米国の植物性食品市場の評価：製品タイプ別、ソース別、最終用途別、流通チャネル別、地域別、機会、予測、2018年～2032年

米国の植物性食品市場は、2025年から2032年の予測期間中にCAGR12.53％を記録し、2024年の128億4,000万米ドルから、2032年には331億1,000万米ドルに成長すると予測されています。同市場は近年大きな成長を遂げており、その要因としては、植物性の食事がもたらす健康面や環境面でのメリットに対する意識の高まり、消費者の選好の変化、食品技術の進歩などが挙げられます。

米国の植物性食品市場は、より健康的で持続可能な食品オプションに対する需要の高まりによって、食品業界の中で急速に成長している分野です。植物性食品は、野菜、果物、穀物、豆類、ナッツ類など、植物に由来する原材料から作られています。これらの製品は通常、肉、乳製品、卵などの動物性食品を使用していないため、ビーガン、ベジタリアン、フレキシタリアンの選択肢を探している消費者にとって魅力的な選択肢となります。同郡の人口の8％近くがベジタリアンで、3％がビーガンです。植物性食品市場には、代替肉、代替乳製品、植物性スナック、植物性飲料など幅広い製品が含まれます。植物性食品への需要が高まるにつれ、市場は拡大・進化を続け、食品業界に革新と成長の機会をもたらすと思われます。

亜麻仁、キヌア、エンドウ豆タンパク質、チア、オーツ麦などの植物性タンパク質原料が広く入手可能になったことで、食品に栄養風味が加わり、牛乳、肉、卵に代わる健康的な選択肢となっています。植物性の食事は通常の食事よりも高価であるという消費者の誤解や、特に低所得のアメリカ人にとって植物性食品や新鮮な食材を購入しやすいことが、市場の成長を限定的に妨げています。しかし、新規参入企業だけでなく既存企業も、このようなマスグループに植物性の食事を簡単に提供できる革新的なソリューションを提供することで、この市場の潜在力を引き出すことができます。2024年3月、イスラエルの食品技術企業であるYo Eggは、ロサンゼルスを中心とする米国の小売店舗で、ビーガンのポーチドエッグとサニーサイドアップの販売を開始しました。Yo Eggは、調理済みの冷凍ポーチドエッグとサニーサイドアップエッグに特化しており、炒めたり茹でたりすることができます。製品は主に大豆タンパク質、ひよこ豆、ひまわり油で構成されています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

• 回答者の人口統計
• 現在の消費選好
• 植物性食品の摂取頻度
• 植物由来の食品を選ぶ主な動機
• 植物性食品の導入における課題
• お気に入りの植物由来製品
• 今後6か月で植物性食品の消費が増加する可能性
• 植物性食品ブランドのブランド認知度
• 情報源
• 植物性食品カテゴリーにおけるイノベーション
• 優先流通チャネル

第5章 米国の植物性食品市場の展望、2018年～2032年

• 市場規模の分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ別
    • 乳製品
    • 肉、魚介類、卵
    • 食事
    • その他
  • ソース別
    • ナッツ・種子
    • 野菜（豆類を含む）
    • 穀物
    • 果物
    • その他
  • 最終用途別
    • 住宅
    • 商業
  • 用途別
    • 食品
    • 栄養補助食品
    • 飲料
    • 動物栄養
    • その他
  • 流通チャネル別
    • オフライン
    • オンライン
  • 地域別
    • 西部
    • 南部
    • 北東部
    • 中西部
  • 企業別市場シェア分析（上位5社、その他-金額別、2024年）
• 市場マップ分析、2024年
  • 製品タイプ別
  • ソース別
  • 最終用途別
  • 用途別
  • 流通チャネル別
  • 地域別

第6章 需要と供給の分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 PESTLE分析

第10章 ポーターのファイブフォース分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 価格分析

第13章 ケーススタディ

第14章 競合情勢

• 上位5市場リーダーの競合マトリックス、2024年
• SWOT分析（上位6企業向け）
• 上位11社の市場企業向けの主要企業の情勢
  • Conagra Brands Inc.
    • 会社概要
    • 主要経営陣
    • 主な提供製品
    • 主要市場への注力と地理的プレゼンス
    • 最近の動向
  • Impossible Foods Inc.
  • MorningStar Farms
  • Beyond Meat, Inc.
  • The Hain Celestial Group, Inc.
  • Amy's Kitchen, Inc.
  • Hormel Foods Corporation
  • Boca Burger Inc.
  • Puris Holding LLC
  • LightLife Food Inc.
  • Atlantic Natural Foods LLC

