化粧品市場：製品タイプ、成分、性別、年齢、流通チャネル別-2025～2030年世界予測

化粧品市場の2023年の市場規模は568億6,000万米ドルで、2024年にはCAGR 6.67%で603億6,000万米ドルに成長し、2030年には893億6,000万米ドルに達すると予測されています。

美容・化粧品産業は、常に革新性、創造性、文化的進化と同義です。この急速に変化する市場において、メーキャップ部門は多様な製品と消費者ニーズにわたって基準を再定義し続けています。本レポートは、産業を前進させる現在の動向、製品セグメンテーション、ダイナミックなシフトについて包括的な見解を記載しています。伝統的影響と破壊的なデジタル動向が混在するメーキャップ市場は、消費者の期待を形成し、ブランドにデザイン、配合、マーケティング戦略の再考を促しています。

入門編では、歴史的な影響と現代の進歩がどのように融合し、品質、持続可能性、包括性が最優先されるハイブリッドな状況を作り出しているのかを探る。産業は、レガシーブランドと機敏な新興企業が融合し、消費者に合わせたユニークなソリューションを提供する岐路に立たされています。パーソナライゼーション、動向主導の配合、デジタルに統合された消費者体験が重視されるようになり、メーキャップブランドは新時代を迎えました。ソーシャルメディアとインフルエンサー文化の台頭により、消費者のエンゲージメントはかつてないほど直接的で厳しいものとなり、ブランドは一貫した革新を行いながら、信頼性を維持する必要に迫られています。

こ概要では、様々な戦略的要素と市場セグメントがどのように相互作用して強固なメーキャップエコシステムを形成しているのか、深く掘り下げた分析の舞台を設定します。変革的なシフト、セグメンテーション洞察、地理的な力学を通じて、意思決定者は現在の市場の現実を反映した、実行可能な重要な洞察を得ることができます。これらの基礎的要素を理解することで、利害関係者は市場機会を活用し、多様な消費者ベースの進化するニーズに対応するために、より良い位置を占めることができます。

化粧品市場の変革

メーキャップ産業は、技術の進歩と消費者の価値観の進化によって、かつてない変化の中にあります。消費者行動の変化により、ブランドは製品ラインとマーケティング戦略の見直しを迫られています。この変革期には、消費者とのより強いつながりを築くために最新の技術やデジタルマーケティング戦術を活用する革新的なアプローチと、従来の慣習が交錯しています。

主要変革には、生産、マーケティング、流通チャネルにおけるデジタルツールの急速な導入が含まれます。ソーシャルメディアプラットフォームやインフルエンサーとのコラボレーションにより、ブランドはニッチなコミュニティを対象とし、消費者とダイナミックな関係を築くことができるようになりました。このようなデジタルの影響力は、製品の配合に関する先進的調査によって補完され、ますます良心的になる消費者のために、高品質で安全な製品を提供し続けることを保証しています。

さらに、持続可能で倫理的に調達された原料の普及は、企業が製品をどのように配合し、どのように見せるかを変えつつあります。消費者は、エコフレンドリーものを好む傾向が顕著になっており、この約束を実現できるブランドは、より深いロイヤリティを確保できる立場にあります。小売店やオンラインショッピングのインターフェースに拡張現実（AR）が統合されたことで、消費者とのインタラクションがさらに拡大し、選択プロセスがよりインタラクティブでパーソナライズされたものになりました。

また、マルチチャネル流通戦略へのシフトも見られます。伝統的小売モデルが強固なオンラインプラットフォームによって補完されつつある今、ブランドは、実店舗において地域に根ざした接点を維持しながら、より多くの消費者にリーチできる体制を整えつつあります。こうしたシフトは単なる反応的なものではなく、メーキャップブランドがイノベーション、価値提案、顧客エンゲージメントをどのように捉えるかという、より広範な戦略的見直しの表れです。絶え間ない変化のペースは、継続的な適応を義務付け、この変革を産業のリーダーにとっての課題であると同時に機会でもあります。

市場セグメンテーション洞察が市場動向を動かす

メーキャップの領域では、多様でダイナミックな消費者の状況を理解するために、きめ細かなセグメンテーションが不可欠です。市場は製品タイプによって複雑に区分され、アイメイクアップにはアイブロウ製品、アイライナー、アイシャドウ、マスカラといった特殊なセグメントが含まれます。同様に、フェイス・メーキャップスは、チークやブロンザーからコンシーラー、ファンデーション、ハイライターまで幅広い製品にわたります。一方、リップメイクは、リップグロス、リップライナー、口紅などの製品にセグメント化され、それぞれ異なる美的嗜好や期待性能に対応しています。

これらの製品ベースのカテゴリーを越えて、セグメンテーションは成分ベース洞察によって配合の核心にまで及びます。この市場は、天然成分と合成化合物という切り口で研究されており、クリーンな美に対する消費者の意識と需要に影響され、天然配合へと大きくシフトしています。この動向は製品のイノベーションに大きな影響を与え、性能や寿命に妥協しない、より安全でサステイナブルメーキャップオプションの開発につながりました。

性別によるセグメンテーションでは、消費者層が進化していることがさらに明らかになり、従来は女性向けに販売されていた製品が、現在では男性層にも意図的に進出しています。この二分化は、各性によるスキンケアと化粧品の好みを認め、それを称賛する、的を絞ったマーケティング戦略の可能性を高めています。年齢区分もまた、消費者グループを成人、中年、青年、若年層に区別することで、市場の物語において重要な役割を果たしています。各グループは、独自の購買行動、製品使用パターン、ブランドロイヤルティ要素を示します。例えば、若年層は一般的に冒険好きで、大胆な色の選択や実験的なテクスチャーに傾倒する一方、高齢の消費者は製剤の品質や製品の寿命を優先する可能性があります。

流通チャネルは、セグメンテーションのもうひとつの重要な側面です。メーキャップ産業は、オフラインの小売店舗とオンライン小売プラットフォームの融合を通じて消費者にリーチしています。オフラインの環境では、百貨店、専門店、スーパーマーケットがさまざまなショッピング体験を提供し、触覚的な相互作用や個別対応サービスに基づいて消費者の購買決定に影響を与えます。一方、オンライン小売は、ブランド専用ウェブサイトや広範なeコマースプラットフォームを含み、顧客へのリーチを拡大し、利便性と多くの場合より広範な商品情報を提供する重要な力として台頭してきました。これらのセグメンテーションカテゴリー間の相互作用は、現在の市場動向をより明確に示すだけでなく、ニッチな需要に対応し、より深い顧客関係を育むことができる、より洗練されたデータ主導のマーケティング戦略の舞台を整えます。

こうしたセグメンテーションの微妙な洞察は、メーキャップ市場を多面的に捉えることの重要性を強調しています。成功する戦略とは、製品の多様性、倫理的配慮、人口動態の変化、革新的な流通方法などを統合し、消費者のあらゆる需要を取り込むものであることを強調しています。そうすることで、ブランドはさまざまな消費者層の本質的なニーズに合った製品を提供することができ、競争市場において関連性と共鳴性を確保することができます。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • キャンペーンや美容インフルエンサーの影響力の高まりにより、化粧品製品の認知度が向上
    • より広範な顧客へのリーチを目指してオンラインとeコマースプラットフォームを拡大
    • ヴィーガンや動物実験をしていない化粧品製品に対する消費者の需要の高まり
  • 抑制要因
    • 偽造化粧品製品に関連するリスク
  • 機会
    • 化粧品の生産量増加に向けた投資と資金調達の急増
    • AIとバーチャル試着技術の革新を統合し、顧客体験を向上
  • 課題
    • 化粧品の安全性と表示に関する厳格な国際規制
• 市場セグメンテーション分析
  • 製品タイプ：天然ルック志向の高まりにより、ティントベースの製品や粉末の需要が増加
  • 成分：健康志向と環境意識の高まりにより、化粧品における天然成分の需要が急増
  • 性別：男性の肌の健康を重視した対象製品ラインの開発により、男性消費者が増加
  • 年齢：デジタルイノベーションやバーチャル試着技術を提供する化粧品ブランドに対する10代や若い成人の関心が高まっている
  • 流通チャネル：利便性とパーソナライズされたショッピング体験により、オンライン小売に対する消費者の嗜好が高まっている
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 化粧品市場：製品タイプ別

• イントロダクション
• 目化粧品
  • アイブロウ製品
  • アイライナー
  • アイシャドウ
  • マスカラ
• 顔化粧品
  • チーク
  • ブロンザー
  • コンシーラー
  • ファンデーション
  • ハイライト
• リップ化粧品
  • リップグロス
  • リップライナー
  • 口紅

第7章 化粧品市場：成分別

• イントロダクション
• 天然成分
• 合成成分

第8章 化粧品市場：性別

• イントロダクション
• 女性
• 男

第9章 化粧品市場：年齢別

• イントロダクション
• 成人
• 中年
• 青年
• 成人初期

第10章 化粧品市場：流通チャネル別

• イントロダクション
• オフライン小売
  • デパート
  • 専門店
  • スーパーマーケット
• オンライン小売
  • ブランドウェブサイト
  • eコマースウェブサイト

第11章 南北アメリカの化粧品市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋の化粧品市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカの化粧品市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• AmorePacific Corporation
• Anastasia Beverly Hills, LLC
• Avon Products, Inc. by Natura & Co Holding SA
• Burberry Limited
• Chantecaille Beaute Inc. by Beiersdorf AG
• Coty Inc.
• e.l.f. Beauty, Inc.
• Glossier, Inc.
• Huda Beauty
• JAFRA Cosmetics International, Inc.
• L'Oreal S.A.
• Lakme Cosmetics by Unilever PLC
• LVMH Moet Hennessy Louis Vuitton S.E.
• Mary Kay Inc.
• Natasha Denona Makeup LLC
• Neutrogena by Kenvue Brands LLC
• NYKAA E-RETAIL LIMITED
• Oriflame Cosmetics AG.
• Patrick Ta Beauty, LLC.
• Pixi Beauty Inc.
• Rare Beauty, LLC
• RENEE Cosmetics Private Limited
• Revlon Consumer Products LLC
• Shiseido Cosmetics
• Stila Cosmetics
• SUGAR Cosmetics by Vellvette Lifestyle Pvt. Ltd.
• Tarte, Inc. by KOSE Group
• The Estee Lauder Companies
• Victoria Beckham Limited
• Wet n Wild by Markwins Beauty Products, Inc.

LIST OF FIGURES

• FIGURE 1. MAKEUP MARKET MULTI-CURRENCY
• FIGURE 2. MAKEUP MARKET MULTI-LANGUAGE
• FIGURE 3. MAKEUP MARKET RESEARCH PROCESS
• FIGURE 4. MAKEUP MARKET SIZE, 2023 VS 2030
• FIGURE 5. GLOBAL MAKEUP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL MAKEUP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MAKEUP MARKET SIZE, BY INGREDIENT, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MAKEUP MARKET SIZE, BY INGREDIENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MAKEUP MARKET SIZE, BY GENDER, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MAKEUP MARKET SIZE, BY GENDER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL MAKEUP MARKET SIZE, BY AGE, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL MAKEUP MARKET SIZE, BY AGE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 17. GLOBAL MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. AMERICAS MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES MAKEUP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 21. UNITED STATES MAKEUP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 26. MAKEUP MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 27. MAKEUP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MAKEUP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MAKEUP MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MAKEUP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MAKEUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MAKEUP MARKET DYNAMICS
• TABLE 7. GLOBAL MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MAKEUP MARKET SIZE, BY EYE MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MAKEUP MARKET SIZE, BY EYEBROW PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MAKEUP MARKET SIZE, BY EYELINER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MAKEUP MARKET SIZE, BY EYESHADOW, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MAKEUP MARKET SIZE, BY MASCARA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MAKEUP MARKET SIZE, BY FACE MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MAKEUP MARKET SIZE, BY BLUSH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MAKEUP MARKET SIZE, BY BRONZER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MAKEUP MARKET SIZE, BY CONCEALER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MAKEUP MARKET SIZE, BY FOUNDATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MAKEUP MARKET SIZE, BY HIGHLIGHTER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MAKEUP MARKET SIZE, BY LIP MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MAKEUP MARKET SIZE, BY LIP GLOSS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL MAKEUP MARKET SIZE, BY LIP LINER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL MAKEUP MARKET SIZE, BY LIPSTICK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL MAKEUP MARKET SIZE, BY NATURAL INGREDIENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL MAKEUP MARKET SIZE, BY SYNTHETIC INGREDIENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL MAKEUP MARKET SIZE, BY FEMALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL MAKEUP MARKET SIZE, BY MALE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL MAKEUP MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL MAKEUP MARKET SIZE, BY MIDDLE-AGED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL MAKEUP MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL MAKEUP MARKET SIZE, BY YOUNG ADULTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL MAKEUP MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL MAKEUP MARKET SIZE, BY DEPARTMENT STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL MAKEUP MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 41. GLOBAL MAKEUP MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 42. GLOBAL MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 43. GLOBAL MAKEUP MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 44. GLOBAL MAKEUP MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 45. GLOBAL MAKEUP MARKET SIZE, BY E-COMMERCE WEBSITES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 46. GLOBAL MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 47. AMERICAS MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 51. AMERICAS MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 52. AMERICAS MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 53. AMERICAS MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 54. AMERICAS MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. AMERICAS MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 56. AMERICAS MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 57. AMERICAS MAKEUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. ARGENTINA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 59. ARGENTINA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 60. ARGENTINA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 61. ARGENTINA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 62. ARGENTINA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 63. ARGENTINA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 64. ARGENTINA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 65. ARGENTINA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. ARGENTINA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 67. ARGENTINA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 68. BRAZIL MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. BRAZIL MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 70. BRAZIL MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 71. BRAZIL MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 72. BRAZIL MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 73. BRAZIL MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 74. BRAZIL MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 75. BRAZIL MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. BRAZIL MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 77. BRAZIL MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 78. CANADA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. CANADA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 80. CANADA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 81. CANADA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 82. CANADA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 83. CANADA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 84. CANADA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 85. CANADA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. CANADA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 87. CANADA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 88. MEXICO MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 89. MEXICO MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 90. MEXICO MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 91. MEXICO MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 92. MEXICO MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 93. MEXICO MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 94. MEXICO MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 95. MEXICO MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. MEXICO MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 97. MEXICO MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED STATES MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED STATES MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 100. UNITED STATES MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 101. UNITED STATES MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 102. UNITED STATES MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 103. UNITED STATES MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 104. UNITED STATES MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 105. UNITED STATES MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. UNITED STATES MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 107. UNITED STATES MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 108. UNITED STATES MAKEUP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 109. ASIA-PACIFIC MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 110. ASIA-PACIFIC MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 111. ASIA-PACIFIC MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 112. ASIA-PACIFIC MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 113. ASIA-PACIFIC MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 114. ASIA-PACIFIC MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 115. ASIA-PACIFIC MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 116. ASIA-PACIFIC MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. ASIA-PACIFIC MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 118. ASIA-PACIFIC MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 119. ASIA-PACIFIC MAKEUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 120. AUSTRALIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 121. AUSTRALIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 122. AUSTRALIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 123. AUSTRALIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 124. AUSTRALIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 125. AUSTRALIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 126. AUSTRALIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 127. AUSTRALIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. AUSTRALIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 129. AUSTRALIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 130. CHINA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 131. CHINA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 132. CHINA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 133. CHINA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 134. CHINA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 135. CHINA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 136. CHINA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 137. CHINA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. CHINA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 139. CHINA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 140. INDIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 141. INDIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 142. INDIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 143. INDIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 144. INDIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 145. INDIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 146. INDIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 147. INDIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. INDIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 149. INDIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 150. INDONESIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 151. INDONESIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 152. INDONESIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 153. INDONESIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 154. INDONESIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 155. INDONESIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 156. INDONESIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 157. INDONESIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 158. INDONESIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 159. INDONESIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 160. JAPAN MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 161. JAPAN MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 162. JAPAN MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 163. JAPAN MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 164. JAPAN MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 165. JAPAN MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 166. JAPAN MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 167. JAPAN MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. JAPAN MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 169. JAPAN MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 170. MALAYSIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 171. MALAYSIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 172. MALAYSIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 173. MALAYSIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 174. MALAYSIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 175. MALAYSIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 176. MALAYSIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 177. MALAYSIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. MALAYSIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 179. MALAYSIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 180. PHILIPPINES MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 181. PHILIPPINES MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 182. PHILIPPINES MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 183. PHILIPPINES MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 184. PHILIPPINES MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 185. PHILIPPINES MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 186. PHILIPPINES MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 187. PHILIPPINES MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. PHILIPPINES MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 189. PHILIPPINES MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 190. SINGAPORE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 191. SINGAPORE MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 192. SINGAPORE MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 193. SINGAPORE MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 194. SINGAPORE MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 195. SINGAPORE MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 196. SINGAPORE MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 197. SINGAPORE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 198. SINGAPORE MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 199. SINGAPORE MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 200. SOUTH KOREA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH KOREA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH KOREA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH KOREA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 204. SOUTH KOREA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 205. SOUTH KOREA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 206. SOUTH KOREA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 207. SOUTH KOREA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 208. SOUTH KOREA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 209. SOUTH KOREA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 210. TAIWAN MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 211. TAIWAN MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 212. TAIWAN MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 213. TAIWAN MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 214. TAIWAN MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 215. TAIWAN MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 216. TAIWAN MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 217. TAIWAN MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 218. TAIWAN MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 219. TAIWAN MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 220. THAILAND MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 221. THAILAND MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 222. THAILAND MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 223. THAILAND MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 224. THAILAND MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 225. THAILAND MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 226. THAILAND MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 227. THAILAND MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 228. THAILAND MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 229. THAILAND MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 230. VIETNAM MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 231. VIETNAM MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 232. VIETNAM MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 233. VIETNAM MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 234. VIETNAM MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 235. VIETNAM MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 236. VIETNAM MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 237. VIETNAM MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 238. VIETNAM MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 239. VIETNAM MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 240. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 241. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 242. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 243. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 244. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 245. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 246. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 247. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 248. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 249. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 250. EUROPE, MIDDLE EAST & AFRICA MAKEUP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 251. DENMARK MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 252. DENMARK MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 253. DENMARK MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 254. DENMARK MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 255. DENMARK MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 256. DENMARK MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 257. DENMARK MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 258. DENMARK MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 259. DENMARK MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 260. DENMARK MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 261. EGYPT MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 262. EGYPT MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 263. EGYPT MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 264. EGYPT MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 265. EGYPT MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 266. EGYPT MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 267. EGYPT MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 268. EGYPT MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 269. EGYPT MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 270. EGYPT MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 271. FINLAND MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 272. FINLAND MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 273. FINLAND MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 274. FINLAND MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 275. FINLAND MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 276. FINLAND MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 277. FINLAND MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 278. FINLAND MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 279. FINLAND MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 280. FINLAND MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 281. FRANCE MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 282. FRANCE MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 283. FRANCE MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 284. FRANCE MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 285. FRANCE MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 286. FRANCE MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 287. FRANCE MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 288. FRANCE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 289. FRANCE MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 290. FRANCE MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 291. GERMANY MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 292. GERMANY MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 293. GERMANY MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 294. GERMANY MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 295. GERMANY MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 296. GERMANY MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 297. GERMANY MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 298. GERMANY MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 299. GERMANY MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 300. GERMANY MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 301. ISRAEL MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 302. ISRAEL MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 303. ISRAEL MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 304. ISRAEL MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 305. ISRAEL MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 306. ISRAEL MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 307. ISRAEL MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 308. ISRAEL MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 309. ISRAEL MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 310. ISRAEL MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 311. ITALY MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 312. ITALY MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 313. ITALY MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 314. ITALY MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 315. ITALY MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 316. ITALY MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 317. ITALY MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 318. ITALY MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 319. ITALY MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 320. ITALY MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 321. NETHERLANDS MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 322. NETHERLANDS MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 323. NETHERLANDS MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 324. NETHERLANDS MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 325. NETHERLANDS MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 326. NETHERLANDS MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 327. NETHERLANDS MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 328. NETHERLANDS MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 329. NETHERLANDS MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 330. NETHERLANDS MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 331. NIGERIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 332. NIGERIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 333. NIGERIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 334. NIGERIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 335. NIGERIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 336. NIGERIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 337. NIGERIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 338. NIGERIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 339. NIGERIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 340. NIGERIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 341. NORWAY MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 342. NORWAY MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 343. NORWAY MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 344. NORWAY MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 345. NORWAY MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 346. NORWAY MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 347. NORWAY MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 348. NORWAY MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 349. NORWAY MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 350. NORWAY MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 351. POLAND MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 352. POLAND MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 353. POLAND MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 354. POLAND MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 355. POLAND MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 356. POLAND MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 357. POLAND MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 358. POLAND MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 359. POLAND MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 360. POLAND MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 361. QATAR MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 362. QATAR MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 363. QATAR MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 364. QATAR MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 365. QATAR MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 366. QATAR MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 367. QATAR MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 368. QATAR MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 369. QATAR MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 370. QATAR MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 371. RUSSIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 372. RUSSIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 373. RUSSIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 374. RUSSIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 375. RUSSIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 376. RUSSIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 377. RUSSIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 378. RUSSIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 379. RUSSIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 380. RUSSIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 381. SAUDI ARABIA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 382. SAUDI ARABIA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 383. SAUDI ARABIA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 384. SAUDI ARABIA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 385. SAUDI ARABIA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 386. SAUDI ARABIA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 387. SAUDI ARABIA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 388. SAUDI ARABIA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 389. SAUDI ARABIA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 390. SAUDI ARABIA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 391. SOUTH AFRICA MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 392. SOUTH AFRICA MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 393. SOUTH AFRICA MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 394. SOUTH AFRICA MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 395. SOUTH AFRICA MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 396. SOUTH AFRICA MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 397. SOUTH AFRICA MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 398. SOUTH AFRICA MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 399. SOUTH AFRICA MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 400. SOUTH AFRICA MAKEUP MARKET SIZE, BY ONLINE RETAIL, 2018-2030 (USD MILLION)
• TABLE 401. SPAIN MAKEUP MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 402. SPAIN MAKEUP MARKET SIZE, BY EYE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 403. SPAIN MAKEUP MARKET SIZE, BY FACE MAKEUP, 2018-2030 (USD MILLION)
• TABLE 404. SPAIN MAKEUP MARKET SIZE, BY LIP MAKEUP, 2018-2030 (USD MILLION)
• TABLE 405. SPAIN MAKEUP MARKET SIZE, BY INGREDIENT, 2018-2030 (USD MILLION)
• TABLE 406. SPAIN MAKEUP MARKET SIZE, BY GENDER, 2018-2030 (USD MILLION)
• TABLE 407. SPAIN MAKEUP MARKET SIZE, BY AGE, 2018-2030 (USD MILLION)
• TABLE 408. SPAIN MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 409. SPAIN MAKEUP MARKET SIZE, BY OFFLINE RETAIL, 2018-2030 (USD MILLIO

The Makeup Market was valued at USD 56.86 billion in 2023 and is projected to grow to USD 60.36 billion in 2024, with a CAGR of 6.67%, reaching USD 89.36 billion by 2030.

The beauty and cosmetics industry has always been synonymous with innovation, creativity, and cultural evolution. In this rapidly changing market, the makeup sector continues to redefine standards across a diverse spectrum of products and consumer needs. This report provides a comprehensive view into the current trends, product segmentation, and dynamic shifts that are driving the industry forward. With a mix of traditional influences and disruptive digital trends, the makeup market is shaping consumer expectations, encouraging brands to rethink design, formulation, and marketing strategies.

In our introductory discussion, we explore how historical influences meet modern advancements, creating a hybrid landscape where quality, sustainability, and inclusivity are now paramount. The industry remains at a crossroads where legacy brands merge with nimble startups to bring forward unique, consumer-tailored solutions. The emphasis on personalization, trend-driven formulations, and digitally integrated consumer experiences has marked a new era for makeup brands. With the rise of social media and influencer culture, consumer engagement has never been more direct or demanding, pushing brands to maintain authenticity whilst innovating consistently.

This overview sets the stage for a deep-dive analysis into how various strategic elements and market segments interplay to form a robust makeup ecosystem. As we navigate through transformative shifts, segmentation insights, and geographical dynamics, decision-makers stand to gain critical insights that are both actionable and reflective of current market realities. By understanding these foundational elements, stakeholders can better position themselves to leverage market opportunities and address the evolving needs of a diverse consumer base.

Transformative Shifts in the Makeup Landscape

The makeup industry is undergoing unprecedented change, driven by technological advancements and evolving consumer values. Shifts in consumer behavior have prompted brands to reevaluate their product lines and marketing strategies. This period of transformation sees legacy practices intermingling with innovative approaches that utilize modern technology and digital marketing tactics to forge stronger consumer connections.

Key transformations include the rapid adoption of digital tools across production, marketing, and distribution channels. Social media platforms and influencer collaborations have allowed brands to target niche communities and build dynamic relationships with consumers. This digital influence has been complemented by advanced research into product formulations, ensuring that offerings remain both high-quality and safe for an increasingly conscientious audience.

Furthermore, the proliferation of sustainable and ethically sourced ingredients is reshaping how companies formulate and present their products. Consumers are expressing a more pronounced preference for environmentally friendly options, and brands that can deliver on this promise are positioned to secure deeper loyalty. The integration of augmented reality in retail settings and online shopping interfaces has further expanded consumer interaction, making the selection process both more interactive and personalized.

The landscape is also witnessing a shift toward multi-channel distribution strategies. With traditional retail models increasingly complemented by robust online platforms, brands are better equipped to reach a wider audience while maintaining a localized touch in physical outlets. These shifts are not merely reactive but are indicative of a broader strategic overhaul in how makeup brands view innovation, value proposition, and customer engagement. The relentless pace of change mandates continuous adaptation, making this transformation both a challenge and an opportunity for industry leaders.

Key Segmentation Insights Driving Market Trends

In the realm of makeup, granular segmentation is essential in understanding the diverse and dynamic consumer landscape. The market is intricately divided based on product type, where eye makeup includes specialized segments like eyebrow products, eyeliner, eyeshadow, and mascara. Similarly, face makeup spans a spectrum of products from blush and bronzer to concealer, foundation, and highlighter. Lip makeup, on the other hand, is segmented into products such as lip gloss, lip liner, and lipstick, each catering to different aesthetic preferences and performance expectations.

Beyond these product-based categories, segmentation extends to the very core of formulation with ingredient-based insights. The market is studied through the lens of natural ingredients versus synthetic compounds, with a significant shift toward natural formulations influenced by consumer awareness and demand for clean beauty. This trend has seen a considerable impact on product innovation, leading to the development of safer, more sustainable makeup options that do not compromise on performance or longevity.

Gender-based segmentation further reveals that the consumer base is evolving, with products traditionally marketed toward females now making deliberate inroads into the male segment. This bifurcation enhances the potential for targeted marketing strategies that acknowledge and celebrate the distinct skincare and cosmetic preferences of each gender. Age segmentation also plays a critical role in the market narrative by differentiating consumer groups into adults, middle-aged individuals, teenagers, and young adults. Each group exhibits unique buying behaviors, product usage patterns, and brand loyalty factors. For instance, younger demographics are typically more adventurous, leaning towards bold color choices and experimental textures, while older consumers might prioritize formulation quality and product longevity.

Distribution channels present another important dimension of segmentation. The makeup industry reaches its consumers through a blend of offline retail outlets and online retail platforms. Within the offline environment, department stores, specialty stores, and supermarkets offer varied shopping experiences, influencing consumer purchase decisions based on tactile interactions and personalized service. Conversely, the online retail space, which includes dedicated brand websites as well as broad e-commerce platforms, has emerged as a critical force in expanding reach and offering customers convenience and often a broader range of product information. The interplay among these segmentation categories not only provides a clearer picture of current market trends but also sets the stage for more sophisticated, data-driven marketing strategies that can address niche demands and foster deeper customer relationships.

These nuanced segmentation insights underscore the importance of adopting a multi-dimensional view of the makeup market. They emphasize that successful strategies are those which integrate product diversity, ethical considerations, demographic shifts, and innovative distribution methods to capture the full spectrum of consumer demand. By doing so, brands can align their offerings with the intrinsic needs of various consumer segments, ensuring relevance and resonance in a competitive market.

Based on Product Type, market is studied across Eye Makeup, Face Makeup, and Lip Makeup. The Eye Makeup is further studied across Eyebrow Products, Eyeliner, Eyeshadow, and Mascara. The Face Makeup is further studied across Blush, Bronzer, Concealer, Foundation, and Highlighter. The Lip Makeup is further studied across Lip Gloss, Lip Liner, and Lipstick.

Based on Ingredient, market is studied across Natural Ingredients and Synthetic Ingredients.

Based on Gender, market is studied across Female and Male.

Based on Age, market is studied across Adults, Middle-Aged, Teenagers, and Young Adults.

Based on Distribution Channel, market is studied across Offline Retail and Online Retail. The Offline Retail is further studied across Department Stores, Specialty Stores, and Supermarkets. The Online Retail is further studied across Brand Websites and E-commerce Websites.

Regional Insights Highlighting Global Market Dynamics

A global perspective reveals that the makeup industry is not confined to a single region but is rather a mosaic of diverse and rapidly evolving markets. Each geographic segment contributes unique consumer behavior profiles and industry trends that shape the global narrative. In the Americas, market trends are frequently driven by high consumer demand for innovative product lines and transformative digital experiences. As cultural exchanges intensify, brands in this region are investing heavily in research and development to align with shifting beauty standards and personal expression trends.

Europe, Middle East & Africa represents a confluence of diversity and tradition, where historical beauty rituals meet modern product innovation. This region is characterized by a strong emphasis on luxury, quality, and evidence-based formulations. The diverse cultural backdrop present in these markets has encouraged brands to create products that are adaptable to a wide range of skin types and environmental conditions. Meanwhile, the Asia-Pacific region remains one of the most dynamic and expansive markets, marked by rapid urbanization, a young and tech-savvy consumer base, and a heightened focus on natural ingredients and skincare rituals. The interplay between traditional values and modern aesthetics in these markets has led to an explosion of locally inspired brands and innovative product lines that resonate strongly with consumers.

Each of these regions presents a combination of opportunity and challenge. Market dynamics in the Americas are often characterized by aggressive competition and a fast-paced adoption of digital channels, while Europe, Middle East & Africa demand superior product quality and a refined aesthetic sensibility. Asia-Pacific, with its unique blend of tradition and modernity, offers fertile ground for brands that can marry advanced technology with culturally resonant products. Understanding these regional nuances is pivotal for companies seeking to tailor their strategies to local consumer preferences, regulatory environments, and distribution infrastructures.

This regional analysis highlights that the future of the makeup industry is shaped not just by global trends but also by localized innovations and market-specific dynamics. Strategic expansion, market entry, and product development plans must consider these regional differences carefully to maximize impact and foster sustainable growth across diverse global landscapes.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Companies Shaping the Makeup Industry

The competitive landscape in the makeup industry is populated by several influential companies that are driving innovation and setting benchmarks for quality. Industry leaders such as AmorePacific Corporation and Anastasia Beverly Hills, LLC have distinguished themselves through cutting-edge product development and global outreach. Avon Products, Inc. by Natura & Co Holding SA continues to pioneer direct marketing strategies that resonate deeply with a broad consumer base, while Burberry Limited has successfully integrated luxury with modern aesthetics to capture the attention of fashion-forward consumers.

Other key players such as Chantecaille Beaute Inc. by Beiersdorf AG and Coty Inc. have built reputations for high-quality formulations and a strong heritage in beauty innovation. Companies like e.l.f. Beauty, Inc. and Glossier, Inc. are celebrated for their digital-first approach, directly engaging with users through social media and online platforms. Huda Beauty and JAFRA Cosmetics International, Inc. have rapidly scaled due to their deep connection to influencer culture and trend-driven products. L'Oreal S.A., alongside Lakme Cosmetics by Unilever PLC, LVMH Moet Hennessy Louis Vuitton S.E., and Mary Kay Inc., remains a stalwart of the beauty sector, continuously evolving through technological integration and product diversification.

The industry is further enriched by emerging brands such as Natasha Denona Makeup LLC, Neutrogena by Kenvue Brands LLC, and NYKAA E-RETAIL LIMITED, which have successfully combined innovation with strategic market positioning. Oriflame Cosmetics AG and Patrick Ta Beauty, LLC are known for their customer-centric approaches, offering bespoke products that cater to niche market segments. Other notable players include Pixi Beauty Inc., Rare Beauty, LLC, RENEE Cosmetics Private Limited, and Revlon Consumer Products LLC, each bringing their unique mix of artistry and scientific rigour into their formulations.

Additionally, brands like Shiseido Cosmetics, Stila Cosmetics, SUGAR Cosmetics by Vellvette Lifestyle Pvt. Ltd., and Tarte, Inc. by KOSE Group have pushed the boundaries of product creativity and performance, thereby inspiring industry-wide innovation. The Estee Lauder Companies and Victoria Beckham Limited continue to set trends in luxury cosmetics through a blend of timeless elegance and modern dynamism. Finally, Wet n Wild by Markwins Beauty Products, Inc. remains a favorite for cost-effective yet high-performance makeup solutions. Together, these companies represent the multifaceted nature of the global makeup market, where tradition and innovation blend seamlessly to create a vibrant, evolution-driven industry landscape.

The report delves into recent significant developments in the Makeup Market, highlighting leading vendors and their innovative profiles. These include AmorePacific Corporation, Anastasia Beverly Hills, LLC, Avon Products, Inc. by Natura & Co Holding SA,, Burberry Limited, Chantecaille Beaute Inc. by Beiersdorf AG, Coty Inc., e.l.f. Beauty, Inc., Glossier, Inc., Huda Beauty, JAFRA Cosmetics International, Inc., L'Oreal S.A., Lakme Cosmetics by Unilever PLC, LVMH Moet Hennessy Louis Vuitton S.E., Mary Kay Inc., Natasha Denona Makeup LLC, Neutrogena by Kenvue Brands LLC, NYKAA E-RETAIL LIMITED, Oriflame Cosmetics AG., Patrick Ta Beauty, LLC., Pixi Beauty Inc., Rare Beauty, LLC, RENEE Cosmetics Private Limited, Revlon Consumer Products LLC, Shiseido Cosmetics, Stila Cosmetics, SUGAR Cosmetics by Vellvette Lifestyle Pvt. Ltd., Tarte, Inc. by KOSE Group, The Estee Lauder Companies, Victoria Beckham Limited, and Wet n Wild by Markwins Beauty Products, Inc.. Actionable Recommendations for Industry Leaders

For industry leaders looking to capitalize on the evolving dynamics of the makeup market, there are several actionable strategies that can be implemented to drive sustainable growth and competitive differentiation. It is essential to invest in digital transformation by fortifying online sales platforms and leveraging advanced analytics to understand consumer behavior deeper. Technological investments should be prioritized to serve not only marketing purposes but also to streamline production and improve operational efficiencies.

Sustainable growth can be achieved by embracing environmentally friendly practices and ethically sourced ingredients. Aligning product development strategies with clean beauty trends not only enhances consumer trust but also positions brands as responsible market players. Companies should seek to diversify their product lines to cater to varied demographics, ensuring that the unique needs of different age groups, genders, and cultural backgrounds are met with precision and flair.

Additionally, industry leaders should consider expanding their presence in both traditional retail and digital channels. While brick-and-mortar stores remain a crucial touchpoint for customer interactions, the burgeoning growth of e-commerce platforms presents a significant opportunity to extend market reach. Strategic partnerships with reputable e-commerce websites and innovative brand websites can be vital for maximizing visibility and driving sales.

It is also advisable to develop a multi-tiered pricing strategy that accommodates premium segments as well as affordable options, ensuring that a wide spectrum of consumers can access quality products. Innovating in product formulation-especially by blending natural and synthetic ingredients-can meet the growing demands for performance without compromising on safety or ethical considerations.

Lastly, fostering strong community engagement through targeted marketing initiatives and influencer collaborations can serve as a powerful tool for building brand loyalty. By continuously refining customer experience strategies and staying abreast of emerging trends, industry leaders can not only secure a competitive edge but also set a benchmark for excellence and innovation in the makeup industry.

Conclusion: Integrating Insights and Strategic Directions

In conclusion, the makeup industry is evolving in multiple directions, driven by transformative shifts and segmented consumer preferences that span across product types, ingredients, demographics, and distribution channels. The analysis has underscored the importance of understanding these multifaceted segments, as they are integral in designing products and marketing strategies that resonate with a diverse and discerning consumer base. Global regional insights further highlight the importance of tailoring approaches to specific market dynamics in regions such as the Americas, Europe, Middle East & Africa, and Asia-Pacific.

In integrating these insights, it becomes increasingly clear that success in the makeup industry requires a balance between innovation and tradition. Strategic positioning that leverages both advanced digital techniques and time-honored beauty rituals is essential for meeting modern consumer demands. Companies that embrace sustainability, invest in technological advancements, and adopt agile marketing strategies are poised to lead the market into its next phase of growth.

As the industry continues to mature, decision-makers will benefit from a holistic approach that integrates detailed segmentation insights, regional dynamics, and competitive benchmarking. Armed with these insights, industry leaders can drive meaningful change, foster brand loyalty, and explore untapped avenues for expansion. The future of makeup innovation lies in a convergence of science, art, and consumer-centric strategies, empowering brands to create value in an ever-evolving landscape.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing influence of campaigns and beauty influencers escalating makeup product visibility
    • 5.1.1.2. Expanding online and e-commerce platforms for broader customer outreach
    • 5.1.1.3. Rising consumer demand for vegan and cruelty-free makeup products
  • 5.1.2. Restraints
    • 5.1.2.1. Risks associated with counterfeit makeup products
  • 5.1.3. Opportunities
    • 5.1.3.1. Surging investments & funding to increase makeup production
    • 5.1.3.2. Integration of AI and innovations in virtual try-on technology to enhance customer experience
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent global regulations related to cosmetics safety and labeling
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Increasing demand for tint-based products and powders with rising natural look preferences
  • 5.2.2. Ingredient: Proliferating demand for natural ingredients in makeup with increasing health-consciousness and eco-awareness
  • 5.2.3. Gender: Rising number of male consumers with the development of a targeted product line emphasizing skin health for men
  • 5.2.4. Age: Growing inclination of teens and young adults toward makeup brands offering digital innovations and virtual try-on technology
  • 5.2.5. Distribution Channel: Rising consumer preference for online retail due to convenience and personalized shopping experiences
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Makeup Market, by Product Type

• 6.1. Introduction
• 6.2. Eye Makeup
  • 6.2.1. Eyebrow Products
  • 6.2.2. Eyeliner
  • 6.2.3. Eyeshadow
  • 6.2.4. Mascara
• 6.3. Face Makeup
  • 6.3.1. Blush
  • 6.3.2. Bronzer
  • 6.3.3. Concealer
  • 6.3.4. Foundation
  • 6.3.5. Highlighter
• 6.4. Lip Makeup
  • 6.4.1. Lip Gloss
  • 6.4.2. Lip Liner
  • 6.4.3. Lipstick

7. Makeup Market, by Ingredient

• 7.1. Introduction
• 7.2. Natural Ingredients
• 7.3. Synthetic Ingredients

8. Makeup Market, by Gender

• 8.1. Introduction
• 8.2. Female
• 8.3. Male

9. Makeup Market, by Age

• 9.1. Introduction
• 9.2. Adults
• 9.3. Middle-Aged
• 9.4. Teenagers
• 9.5. Young Adults

10. Makeup Market, by Distribution Channel

• 10.1. Introduction
• 10.2. Offline Retail
  • 10.2.1. Department Stores
  • 10.2.2. Specialty Stores
  • 10.2.3. Supermarkets
• 10.3. Online Retail
  • 10.3.1. Brand Websites
  • 10.3.2. E-commerce Websites

11. Americas Makeup Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Makeup Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Makeup Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Puig extends strategic partnership with Charlotte Tilbury to enhance brand's innovative growth
  • 14.3.2. Sephora India launches milk makeup to broaden clean beauty offerings
  • 14.3.3. Patrick Ta collaborates with Barbie for limited edition makeup line
  • 14.3.4. Covergirl's launch of clean invisible foundation blends nostalgia with modern inclusivity in 22 shades
  • 14.3.5. Launch of Mila Beaute, a new entrant in the beauty market
  • 14.3.6. Estee Lauder and Nykaa's Beauty&You India 2024 empowers emerging beauty brands with mentorship and financial support
  • 14.3.7. Renee Cosmetics secures INR 100 crore Series B funding to expand product range and omnichannel reach
  • 14.3.8. Estee Lauder completes full acquisition of DECIEM to strengthen global skincare portfolio
  • 14.3.9. Schwan Cosmetics launches glowy blur stick as part of trend-driven skincare-infused makeup strategy
  • 14.3.10. L'Oreal Groupe secures exclusive license for Miu Miu beauty line
• 14.4. Strategy Analysis & Recommendation
  • 14.4.1. SUGAR Cosmetics by Vellvette Lifestyle Pvt. Ltd.
  • 14.4.2. Revlon Consumer Products LLC
  • 14.4.3. L'Oreal S.A.
  • 14.4.4. The Estee Lauder Companies

Companies Mentioned

• 1. AmorePacific Corporation
• 2. Anastasia Beverly Hills, LLC
• 3. Avon Products, Inc. by Natura & Co Holding SA,
• 4. Burberry Limited
• 5. Chantecaille Beaute Inc. by Beiersdorf AG
• 6. Coty Inc.
• 7. e.l.f. Beauty, Inc.
• 8. Glossier, Inc.
• 9. Huda Beauty
• 10. JAFRA Cosmetics International, Inc.
• 11. L'Oreal S.A.
• 12. Lakme Cosmetics by Unilever PLC
• 13. LVMH Moet Hennessy Louis Vuitton S.E.
• 14. Mary Kay Inc.
• 15. Natasha Denona Makeup LLC
• 16. Neutrogena by Kenvue Brands LLC
• 17. NYKAA E-RETAIL LIMITED
• 18. Oriflame Cosmetics AG.
• 19. Patrick Ta Beauty, LLC.
• 20. Pixi Beauty Inc.
• 21. Rare Beauty, LLC
• 22. RENEE Cosmetics Private Limited
• 23. Revlon Consumer Products LLC
• 24. Shiseido Cosmetics
• 25. Stila Cosmetics
• 26. SUGAR Cosmetics by Vellvette Lifestyle Pvt. Ltd.
• 27. Tarte, Inc. by KOSE Group
• 28. The Estee Lauder Companies
• 29. Victoria Beckham Limited
• 30. Wet n Wild by Markwins Beauty Products, Inc.