ソフトウェアデファインドビークル（SDV）の米国市場の評価：車両タイプ別、推進力別、車両自律性別、SDVタイプ別、地域別、機会、予測（2018年～2032年）

米国のソフトウェアデファインドビークル（SDV）の市場規模は、2023年の240億7,000万米ドルから2032年に953億9,000万米ドルに達すると予測され、予測期間の2025年～2032年にCAGRで18.78%の成長が見込まれます。市場は近年著しい成長を示しており、安全性と持続可能性の向上に対する需要の高まり、自動車への5G技術の導入の増加、EVと自動運転体験の採用の増加により、今後数年間も拡大を維持すると予測されます。市場の需要は、自動運転車における先進技術の複雑化と統合、急速なパーソナライゼーション、より効率的で環境にやさしい自動車への需要の高まりによって増加すると予測されます。さらに、ソフトウェアとハードウェアの統合は、OTA（Over-the-Air）ソフトウェアの採用の増加や、先進のソフトウェアの生産に対する企業の投資の増加、自動運転における近年の革新的な開発の急増により、大幅に増加しています。さらに、自動車メーカーは、顧客の運転体験を向上させ、リアルタイムの診断を可能にし、ナビゲーションとセキュリティの機能を提供するために、車両ソフトウェアを統合することが増えています。

米国の政府は、自動車の安全機能を強化し、持続可能な生産方式を採用するため、さまざまな規制を実施しています。政府はまた、自動車の安全性を高め、運転体験を向上させるADAS（先進運転支援システム）を搭載した電気自動車を生産するインセンティブを提供しています。さらに政府は、安全システムや推進力などの主要機能を制御する先進の車両ソフトウェアを統合するよう各社に働きかけています。市場の各社は、自動運転車やコネクテッドビークルの需要の拡大に対応するため、米国でソフトウェアデファインドビークル（SDV）を共同開発し、発売しています。

例えば2024年6月、ドイツの大手自動車メーカーであるVolkswagen Groupは、米国の電気自動車メーカーであるRivian Automotiveに50億米ドルを投資し、両自動車メーカーが使用する技術を引き合わせる合弁企業を設立すると発表しました。

当レポートでは、米国のソフトウェアデファインドビークル（SDV）市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢などを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 製品と市場情報
• ブランド認知度
• 購入決定において考慮される要素
  • 機能とその他の付加価値サービス
  • 互換性
  • ソリューションの効率
  • 推進力タイプ
  • ソフトウェアアプリケーション
  • アフターサポート
• プライバシーと規制の考慮

第5章 米国のソフトウェアデファインドビークル（SDV）市場の見通し（2018年～2032年）

• 市場規模の分析と予測
  • 金額
• 市場シェアの分析と予測
  • 車両タイプ別
  • 推進力別
  • 車両自律性別
  • SDVタイプ別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2024年）
• 市場マップ分析（2024年）
  • 車両タイプ別
  • 推進力別
  • 車両自律性別
  • SDVタイプ別
  • 地域別

第6章 需給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 市場力学

• 市場促進要因
• 市場の課題

第11章 市場の動向と発展

第12章 ケーススタディ

第13章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位9社の情勢
  • Rivian Automotive, Inc.
  • Volkswagen Group
  • BMW Group
  • Tesla
  • Mercedes-Benz AG
  • Volvo Group
  • Hyundai Motor Company
  • General Motors
  • Ford Motor Company

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Software-Defined Vehicle Market, By Value, In USD Billion, 2018-2032F
• Figure 2. United States Software-Defined Vehicle Market Share (%), By Vehicle Type, 2018-2032F
• Figure 3. United States Software-Defined Vehicle Market Share (%), By Propulsion, 2018-2032F
• Figure 4. United States Software-Defined Vehicle Market Share (%), By Vehicle Autonomy, 2018-2032F
• Figure 5. United States Software-Defined Vehicle Market Share (%), By SDV Type, 2018-2032F
• Figure 6. United States Software-Defined Vehicle Market Share (%), By Region, 2018-2032F
• Figure 7. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 8. By Propulsion Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 9. By Vehicle Autonomy Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 10. By SDV Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

United States software-defined vehicle market is projected to witness a CAGR of 18.78% during the forecast period 2025-2032, growing from USD 24.07 billion in 2023 to USD 95.39 billion in 2032. The market has experienced significant growth in recent years and is expected to maintain an expansion in the coming years owing to growing demand for enhanced safety and sustainability, a rise in the implementation of 5G technology in vehicles and increasing adoption of EVs and autonomous driving experience. The United States software-defined vehicle market demand is anticipated to rise owing to increased complexity and integration of advanced technologies in autonomous vehicles, rapid personalization, and growing demand for more efficient and environmentally friendly vehicles. Additionally, software and hardware integration is significantly rising owing to the growing adoption of over-the-air software, increasing investment by companies in producing advanced software, and a surge in recent innovative developments in autonomous driving. Furthermore, automakers increasingly integrate vehicle software to enhance customers' driving experience, allow real-time diagnostics, and provide navigation and security functions.