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1: Pricing Analysis of Plant-Based Food in United States, 2024
• Table 2: United States Plant-Based Food Market - Competition Matrix of Top Five Market Leaders, 2024

List of Figures

• Figure 1: Region-Wise Respondents (%)
• Figure 2: Age Group
• Figure 3: Respondent's Income Group
• Figure 4: Current Consumption Preference
• Figure 5: Frequency of Plant-Based Consumption
• Figure 6: Primary Motivations for Choosing Plant-Based Foods
• Figure 7: Challenges Faced in Adopting Plant-Based Foods
• Figure 8: Favorite Plant-Based Products
• Figure 9: Likelihood of Increasing Plant-Based Food Consumption in the Next 6 Months
• Figure 10: Brand Awareness of Plant-Based Food Brands
• Figure 11: Sources of Information
• Figure 12: Innovation in Plant-Based Food Categories
• Figure 13: Preferred Distribution channel
• Figure 14: United States Plant-Based Food Market Size, By Value (USD Billion), 2018-2032F
• Figure 15: United States Plant-Based Food Market Size, By Volume (Billion Ounces), 2018-2032F
• Figure 16: United States Plant-Based Food Market Share, By Product Type, By Value, 2018-2032F
• Figure 17: United States Plant-Based Food Market Share, By Source, By Value, 2018-2032F
• Figure 18: United States Plant-Based Food Market Share, By End-Use, By Value, 2018-2032F
• Figure 19: United States Plant-Based Food Market Share, By Application, By Value, 2018-2032F
• Figure 20: United States Plant-Based Food Market Share, By Food Application, By Value, 2018-2032F
• Figure 21: United States Plant-Based Food Market Share, By Distribution Channel, By Value, 2018-2032F
• Figure 22: United States Plant-Based Food Market Share, By Offline Distribution Channel, By Value, 2018-2032F
• Figure 23: United States Plant-Based Food Market Share, By Region, By Value, 2018-2032F
• Figure 24: United States Plant-Based Food Market Share, By Company, By Value, 2024
• Figure 25: United States Plant-Based Food Market Map, By Product Type, By Value, 2024
• Figure 26: United States Plant-Based Food Market Map, By Source, By Value, 2024
• Figure 27: United States Plant-Based Food Market Map, By End-Use, By Value, 2024
• Figure 28: United States Plant-Based Food Market Map, By Application, By Value, 2024
• Figure 29: United States Plant-Based Food Market Map, By Distribution Channel, By Value, 2024
• Figure 30: United States Plant-Based Food Market Map, By Region, By Value, 2024

United States plant-based food market is projected to witness a CAGR of 12.53% during the forecast period 2025-2032, growing from USD 12.84 billion in 2024 to USD 33.11 billion in 2032. The market has experienced significant growth in recent years, fueled by factors such as increasing awareness of the health and environmental benefits of plant-based diets, changing consumer preferences, and advancements in food technology.

The United States plant-based food market is a rapidly growing segment of the food industry, driven by a rising demand for healthier and more sustainable food options. Plant-based food products are made from ingredients that are derived from plants, such as vegetables, fruits, grains, legumes, and nuts. These products are typically free from animal products such as meat, dairy, and eggs, making them an appealing choice for consumers looking for vegan, vegetarian, or flexitarian options. Nearly 8 percent of the county's population is vegetarian, and 3 percent is vegan. The plant-based food market includes a wide range of products such as meat alternatives, dairy alternatives, plant-based snacks, and plant-based beverages. As the demand for plant-based food products continues to rise, the market will likely continue to expand and evolve, presenting opportunities for innovation and growth in the food industry.

The wider availability of plant protein ingredients such as flaxseed, quinoa, pea proteins, chia, and oats are adding nutritional flavors to food, making them a healthier alternative to milk, meat, and eggs. Consumer's misconception of plant-based meals being more expensive than the regular meal options and accessibility to buy plant-based food and fresh produce, especially for the lower-income Americans, hinders the market growth to a limited extent. Although, new entrants as well as existing players can tap this market potential by bringing innovative solutions to provide easy accessibility of plant-based meals to this mass group. In March 2024, Yo Egg, an Israeli food technology firm, began selling its vegan poached eggs and sunny-side-ups at US retail locations, with the primary focus on Los Angeles. Yo Egg specializes in precooked frozen poached and sunny-side-up eggs that are ready to fry or boil. The products are composed primarily of soy protein, chickpeas, and sunflower oil.

Increasing Consumer Preference for Healthier Diets Catalyses Market Expansion

The availability of plant-based food products has increased significantly in recent years in the United States, driven by growing consumer demand for healthier and more sustainable food options. Supermarkets and restaurants across the country have responded to this demand by increasing their offerings of plant-based products, including plant-based meat alternatives, dairy-free milk, and vegan cheese. Plant-based alternatives offer various health benefits such as controlled blood sugar, and lowered cholesterol level. Moreover, large food companies have started to introduce plant-based alternatives to traditional meat and dairy products, further expanding the availability of plant-based options. For instance, in February 2024, Califia Farms launched a plant-based milk, Califia Farms Complete, which contains nutrients, protein, amino acid and lesser sugar as compared to dairy-based milk. The product is made using a mixture of chickpea, pea, and fava bean protein.

As the availability of plant-based products continues to increase, it is likely that the plant-based food market will continue to grow in the United States. The US retail sales for plant-based foods were USD 8 billion in 2023 out of which the plant-based milk category accounted for USD 2.8 billion with more than 40 percent of the household penetration.

Environmental Sustainability and Ethical Considerations Fuel the Market Demand

Environmental sustainability and ethical considerations are significant market drivers for plant-based foods in the United States. Consumers are becoming more aware of how their food choices impact the environment, thereby enhancing the demand for sustainable options. Generally, when compared to animal products, plant products have a lower carbon footprint, which attracts environmentally conscious consumers. Furthermore, many consumers seeking plant-based alternatives that do not involve animal suffering are motivated by animal welfare concerns. This trend is seen mostly in the younger generations, like Gen Z and Millennials, who base their purchasing decisions on sustainability and ethical consumption. Consequently, companies are expanding their plant-based product lines to meet this demand and fuel the market's growth.

Aligning with the trend, in March 2024, the first plant-based Oscar Mayer offerings and the first plant-based meat invention from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc., were introduced by The Kraft Heinz Not Company LLC as NotHotDogs and NotSausages. Both products provide a smoky and savory taste experience for the consumers, with juicy and thick bites satisfying their cravings.

Plant-based Dairy Segment Holds the Majority of the Market Share

The United States plant-based food market is closely linked to the growing popularity of plant-based diets, which have become increasingly popular in recent years due to their numerous health benefits and environmental advantages. Dairy alternatives hold a prominent share in the plant-based food market in the United States mainly owing to a large lactose intolerant population. Nearly 36% of the country's population is lactose intolerant. Plant-based milk captures 15% of the total milk market in the United States.

Other reasons for the adoption of dairy alternatives include a shift towards vegan lifestyles and concerns for the environment. Innovation focusing on texture and taste has aided in propagating consumer acceptance for fortified and functional dairy alternatives. With the expansion of retail and food service assistance comes market growth. Dairy substitutes have proven to grow at a much faster pace compared to other categories, with consumers gradually switching to plant-based diets, which further adds strength to this leading category of plant-based foods in the country. In November 2024, The Laughing Cow, under Bel Brands USA, Inc., introduced its plant-based spreadable cheese to nationwide customers. The product is targeted at customers in search of spreadable alternatives based on plants and is made using almond milk for a creamy mouthfeel.

Future Market Scenario (2025 - 2032F)

Scaled up plant-based meal varieties with innovations in flavors, texture, and nutritional value are expected to stimulate the interests of mainstream consumers.

Major players from both established and start-up companies will likely increase investment in plant-based food offerings contributing to the growth of the market.

Further growth will be seen in the market due to the increasing consumer awareness and demand for sustainable, ethical, and health-conscious food choices.

Key Players Landscape and Outlook

The market for plant-based foods in the United States is fragmented, with a number of small- and medium-sized businesses as well as recent entrants. Prominent players include Amy's Kitchen, Inc., Beyond Meat, INC., Impossible Food, Inc., Boca Foods Company (Kraft Foods, Inc.), Hormel foods Corporation, Morning Star Farms (Kellogg Na Co.), and The Hain Celestial Group, Inc. among others. To increase their product offerings and worldwide footprints, these players put numerous tactics into practice. New product releases, collaborations, agreements, partnerships, and acquisitions are the primary business tactics used by the majority of enterprises in the market for plant-based foods. In March 2025, Beyond Meat, Inc. announced the launch of a redesigned and extended range of Beyond Crumbles in the United States, available in three delicious flavours with low saturated fat content, and satisfying the nutritional requirements of both the Better Choices for Life and Heart-Check Food Certification Programmes from the American Diabetes Association and the American Heart Association, respectively.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1 Respondent Demographics
• 4.2 Current Consumption Preference
• 4.3 Frequency of Plant-Based Consumption
• 4.4 Primary Motivations for Choosing Plant-Based Foods
• 4.5 Challenges Faced in Adopting Plant-Based Foods
• 4.6 Favorite Plant-Based Products
• 4.7 Likelihood of Increasing Plant-Based Food Consumption in the Next 6 Months
• 4.8 Brand Awareness of Plant-Based Food Brands
• 4.9 Sources of Information
• 4.10 Innovation in Plant-Based Food Categories
• 4.11 Preferred Distribution Channel

5. United States Plant-Based Food Market Outlook, 2018-2032F

• 5.1 Market Size Analysis & Forecast
  • 5.1.1 By Value
  • 5.1.2 By Volume
• 5.2 Market Share Analysis & Forecast
  • 5.2.1 By Product Type
    • 5.2.1.1 Dairy
    • 5.2.1.2 Meat, Seafood & Eggs
    • 5.2.1.3 Meals
    • 5.2.1.4 Others
  • 5.2.2 By Source
    • 5.2.2.1 Nuts & Seeds
    • 5.2.2.2 Vegetables (Including Legumes)
    • 5.2.2.3 Grains
    • 5.2.2.4 Fruits
    • 5.2.2.5 Others
  • 5.2.3 By End-Use
    • 5.2.3.1 Residential
    • 5.2.3.2 Commercial
  • 5.2.4 By Application
    • 5.2.4.1 Food
      • 5.2.4.1.1 Confectionery
      • 5.2.4.1.2 Bakery
      • 5.2.4.1.3 Infant Food
      • 5.2.4.1.4 Others
    • 5.2.4.2 Dietary Supplements
    • 5.2.4.3 Beverages
    • 5.2.4.4 Animal Nutrition
    • 5.2.4.5 Others
  • 5.2.5 By Distribution Channel
    • 5.2.5.1 Offline
      • 5.2.5.1.1 Supermarkets/Hypermarkets
      • 5.2.5.1.2 Department & Convenience Stores
      • 5.2.5.1.3 Brand Stores/Kiosks
      • 5.2.5.1.4 Others
    • 5.2.5.2 Online
  • 5.2.6 By Region
    • 5.2.6.1 West
    • 5.2.6.2 South
    • 5.2.6.3 Northeast
    • 5.2.6.4 Midwest
  • 5.2.7 By Company Market Share Analysis (Top 5 Companies, Others - By Value, 2024)
• 5.3 Market Map Analysis, 2024
  • 5.3.1 By Product Type
  • 5.3.2 By Source
  • 5.3.3 By End-Use
  • 5.3.4 By Application
  • 5.3.5 By Distribution Channel
  • 5.3.6 By Region

6. Demand and Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. PESTLE Analysis

10. Porter's Five Forces Analysis

11. Market Dynamics

• 11.1 Market Drivers
• 11.2 Market Challenges

12. Pricing Analysis

13. Case Studies

14. Competitive Landscape

• 14.1 Competition Matrix of Top Five Market Leaders, 2024
• 14.2 SWOT Analysis (For Top Six Players)
• 14.3 Key Players Landscape for Top 11 Market Players
  • 14.3.1 Conagra Brands Inc.
    • 14.3.1.1 Company Details
    • 14.3.1.2 Key Management Personnel
    • 14.3.1.3 Key Products Offered
    • 14.3.1.4 Key Market Focus & Geographical Presence
    • 14.3.1.5 Recent Developments
  • 14.3.2 Impossible Foods Inc.
  • 14.3.3 MorningStar Farms
  • 14.3.4 Beyond Meat, Inc.
  • 14.3.5 The Hain Celestial Group, Inc.
  • 14.3.6 Amy's Kitchen, Inc.
  • 14.3.7 Hormel Foods Corporation
  • 14.3.8 Boca Burger Inc.
  • 14.3.9 Puris Holding LLC
  • 14.3.10 LightLife Food Inc.
  • 14.3.11 Atlantic Natural Foods LLC

15. Strategic Recommendations

16. About Us and Disclaimer