インドの全地形対応車市場の評価：駆動タイプ別、用途別、座席定員別、エンジン容量別、燃料別、地域別、機会および予測、2018～2032年

インドの全地形対応車市場は、2025～2032年度の予測期間中にCAGR 5.56％を記録し、2024年度の4億9,461万米ドルから2032年度には7億6,227万米ドルに成長すると予測されます。車両の多用途性、若者のレクリエーション活動への参加の増加、人々の可処分所得の増加、車両の技術的進歩など、いくつかの主要要因が成長を促進しています。

全地形対応車（ATV）は現在、ユニークなレクリエーション体験を提供する大きな要素となっており、ユーザーは通常の車両では到達困難な厳しい地形を探検することができます。ATVはアドベンチャー・ツーリズムに欠かせないもので、特に国内のあらゆる地形や風光明媚な場所を探検したいと望む外国人の間で人気があります。レクリエーション用途にとどまらず、ATVは農業や軍事・防衛分野でも多目的な用途があります。軍では監視用に、砲兵連隊では物資輸送用に使用されています。たとえば2024年8月、インド陸軍はMake in Indiaイニシアチブのもと、JSW Gecko Motors（Gecko Motors Private Limited）から96台の特殊機動車N1200 ATOR ATVを受領しました。これらの車両は、雪、泥、岩山を含む幅広い地形の踏破を可能にする独自の機能を備えて設計されています。さらに、ATVは農業分野で広く使用されており、作物の監視、灌漑、輸送に役立っています。このような多用途性により、レジャーだけでなく、さまざまな産業での実用的な用途でも貴重な資産となっています。

さらに、インドのATV市場は、電動パワートレインや高度な安全機能の使用など、継続的な進歩を経験しています。消費者の可処分所得の増加とライフスタイルの進化が相まって、将来的にはATVの需要を牽引すると予測されます。開発メーカーは、変化する顧客のニーズを満たすために、絶えず洗練された機能を開発し提供しています。絶え間ない革新と技術的躍進により、インドのATV市場はさらなる成長を遂げ、メーカー、ディーラー、消費者に大きな可能性をもたらしています。各社は、スポーツ、軍事、農業など特定の専門用途向けに特別に設計されたATVを投入しており、市場シェアをさらに拡大し、インドの全地形対応車市場の成長を促進しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• エンジン出力
• 地形対応力
• 耐久性と品質
• 安全機能
• 快適性と人間工学
• 牽引能力
• メンテナンス要件

第5章 インドの全地形対応車市場の見通し、2018年度～2032年度

• 市場規模の分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 駆動タイプ別
    • 二輪駆動（2WD）
    • 四輪駆動（4WD）
    • 全輪駆動（AWD）
  • 用途別
    • スポーツ
    • 農業
    • 軍事と防衛
    • その他
  • 座席定員別
    • 1席
    • 2席
    • その他
  • エンジン容量別
    • 400cc未満
    • 400ccから800cc
    • 800cc以上
  • 燃料別
    • ガソリン
    • 電気
  • 地域別
    • 北部
    • 南部
    • 東部
    • 西部と中央部
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年度）
• マーケットマップ分析、2024年度
  • 駆動タイプ別
  • 用途別
  • 座席定員別
  • エンジン容量別
  • 燃料別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 価格分析

第11章 市場力学

• 市場促進要因
• 市場の課題

第12章 市場の動向と発展

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• 上位5社企業のSWOT分析
• 主要企業上位10社の市場情勢
  • Polaris Inc.
  • 会社概要
  • 主要経営陣
  • 製品とサービス
  • 財務状況（報告通り）
  • 主な市場フォーカスと地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/合併と買収
  • Suzuki Motor Corporation
  • Kawasaki Motors Corporation
  • Bombardier Recreational Products Inc.
  • Powerland Agro Tractor Vehicles Pvt. Ltd.
  • A-Thon Allterrain Private Limited
  • Nebula Automotive Pvt. Ltd.

上記の企業は市場シェアに基づいて注文を保留しておらず、調査作業中に入手可能な情報に基づいて変更される可能性があります。

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India All-terrain Vehicle Market, By Value, In USD Million, FY2018-FY2032F
• Figure 2. India All-terrain Vehicle Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India All-terrain Vehicle Market Share (%), By Drive Type, FY2018-FY2032F
• Figure 4. India All-terrain Vehicle Market Share (%), By Application, FY2018-FY2032F
• Figure 5. India All-terrain Vehicle Market Share (%), By Seating Capacity, FY2018-FY2032F
• Figure 6. India All-terrain Vehicle Market Share (%), By Engine Capacity, FY2018-FY2032F
• Figure 7. India All-terrain Vehicle Market Share (%), By Fuel, FY2018-FY2032F
• Figure 8. India All-terrain Vehicle Market Share (%), By Region, FY2018-FY2032F
• Figure 9. By Drive Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 11. By Seating Capacity Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 12. By Engine Capacity Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 13. By Fuel Map-Market Size (USD Million) & Growth Rate (%), FY2024
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024

India all-terrain vehicle market is projected to witness a CAGR of 5.56% during the forecast period FY2025-FY2032, growing from USD 494.61 million in FY2024 to USD 762.27 million in FY2032. Several key factors are driving growth such as the versatility of the vehicle, increasing youth participation in recreational activities, rising disposable income of people, and technological advancements in vehicles.

All-terrain vehicles (ATVs) have now become a big part of providing unique recreational experiences, allowing users to explore tough terrain that is hard for normal vehicles to reach. They are essential for adventure tourism, especially among foreigners who want to explore every terrain of the country and every scenic location of the country. Beyond recreational use, ATVs have versatile applications in agriculture and the military and defense sector. They are used in the military for surveillance and in the artillery regiment for the transport of goods. For instance, in August 2024, the Indian army received 96 specialty mobility vehicles N1200 ATOR ATV under the Make in India initiative from JSW Gecko Motors (Gecko Motors Private Limited). These vehicles were designed with unique capabilities that enable them to traverse a wide range of terrains including snow, mud, and rocky mountains. Moreover, ATVs are widely used in the agricultural sector, where they help in crop monitoring, irrigation, and transportation. This versatility makes them valuable assets not only for leisure but also for practical applications in various industries.

Additionally, India ATV market is experiencing continuous advancements such as the use of electric powertrains and advanced safety features. Consumers' increased disposable income, combined with their evolving lifestyle, is projected to drive ATV demand in the future years. Manufacturers are continually developing and providing sophisticated features to fulfill the changing needs of their customers. With continual innovation and technical breakthroughs, India's ATV market is primed for further growth, providing significant potential for manufacturers, dealers, and consumers. Companies are introducing ATVs specially designed for specific professional applications including sports, military, and agriculture, among others, further expanding their market share and driving growth in the India all-terrain vehicle market.

Rising Adventure Tourism to Drive Market Growth

The growing trend of adventure tourism drives the all-terrain vehicle market in India. India offers a vast geographical landscape ranging from the Himalayas to the coastal region providing ample opportunities for ATV excursion. Additionally, the growing trend among tourists to seek outdoor experiences as an experiential ride makes ATVs a preferred choice for them. The economic benefits of adventure tourism also result in job creation and support to local businesses, including ATV rentals and guided tours, which fosters market growth. ATVs are becoming increasingly appealing to consumers due to safety features and technology advancements, as well as the introduction of new electric variants that represent the growing trend toward sustainability while also providing consumer options.

For instance, in November 2022, Rohnel Motors, introduced a lineup of electric ATVs in India, including Raven 1200W, Beast 1200W, Zeus 3000W, Ranger 4000W, and Patriot 5000W. These vehicles have low operating noise, are eco-friendly, and can be charged at any home electric point.

Youth and Millennials to Boost India All-Terrain Vehicle Market Growth

ATVs are gaining popularity among youth and millennials and increasing adoption by them for adventure sports and outdoor recreational activities are driving market growth. ATVs have become a symbol of excitement and adventure among younger generations for memorable experiences. Moreover, the increasing disposable income of consumers is fostering more growth as more families and friends are looking for thrilling adventures. The rise of social media is also playing an important role in attracting youth. Additionally, companies are collaborating with multiple influencers, sharing their adventurous experiences online, which fuels more interest among youth and ultimately increases sales for the company. Moreover, multiple parks and tour operators have capitalized on this trend by offering ATV and off-road experiences, creating an ecosystem that supports the growth of the ATV market. Companies are also introducing multiple ATVs to enhance the experience of youth and millennials.

For instance, in August 2022, Polaris Inc. launched its Polaris RZR Pro Sport in India. The vehicle is mainly made for off-road purposes, equipped with a 2.0-litre, 4-cylinder engine, and comes with an automatic transmission that generates 222 BHP power.

4WD Segment to Compose the Maximum Market Share

4WD variants will dominate in the Indian ATV market primarily due to off-road proficiency, and versatility. 4WD ATVs are gaining greater traction as adventure tourism grows with people looking out for exciting outdoor experiences. 4WD offers more stability when traversing hard surfaces such as mud, sand, or rocky paths. 4WD ATVs are more in demand in agricultural and industrial applications, where the heavy load-carrying capacity and broad-terrain handling offer versatile workhorses. Though the two-wheel drive (2WD) variants are economical and easier to handle, the complete control needed for serious off-roading cannot be achieved by them. An AWD system sends power to all four wheels but offers far less control in extreme conditions compared with 4WD. The increasing disposable incomes of youth and millennials, combined with an increasing interest in adventure sports, lead 4WD ATVs to stand as the favorite choice for recreational riders and utility applications in India.

For instance, in March 2024, Powerland Agro Tractor Vehicles Pvt. Ltd., launched the Powerland Tachyon 4x4, an electric all-terrain vehicle in the Indian market. It is driven by an 11-kWh battery pack and a PMSM electric motor that produces 800 Nm of torque and 50 horsepower.

Northern India to Dominate All-Terrain Vehicle Market Share

The Northern region of India is expected to dominate the all-terrain vehicle market owing to geographical advantages, rising adventure tourism, and increasing disposable incomes of consumers. It comprises tourist destinations such as Himachal Pradesh and Uttarakhand, which are known for their rugged terrains and outdoor recreational activities. In such regions, adventure sports are highly sought after, and demand for ATVs has significantly increased since these machines are well suited to tackle such tough landscapes and have activities on rough terrain.

The increasing disposable income of the youth and millennials in this region also plays a crucial role. As financial resources increase, this demographic is willing to invest in recreational vehicles such as ATVs to seek unique experiences that fit their adventurous lifestyles. Moreover, the region is also seeking more demand due to the high deployment of the army in the region, which uses these vehicles for their operations

For instance, in November 2024, the Indian government began procuring all-terrain vehicles for the Indian army's deployment along the northern border. These vehicles would serve as observation vehicles, mobile platforms for weaponry use, and logistical resupply platforms during operations.

Future Market Scenario (FY2025 - FY2032F)

Increasing collaboration and technological advancements are expected to influence the demand for all-terrain vehicles in the Indian market.

Demand for all-terrain vehicles in the military is expected to elevate due to the increasing budget of the Indian army and the heavy use of all-terrain vehicles in border areas.

Rising adventure tourism is driving demand for ATVs, as more consumers seek thrilling outdoor experiences and recreational activities.

Increasing purchasing power and increasing exposure to off-road travel among youth and millennials is expected to influence the demand for ATVs.

Key Players Landscape and Outlook

Key companies in the Indian all-terrain market are diversifying their product lines and providing more robust and technologically advanced vehicles. Additionally, many companies are collaborating with technically advanced institutions and investing heavily in research and development to enhance the features and performance of their vehicles.

For instance, in September 2024, A-Thon AllTerrain Private Limited, in collaboration with the AI and Robotics Technology Park (Artpark) showcased India's first home-grown All-Terrain Vehicle (ATV) Ashva 4x4 at International Autoshow 2024, held at Palace Grounds. This vehicle is designed for diverse agricultural applications. Moreover, companies are highly leveraging electric powertrains, advanced safety systems, and connection features to attract more people and increase market share.

Furthermore, the competitive domain is evolving as both international brands and local players are striking to capture market share. This dynamic competition embraces innovation and drives down prices, making ATVs more accessible to a wider audience.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Engine Power
• 4.2. Terrain Capability
• 4.3. Durability and Build Quality
• 4.4. Safety Features
• 4.5. Comfort and Ergonomics
• 4.6. Towing Capacity
• 4.7. Maintenance Requirements

5. India All-terrain Vehicle Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Drive Type
    • 5.2.1.1. Two-wheel Drive (2WD)
    • 5.2.1.2. Four-wheel Drive (4WD)
    • 5.2.1.3. All-wheel Drive (AWD)
  • 5.2.2. By Application
    • 5.2.2.1. Sports
    • 5.2.2.2. Agriculture
    • 5.2.2.3. Military and Defense
    • 5.2.2.4. Others
  • 5.2.3. By Seating Capacity
    • 5.2.3.1. One Seat
    • 5.2.3.2. Two Seats
    • 5.2.3.3. Others
  • 5.2.4. By Engine Capacity
    • 5.2.4.1. Less than 400 cc
    • 5.2.4.2. 400 cc to 800 cc
    • 5.2.4.3. More than 800 cc
  • 5.2.5. By Fuel
    • 5.2.5.1. Gasoline
    • 5.2.5.2. Electric
  • 5.2.6. By Region
    • 5.2.6.1. North
    • 5.2.6.2. South
    • 5.2.6.3. East
    • 5.2.6.4. West and Central
  • 5.2.7. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Drive Type
  • 5.3.2. By Application
  • 5.3.3. By Seating Capacity
  • 5.3.4. By Engine Capacity
  • 5.3.5. By Fuel
  • 5.3.6. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Polaris Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Suzuki Motor Corporation
  • 14.3.3. Kawasaki Motors Corporation
  • 14.3.4. Bombardier Recreational Products Inc.
  • 14.3.5. Powerland Agro Tractor Vehicles Pvt. Ltd.
  • 14.3.6. A-Thon Allterrain Private Limited
  • 14.3.7. Nebula Automotive Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer