メイクアップ用品のインド市場の評価：カテゴリ別、価格セグメント別、製造工程別、性別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2018年度～2032年度）

インドのメイクアップ用品の市場規模は、2024年度の12億8,000万米ドルから2032年度に23億3,000万米ドルに達すると予測され、2025年度～2032年度の予測期間にCAGRで7.75%の成長が見込まれます。市場は近年著しい成長を示しており、今後も力強い拡大ペースを維持すると予測されます。

インドのメイクアップ用品市場は、消費者の選好の進化、可処分所得の増加、身だしなみに対する意識の高まりによって成長を示しています。ソーシャルメディア、美容インフルエンサー、有名人の推奨の影響力が、市場成長をさらに促進しています。

メイクアップはもはや都市部のエリートに限定されるものではなく、Nykaa、Amazon、Flipkartなどのeコマースプラットフォームによって促進され、その普及は農村部やTier 2およびTier 3の都市にまで拡大しています。

ミレニアル世代やZ世代の人口の増加もあり、美の基準が変化し、メイクアップは自己表現とエンパワーメントの一形態となっています。インド人の肌色や気候に合わせてカスタマイズできる、より革新的で多様な製品への需要が高まっています。さらに、オーガニック、ヴィーガン、無農薬の製品に対する需要が高まっており、持続可能で意識の高い美容習慣へのシフトを示しています。

さらに、近代的な小売の成長、都市化、メイクアップアカデミーの普及が、男女ともに化粧品の人気を高めています。さらに、有名人とのコラボレーションを含む戦略的なマーケティングキャンペーンが、ブランドの知名度と消費者の信頼を高めています。

さらに、市場が成熟するにつれて、国内外の企業が高級品や低価格な製品を提供することで、市場シェアを獲得しようと競い合っています。継続的な製品革新とデジタルエンゲージメントにより、インドのメイクアップ用品市場は今後数年間で成長すると予測されており、これはインドの美容・パーソナルケア情勢を変えつつあるダイナミックで多様な部門を示しています。

例えば2023年12月、Hindustan Unilever Ltd.は美容・パーソナルケア事業を2つに分割しました。この分割は、同社が若い世代とより効果的に競合するのに役立つと見られます。

当レポートでは、インドのメイクアップ用品市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 製品と市場情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
  • ブランド名
  • 機能とその他の付加価値サービス
  • 色
  • 質感
  • 材料
  • アフターサポート
• プライバシーと規制の考慮

第5章 インドのメイクアップ用品市場の見通し（2018年度～2032年度）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェアの分析と予測
  • カテゴリ別
  • 価格セグメント別
  • 製造工程別
  • 性別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2024年度）
• 市場マップ分析（2024年度）
  • カテゴリ別
  • 価格セグメント別
  • 製造工程別
  • 性別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

• 市場促進要因
• 市場の課題

第13章 市場の動向と発展

第14章 ケーススタディ

第15章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • L'Oreal S.A.
  • Hindustan Unilever Limited (Lakme Cosmetics)
  • The Estee Lauder Companies Inc.
  • ColorBar Cosmetics Private Limited
  • Natura & Co.
  • Revlon Consumer Products LLC
  • Amway India Enterprises Pvt. Ltd.
  • Bobbi Brown Professional Cosmetics, Inc.
  • Nykaa E-Retail Pvt Ltd.
  • Coty Inc.

第16章 戦略的推奨

第17章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Make-up Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Make-up Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Make-up Market Share (%), By Category, FY2018-FY2032F
• Figure 4. India Make-up Market Share (%), By Price Segment, FY2018-FY2032F
• Figure 5. India Make-up Market Share (%), By Manufacturing Process, FY2018-FY2032F
• Figure 6. India Make-up Market Share (%), By Gender, FY2018-FY2032F
• Figure 7. India Make-up Market Share (%), By End-user, FY2018-FY2032F
• Figure 8. India Make-up Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 9. India Make-up Market Share (%), By Region, FY2018-FY2032F
• Figure 10. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Price Segment Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Manufacturing Process Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India make-up market is projected to witness a CAGR of 7.75% during the forecast period FY2025-FY2032, growing from USD 1.28 billion in FY2024 to USD 2.33 billion in FY2032. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

The Indian makeup market is experiencing growth due to evolving consumer preferences, rising disposable incomes, and an increased awareness of personal grooming. The influence of social media, beauty influencers, and celebrity endorsement is further fueling the market growth.

Makeup is no longer limited to urban elites; its adoption has expanded into rural, tier-2, and tier-3 cities, facilitated by e-commerce platforms such as Nykaa, Amazon, and Flipkart.

The changing beauty standards coupled with the rising millennial and Gen-Z population have made makeup a form of self-expression and empowerment. Increasing demand for more innovative and diverse products that can be customized in keeping with Indian skin tones as well as climate. Additionally, demand for organic, vegan, and cruelty-free products is rising, showing a shift towards sustainable and conscious beauty practices.

Moreover, modern retail growth, urbanization, and the proliferation of makeup academies are raising the popularity of cosmetics among both men and women. Further, strategic marketing campaigns, including celebrity collaborations, have enhanced brand visibility and consumer trust.

Furthermore, as the market matures, international and domestic players are competing to capture market share by offering premium and affordable products. With continuous product innovation and digital engagement, India makeup market is expected to grow in the coming years, which shows a dynamic and diverse sector that is transforming India's beauty and personal care landscape.

For instance, in December 2023, Hindustan Unilever Ltd. has divided its beauty and personal care business into two separate entities. This division will help the company to compete more effectively with the younger generation.

Urbanization and Retail Evolution is Propelling the Market Towards Growth

Urbanization and the growth of modern retail is expanding the growth of the India makeup market. With the rise in urban population, there is a noticeable shift in consumer behavior with greater spending power and a heightened interest in beauty and personal care products. This urban transition brings with it exposure to global beauty trends and an increasing need to emulate the grooming practices of urban elites.

The rise in modern retail in forms of shopping malls, dedicated stores for beauty and e-commerce platforms enable wider demographics and easy access of makeup products to consumers. Additionally, physical retail stores like Sephora, Nykaa stores, and local beauty outlets have become an integral part of the shopping experience which offers opportunities to consumers to explore a wide range of makeup products and brands. Additionally, the emphasis on creating an aesthetic and interactive retail space enhances the shopping experience, which helps consumers grow interested in beauty.

Moreover, the rise of e-commerce platforms such as Nykaa, Amazon and Flipkart have revolutionized the accessibility which helps the consumer across the country to purchase makeup with the need for physical store visits. These e-commerce platforms not only provide convenience but also offer personalized shopping experiences, customer reviews, and beauty tutorials, further helping to boost consumer confidence. This diversification assures consistent demand and significantly contributes to market growth.

Furthermore, urbanization and modern retail growth have boosted the India makeup market by making beauty products more accessible, affordable, and appealing to a diverse and increasingly conscious consumer base. It diversifies the market's revenue streams and assures consistent demand, considerably contributing to its growth.

For instance, in January 2024, Nykaa opened a new store in Aurangabad, Maharashtra. The store offers a wide range of beauty products from brands like Huda Beauty, Maybelline New York, The Ordinary, Nykaa Cosmetics, Kay Beauty, Dot & Key, Laneige, E.l.f. cosmetics, and Minimalist. The expansion shows Nykaa commitment for making beauty products more accessible to consumers in emerging urban centers.

Increased Penetration of E-Commerce is Acting as a Catalyst for Market Expansion

The increased e-commerce penetration is fueling the growth of the India makeup market. E-commerce is revolutionizing the way beauty products are being shopped by consumers. E-commerce platforms like Amazon, Flipkart, Myntra and Purplle have become the central places for the markup shopping experience, allowing consumers easy access to a vast range of products from both domestic and international brands.

E-commerce can reach the consumer in smaller tier cities that have restricted access to physical retail stores. Online shopping platforms have bridged the gap by allowing consumers across the country to explore a wide range of makeup products that may not be available offline. Additionally, e-commerce platforms offer convenience, enabling customers to shop at any time and from the comfort of their homes.

Moreover, the growing influence of social media and beauty influencers is further enhancing the online shopping experience. Tutorials, product reviews, and recommendations on platforms like Instagram and YouTube guide consumers in making informed purchasing decisions. These platforms also collaborate with brand loyalty through direct engagement, which helps create a personalized shopping journey.

Furthermore, e-commerce gains are capitalizing on customer data to offer targeted promotions, discounts, and personalized recommendations, which encourage repeated purchases. With enhanced logistics, fast delivery options, and customer-friendly return policies, e-commerce has become a preferred channel for makeup shopping in India.

For instance, in November 2024, Amazon India reported a substantial surge in sales within its beauty segment, with sales growing fourfold compared to the previous year. This remarkable growth shows the expanding consumer interest in beauty products and the pivotal role of online platforms in meeting this demand.

Lip Segment is Leading the Market Share

The lip segment has cemented its dominance with strong statistics in the market. Due to a combination of cultural preferences, product innovation and evolving consumer behavior. As a staple in beauty routines, lip products such as lipsticks, lip balms and glosses have become indispensable for Indian consumer which reflects both tradition and modernity.

Increased disposable income and a growing focus on personal grooming have led to the higher spending on lip product across urban and rural areas. Additionally, the influence of social media by platforms like Instagram and YouTube have popularized lip trends such as matte finishes, bold colors and ombre looks which encourages the consumer to experiment with diverse options.

Moreover, the product innovation has also fueled growth in lip segments. As brands are launching a variety of lip products including long-lasting liquid lipsticks, moisturizing balms and organic formulations which caters to a diverse range of consumer needs. Additionally, international brands and local players are offering a variety of shades which suites to Indian skin tones which further propels the market towards growth.

Furthermore, the rise of e-commerce platforms like Amazon and Flipkart has made lip products easily accessible, even in smaller tier cities. These platforms provide customers with convenience, competitive pricing and a variety of choice which ultimately drives sales.

For instance, in October 2024, Nykaa's beauty segment has demonstrated impressive growth, achieving a mid-twenties percentage increase in both net revenue and net sales value (NSV), with even higher growth in gross merchandise value (GMV). This strong performance is attributed to the effectiveness of its omnichannel retail strategy, the success of its owned brands, and the expansion of its eB2B distribution network.

East Region Dominates Make-up Market Share

Eastern region is exerting its dominance in India make-up market. Due to combination of cultural preferences, increasing urbanization and the influence of digital platforms which makes East India as a key player in the make-up industry.

Culturally, women in East India show a strong inclination to experiment with cosmetics, especially lip products. The region's preference for darker shades and bold looks distinguishes it from other parts of the country, which drives the demand for diverse makeup offerings. Additionally, festivals and traditional events in East India further amplify the need for makeup as women focus on grooming and appearance during celebrations.

Moreover, the rise of modern retail spaces and the penetration of e-commerce platforms have made makeup products more accessible to consumers in smaller tier cities. The online platforms like Amazon and Flipkart coupled with strong logistical networks ensure the availability of a variety of products. This digital shift is impactful as nearly 28% of cosmetics purchases in eastern regions is made online.

Furthermore, the affordability of domestic brands and the availability of international makeup products have created a dynamic market which caters to a broad consumer base. Also, the enhanced marketing efforts including influencer collaborations and region-specific campaigns, have also strengthened brand presence in the region. The confluence solidifies the region's leadership position in the India make-up market.

Future Market Scenario (FY2025 - FY2032F)

There is a growing inclination towards high-quality and premium beauty products among Indian consumers. This trend is particularly pronounced among millennials and Gen Z, who are more inclined to invest in grooming and personal care which is pushing the market towards growth.

Social media platforms are changing consumer preferences. Beauty influencers and content creators create trends and promote various products, raising awareness and demand for different cosmetic items.

Improvements in the product formulation and manufacturing process have led to a qualitative and performance-oriented cosmetic product. Brands are taking advantage of technology to design unique products that cater to specific consumer requirements, which will likely boost market growth.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of India make-up market, as the companies compete to outperform one another in terms of consumer demand for natural ingredients and focus on personalization. The market prognosis remains positive, owing to urbanization and retail evolution, and increased penetration of e-commerce. Make-up manufacturers are focused on personalization, sustainability, and natural and organic products, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

For instance, in April 2024, Cipla Limited announced a significant strategic move through its subsidiary, Cipla Health Limited (CHL), by signing a business transfer agreement to acquire the distribution and marketing operations of Ivia Beaute Private Limited, including its brands Astaberry, Ikin, and Bhimsaini. This acquisition aims to strengthen CHL's presence in the beauty and personal care sector.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness and Loyalty
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Brand Name
  • 4.3.2. Features and Other Value-Added Service
  • 4.3.3. Colors
  • 4.3.4. Texture
  • 4.3.5. Ingredients
  • 4.3.6. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. India Make-up Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Category
    • 5.2.1.1. Eye make-up
      • 5.2.1.1.1. Eyeliner
      • 5.2.1.1.2. Eyeshadow
      • 5.2.1.1.3. Others
    • 5.2.1.2. Face Make-up
      • 5.2.1.2.1. Blusher
      • 5.2.1.2.2. Foundation
      • 5.2.1.2.3. Face Powder
      • 5.2.1.2.4. Others
    • 5.2.1.3. Lip Make-up
      • 5.2.1.3.1. Lipliner
      • 5.2.1.3.2. Lipstick
      • 5.2.1.3.3. Lip Gloss
      • 5.2.1.3.4. Others
    • 5.2.1.4. Nail Make-up
      • 5.2.1.4.1. Nail Polish
      • 5.2.1.4.2. Others
  • 5.2.2. By Price Segment
    • 5.2.2.1. Mass
    • 5.2.2.2. Premium
    • 5.2.2.3. Luxury
  • 5.2.3. By Manufacturing Process
    • 5.2.3.1. Vegan
    • 5.2.3.2. Organic
    • 5.2.3.3. Inorganic
  • 5.2.4. By Gender
    • 5.2.4.1. Male
    • 5.2.4.2. Female
    • 5.2.4.3. Unisex
  • 5.2.5. By End-user
    • 5.2.5.1. Individuals
    • 5.2.5.2. Spa Centre
    • 5.2.5.3. Beauty Salons
    • 5.2.5.4. Others
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Online
    • 5.2.6.2. Retail Stores
    • 5.2.6.3. Brand Stores
    • 5.2.6.4. Kiosks
    • 5.2.6.5. Multi-Brand Outlets
  • 5.2.7. By Region
    • 5.2.7.1. North
    • 5.2.7.2. South
    • 5.2.7.3. East
    • 5.2.7.4. West and Central
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Category
  • 5.3.2. By Price Segment
  • 5.3.3. By Manufacturing Process
  • 5.3.4. By Gender
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. L'Oreal S.A.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Products and Services
    • 15.3.1.4. Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Hindustan Unilever Limited (Lakme Cosmetics)
  • 15.3.3. The Estee Lauder Companies Inc.
  • 15.3.4. ColorBar Cosmetics Private Limited
  • 15.3.5. Natura &Co.
  • 15.3.6. Revlon Consumer Products LLC
  • 15.3.7. Amway India Enterprises Pvt. Ltd.
  • 15.3.8. Bobbi Brown Professional Cosmetics, Inc.
  • 15.3.9. Nykaa E-Retail Pvt Ltd.
  • 15.3.10. Coty Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer