インドのMaaS（モビリティ・アズ・ア・サービス）市場：サービスタイプ別、アプリケーションプラットフォーム別、ビジネスモデル別、決済形態別、地域別、機会、予測、2018年～2032年

インドのモビリティ・アズ・ア・サービス（MaaS）市場は、予測期間中のCAGRが30.39%に達し、2024年の12億1,000万米ドルから2032年には101億1,000万米ドルに成長すると予測されています。

インドのモビリティ・アズ・ア・サービス（MaaS）市場は、国内の都市化と人口の増加により、需要が大きく伸びています。デリー、ムンバイ、バンガロールなどの都市は、都市化の拡大による交通渋滞や公害の増加、公共交通インフラの不備に悩まされており、柔軟で効率的なモビリティ・ソリューションの需要が高まっています。世界のさまざまな指標を提供するリアルタイム統計サイトWorldometers.infoによると、インドの現在の人口は2024年には14億5,093万人、2025年2月時点では14億5,887万人で、前年から1,293万人増加しています。また、2025年半ばには14億6,386万人に達すると予想されており、人口の約37.1％が都市部に住んでおり、さらに増加すると予想されています。したがって、これらの数字は、インドにおけるシームレスでコスト効率に優れ、環境に優しいMaaS市場に対する需要の高まりに対応するための、サービス・ソリューションとしての強固なモビリティの必要性を浮き彫りにしています。

さらに、オンライン・ショッピング、特に食料品の動向は、デリバリー・サービスに対する需要の高まりにつながっており、MaaSプロバイダーがサービス・パッケージの一部としてデリバリー・サービスを提供するための実り多い環境と機会を生み出しています。

当レポートでは、インドのMaaS（モビリティ・アズ・ア・サービス）市場について調査し、市場の概要とともに、サービスタイプ別、アプリケーションプラットフォーム別、ビジネスモデル別、決済形態別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 インドのMaaS（モビリティ・アズ・ア・サービス）市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • サービスタイプ別
  • アプリケーションプラットフォーム別
  • ビジネスモデル別
  • 決済形態別
  • 地域別

第6章 ポーターのファイブフォース分析

第7章 PESTLE分析

第8章 市場力学

第9章 市場の動向と発展

第10章 ケーススタディ

第11章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要企業トップ10の情勢
  • Ola (ANI Technologies Private Limited)
  • Uber India Systems Private Limited
  • Rapido Travels India Private Limited
  • Bounce Electric 1 Private Limited
  • Yulu Bikes Pvt Ltd
  • Vogo Automotive Pvt Ltd
  • Shuttle (Chalo Mobility Private Limited)
  • Cityflo (Komorebi Tech Solutions Private Limited)
  • BluSmart Tech Pvt Ltd
  • Quick Ride (iDisha Info Labs Pvt Ltd.)

第12章 戦略的提言

第13章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Mobility as a Service (MaaS) Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Mobility as a Service (MaaS) Market Share (%), By Service Type, FY2018-FY2032F
• Figure 3. India Mobility as a Service (MaaS) Market Share (%), By Application Platform, FY2018-FY2032F
• Figure 4. India Mobility as a Service (MaaS) Market Share (%), By Business Model, FY2018-FY2032F
• Figure 5. India Mobility as a Service (MaaS) Market Share (%), By Payment Mode, FY2018-FY2032F
• Figure 6. India Mobility as a Service (MaaS) Market Share (%), By Region, FY2018-FY2032F
• Figure 7. By Service Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8. By Application Platform Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Business Model Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India mobility as a service (MaaS) market is projected to witness a CAGR of 30.39% during the forecast period FY2024-FY2032F, growing from USD 1.21 billion in FY2024 to USD 10.11 billion in FY2032F.

The Indian mobility as a service (MaaS) market is experiencing a significant growth in demand due to the growing urbanization and population in the country. Cities like Delhi, Mumbai, and Bangalore are grappling with rising traffic congestion, pollution, and inadequate public transportation infrastructure due to expanding urbanization, thereby necessitating the demand for flexible and efficient mobility solutions. According to Worldometers.info, a real-time statistics website that provides various global metrics states that the current population of India was 1.45093 billion in FY2024 and 1.45887 billion as of February FY2025, an increase of 0.01293 billion from the last year. Additionally, India is expected to reach 1.46386 billion by the middle of FY2025, and approximately 37.1% of the population lives in urban areas which is expected to rise further. Therefore, these numbers highlight the requirement for a robust mobility as a service solution to cater to the growing demand for the seamless, cost-effective, and eco-friendly mobility as a service (MaaS) market in India.

Furthermore, the growing trend of online shopping, especially for groceries, has led to a higher demand for delivery services creating a fruitful environment and opportunities for mobility as a service (MaaS) providers to offer delivery services as a part of their service packages.

Growing Employment Rate is Proliferating the India MaaS Market Growth

The mobility as a service (MaaS) market in India is experiencing increased demand due to the growing employment rate. The need for efficient, reliable, and affordable transportation has surged as more individuals or professionals enter the workforce sector majorly in cities like Bengaluru, Hyderabad, Pune, and Noida which are hubs for information technology, manufacturing, and services.

Further, MaaS platforms address this rising demand by integrating multiple transportation modes, including ride-sharing, buses, bike rentals, and more. By offering convenient and cost-effective solutions for daily commutes, these platforms are well positioned to meet the evolving mobility needs of the workforce in urban areas. As per the annual Periodic Labour Force Survey (PLFS) report, FY2022 - FY2023, the Labour Force and workforce in India have increased steadily and on the other hand unemployment rate has declined. In FY2022 - FY2023, the Labour Force Participation Rate (LFPR), Worker Population Ratio (WPR), and Unemployment Rate (UR) were 57.9, 56.0, and 3.2 respectively as compared with 55.2, 52.9, and 4.1 in the year FY2021 - FY2022. Furthermore, people are continuously adopting technology-driven services due to the rise in disposable incomes with the growing employment, thereby positively impacting the mobility as a service (MaaS) market growth.

Government Initiatives Playing a Major Role in Driving India MaaS Market

India mobility as a service (MaaS) market is gaining momentum through direct support from government programs aimed at rectifying urban development challenges related to excessive traffic and environmental contamination. For instance, under the country's smart city mission, the government aims to develop 100 smart cities with efficient public transportation systems, creating a conducive environment for mobility as a service (MaaS) adoption. As of the Smart Cities Mission Achievements, December, FY2024 report, the Smart Cities Mission has completed 7,380 out of 8,075 projects approximately 91% of the projects, with an investment of USD 18 billion (INR 1,47,704 crore) in these projects. The investment in these projects is fully focused on various aspects of urban development, including transportation, to innovate advanced and more livable urban spaces.

Additionally, the government of India is making significant investments in advanced technology that is estimated to drive the growth in the mobility as a service (MaaS) market in India. For instance, in March FY2023, the Indian government made significant efforts in 6G research and development through its Bharat 6G Vision initiative. The vision aimed for India to be a frontline contributor in the design, development, and deployment of 6G technology by FY2030. Also, the Department of Telecom has facilitated the setting up of the 'Bharat 6G Alliance, an alliance of domestic industry, academia, national research institutions, and standards organizations to develop an action plan according to the Bharat 6G Vision.

Mobile Application Platform Segment is Holding Considerable Share of the India MaaS Market

The widespread adoption of smartphones and affordable internet connectivity is a major catalyst driving the mobility as a service (MaaS) in India. The study by the Ministry of Electronics and Information Technology Government of India published in January FY2025 indicated that the country has approximated 1.14 billion mobile cellular subscriptions. Various platforms like Ola, Uber, Rapido, and Yulu are offering various seamless integrated transportation modes which include including ride-hailing, bike-sharing, and public transit, all within a single app. Also, features like user-friendly design, real-time tracking, and cashless payment have significantly enhanced the commuting experience attracting a large customer base. Moreover, the growing demand for personalized and on-demand mobility solutions has further solidified the prominent share of mobile platforms in India's mobility as a service market.

Additionally, since India holds the second position in the app downloads market globally as per the Ministry of Electronics & Information Technology, it is anticipated that further growth and advancements in the mobile applications industry will significantly proliferate the mobility as a service market demand and growth in the forecast period.

Future Market Scenario (FY2025 - FY2032F)

The growing urbanization and population rise along with the increasing solution demand for traffic congestion, and the need for efficient, eco-friendly mobility solutions is expected to fuel the mobility as a service market in India further boosted by the increasing demand for delivery services from online shopping trends.

The India mobility as a service (MaaS) market is estimated to be driven by the increasing employment rate and rising disposable incomes in major Indian cities like Bengaluru, Hyderabad, Pune, and Noida which are hubs for information technology, manufacturing, and services

Furthermore, the India Mobility as a Service (MaaS) market is advancing due to government support for urban development and smart city projects, alongside significant investments in advanced technology are anticipated to improve transportation systems.

The widespread adoption of smartphones and affordable internet connectivity along with the growing advancements in mobile applications in India is anticipated to proliferate the growth of the mobility as a service market in the country.

Key Players Landscape and Outlook

The presence of a mix of both established players and emerging startups is dynamically and rapidly evolving the competitive landscape of the India mobility as a service (MaaS) market. Key players like Ola, Uber, and Rapido are holding significant shares of the ride-hailing segment, while new entrants such as BluSmart are focusing on electric vehicle (EV)-based services, aligning with India's push for green mobility. Public transit integration is also gaining traction, with startups like Chalo offering app-based solutions for bus and metro ticketing, real-time tracking, and multimodal trip planning.

With the growing innovation within the mobility sector by the key players to cater to the growing diverse needs of consumers, including last-mile connectivity, affordability, and convenience, the competitive landscape is expected to intensify in the forecast period. Additionally, partnerships with public transport authorities and private operators are becoming crucial to creating seamless mobility ecosystems and driving the market. For instance, in September 2023, Uber India Systems Private Limited announced its partnership with the Indian Navy to offer reliable, convenient, and safe mobility solutions for official travel and commute of naval officers, staff, and families across the country.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Mode of Brand Awareness
• 4.2. Factors Considered in Service Adoption
• 4.3. Consideration of Privacy and Regulations
• 4.4. Customer Support and Service Reliability

5. India Mobility as a Service (MaaS) Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Service Type
    • 5.2.1.1. Public Transit
    • 5.2.1.2. Ride-Hailing and Ride-Sharing
    • 5.2.1.3. Bike/Scooter-Sharing
    • 5.2.1.4. Car-Sharing
    • 5.2.1.5. Taxi Services
    • 5.2.1.6. Others
  • 5.2.2. By Application Platform
    • 5.2.2.1. Apps
      • 5.2.2.1.1. Mobile
      • 5.2.2.1.2. Smartwatch
    • 5.2.2.2. Web Portals
    • 5.2.2.3. In-Vehicle Systems
  • 5.2.3. By Business Model
    • 5.2.3.1. Business-To-Business (B2B)
    • 5.2.3.2. Business-To-Consumer (B2C)
    • 5.2.3.3. Peer-To-Peer (P2P)
  • 5.2.4. By Payment Mode
    • 5.2.4.1. Subscription-Based
    • 5.2.4.2. Pay-as-You-Go
      • 5.2.4.2.1. Debit Card
      • 5.2.4.2.2. Credit Card
      • 5.2.4.2.3. Mobile Wallet
      • 5.2.4.2.4. Cash
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. East
    • 5.2.5.4. West and Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. Service Type
  • 5.3.2. Application Platform
  • 5.3.3. Business Model
  • 5.3.4. Payment Mode
  • 5.3.5. By Region

6. Porter's Five Forces Analysis

7. PESTLE Analysis

8. Market Dynamics

• 8.1. Market Drivers
• 8.2. Market Challenges

9. Market Trends and Developments

10. Case Studies

11. Competitive Landscape

• 11.1. Competition Matrix of Top 5 Market Leaders
• 11.2. SWOT Analysis for Top 5 Players
• 11.3. Key Players Landscape for Top 10 Market Players
  • 11.3.1. Ola (ANI Technologies Private Limited)
    • 11.3.1.1. Company Details
    • 11.3.1.2. Key Management Personnel
    • 11.3.1.3. Products and Services
    • 11.3.1.4. Financials (As Reported)
    • 11.3.1.5. Key Market Focus and Geographical Presence
    • 11.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 11.3.2. Uber India Systems Private Limited
  • 11.3.3. Rapido Travels India Private Limited
  • 11.3.4. Bounce Electric 1 Private Limited
  • 11.3.5. Yulu Bikes Pvt Ltd
  • 11.3.6. Vogo Automotive Pvt Ltd
  • 11.3.7. Shuttle (Chalo Mobility Private Limited)
  • 11.3.8. Cityflo (Komorebi Tech Solutions Private Limited)
  • 11.3.9. BluSmart Tech Pvt Ltd
  • 11.3.10. Quick Ride (iDisha Info Labs Pvt Ltd.)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

12. Strategic Recommendations

13. About Us and Disclaimer