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市場調査レポート
商品コード
1714688
モビリティ・アズ・ア・サービス市場:サービスタイプ別、支払いモデル別、プロバイダータイプ別、車両タイプ別、通勤パターン別、推進力タイプ別、ビジネスモデル別、エンドユーザー別-2025-2030年世界予測Mobility-as-a-Service Market by Service Type, Payment Model, Provider Type, Vehicle type, Commuting Pattern, Propulsion Type, Business Model, End User - Global Forecast 2025-2030 |
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モビリティ・アズ・ア・サービス市場:サービスタイプ別、支払いモデル別、プロバイダータイプ別、車両タイプ別、通勤パターン別、推進力タイプ別、ビジネスモデル別、エンドユーザー別-2025-2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 199 Pages
納期: 即日から翌営業日
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モビリティ・アズ・ア・サービス市場の2023年の市場規模は2,648億米ドルで、2024年には2,928億4,000万米ドル、CAGR 11.08%で成長し、2030年には5,526億3,000万米ドルに達すると予測されています。
主な市場の統計 | |
---|---|
基準年 2023 | 2,648億米ドル |
推定年 2024 | 2,928億4,000万米ドル |
予測年 2030 | 5,526億3,000万米ドル |
CAGR(%) | 11.08% |
今日のダイナミックな交通エコシステムにおいて、MaaS(Mobility-as-a-Service)は、消費者と企業がモビリティにアクセスし、モビリティを体験する方法を再構築しています。エグゼクティブサマリーは、技術の進歩や消費者の期待の変化に応じて進化するこの分野の広さと深さを捉える土台を築きました。変革の背景にある推進力を探り、革新的なサービスの統合が、従来のサイロ化した交通手段から、コネクテッドでユーザー中心のモビリティ・プラットフォームへの移行にいかに拍車をかけているかについて論じています。
本レポートでは、技術の躍進、規制の変更、環境への配慮、進化する支払いモデルなど、多面的なダイナミクスを掘り下げており、これらすべてがより柔軟で顧客主導のアプローチを生み出す一因となっています。本サマリーは、現在の動向を詳しく解説し、今後の開発を予測することで、MaaS領域における機会と課題をより深く理解するための一助となります。
広範な市場データと専門家の分析に基づき、イントロダクションは魅力的で実用的な概要を提供し、意思決定者や業界の専門家に、この後に続く包括的な洞察への準備を促しています。世界の交通の枠組みが流動化する中、モビリティ・ソリューションにおける革新性、適応性、持続可能性を支持するパラダイム・シフトの舞台が整いました。
モビリティの情勢を形成する変革的シフト
モビリティ業界は、レガシーモデルを変化させ、成長と収益性のための新たな道を開く、前例のない変革的シフトを目の当たりにしています。デジタル技術の進歩、データの民主化、強化され続ける都市計画規制は、消費者ニーズとサービス提供のギャップを埋める統合されたスマートな交通ソリューションへの移行を促しています。
この変革の主な要因は、リアルタイム予約、シームレスなルートマッピング、ダイナミックプライシングを可能にする革新的なデジタルプラットフォームと、従来の交通手段の融合です。この組み合わせは、さまざまな通勤者のライフスタイルに合わせた、よりパーソナライズされたモビリティ体験を促進します。
これと並行して、都市化の進展と環境問題への懸念が、官民双方の利害関係者に従来のインフラを見直すよう促しています。新たなテクノロジーによって、企業はルートを最適化し、二酸化炭素排出量を最小限に抑えながら、オーダーメイドの交通ソリューションを提供できるようになりました。競合情勢は、伝統的なサービス・プロバイダーが技術革新企業と協力し、相乗効果を引き出し、一貫性のある効率的なモビリティ体験を提供することで進化しています。
消費者行動の変化、規制の枠組み、技術の進歩が総合的にモビリティの全体的な再定義を支えているからです。この革命は、既存プレーヤーも新規参入プレーヤーも同様に、サービスの提供を再考し、柔軟性と応答性が最も重要なエコシステムに適応することを求めています。
MaaS市場の主なセグメンテーション洞察
MaaS市場を詳細に調査すると、消費者行動とサービス需要の理解に役立つ多様な側面が見えてくる。重要なセグメンテーション・パラメーターの1つは、サービス・タイプに基づくもので、分析には提供サービスのスペクトルが含まれます。レンタサイクル、レンタカー、公共交通機関統合、ライドシェアリング、シャトルサービス、タクシーサービスなどが評価対象となります。特にレンタカーの分析では、長期レンタルと短期レンタルを区別し、短期レンタル自体は1日レンタルと1時間レンタルに区分されます。さらに複雑なのはシャトルサービスで、固定ルートとオンデマンドサービスに分けられ、予測可能性と柔軟性という点で独自の価値提案を提示しています。
支払いモデルに焦点を移すと、市場は従量課金制と定額制という切り口で研究されます。このセグメンテーションは、進化する消費者の支払い嗜好に対応し、摩擦のない金融取引を促進する上で極めて重要です。アグリゲーター・プラットフォームと独立系サービス・プロバイダーを区別するプロバイダー・タイプのセグメンテーションは、顧客との対話やサービスの拡張性に影響を与える様々な運営戦略に光を当てる。
前者では、バス、四輪車、超小型モビリティ、電車が検討され、後者では、都市間と都市内の通勤行動が区別されます。特に、推進力タイプのセグメンテーションでは、電気自動車、燃料電池車、ハイブリッド車、内燃機関代替車の重要性が高まっていることが強調されており、これらはすべて、多様な規制や環境基準に対応しています。さらに、企業間、企業対消費者、ピアツーピアの力学を考慮したビジネスモデルに基づく市場セグメンテーションは、組織の枠組みや収益化戦略を明確にします。最後に、企業組織と個人消費者を含むエンドユーザー・セグメンテーション(ビジネス出張と企業通勤、通勤者と観光客にさらに分類)では、オーダーメイドのサービス革新と顧客中心のソリューションに関する洞察が得られます。
これらのセグメンテーションの洞察を総合すると、相互に関連するサービス次元のモザイクが形成され、進化するMaaSランドスケープにおける戦略的意思決定を促進します。
The Mobility-as-a-Service Market was valued at USD 264.80 billion in 2023 and is projected to grow to USD 292.84 billion in 2024, with a CAGR of 11.08%, reaching USD 552.63 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 264.80 billion |
Estimated Year [2024] | USD 292.84 billion |
Forecast Year [2030] | USD 552.63 billion |
CAGR (%) | 11.08% |
In today's dynamic transport ecosystem, Mobility-as-a-Service (MaaS) is reshaping how consumers and businesses access and experience mobility. The executive summary lays a foundation that captures the breadth and depth of this sector as it evolves in response to technological advances and shifting consumer expectations. It explores the drivers behind the transformation and discusses how innovative service integration is spurring a transition from traditional, siloed transportation modes to a connected, user-centric mobility platform.
This report delves into multifaceted dynamics including technological breakthroughs, regulatory changes, environmental considerations, and evolving payment models, all of which contribute to creating a more flexible and customer-driven approach. By elaborating on current trends and forecasting future developments, this summary sets the stage for a deeper understanding of the opportunities and challenges within the MaaS domain.
Drawing on extensive market data and expert analysis, the introduction offers an engaging and pragmatic overview that primes decision-makers and industry experts for the comprehensive insights that follow. With the global transport framework in flux, the stage is set for a paradigm shift that champions innovation, adaptability, and sustainability in mobility solutions.
Transformative Shifts Reshaping the Mobility Landscape
The mobility industry is witnessing unprecedented transformative shifts that are changing legacy models and opening new avenues for growth and profitability. Advances in digital technology, the democratization of data, and ever-tightening urban planning regulations are driving a transition to integrated, smart transportation solutions that bridge the gap between consumer needs and service delivery.
A major factor in this transformation is the convergence of traditional modes of transit with innovative digital platforms that enable real-time booking, seamless route mapping, and dynamic pricing. This combination encourages a more personalized mobility experience that is tailored to varying commuter lifestyles.
In parallel, increasing urbanization and environmental concerns have pushed both public and private stakeholders to reassess conventional infrastructure. Emerging technologies now empower companies to offer tailored transportation solutions while optimizing routes and minimizing carbon footprints. The competitive landscape is evolving with traditional service providers collaborating with tech innovators to unlock synergies and deliver consistent, efficient mobility experiences.
The changes are not isolated, as shifts in consumer behavior, regulatory frameworks, and technological progress collectively underpin a holistic redefinition of mobility. This revolution invites established players and new entrants alike to rethink their service offerings and adapt to an ecosystem where flexibility and responsiveness are paramount.
Key Segmentation Insights of the MaaS Market
A granular examination of the MaaS market reveals diverse dimensions that are instrumental in understanding consumer behavior and service demand. One of the crucial segmentation parameters is based on service type, where the analysis encompasses a spectrum of offerings. The market is evaluated across bike rental, car rental, public transit integration, ride-sharing, shuttle services, and taxi services. In particular, car rental analysis distinguishes between long-term and short-term rentals, while short-term rentals themselves are segmented into daily and hourly rentals. Further intricacy is seen in shuttle services, which are dissected into fixed routes and on-demand services, presenting unique value propositions in terms of predictability and flexibility.
When the focus shifts to the payment model, the market is studied under the lens of pay-as-you-go versus subscription-based approaches. This segmentation is pivotal in addressing evolving consumer payment preferences and fostering frictionless financial transactions. The provider type segmentation, which differentiates between aggregator platforms and independent service providers, sheds light on various operational strategies that affect customer interaction and service scalability.
Additional layers in segmentation involve vehicle type and commuting pattern; the former examines buses, four-wheelers, micro-mobility options, and trains while the latter distinguishes between inter-city and intra-city commuting behaviors. Notably, propulsion type segmentation highlights the growing relevance of electric vehicles, fuel cell vehicles, hybrid vehicles, and internal combustion engine alternatives, all responding to diverse regulatory and environmental standards. Furthermore, market segmentation based on business model, which considers business-to-business, business-to-consumer, and peer-to-peer dynamics, provides clarity on organizational frameworks and monetization strategies. Lastly, end-user segmentation, involving business organizations and individual consumers-which are further categorized into business travel and corporate commutes as well as commuters and tourists-offers insights into tailored service innovations and customer-centric solutions.
Collectively, these segmentation insights create a mosaic of interrelated service dimensions that drive strategic decision-making in the evolving MaaS landscape.
Based on Service Type, market is studied across Bike Rental, Car Rental, Public Transit Integration, Ride-Sharing, Shuttle Services, and Taxi Services. The Car Rental is further studied across Long-Term Rentals and Short-Term Rentals. The Short-Term Rentals is further studied across Daily Rentals and Hourly Rentals. The Shuttle Services is further studied across Fixed Routes and On-Demand Services.
Based on Payment Model, market is studied across Pay-as-you-go and Subscription-Based.
Based on Provider Type, market is studied across Aggregator Platforms and Independent Service Providers.
Based on Vehicle type, market is studied across Buses, Four-Wheelers, Micro-Mobility, and Trains.
Based on Commuting Pattern, market is studied across Inter-city and Intra-city.
Based on Propulsion Type, market is studied across Electric Vehicles, Fuel Cell Vehicles, Hybrid Vehicles, and Internal Combustion Engine.
Based on Business Model, market is studied across Business-To-Business, Business-To-Consumer, and Peer-To-Peer.
Based on End User, market is studied across Business Organizations, Individual Consumers, and Public Sector. The Business Organizations is further studied across Business Travel and Corporate Commutes. The Individual Consumers is further studied across Commuters and Tourists.
Key Insights on Global Regional Trends
An in-depth regional analysis illustrates nuanced patterns that impact the MaaS ecosystem across various global territories. Across the Americas, issues related to widespread urbanization, consumer digitalization, and infrastructure renewal are driving innovative service adaptations. In the region designated as Europe, Middle East, and Africa, diverse regulatory environments and varying degrees of technological adoption play a significant role in shaping market dynamics. The European region continues to lead in green mobility and sustainable transport solutions, while the Middle East and Africa are rapidly investing in digital transformation to catch up with global mobility trends.
In Asia-Pacific, the MaaS market is marked by a robust interplay of technology, population density, and government initiatives aimed at enhancing urban connectivity and reducing congestion. The region's forward-thinking policy frameworks and rapid urbanization trends create an environment in which integrated mobility solutions are not just desirable but urgently needed.
Each region presents a distinct set of challenges and opportunities, necessitating tailored strategies that cater to local consumer preferences, regulatory requirements, and infrastructural readiness. These regional insights are critical, as they underscore the need for multi-dimensional approaches when crafting globally competitive mobility solutions that can seamlessly integrate regional variances in market maturity, consumer behavior, and technological infrastructure.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Leading Companies Pioneering MaaS Innovations
The landscape of the MaaS market is significantly influenced by a host of industry-leading companies that are driving both technological innovation and market penetration. Notable players such as ANI Technologies Private Limited, Beep, Inc., and Bird Rides, Inc. are at the forefront of transforming mobility with state-of-the-art solutions and robust service networks. Emerging entities including Bolt Technology OU and Bridj Technology Pty Ltd. are reshaping the sector by integrating smart mobility options with responsive customer engagement strategies.
Entities like Cabify Espana, S.L. and Comuto SA have carved out substantial market presence by optimizing route efficiency and enhancing user experiences, while established corporations such as Cubic Corporation and Daihatsu Motor Co., Ltd. by Toyota Motors continue to invest heavily in sustainable innovation. Global giants like Daimler AG, Flix SE, FOD Mobility Group, and Free2move by Stellantis are connecting traditional modalities with digital platforms to offer comprehensive mobility solutions.
The market is further enriched by technology enablers such as GATEWAY DIGITAL and Grab Holdings Limited, which are redefining aggregation and data-driven transportation frameworks. Collaborative platforms including inDrive by SUOL INNOVATIONS LTD and Intellias LLC contribute to real-time solutions and service scalability. In tandem, companies like Lyft, Inc., Marsh LLC, and MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc. continue to refine transportation paradigms, ensuring that MaaS solutions are accessible, reliable, and efficient.
Other key influencers such as MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, and Ridecell, Inc. are complementing this ecosystem by offering flexible and responsive services. Long-established entities such as Siemens AG and SkedGo Pty Limited further support industry development through technological excellence, while SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. underscore the breadth and diversity of strategic initiatives contributing to the dynamic and competitive MaaS marketplace.
The report delves into recent significant developments in the Mobility-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include ANI Technologies Private Limited, Beep, Inc., Bird Rides, Inc., Bolt Technology OU, Bridj Technology Pty Ltd., Cabify Espana, S.L., Comuto SA, Cubic Corporation, Daihatsu Motor Co., Ltd. by Toyota Motors, Daimler AG, Flix SE, FOD Mobility Group, Free2move by Stellantis, GATEWAY DIGITAL, Grab Holdings Limited, inDrive by SUOL INNOVATIONS LTD, Intellias LLC, Lyft, Inc., Marsh LLC, MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc., MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, Ridecell, Inc., Siemens AG, SkedGo Pty Limited, SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. Actionable Recommendations for Industry Leaders
Industry leaders must embrace a forward-looking approach by prioritizing innovation, customer-centric strategies, and operational efficiency in their MaaS initiatives. It is essential for organizations to invest in technological upgrades that leverage data analytics and artificial intelligence to predict consumer demand and optimize service routes. By harnessing these advanced tools, companies can offer highly personalized experiences that cater to evolving travel preferences.
Collaboration is another key tenet. Strategic partnerships with technology providers, local governments, and other mobility solutions enable the sharing of insights and resources, fostering an ecosystem where collaborative synergies can drive improved service delivery. Leaders are encouraged to continuously monitor regulatory changes and adapt quickly to shifts in policy and market demands.
Additionally, diversification of service portfolios to include varying payment models and provider types ensures resilience against market volatility. Embracing sustainability by integrating eco-friendly propulsion methods and vehicle types will not only enhance brand reputation but also align with long-term environmental goals. It is imperative to balance short-term operational efficiencies with long-term strategic investments that ensure market relevance and competitive advantage.
By establishing clear action plans based on data-driven insights, companies can realize growth, improve customer engagement, and set industry benchmarks that drive overall excellence in the MaaS sector.
Conclusion: Embracing the Future of Mobility-as-a-Service
The evolving landscape of Mobility-as-a-Service presents a compelling case for innovation and strategic investment. This executive summary has navigated the complexities of market segmentation, regional trends, and competitive dynamics to provide a structured overview of the sector's vast potential. As the industry moves toward integration of sustainable practices and digital transformation, organizations that adapt quickly will be best positioned to capitalize on emerging opportunities.
The synthesis of advanced technologies with consumer-centric services underlines the importance of agility and foresight. Overall, the insights discussed serve as a reminder that a well-structured, data-driven approach attracts both investor confidence and market share. Industry stakeholders must harness these trends to drive transformation, ensuring that their offerings remain relevant and competitive in a rapidly changing environment.