市場調査レポート

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1661660

世界のメタバース市場評価、コンポーネント別、テクノロジー別、用途別、最終用途別、地域別、機会および予測、2018-2032年

Global Metaverse Market Assessment, By Component, By Technology, By Application, By End-user, By Region, Opportunities and Forecast, 2018-2032F

出版日: 2025年02月25日
発行: Market Xcel - Markets and Data
ページ情報: 英文 228 Pages
納期: 3～5営業日

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全表示
概要
図表
目次

概要

サンプル依頼リストに入れる

世界のメタバース市場規模は、2024年に1,189億3,000万米ドルと評価され、2032年には1兆5,908億5,000万米ドルに達すると予測され、2025年から2032年の予測期間において38.29％のCAGRで成長すると予測されます。世界のメタバース市場は、仮想現実（VR）、拡張現実（AR）、ブロックチェーン、ゲームなど、幅広い技術やアプリケーションを包含する、初期段階ではあるが急速に進化している産業です。没入型の仮想体験を求める人が増えるにつれ、メタバース技術の市場は今後数年で大きく成長すると推定されています。メタバース市場の成長を促進する主な要因の1つは、Oculus RiftやHoloLensなどのVRおよびARデバイスの入手可能性と価格の上昇です。これらのデバイスは、ユーザーが仮想環境に完全に没入することを可能にし、技術が向上するにつれて、体験はさらにリアルになると思われます。

もうひとつの要因は、ブロックチェーン技術の人気が高まっていることです。ブロックチェーン技術は、分散型の安全な仮想経済を構築するために利用できます。これらのエコノミーは、仮想商品の売買など、メタバース内での取引を促進するために利用できます。これとともに、ゲーム業界もメタバース市場の主要な促進要因となっています。多くのゲーム会社が、没入型の仮想世界を創造する可能性をすでに模索しているからです。このようなゲームの人気が高まれば、メタバース技術の幅広い普及につながる可能性があります。

メタバースとは、ユーザーが集団的な仮想空間に没入し、コンピューターが生成した環境や参加者同士のリアルタイムなインタラクションに参加できる、デジタル・バーチャル・リアリティ環境を指します。メタバースはしばしばインターネットの次のフロンティアとして歓迎され、従来の2Dウェブブラウジングの枠を超え、魅惑的でインタラクティブな要素を取り入れた仮想宇宙となります。メタバース内では、ユーザーは自分のデジタルアバターを作り、パーソナライズすることで創造性を発揮し、可能性に満ちた仮想世界に飛び込むことができます。その他の活動に参加したり、スリリングなゲームの冒険に出かけたり、疑似体験に没頭したり、仮想商取引を行ったり、活気ある仮想イベントに参加したりすることができます。そのため、この市場で事業を展開する企業は、繊維、履物、小売など、さまざまな業種のさまざまなビジネス向けのメタバース・プラットフォームの作成と開発に携わっています。

市場情報
人口統計（年齢、性別、収入など）
メタバースの導入で考慮される要素
- 価格
- ユーザーライセンス要件
- 利用目的
- セキュリティ上の懸念とデータのプライバシー
- 仕様と特徴
- サポートシステム要件
- 主要プレーヤーのレビュー
ブランド認知度とロイヤルティ
使用頻度
ユーザーインターフェース
ユーザーの悩み

第5章 2018年から2032年までの世界のメタバース市場の展望

市場規模と予測
- 金額別
市場シェアと予測
- コンポーネント別
  - ハードウェア
  - ソフトウェア
  - サービス
- テクノロジー別
  - ブロックチェーン
  - バーチャルリアリティと拡張現実
  - 人工知能（AI）
  - モノのインターネット（IoT）
  - その他
- 用途別
  - デジタルマーケティング
  - ゲーム
  - eコマース
  - イベント
  - その他
- 最終用途別
  - 小売り
  - ヘルスケア
  - 製造業
  - IT・通信
  - メディアとエンターテイメント
  - 銀行、金融サービス、保険（BFSI）
  - その他
- 地域別
  - 北米
  - 欧州
  - 南米
  - アジア太平洋
  - 中東・アフリカ
企業別市場シェア（％）、2024年

第6章世界のメタバース市場の展望、地域別、2018年～2032年

北米
市場規模と予測
- 金額別
市場シェアと予測
- コンポーネント別
  - ハードウェア
  - ソフトウェア
  - サービス
- テクノロジー別
  - ブロックチェーン
  - バーチャルリアリティと拡張現実
  - 人工知能（AI）
  - モノのインターネット（IoT）
  - その他
- 用途別
  - デジタルマーケティング
  - ゲーム
  - eコマース
  - イベント
  - その他
- 最終用途別
  - 小売り
  - ヘルスケア
  - 製造業
  - IT・通信
  - メディアとエンターテイメント
  - 銀行、金融サービス、保険（BFSI）
  - その他
- 米国
  - 市場規模と予測
  - 市場シェアと予測
- カナダ
- メキシコ

すべてのセグメントは、対象となるすべての地域と国で提供されます。

欧州
- ドイツ
- フランス
- イタリア
- 英国
- ロシア
- オランダ
- スペイン
- トルコ
- ポーランド
南米
- ブラジル
- アルゼンチン
アジア太平洋
- インド
- 中国
- 日本
- オーストラリア
- ベトナム
- 韓国
- インドネシア
- フィリピン
中東・アフリカ
- サウジアラビア
- アラブ首長国連邦
- 南アフリカ

第7章 2024年の市場マッピング

コンポーネント別
テクノロジー別
用途別
最終用途別
地域別

第8章マクロ環境と産業構造

供給需要分析
輸入輸出分析- 価値
サプライ/バリューチェーン分析
PESTEL分析
- 政治的要因
- 経済システム
- 社会的影響
- 技術の進歩
- 環境への影響
- 法令遵守と規制ポリシー（法定機関を含む）
ポーターのファイブフォース分析
- サプライヤーの力
- バイヤーの力
- 代替の脅威
- 新規参入の脅威
- 競争企業間の敵対関係

第9章市場力学

成長の原動力
成長阻害因子（課題、制約）

第10章主要プレーヤーの情勢

市場リーダー上位5社の競合マトリックス
上位5つの市場リーダーの市場収益分析（%、2024年）
合併および買収/合弁事業（該当する場合）
SWOT分析（市場プレーヤー5社向け）
特許分析（該当する場合）

第11章ケーススタディ

第12章主要プレーヤーの展望

Meta Platforms, INC.

会社概要
主要経営陣
製品とサービス
財務状況（報告通り）
主要市場への注力と地理的プレゼンス
最近の動向

Nvidia Corporation
Microsoft Corporation
Bytedance Ltd.
NetEase inc.
Epic Games, Inc.
Unity Software Inc.
Nextech AR Solutions Inc.
Decentraland Inc.
Shenzhen Zqgame Co Ltd

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に応じて変更される可能性があります。

第13章戦略的提言

第14章調査会社について・免責事項

図表

List of Tables

Table 1. Competition Matrix of Top 5 Market Leaders
Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. Global Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 2. Global Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 3. Global Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 4. Global Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 5. Global Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 6. Global Metaverse Market Share, By Region, in USD Billion, 2018-2032F
Figure 7. North America Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 8. North America Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 9. North America Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 10. North America Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 11. North America Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 12. North America Metaverse Market Share, By Country, in USD Billion, 2018-2032F
Figure 13. United States Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 14. United States Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 15. United States Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 16. United States Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 17. United States Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 18. Canada Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 19. Canada Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 20. Canada Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 21. Canada Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 22. Canada Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 23. Mexico Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 24. Mexico Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 25. Mexico Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 26. Mexico Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 27. Mexico Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 28. Europe Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 29. Europe Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 30. Europe Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 31. Europe Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 32. Europe Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 33. Europe Metaverse Market Share, By Country, in USD Billion, 2018-2032F
Figure 34. Germany Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 35. Germany Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 36. Germany Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 37. Germany Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 38. Germany Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 39. France Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 40. France Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 41. France Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 42. France Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 43. France Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 44. Italy Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 45. Italy Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 46. Italy Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 47. Italy Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 48. Italy Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 49. United Kingdom Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 50. United Kingdom Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 51. United Kingdom Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 52. United Kingdom Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 53. United Kingdom Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 54. Russia Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 55. Russia Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 56. Russia Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 57. Russia Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 58. Russia Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 59. Netherlands Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 60. Netherlands Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 61. Netherlands Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 62. Netherlands Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 63. Netherlands Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 64. Spain Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 65. Spain Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 66. Spain Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 67. Spain Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 68. Spain Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 69. Turkey Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 70. Turkey Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 71. Turkey Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 72. Turkey Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 73. Turkey Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 74. Poland Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 75. Poland Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 76. Poland Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 77. Poland Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 78. Poland Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 79. South America Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 80. South America Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 81. South America Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 82. South America Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 83. South America Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 84. South America Metaverse Market Share, By Country, in USD Billion, 2018-2032F
Figure 85. Brazil Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 86. Brazil Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 87. Brazil Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 88. Brazil Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 89. Brazil Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 90. Argentina Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 91. Argentina Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 92. Argentina Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 93. Argentina Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 94. Argentina Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 95. Asia-Pacific Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 96. Asia-Pacific Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 97. Asia-Pacific Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 98. Asia-Pacific Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 99. Asia-Pacific Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 100. Asia-Pacific Metaverse Market Share, By Country, in USD Billion, 2018-2032F
Figure 101. India Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 102. India Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 103. India Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 104. India Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 105. India Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 106. China Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 107. China Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 108. China Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 109. China Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 110. China Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 111. Japan Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 112. Japan Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 113. Japan Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 114. Japan Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 115. Japan Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 116. Australia Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 117. Australia Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 118. Australia Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 119. Australia Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 120. Australia Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 121. Vietnam Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 122. Vietnam Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 123. Vietnam Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 124. Vietnam Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 125. Vietnam Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 126. South Korea Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 127. South Korea Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 128. South Korea Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 129. South Korea Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 130. South Korea Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 131. Indonesia Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 132. Indonesia Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 133. Indonesia Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 134. Indonesia Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 135. Indonesia Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 136. Philippines Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 137. Philippines Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 138. Philippines Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 139. Philippines Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 140. Philippines Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 141. Middle East & Africa Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 142. Middle East & Africa Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 143. Middle East & Africa Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 144. Middle East & Africa Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 145. Middle East & Africa Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 146. Middle East & Africa Metaverse Market Share, By Country, in USD Billion, 2018-2032F
Figure 147. Saudi Arabia Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 148. Saudi Arabia Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 149. Saudi Arabia Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 150. Saudi Arabia Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 151. Saudi Arabia Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 152. UAE Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 153. UAE Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 154. UAE Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 155. UAE Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 156. UAE Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 157. South Africa Metaverse Market, By Value, in USD Billion, 2018-2032F
Figure 158. South Africa Metaverse Market Share, By Component, in USD Billion, 2018-2032F
Figure 159. South Africa Metaverse Market Share, By Technology, in USD Billion, 2018-2032F
Figure 160. South Africa Metaverse Market Share, By Applications, in USD Billion, 2018-2032F
Figure 161. South Africa Metaverse Market Share, By End-user, in USD Billion, 2018-2032F
Figure 162. By Component Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 163. By Technology Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 164. By Applications Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 165. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

Product Code: MX10092

Global Metaverse Market size was valued at USD 118.93 billion in 2024 which is expected to reach USD 1590.85 billion in 2032 growing at 38.29% CAGR for the forecast period between 2025 and 2032. The global metaverse market is although at a nascent stage but rapidly evolving industry that encompasses a wide range of technologies and applications, including virtual reality (VR), augmented reality (AR), blockchain, and gaming. It is estimated that the market for metaverse technology will grow significantly in the coming years, as more people seek out immersive virtual experiences. One key factor driving the growth of the metaverse market is the increasing availability and affordability of VR and AR devices, such as the Oculus Rift and the HoloLens. These devices allow users to fully immerse themselves in virtual environments, and as the technology improves, the experience will become even more realistic.

Another factor is the growing popularity of blockchain technology, which can be used to create decentralized, secure virtual economies. These economies can be used to facilitate transactions within the metaverse, such as buying and selling virtual goods. Along with this, the gaming industry is also a major driver of the metaverse market, as many video game companies are already exploring the potential of creating immersive virtual worlds. As these games become more popular, they could help to drive broader adoption of metaverse technology.

The term "metaverse" denotes a digital virtual reality environment where users can immerse themselves in a collective virtual space, engaging with computer-generated environments and real-time interactions with fellow participants. It is often hailed as the next frontier of the internet, a virtual universe that transcends the traditional confines of 2D web browsing, embracing captivating and interactive elements. Within the metaverse, users can unleash their creativity by crafting and personalizing their digital avatars, venturing into virtual worlds teeming with possibilities. They can connect with others, partake in social activities, embark on thrilling gaming adventures, delve into simulated experiences, conduct virtual commerce, attend lively virtual events, and more. Hence, companies operating in this market are involved in creating and developing metaverse platforms for different businesses across diverse industry sectors like textile, footwear, retail, etc.

Growing adoption of Leading Brands Towards Metaverse

Leading Brands like Nike, Louis Vuitton, Walmart, etc. are adopting the metaverse owing to growing digital market that offers immersive and virtual shopping experiences in the metaverse. The metaverse offers access to a rapidly expanding user base. As more people embrace virtual experiences and spend time in the metaverse, brands see an opportunity to reach and engage with a large and diverse audience. Brands can create virtual showrooms, exhibitions, or experiences where users can interact with their products in a more engaging and memorable way compared to traditional advertising channels. These experiences can generate excitement, create a strong brand presence, and leave a lasting impression on users. Hence, owing to this, leading brands are collaborating or outsourcing the development of the metaverse platform, thereby driving the demand its market growth. For instance, in 2022, Walmart announced collaboration with Roblox, to enter the metaverse market with the objective to attract young shoppers. Walmart is exploring ways to reach shoppers, and provide shoppable recipes, livestreaming of events and an augmented reality feature for furniture with the help of two experiences, Walmart Land and Walmart's Universe of Play. Likewise, more brands are adopting metaverse to acquire young generation customers. This is propelling the need for metaverse platforms and contributing to the market growth.

Rising Demand for Virtual Gaming

Virtual gaming is one of the largest segments of the global metaverse market, and it is being driven by a rising demand for more immersive and realistic gaming experiences. With the increasing popularity of video games, there is a growing desire among gamers for more interactive and social gaming experiences that go beyond traditional console and PC gaming. The metaverse provides an opportunity for gamers to connect with others in a virtual environment, engage in multiplayer games, and explore virtual worlds. In addition, the development of virtual and augmented reality technologies is enabling more realistic and immersive gaming experiences, which is attracting more users to the metaverse market.

As the demand for virtual gaming continues to grow, it is likely to drive the development of new and innovative gaming experiences within the metaverse and encourage more businesses to invest in the market. For example, in 2023, Epic Games, the creator of Fortnite, announced the upgradation of modding tools for their game with Unreal Engine tools. This will enable players to build User Generated Content (UGC) for Fortnite with professional-quality development tools, potentially resulting in entirely new kinds of creativity and interaction. This would enable the company to make transition to metaverse space easily.

Hardware Segment Shows More Pace for Market Growth

The hardware segment is expected to show a rapid pace of growth in the global metaverse market. The success and adoption of the metaverse heavily rely on advanced hardware technologies that can deliver immersive and seamless experiences. Virtual reality (VR) headsets, augmented reality (AR) devices, haptic feedback systems, motion controllers, and high-performance computing equipment play a crucial role in enabling users to fully engage with the metaverse. As hardware technologies continue to advance, becoming more affordable, accessible, and user-friendly, the demand for these devices is expected to increase, driving market growth. Innovations in hardware will enhance the overall metaverse experience, allowing users to interact, explore, and create within virtual environments with greater realism and immersion.

Artificial Intelligence Integration in Metaverse

Artificial intelligence (AI) integration is a major driver of the global Metaverse market growth. AI enhances user interactions by providing personalized virtual experiences and avatars, creating more immersive and engaging digital environments. With AI, the Metaverse can offer tailored content, real-time language translation, and advanced virtual assistants, making the virtual world more interactive and user-friendly. AI improves the efficiency of content creation by generating detailed 3D assets and optimizing digital environments. This speeds up the development process and ensures high-quality virtual experiences, attracting more users and investment into the Metaverse. The integration of AI in the Metaverse significantly boosts its growth potential by enhancing user experience, content creation, and accessibility.

For instance, in November 2024, Cintoo SAS, a cloud-based reality data management company, has secured USD 38 million in Series B funding led by Partech Partners SAS. The funding accelerates Cintoo SAS's AI and Metaverse innovations, enhance its SaaS platform, and expand its presence in the US and Europe.

Government Regulations

Measures to handle intellectual property privileges, virtual currency laws, content moderation, and the security of information may all be included in government rules for the global metaverse market. Governments may demand that metaverse platforms adhere to data management and security standards, obtain user consent before collecting data, and create tools that let users take control of their personal data. The use of copyrighted information within the metaverse could be governed by intellectual property laws. Regulations for virtual currencies might include rules for the production, taxation, and trade of digital assets. Several governments across globe are trying to enact content moderation regulations to deal with problems like hate speech, unlawful activity, and damaging metaverse material.

Impact of COVID-19

The COVID-19 had a significant impact on the global metaverse market. With social distancing measures in place, people have turned to online platforms to connect with others, work remotely, and engage in leisure activities. This has led to an increased demand for virtual environments such as the metaverse. Virtual gaming, social networking, and e-commerce have experienced a surge in popularity as more people seek to connect with others and entertain themselves while stuck at home. In addition, the pandemic has accelerated the adoption of virtual technologies, with businesses and educational institutions turning to the metaverse as a way to continue operating during lockdowns. Overall, the pandemic has highlighted the potential of the metaverse market as a way to connect people in a safe and engaging virtual environment, and it is likely to continue to grow in the post-pandemic world.

Key Player Landscape and Outlook

The global metaverse market is highly competitive, with various players competing for market share. The competitive landscape is further shaped by partnerships and collaborations between companies, with major players seeking to acquire smaller firms to strengthen their position in the market. Overall, the global metaverse market is poised for significant growth, and companies that are able to offer unique and innovative experiences to users are likely to thrive in this highly competitive environment.

For instance, as part of a USD 1 billion fundraising deal for the business, Sony Group funded another USD 200 million to its commitment to Epic Games, the firm behind the Unreal Engine and Fortnite, which is increasingly being utilized in metaverse platforms and game production. The group is seeking this collaboration as an opportunity for new value creation and business expansion in entertainment.

1. Research Methodology

2. Project Scope & Definitions

3. Voice of Customer

4. Executive Summary

4.1. Market Intelligence
4.2. Demographics (Age, Gender, Income, etc.)
4.3. Factors Considered in Adoption of Metaverse
- 4.3.1. Pricing
- 4.3.2. User License Requirements
- 4.3.3. Purpose of Use
- 4.3.4. Security Concerns and Data Privacy
- 4.3.5. Specifications and Features
- 4.3.6. Supportive System Requirements
- 4.3.7. Key Player Reviews
4.4. Brand Awareness and Loyalty
4.5. Frequency of Use
4.6. User Interface
4.7. Pain Points of the User

5. Global Metaverse Market Outlook, 2018-2032F

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Component
  - 5.2.1.1. Hardware
  - 5.2.1.2. Software
  - 5.2.1.3. Services
- 5.2.2. By Technology
  - 5.2.2.1. Blockchain
  - 5.2.2.2. Virtual Reality & Augmented Reality
  - 5.2.2.3. Artificial Intelligence (AI)
  - 5.2.2.4. Internet of Things (IoT)
  - 5.2.2.5. Others
- 5.2.3. By Application
  - 5.2.3.1. Digital Marketing
  - 5.2.3.2. Gaming
  - 5.2.3.3. E-Commerce
  - 5.2.3.4. Events
  - 5.2.3.5. Others
- 5.2.4. By End-user
  - 5.2.4.1. Retail
  - 5.2.4.2. Healthcare
  - 5.2.4.3. Manufacturing
  - 5.2.4.4. IT and Telecommunication
  - 5.2.4.5. Media and Entertainment
  - 5.2.4.6. Banking, Financial Services, and Insurance (BFSI)
  - 5.2.4.7. Others
- 5.2.5. By Region
  - 5.2.5.1. North America
  - 5.2.5.2. Europe
  - 5.2.5.3. South America
  - 5.2.5.4. Asia-Pacific
  - 5.2.5.5. Middle East & Africa
5.3. By Company Market Share (%), 2024

6. Global Metaverse Market Outlook, By Region, 2018-2032F

6.1. North America*
6.2. Market Size & Forecast
- 6.2.1. By Value
6.3. Market Share & Forecast
- 6.3.1. By Component
  - 6.3.1.1. Hardware
  - 6.3.1.2. Software
  - 6.3.1.3. Services
- 6.3.2. By Technology
  - 6.3.2.1. Blockchain
  - 6.3.2.2. Virtual Reality & Augmented Reality
  - 6.3.2.3. Artificial Intelligence (AI)
  - 6.3.2.4. Internet of Things (IoT)
  - 6.3.2.5. Others
- 6.3.3. By Application
  - 6.3.3.1. Digital Marketing
  - 6.3.3.2. Gaming
  - 6.3.3.3. E-Commerce
  - 6.3.3.4. Events
  - 6.3.3.5. Others
- 6.3.4. By End-user
  - 6.3.4.1. Retail
  - 6.3.4.2. Healthcare
  - 6.3.4.3. Manufacturing
  - 6.3.4.4. IT and Telecommunication
  - 6.3.4.5. Media and Entertainment
  - 6.3.4.6. Banking, Financial Services, and Insurance (BFSI)
  - 6.3.4.7. Others
- 6.3.5. United States*
  - 6.3.5.1. Market Size & Forecast
    - 6.3.5.1.1. By Value
  - 6.3.5.2. Market Share & Forecast
    - 6.3.5.2.1. By Component
      - 6.3.5.2.1.1. Hardware
      - 6.3.5.2.1.2. Software
      - 6.3.5.2.1.3. Services
    - 6.3.5.2.2. By Technology
      - 6.3.5.2.2.1. Blockchain
      - 6.3.5.2.2.2. Virtual Reality & Augmented Reality
      - 6.3.5.2.2.3. Artificial Intelligence (AI)
      - 6.3.5.2.2.4. Internet of Things (IoT)
      - 6.3.5.2.2.5. Others
    - 6.3.5.2.3. By Application
      - 6.3.5.2.3.1. Digital Marketing
      - 6.3.5.2.3.2. Gaming
      - 6.3.5.2.3.3. E-Commerce
      - 6.3.5.2.3.4. Events
      - 6.3.5.2.3.5. Others
    - 6.3.5.2.4. By End-user
      - 6.3.5.2.4.1. Retail
      - 6.3.5.2.4.2. Healthcare
      - 6.3.5.2.4.3. Manufacturing
      - 6.3.5.2.4.4. IT and Telecommunication
      - 6.3.5.2.4.5. Media and Entertainment
      - 6.3.5.2.4.6. Banking, Financial Services, and Insurance (BFSI)
      - 6.3.5.2.4.7. Others
- 6.3.6. Canada
- 6.3.7. Mexico

All segments will be provided for all regions and countries covered

6.4. Europe
- 6.4.1. Germany
- 6.4.2. France
- 6.4.3. Italy
- 6.4.4. United Kingdom
- 6.4.5. Russia
- 6.4.6. Netherlands
- 6.4.7. Spain
- 6.4.8. Turkey
- 6.4.9. Poland
6.5. South America
- 6.5.1. Brazil
- 6.5.2. Argentina
6.6. Asia-Pacific
- 6.6.1. India
- 6.6.2. China
- 6.6.3. Japan
- 6.6.4. Australia
- 6.6.5. Vietnam
- 6.6.6. South Korea
- 6.6.7. Indonesia
- 6.6.8. Philippines
6.7. Middle East & Africa
- 6.7.1. Saudi Arabia
- 6.7.2. UAE
- 6.7.3. South Africa

7. Market Mapping, 2024

7.1. By Component
7.2. By Technology
7.3. By Application
7.4. By End-user
7.5. By Region

8. Macro Environment and Industry Structure

8.1. Supply Demand Analysis
8.2. Import Export Analysis - Value
8.3. Supply/Value Chain Analysis
8.4. PESTEL Analysis
- 8.4.1. Political Factors
- 8.4.2. Economic System
- 8.4.3. Social Implications
- 8.4.4. Technological Advancements
- 8.4.5. Environmental Impacts
- 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
8.5. Porter's Five Forces Analysis
- 8.5.1. Supplier Power
- 8.5.2. Buyer Power
- 8.5.3. Substitution Threat
- 8.5.4. Threat from New Entrant
- 8.5.5. Competitive Rivalry

9. Market Dynamics

9.1. Growth Drivers
9.2. Growth Inhibitors (Challenges, Restraints)

10. Key Players Landscape

10.1. Competition Matrix of Top Five Market Leaders
10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2024)
10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
10.4. SWOT Analysis (For Five Market Players)
10.5. Patent Analysis (If Applicable)

11. Case Studies

12. Key Players Outlook

12.1. Meta Platforms, INC.
- 12.1.1. Company Details
- 12.1.2. Key Management Personnel
- 12.1.3. Products & Services
- 12.1.4. Financials (As reported)
- 12.1.5. Key Market Focus & Geographical Presence
- 12.1.6. Recent Developments
12.2. Nvidia Corporation
12.3. Microsoft Corporation
12.4. Bytedance Ltd.
12.5. NetEase inc.
12.6. Epic Games, Inc.
12.7. Unity Software Inc.
12.8. Nextech AR Solutions Inc.
12.9. Decentraland Inc.
12.10. Shenzhen Zqgame Co Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

世界のメタバース市場評価、コンポーネント別、テクノロジー別、用途別、最終用途別、地域別、機会および予測、2018-2032年

Global Metaverse Market Assessment, By Component, By Technology, By Application, By End-user, By Region, Opportunities and Forecast, 2018-2032F

目次

第1章調査手法

第2章プロジェクトの範囲と定義

第3章顧客の声

第4章エグゼクティブサマリー

第5章 2018年から2032年までの世界のメタバース市場の展望

第6章世界のメタバース市場の展望、地域別、2018年～2032年

第7章 2024年の市場マッピング

第8章マクロ環境と産業構造

第9章市場力学

第10章主要プレーヤーの情勢

第11章ケーススタディ

第12章主要プレーヤーの展望

第13章戦略的提言

第14章調査会社について・免責事項

List of Tables

List of Figures

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Voice of Customer

4. Executive Summary

5. Global Metaverse Market Outlook, 2018-2032F

6. Global Metaverse Market Outlook, By Region, 2018-2032F

7. Market Mapping, 2024

8. Macro Environment and Industry Structure

9. Market Dynamics

10. Key Players Landscape

11. Case Studies

12. Key Players Outlook

13. Strategic Recommendations

14. About Us & Disclaimer

世界のメタバース市場評価、コンポーネント別、テクノロジー別、用途別、最終用途別、地域別、機会および予測、2018-2032年

Global Metaverse Market Assessment, By Component, By Technology, By Application, By End-user, By Region, Opportunities and Forecast, 2018-2032F

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 顧客の声

第4章 エグゼクティブサマリー

第5章 2018年から2032年までの世界のメタバース市場の展望

第6章 世界のメタバース市場の展望、地域別、2018年～2032年

第7章 2024年の市場マッピング

第8章 マクロ環境と産業構造

第9章 市場力学

第10章 主要プレーヤーの情勢

第11章 ケーススタディ

第12章 主要プレーヤーの展望

第13章 戦略的提言

第14章 調査会社について・免責事項

List of Tables

List of Figures

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Voice of Customer

4. Executive Summary

5. Global Metaverse Market Outlook, 2018-2032F

6. Global Metaverse Market Outlook, By Region, 2018-2032F

7. Market Mapping, 2024

8. Macro Environment and Industry Structure

9. Market Dynamics

10. Key Players Landscape

11. Case Studies

12. Key Players Outlook

13. Strategic Recommendations

14. About Us & Disclaimer

第1章調査手法

第2章プロジェクトの範囲と定義

第3章顧客の声

第4章エグゼクティブサマリー

第6章世界のメタバース市場の展望、地域別、2018年～2032年

第8章マクロ環境と産業構造

第9章市場力学

第10章主要プレーヤーの情勢

第11章ケーススタディ

第12章主要プレーヤーの展望

第13章戦略的提言

第14章調査会社について・免責事項