有機はちみつのインド市場の評価：花の品種別、包装タイプ別、価格帯別、流通チャネル別、用途別、地域別、機会、予測（2019年度～2033年度）

インドの有機はちみつの市場規模は、健康意識の高まり、天然甘味料需要の増加、持続可能な活動に対する政府の支援により、2025年度の2,501万米ドルから2033年度に4,145万米ドルに達すると予測され、予測期間の2026年度～2033年度にCAGRで6.52%の成長が見込まれます。市場は、健康意識の高まり、天然甘味料需要の増加、有機消耗品へのシフトにより成長しています。主要動向は、eコマース売上の増加、プレミアム化、輸出の増加などです。複数の見過ごされた市場促進要因は、インドの多様な花の入手元、有機農業に対する政府の支援、はちみつ生産におけるアーユルヴェーダの影響などがあります。主な促進要因は、可処分所得の増加、化学品を含まない食品への嗜好、有機認証の拡大などです。企業は、調達プロセスや原材料について、さまざまな認証地に焦点を当て、製品の信頼性を高めています。

2024年1月、Apis India Limitedはカシミール地方の有機認証を受けた土地から採れた有機はちみつを発売しました。このはちみつの価格は、ガラス瓶入りの450gのSKUで2.80米ドルであり、一部市場で期間限定で販売されます。この価格は非有機はちみつ製品に匹敵します。このカシミール産の単一由来のはちみつは、ほのかな花の香りが特徴です。Apis Indiaは、フィットネス、衛生、品質、持続可能性に注力しています。

当レポートでは、インドの有機はちみつ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定に影響を与える要因
• 情報源
• 好まれる流通チャネル
• 購入頻度
• 購入後に直面する課題

第5章 インドの有機はちみつ市場の見通し（2019年度～2033年度）

• 市場規模分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • 花の品種別
  • 包装タイプ別
  • 価格帯別
  • 流通チャネル別
  • 用途別
  • 地域別
  • 企業別の市場シェア分析（金額）（上位5社の市場シェア、その他 - 2025年度）
• 市場マップ分析（2025年度）
  • 花の品種別
  • 包装タイプ別
  • 価格帯別
  • 流通チャネル別
  • 用途別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場動向と発展

第14章 ケーススタディ

第15章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 主要企業上位11社の情勢
  • Advait Living Pvt. Ltd.
  • Under The Mango Tree Naturals and Organics Private Limited
  • Kejriwal Bee Care India Pvt. Ltd.
  • JeetOrganic
  • Farm Natural Produce
  • Indigenous Honey
  • Conscious Food Pvt. Ltd.
  • Shashi Natural and Organics Pvt. Ltd.
  • Koshur Collective Private Limited (Kanz & Muhul)
  • Adret Retail Private Limited
  • Honey and Spice (Bonneterre Foods Private Limited)

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Organic Honey Market, By Value, In USD Million, FY2019-FY2033F
• Figure 2. India Organic Honey Market, By Volume, In Metric Tons, FY2019-FY2033F
• Figure 3. India Organic Honey Market Share (%), By Floral Variety, FY2019-FY2033F
• Figure 4. India Organic Honey Market Share (%), By Packaging Type, FY2019-FY2033F
• Figure 5. India Organic Honey Market Share (%), By Price Range, FY2019-FY2033F
• Figure 6. India Organic Honey Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 7. India Organic Honey Market Share (%), By Application, FY2019-FY2033F
• Figure 8. India Organic Honey Market Share (%), By Region, FY2019-FY2033F
• Figure 9. By Floral Variety Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 10. By Packaging Type Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 11. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 12. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 13. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2025
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2025

The Indian organic honey market is projected to witness a CAGR of 6.52% during the forecast period, FY2026-FY2033, growing from USD 25.01 million in FY2025 to USD 41.45 million in FY2033, driven by rising health awareness, increasing demand for natural sweeteners, and government support for sustainable practices. The India organic honey market is growing due to rising health awareness, rising demand for natural sweeteners, and a shift toward organic consumables. Key trends include increasing e-commerce sales, premiumization, and export growth. Some overlooked factors driving the market include India's diverse floral sources, government support for organic farming, and the influence of Ayurveda on honey production. Major drivers include rising disposable incomes, a preference for chemical-free food, and expanding organic certification. Companies are focusing on different certified locations for the sourcing process and raw materials, making their product more reliable.

In January 2024, Apis India Limited launched organic honey sourced from organically certified lands in Kashmir. The honey is priced at USD 2.80 for a 450g SKU in a glass bottle, available in selected markets for a limited time. The price is comparable to non-organic honey products. This single-origin honey from Kashmir features delicate floral notes. Apis India is focusing on fitness, hygiene, quality, and sustainability.

Increasing Health Awareness Trend to Fuel the India Organic Honey Market

The increased awareness around healthy eating practices and the rising number of diabetic patients in the country are propelling the sales of organic honey in India. In India, an estimated 77 million people above the age of 18 years are suffering from diabetes (type 2) and nearly 25 million are prediabetics.

The transformed consumer behavior results from rising incidences of lifestyle diseases and a growing emphasis on preventive healthcare. With the rising awareness around food habits, consumers are actively researching natural products that promise health benefits like improved immunity and digestive health while not taking away the sweetness from their meals. Product innovations comprise the usage of organic sweeteners, promoting digestive health and nutrition. Companies tend to work through their research and development wings while introducing exotic flavors.

For instance, in October 2024, Natural Box Retail Pvt Ltd. (Farmery) introduced two new honey variants: Organic Honey and Wild Forest Honey. Both variants will be available in eco-friendly glass bottles, packaged as 500g with an additional 100g free offer. Certified organic farms deliver the (500g + 100g Free) Farmery's Organic Honey (USD 7.59), guaranteeing that consumers will receive pure, chemical-free, and nutrient-rich honey. Packed with antioxidants and therapeutic qualities, Wild Forest Honey (500g + 100g Free) costs USD 7.19 while it is gathered from naturally existing hives in the forest. It captures the essence of the wild.

Government Initiatives and Export Growth Drive the Indian Organic Honey Market

The rapid growth of the market is mainly attributed to positive government support in terms of initiatives like the central government's National Beekeeping & Honey Mission (NBHM). The scheme promotes and develops scientific beekeeping in mission mode to promote the sweet revolution. These central and state government initiatives help accelerate the momentum for organic honey farming. For instance, in May 2024, the Sikkim government launched "Khangchendzonga Honey" in Yuksam. Over the last two years, farmers from communities neighboring Khangchendzonga National Park (KNP) have received training in beekeeping as part of this initiative and are now creating organic honey. The organic honey produced locally is gathered by Khangchendzonga Conservation Committee (KCC), packaged, and then distributed to the market under the name "Khangchendzonga Honey."

Furthermore, expanding export opportunities and global market penetration are key drivers for the Indian organic honey market. With increasing international demand for authentic, high-quality organic products, India is strategically positioned to leverage its diverse floral resources and traditional beekeeping expertise.

Wildflower Segment to Holds the Biggest Share in the Market

Based on floral variety, wildflower honey leads the Indian organic honey market. Unlike other varieties that have limited floral sources, acacia, clover, or, more specifically, manuka are associated with New Zealand. The vast naturally organic sources of wildflower honey, across varying regions, offer complex flavors that fulfill considerable nutritional benefits. It is due to the diversity of wildflowers in India. India is home to a vast array of wildflowers due to its varied climate, diverse landscapes, and rich ecosystems, which create ideal conditions for numerous plant species to flourish, including many that are unique to the region. The undisputed dominance of this variety in the Indian market is due to the natural occurrence of wildflower sources and a growing consumer preference for locally sourced, genuine organic produce. Companies focus on delivering products around wildflower flora.

For instance, in March 2023, Bagrrys India Limited launched organic wild honey. This product is Certified organic honey, which is real, raw & honest. Bagrry's Organic Wild Honey is 100% pure with nothing else added, free from any adulteration, 0% added sugar or added preservatives.

Future Market Scenario (FY2026 - FY2033)

Organic honey is likely to become a staple in Indian households as consumers prioritize natural, chemical-free products for their health and wellness.

Increased use of organic honey in Ayurvedic remedies and pharmaceuticals is anticipated to drive demand for its therapeutic benefits.

Online sales are projected to dominate the organic honey market, offering consumers easy access to diverse varieties and brands.

Unique regional varieties like Himalayan multiflora and wildflower honey are expected to gain popularity, boosting local production and exports.

Key Players Landscape and Outlook

Key player strategies in the Indian organic honey market focus on innovation, quality assurance, and distribution expansion to meet evolving consumer preferences and capture market growth. Manufacturers prioritize product diversification by introducing variants such as flavored, infused, and specialty organic honey sourced from specific regions or flowers. These innovations cater to health-conscious consumers seeking natural and chemical-free products. Quality assurance is another critical strategy, with companies adhering to strict regulatory standards and obtaining certifications like FSSAI to build trust and differentiate their offerings.

For instance, in October 2024, Honey and Spice (Bonneterre Foods Private Limited) launched desert honey from Rajasthan. This honey is sourced from the nectar of the resilient Khejri and Acacia trees, which thrive in the arid landscape. Known for its rich, earthy flavor with a hint of floral sweetness, this honey captures the essence of the desert's natural beauty and abundance.

Table of Contents

1. Project Scope & Definition

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Influencing Purchase Decision
• 4.4. Sources of Information
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase
• 4.7. Challenges Faced Post Purchase

5. India Organic Honey Market Outlook, FY2019-FY2033F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Floral Variety
    • 5.2.1.1. Acacia Honey
    • 5.2.1.2. Clover Honey
    • 5.2.1.3. Manuka Honey
    • 5.2.1.4. Wildflower Honey
    • 5.2.1.5. Alfalfa Honey
    • 5.2.1.6. Others
  • 5.2.2. By Packaging Type
    • 5.2.2.1. Jars
    • 5.2.2.2. Squeeze Bottles
    • 5.2.2.3. Bulk Packaging
    • 5.2.2.4. Others
  • 5.2.3. By Price Range
    • 5.2.3.1. Economy
    • 5.2.3.2. Premium
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Convenience Stores
    • 5.2.4.3. Online
    • 5.2.4.4. Others
  • 5.2.5. By Application
    • 5.2.5.1. Food & Beverages
    • 5.2.5.2. Healthcare
    • 5.2.5.3. Cosmetics and Others
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. West and Central
    • 5.2.6.3. East
    • 5.2.6.4. South
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies Market Share, Others - By Value, FY2025)
• 5.3. Market Map Analysis, FY2025
  • 5.3.1. By Floral Variety
  • 5.3.2. By Packaging Type
  • 5.3.3. By Price Range
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Application
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Import & Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Key Players Landscape for Top 11 Market Players
  • 15.2.1. Advait Living Pvt. Ltd.
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Financials
    • 15.2.1.5. Key Market Focus and Geographical Presence
    • 15.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.2.1.7. SWOT Analysis for Top 5 Players
  • 15.2.2. Under The Mango Tree Naturals and Organics Private Limited
  • 15.2.3. Kejriwal Bee Care India Pvt. Ltd.
  • 15.2.4. JeetOrganic
  • 15.2.5. Farm Natural Produce
  • 15.2.6. Indigenous Honey
  • 15.2.7. Conscious Food Pvt. Ltd.
  • 15.2.8. Shashi Natural and Organics Pvt. Ltd.
  • 15.2.9. Koshur Collective Private Limited (Kanz & Muhul)
  • 15.2.10. Adret Retail Private Limited
  • 15.2.11. Honey and Spice (Bonneterre Foods Private Limited)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us & Disclaimer