The U.S. government is implementing different regulations to enhance the safety features of vehicles and adopt sustainable manufacturing practices. The government also provides incentives to produce electric vehicles featuring advanced driver assistance systems that increase vehicle safety and improve the driving experience. Moreover, the government is compelling companies to integrate advanced vehicle software to control major functions, including safety systems, propulsion, etc. Companies in the market are collaborating and launching software-defined vehicles in the United States to address the growing demand for autonomous vehicles and connected vehicles.

For instance, in June 2024, German auto giant Volkswagen Group announced an investment of USD 5 billion in U.S. electric vehicle maker Rivian Automotive, Inc., to form a joint venture projected to introduce technology both automakers use.

Growing Demand for Autonomous Vehicles Drives Market Growth

The growing demand for autonomous vehicles, rising technological advancement, and a rapid introduction of electric and hybrid vehicles are projected to drive the United States software-defined vehicle market growth in the forecast period. In addition, the growing number of road accidents is also propelling the demand for autonomous vehicles, which further drives the growth of the United States software-defined vehicle market. According to the Association for Safe International Road Travel, nearly 1.19 million individuals die yearly due to road traffic crashes. However, in the U.S., road crashes are a leading reason for nonnatural death for citizens, based on the U.S. Department of State. Autonomous vehicles are equipped with different software and systems, including lane management systems, anti-collision systems, and others, to better decision-making and decrease the chances of accidents. Companies in the market are collaborating to expand their market presence and be competitive.

For instance, in October 2024, Toyota, Honda Motor Co., Ltd., and Nissan Group announced an agreement to promote collaboration on developing in-car software and compete against leading U.S. and Chinese manufacturers in automotive technologies.

Technological Advancements in Vehicles Propel Market Growth

Technological advancements in vehicle technology are projected to be a key driver for the growth of the United States software-defined vehicle market. Innovations in cloud computing, artificial intelligence, and cybersecurity are allowing the introduction of energy-efficient vehicles. These advancements allow for features including advanced driver assistance systems, real-time vehicle performance monitoring, and over-the-air updates, which improve vehicle performance and enhance the overall driving experience of consumers, driving the United States software-defined vehicle market growth in the forecast period. Furthermore, the partnerships and collaboration among the automotive and tech companies are surging rapid innovation and confirming that vehicles offer efficient road safety and are up to date with the latest technologies.

For instance, in March 2022, Hyundai Motor Company, a leading U.S. automaker, and Iveco S.p.A. announced that they would sign a Memorandum of Understanding to create leading innovative solutions and software for vehicles. This collaboration explores possible collaborations on shared vehicle technology, joint sourcing, and mutual supply.

Passenger Vehicles Hold the Largest Market Share

Passenger vehicles dominate the market growth as automakers introduce vehicles featuring a significant level of autonomy and advanced technologies to run the vehicles. The passenger vehicle market demand is significantly rising in the United States software-defined market owing to rising investment by leading automakers in autonomous and connected technology. Likewise, other giant market players have established strategic partnerships and collaborations with autonomous vehicle technology startups. Furthermore, the government is also planning to support different automakers and universities in advancing the functioning of passenger cars and developing connected vehicle research. For instance, in May 2023, the U.S. Department of Transportation's Federal Highway Administration awarded the University of Michigan a USD 9.85 million Advanced Transportation Technology and Innovation program grant to conduct connected vehicle technology research. Companies in the market plan to launch high-performance passenger vehicles featuring different efficient software to address the rising safety concerns and limit the number of accidents.

For instance, in July 2023, Hyundai Motor Company announced the launch of its new Santa Fe in the U.S. market with a fresh design equipped with rear parking sensors, rear air conditioner vents, and other software.

Semi-Software Defined Vehicle is Expected to Drive Market Growth

Passenger vehicles dominate the market growth as automakers introduce vehicles featuring a significant level of autonomy and advanced technologies to run the vehicles. The passenger vehicle market demand is significantly rising in the United States software-defined market owing to rising investment by leading automakers in autonomous and connected technology. Likewise, other giant market players have established strategic partnerships and collaborations with autonomous vehicle technology startups. Furthermore, the government is also planning to support different automakers and universities in advancing the functioning of passenger cars and developing connected vehicle research. For instance, in May 2023, the U.S. Department of Transportation's Federal Highway Administration awarded the University of Michigan a USD 9.85 million Advanced Transportation Technology and Innovation program grant to conduct connected vehicle technology research. Companies in the market plan to launch high-performance passenger vehicles featuring different efficient software to address the rising safety concerns and limit the number of accidents.

For instance, in July 2023, Hyundai Motor Company announced the launch of its new Santa Fe in the U.S. market with a fresh design equipped with rear parking sensors, rear air conditioner vents, and other software.

Future Market Scenario (2025-2032F)

Advancements in autonomous and connected vehicles are projected to drive the United States software-defined vehicle market growth in the forecast period.

ADAS technologies, including lane-keeping assist and emerging braking, drive market growth and standards for SDVs, improving driving experience and safety.

Installing artificial intelligence and the Internet of Things technologies transforms SDVs into smart, connected devices, proposing real-time monitoring, optimizing performance, and diagnostics.

Strategic partnerships between tech companies and automotive are surging innovation and propelling the development of advanced SDV features.

Key Players Landscape and Outlook

Key players in the United States software-defined vehicle (SDV) market are expanding their market presence by leveraging advanced technologies and strategic partnerships. Companies in the market are investing heavily in research and development to enhance vehicle functionality and user experience. These companies can offer innovative features that attract consumers by integrating cutting-edge software solutions, such as over-the-air updates and autonomous driving capabilities. Collaborations with tech firms and continuous innovation enable them to stay ahead of market trends and meet evolving customer demands. This strategy boosts their competitiveness and fosters customer loyalty and satisfaction. Furthermore, companies in the market are featuring cars with systems capable of recognizing traffic lights, conducting full lane changing, and turning left and right automatically. Automakers are continuously pushing the envelope to improve the safety of their customers further.

For instance, in January 2024, Hyundai Motor Company announced an expansion by collaborating with a U.S. mission-critical software supplier to enhance its capabilities in building a new SDV platform.

For instance, in October 2024, Volvo Group and Daimler Truck AG announced a joint venture to develop a software-defined vehicle platform for heavy-duty vehicles and accomplish a common goal of developing a truck operating system

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. Propulsion Type
  • 4.3.5. Software Applications
  • 4.3.6. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. United States Software-Defined Vehicle Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Vehicle Type
    • 5.2.1.1. Passenger Vehicle
    • 5.2.1.2. Commercial Vehicle
  • 5.2.2. By Propulsion
    • 5.2.2.1. Internal Combustion Engine Vehicle
    • 5.2.2.2. Electric Vehicle
  • 5.2.3. By Vehicle Autonomy
    • 5.2.3.1. Level 1
    • 5.2.3.2. Level 2
    • 5.2.3.3. Level 3
    • 5.2.3.4. Level 4
    • 5.2.3.5. Level 5
  • 5.2.4. By SDV Type
    • 5.2.4.1. Semi-Software Defined Vehicle
    • 5.2.4.2. Software Defined Vehicle
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Midwest
    • 5.2.5.3. West
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Vehicle Type
  • 5.3.2. By Propulsion
  • 5.3.3. By Vehicle Autonomy
  • 5.3.4. By SDV Type
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Case Studies

13. Competitive Landscape

• 13.1. Competition Matrix of Top 5 Market Leaders
• 13.2. SWOT Analysis for Top 5 Players
• 13.3. Key Players Landscape for Top 9 Market Players
  • 13.3.1. Rivian Automotive, Inc.
    • 13.3.1.1. Company Details
    • 13.3.1.2. Key Management Personnel
    • 13.3.1.3. Products and Services
    • 13.3.1.4. Financials (As Reported)
    • 13.3.1.5. Key Market Focus and Geographical Presence
    • 13.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 13.3.2. Volkswagen Group
  • 13.3.3. BMW Group
  • 13.3.4. Tesla
  • 13.3.5. Mercedes-Benz AG
  • 13.3.6. Volvo Group
  • 13.3.7. Hyundai Motor Company
  • 13.3.8. General Motors
  • 13.3.9. Ford Motor Company

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer