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インドのクラウドキッチン市場の評価：タイプ別、製品別、ビジネスモデル別、エンドユーザー別、支払い元別、地域別、機会および予測、2018～2032年

India Cloud Kitchen Market Assessment, By Type, By Product, By Business Model, By End User, By Payment Source, By Region, Opportunities, and Forecast, FY2018-FY2032F

出版日
ページ情報
英文 127 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
インドのクラウドキッチン市場の評価：タイプ別、製品別、ビジネスモデル別、エンドユーザー別、支払い元別、地域別、機会および予測、2018～2032年
出版日: 2025年02月25日
発行: Market Xcel - Markets and Data
ページ情報: 英文 127 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

インドのクラウドキッチン市場規模は2024年度に13億米ドルと推計され、2024～2032年度のCAGRは16.63%で、2032年度末には44億米ドルに達すると予測されています。インドのクラウドキッチン市場が急成長している主な要因には、運用コストの削減、最小限の人員、利便性の向上、最適なデリバリー体験、容易な拡張性などが挙げられます。国内のレストランやケータリング業者は、従来の高級レストランや保管スペースよりもクラウドキッチンの方がコスト削減や時間短縮につながるため、食事の準備に好んで利用しています。

クラウドキッチン（バーチャルキッチン）は、中央の場所で運営されるデリバリー専用のレストランで、ダインイン設備はないです。インドでは、オンラインフードデリバリーの需要の高まりに対応できることから人気を博しています。スマートフォンの普及、インターネットへの容易なアクセス、変化し続ける消費者の嗜好も、予測期間中のインドのクラウドキッチン市場の成長に影響を与える傾向にあります。

目次

第1章 調査手法

第2章 サービス概要

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 顧客の人口統計的理解
  • ブランド認知度とロイヤルティ
  • 購入決定時に考慮される要素
    • サービスプロバイダーのレビュー
    • 食品の品質
    • 食べ物の量
    • 価格設定ポイント
    • 数量と価格
    • 豊富な種類の食べ物
    • パッケージ
    • 衛生
    • カスタマイズオプション
  • 購入媒体
  • 購入頻度
  • アドオンアイテムのオプション
  • サービスの可用性
  • 消費者の悩みの領域

第5章 インドのクラウドキッチン市場の見通し、2018年～2032年

  • 市場規模と予測
    • 金額別
  • 市場シェアと予測
    • タイプ別
      • スタンドアロン
      • マルチブランド
      • アグリゲーター
      • アウトソーシング
      • 共同作業
    • 製品別
      • 食品
      • 飲料
      • マルチプロダクト
    • ビジネスモデル別
      • フランチャイズ
      • 会社所有
    • エンドユーザー別
      • 配達に最適化されたレストラン
      • ケータリング
      • 食事準備会社
      • 包装食品メーカー
      • 食品製品試験
      • その他
    • 支払い元別
      • 代金引換
      • UPI
      • カード取引
      • ウォレット取引
      • その他
    • 地域別
      • 西部
      • 南部
      • 北部と中部
      • 東部
    • 企業別市場シェア（％）、2024年度

第6章 市場マッピング、2024年度

    • タイプ別
    • 製品別
    • ビジネスモデル別
    • エンドユーザー別
    • 支払い元別
    • 地域別

第7章 マクロ環境と産業構造

  • PESTEL分析
  • ポーターの5つの力モデル
  • 価格分析
  • バリューチェーン分析
  • クラウドキッチン事業者の事例研究2～3（業界レベル）

第8章 クラウドキッチンとフードデリバリーサービスの共生関係

第9章 インフラストラクチャと施設の要件

第10章 市場動向と発展

第11章 主要企業の情勢

  • 市場リーダー上位5社のSWOT分析
    • コアコンピタンスと主要価値提案
    • 改善すべき点
    • 未開発のビジネス領域
    • 競合が提案する市場価値
  • 市場リーダー上位5社の競合マトリックス
  • 上位5社の市場リーダーの市場収益分析（%、2024年度）
  • 合弁事業/合併および買収（該当する場合）

第12章 主要企業の展望

  • Rebel Foods Private Limited（Faasos）
    • 会社概要
    • 主要経営陣
    • 製品とサービス
    • 財務状況（報告通り）
    • 主要市場への注力と地理的プレゼンス
    • 最近の動向
  • Eatclub Brands Private Limited（Formerly Box8）
  • Duronto Technologies Private Limited（TravelKhana）
  • Sky Gate Hospitality PVT. LTD.（Biryani by Kilo）
  • Foodvista India Private Limited（Freshmenu）
  • Curefoods India Private Limited
  • Masalabox Food Network Pvt. Ltd.
  • Kitchen Centre
  • Nanda Feeds Pvt. Ltd.（Nandus）
  • Dropkaffe Food &Beverages Pvt. Ltd.（SLAY Coffee）

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に応じて変更される可能性があります。

第13章 戦略的提言

第14章 調査会社について・免責事項

図表

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Cloud Kitchen Market, By Value, In USD Billion, FY2018 - FY2032F
  • Figure 2. India Cloud Kitchen Market Share, By Type, In USD Billion, FY2018 - FY2032F
  • Figure 3. India Cloud Kitchen Market Share, By Product Type, In USD Billion, FY2018 - FY2032F
  • Figure 4. India Cloud Kitchen Market Share, By Business Model, In USD Billion, FY2018 - FY2032F
  • Figure 5. India Cloud Kitchen Market Share, By Payment Source, In USD Billion, FY2018 - FY2032F
  • Figure 6. India Cloud Kitchen Market Share, By End User, In USD Billion, FY2018 - FY2032F
  • Figure 7. India Cloud Kitchen Market Share, By Region, In USD Billion, FY2018 - FY2032F
  • Figure 8. By Type, Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 9. By Product Type, Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 10. By Business Model, Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 11. By Payment Source, Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 12. By End User, Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 13. By Region, Map-Market Size (USD Million) & Growth Rate (%), FY2024
目次
Product Code: MX10030

The Indian cloud kitchen market size was estimated at USD 1.3 billion in FY2024 and is projected to reach USD 4.4 billion by the year end FY2032, growing at a CAGR of 16.63% during FY2024-FY2032. Lowered operational costs, minimal requirement for manpower, added convenience, optimal delivery experience and easy expansion scope are some of the major factors leading to the rapid growth of the cloud kitchen market in India. Restaurants and caterers across the country prefer cloud kitchens over traditional fine dining restaurants and storage spaces for their meal preparations as it helps them reduce costs and save time.

Cloud Kitchens, or virtual kitchens, are delivery-only restaurants that operate from a central location and do not have dine-in facilities. They have gained popularity in India due to their ability to cater to the growing demand for online food delivery. Prevalent smartphone usage, easy internet access, and ever-changing consumer preferences also tend to influence the growth of the Indian cloud kitchen market during the forecast period.

Lesser Administrative Hassle and Lowered Operational Cost

Cloud Kitchens are gaining tremendous traction in India owing to various benefits associated with their adoption. They reduce the expenses of setting up a dining area, a host, a waiting area, and restrooms, which are a part of any traditional restaurant in the country. This eventually leads to a higher maintenance cost. Opting for a cloud kitchen reduces many expenses for running a typical restaurant.

Increased Adoption by Fast Food Chains and Local Restaurants

Fast food chains like McDonald's, Burger King, and KFC have begun experimenting with cloud kitchens in India to reach more customers and increase delivery capabilities. Meanwhile, local restaurants also adopt the cloud kitchen model to expand their reach and increase their profits. This trend will continue in the coming years, making cloud kitchens a lucrative option for established chains and new restaurants.

Strategic Investments Accelerate Market Growth

Substantial investments have been instrumental in propelling the growth of India's cloud kitchen sector. Venture capitalists and private equity firms recognize the potential of this innovative business model, leading to increased funding and valuation surges for key players. These financial injections facilitate market expansion, brand diversification, and technological enhancements, fostering a competitive environment that drives industry-wide progress.

In December 2024, Rebel Foods announced the completion of a USD 210 million Series G funding round led by Temasek, elevating the company's valuation to USD 1.4 billion. This investment is earmarked for scaling operations, expanding the brand portfolio, and integrating advanced technologies such as AI to optimize kitchen productivity and customer service. The successful funding round reflects investor confidence in the cloud kitchen model and its growth trajectory in the Indian market

Sustainable Food Choices Drive Market Growth

The rise of eco-friendly food choices is considerably driving the growth of the cloud kitchen market in India. Consumers increasingly prioritize sustainable and ethically sourced ingredients, leading cloud kitchens to adapt their menus and sourcing practices. This shift caters to the growing demand for health-conscious and sustainable dining options and aligns with the broader trend of eco-friendly consumption. As a result, cloud kitchens are experiencing a surge in popularity, offering a convenient and sustainable alternative to traditional dining experiences. Many cloud kitchens are opening with the ideology of sustainability.

For instance, in March 2024, The PSR Sustainability Foundation and Mumbai Dabbawalas collaboration focused on sustainability by promoting local, freshly cooked meals through Muk'ti Kitchen, a women-led initiative. The collaboration aims to deliver 500,000 tiffins by the end of 2024.

Government Incentives

In recent years, cloud kitchens have emerged as a strong segment in India due to the convenience they offer to consumers and the cost-saving benefits they offer restaurant owners. To support this growing market, the Indian government has introduced several schemes and incentives. The FSSAI (Food Safety and Standards Authority of India) provides registration and licensing for cloud kitchens, which is mandatory for any food-related business. This certification ensures that the food produced by cloud kitchens is safe for consumption and meets the required quality standards.

State-level government involvement is also boosting the cloud kitchen market. For example, DDC Delhi, in collaboration with the Department of Industries, invited 15+ cloud kitchen representatives in April 2022 to discuss their challenges and how the Delhi Government could facilitate the industry's growth in the city.

Impact of COVID-19 on India Cloud Kitchen Market

Cloud Kitchens, which are delivery-only restaurants, saw a surge in demand during the pandemic as people turned to online food delivery services to avoid exposure to the virus. However, the initial lockdowns and restrictions on movement posed significant challenges to the cloud kitchen industry. One major impact of the pandemic was the disruption of supply chains, which affected the availability of ingredients and increased costs. This led to higher consumer prices and lower profits for cloud kitchen operators. Additionally, the closure of restaurants and cafes during the lockdowns created an opportunity for cloud kitchens to expand their offerings and fill the gap in the market. Many traditional restaurants also shifted to cloud kitchens during this time.

Key Player Landscape and Outlook

Food delivery and cloud kitchens will soon become the backbone of the food and beverage industry. 2023 is a defining year for this nascent sector, with several emerging trends to watch. Investments in technology will also play a significant role in the industry's growth as large cloud kitchen operators build strong supply chains and develop technology to automate kitchens, keeping costs down and scaling up marketing, kitchen operations, supply chain, and people management.

In December 2024, Rebel Foods, a leading cloud kitchen operator, secured a significant investment from KKR, a global investment firm. This strategic partnership aims to bolster Rebel Foods' technological infrastructure and support its expansion plans in India and the Middle East. The capital infusion underscores the critical role of technology in scaling cloud kitchen operations and meeting evolving consumer demands.

Table of Contents

1. Research Methodology

2. Service Overview

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographic Understanding of Customers
  • 4.2. Brand Awareness and Loyalty
  • 4.3. Factors Considered in Purchase Decision
    • 4.3.1. Reviews of the Service Provider
    • 4.3.2. Quality of Food
    • 4.3.3. Quantity of Food
    • 4.3.4. Pricing Point
    • 4.3.5. Quantity w.r.t Price
    • 4.3.6. Variety of Food Available
    • 4.3.7. Packaging
    • 4.3.8. Hygiene
    • 4.3.9. Customisation Options
  • 4.4. Medium of Purchase
  • 4.5. Frequency of Purchase
  • 4.6. Add-On Items Options
  • 4.7. Service Availability
  • 4.8. Pain Areas of the Consumer

5. India Cloud Kitchen Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type
      • 5.2.1.1. Stand-Alone
      • 5.2.1.2. Multi-Brand
      • 5.2.1.3. Aggregator
      • 5.2.1.4. Outsourced
      • 5.2.1.5. Co-working
    • 5.2.2. By Product
      • 5.2.2.1. Food
      • 5.2.2.2. Beverages
      • 5.2.2.3. Multi-Product
    • 5.2.3. By Business Model
      • 5.2.3.1. Franchise
      • 5.2.3.2. Company Owned
    • 5.2.4. By End-user
      • 7.2.4.1 Delivery-optimized Restaurants
      • 7.2.4.2 Caterers
      • 7.2.4.3 Meal Preparation Companies
      • 7.2.4.4 Packaged Food Producers
      • 7.2.4.5 Food Product Testing
      • 7.2.4.6 Others
    • 5.2.5. By Payment Source
      • 5.2.5.1. Cash on Delivery
      • 5.2.5.2. UPI
      • 5.2.5.3. Card Transactions
      • 5.2.5.4. Wallet Transactions
      • 5.2.5.5. Others
    • 5.2.6. By Region
      • 5.2.6.1. West
      • 5.2.6.2. South
      • 5.2.6.3. North and Central
      • 5.2.6.4. East
    • 5.2.7. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

    • 6.1.1. By Type
    • 6.1.2. By Product
    • 6.1.3. By Business Model
    • 6.1.4. By End-user
    • 6.1.5. By Payment Source
    • 6.1.6. By Region

7. Macro Environment and Industry Structure

  • 7.1. PESTEL Analysis
  • 7.2. Porter's Five Forces Model
  • 7.3. Pricing Analysis
  • 7.4. Value Chain Analysis
  • 7.5. 2-3 Case Studies on Cloud Kitchen Players (Industry Level)

8. Symbiotic Relationship Between Cloud Kitchen and the Food Delivery Service Sector

9. Infrastructure and Facilities Requirements

10. Market Trends & Developments

11. Key Players Landscape

  • 11.1. SWOT Analysis of Top Five Market Leaders
    • 11.1.1. Core Competence and Key Value Proposition
    • 11.1.2. Areas of Improvement
    • 11.1.3. Untapped Scope of Business
    • 11.1.4. Market Value Proposed by Competitors
  • 11.2. Competition Matrix of Top Five Market Leaders
  • 11.3. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 11.4. Joint Ventures/ Mergers & Acquisitions (If Applicable)

12. Key Players Outlook

  • 12.1. Rebel Foods Private Limited (Faasos)
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Financials (As reported)
    • 12.1.5. Key Market Focus & Geographical Presence
    • 12.1.6. Recent Developments
  • 12.2. Eatclub Brands Private Limited (Formerly Box8)
  • 12.3. Duronto Technologies Private Limited (TravelKhana)
  • 12.4. Sky Gate Hospitality PVT. LTD. (Biryani by Kilo)
  • 12.5. Foodvista India Private Limited (Freshmenu)
  • 12.6. Curefoods India Private Limited
  • 12.7. Masalabox Food Network Pvt. Ltd.
  • 12.8. Kitchen Centre
  • 12.9. Nanda Feeds Pvt. Ltd. (Nandus)
  • 12.10. Dropkaffe Food & Beverages Pvt. Ltd. (SLAY Coffee)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer