Information
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase
• 4.7. Challenges Faced Post Purchase

5. United States Organic Honey Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Floral Variety
    • 5.2.1.1. Acacia Honey
    • 5.2.1.2. Clover Honey
    • 5.2.1.3. Manuka Honey
    • 5.2.1.4. Wildflower Honey
    • 5.2.1.5. Alfalfa Honey
    • 5.2.1.6. Others
  • 5.2.2. By Packaging Type
    • 5.2.2.1. Jars
    • 5.2.2.2. Squeeze Bottles
    • 5.2.2.3. Bulk Packaging
    • 5.2.2.4. Others
  • 5.2.3. By Price Range
    • 5.2.3.1. Economy
    • 5.2.3.2. Premium
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Application
    • 5.2.5.1. Food and Beverages
    • 5.2.5.2. Healthcare
    • 5.2.5.3. Cosmetics
    • 5.2.5.4. Others
  • 5.2.6. By Region
    • 5.2.6.1. West
    • 5.2.6.2. South
    • 5.2.6.3. Midwest
    • 5.2.6.4. Northeast
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies Market Share, Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Floral Variety
  • 5.3.2. By Packaging Type
  • 5.3.3. By Price Range
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Application
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Import & Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Key Players Landscape for Top 10 Market Players
  • 15.2.1. Y.S. Eco Bee Farms
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Financials
    • 15.2.1.5. Key Market Focus and Geographical Presence
    • 15.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.2.1.7. SWOT Analysis for Top 5 Players
  • 15.2.2. Dutchman's Gold Inc.
  • 15.2.3. North Dallas Honey Company (Nature Nate's)
  • 15.2.4. Wedderspoon Organic
  • 15.2.5. GloryBee Natural Sweeteners, Inc.
  • 15.2.6. Ulmo Honey
  • 15.2.7. Indigenous Honey
  • 15.2.8. Tierra Farm
  • 15.2.9. Smiley Honey
  • 15.2.10. Dutch Gold Honey

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer