インテリジェントバーチャルアシスタント市場：製品タイプ別、ユーザーインターフェース別、最終用途産業別、地域別、機会、予測、2017年～2031年

世界のインテリジェントバーチャルアシスタントの市場規模は、予測期間の2024年～2031年にCAGR 20.58%で拡大し、2023年の130億6,000万米ドルから2031年には583億6,000万米ドルに成長すると予測されています。市場の成長は、AI技術の大幅な進歩に影響され、様々な分野での自動化需要の増加によってさらに増幅されます。広範なバーチャルアシスタント市場は、2026年までに256億3,000万米ドルに達する見込みで、企業は顧客との対話と業務の合理化の両方でAIによる付加価値を経験しています。この成長は、業界全体でAI技術の採用が増加していることを反映しています。

インテリジェントバーチャルアシスタントを採用し普及させる主要部門には、IT、不動産、デジタルマーケティングが含まれ、これらの業界は顧客サポートにおけるより良いサポートと業務効率化のためにこれらの機能を活用しています。企業のAIソリューションへの投資が増加する中、インテリジェントバーチャルアシスタント市場は、企業の事業運営を変革し、ユーザーエクスペリエンスを豊かにする上で極めて重要になります。さらに、顧客からのインスタントで正確かつパーソナライズされたコミュニケーションに対する要求の高まりは、インテリジェントバーチャルアシスタント市場をさらに推進します。インテリジェントバーチャルアシスタントは、このような要求をすべて満たすソリューションであり、結果として顧客満足度を高める。その後、24時間365日サービスをサポートする可能性があるため、さまざまな業界でバーチャルアシスタント技術の採用と投資に拍車がかかります。

例えば、Apple Inc.は2024年10月、iPhone、iPad、Mac向けにApple Intelligenceを発表し、iOS 18.1とmacOS Sequoia 15.1のリリースに伴い、強化された文章作成支援、改良されたSiri、画像編集ツールなどの機能を提供しました。

当レポートでは、世界のインテリジェントバーチャルアシスタント市場について調査し、市場の概要とともに、製品タイプ別、ユーザーインターフェース別、最終用途産業別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のインテリジェントバーチャルアシスタント市場の見通し、2017年～2031年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2023年
  • 製品タイプ別
  • ユーザーインターフェース別
  • 最終用途産業別
  • 地域別

第6章 北米のインテリジェントバーチャルアシスタント市場の見通し、2017年～2031年

第7章 欧州のインテリジェントバーチャルアシスタント市場の見通し、2017年～2031年

第8章 アジア太平洋のインテリジェントバーチャルアシスタント市場の見通し、2017年～2031年

第9章 南米のインテリジェントバーチャルアシスタント市場の見通し、2017年～2031年

第10章 中東・アフリカのインテリジェントバーチャルアシスタント市場の見通し、2017年～2031年

第11章 ポーターのファイブフォース分析

第12章 PESTLE分析

第13章 市場力学

第14章 市場の動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場参入企業トップ10の情勢
  • Apple Inc.
  • Avaamo Technologies Pvt Ltd
  • Baidu, Inc.
  • BlackBerry Limited
  • Google LLC (Alphabet Inc.)
  • Microsoft Corporation
  • Nuance Communications, Inc.
  • Samsung Electronics Co., Ltd.
  • Verint Systems Inc.
  • Vonage Holdings Corp.

第17章 戦略的提言

第18章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Global Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 3. Global Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 4. Global Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 5. Global Intelligent Virtual Assistant Market Share (%), By Region, 2017-2031F
• Figure 6. North America Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 7. North America Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 8. North America Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 9. North America Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 10. North America Intelligent Virtual Assistant Market Share (%), By Country, 2017- 2031F
• Figure 11. United States Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 12. United States Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 13. United States Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 14. United States Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 15. Canada Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 16. Canada Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 17. Canada Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 18. Canada Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 19. Mexico Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 20. Mexico Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 21. Mexico Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 22. Mexico Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 23. Europe Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 24. Europe Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 25. Europe Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 26. Europe Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 27. Europe Intelligent Virtual Assistant Market Share (%), By Country, 2017-2031F
• Figure 28. Germany Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 29. Germany Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 30. Germany Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 31. Germany Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 32. France Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 33. France Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 34. France Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 35. France Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 36. Italy Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 37. Italy Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 38. Italy Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 39. Italy Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 40. United Kingdom Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 41. United Kingdom Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 42. United Kingdom Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 43. United Kingdom Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 44. Russia Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 45. Russia Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 46. Russia Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 47. Russia Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 48. Netherlands Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 49. Netherlands Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 50. Netherlands Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 51. Netherlands Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 52. Spain Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 53. Spain Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 54. Spain Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 55. Spain Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 56. Turkey Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 57. Turkey Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 58. Turkey Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 59. Turkey Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 60. Poland Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 61. Poland Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 62. Poland Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 63. Poland Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 64. South America Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 65. South America Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 66. South America Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 67. South America Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 68. South America Intelligent Virtual Assistant Market Share (%), By Country, 2017-2031F
• Figure 69. Brazil Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 70. Brazil Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 71. Brazil Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 72. Brazil Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 73. Argentina Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 74. Argentina Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 75. Argentina Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 76. Argentina Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 77. Asia-Pacific Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 78. Asia-Pacific Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 79. Asia-Pacific Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 80. Asia-Pacific Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 81. Asia-Pacific Intelligent Virtual Assistant Market Share (%), By Country, 2017-2031F
• Figure 82. India Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 83. India Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 84. India Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 85. India Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 86. China Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 87. China Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 88. China Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 89. China Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 90. Japan Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 91. Japan Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 92. Japan Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 93. Japan Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 94. Australia Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 95. Australia Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 96. Australia Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 97. Australia Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 98. Vietnam Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 99. Vietnam Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 100. Vietnam Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 101. Vietnam Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 102. South Korea Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 103. South Korea Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 104. South Korea Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 105. South Korea Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 106. Indonesia Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 107. Indonesia Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 108. Indonesia Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 109. Indonesia Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 110. Philippines Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 111. Philippines Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 112. Philippines Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 113. Philippines Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 114. Middle East & Africa Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 115. Middle East & Africa Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 116. Middle East & Africa Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 117. Middle East & Africa Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 118. Middle East & Africa Intelligent Virtual Assistant Market Share (%), By Country, 2017-2031F
• Figure 119. Saudi Arabia Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 120. Saudi Arabia Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 121. Saudi Arabia Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 122. Saudi Arabia Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 123. UAE Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 124. UAE Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 125. UAE Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 126. UAE Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 127. South Africa Intelligent Virtual Assistant Market, By Value, In USD Billion, 2017-2031F
• Figure 128. South Africa Intelligent Virtual Assistant Market Share (%), By Product Type, 2017-2031F
• Figure 129. South Africa Intelligent Virtual Assistant Market Share (%), By User Interface, 2017-2031F
• Figure 130. South Africa Intelligent Virtual Assistant Market Share (%), By End-use Industry, 2017-2031F
• Figure 131. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 132. By User Interface Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 133. By End-use Industry Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 134. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global intelligent virtual assistant market is projected to witness a CAGR of 20.58% during the forecast period 2024-2031, growing from USD 13.06 billion in 2023 to USD 58.36 billion in 2031. The growth of the market is influenced by significant advancements in AI technology, further amplified by the increased demand for automation across various sectors. The broader virtual assistant market will have a prospect of reaching USD 25.63 billion by 2026, with businesses experiencing value added through AI in both customer interaction and operational streamlining. The growth reflects the increasing adoption of AI technologies across industries.

The key sectors to adopt and popularize intelligent virtual assistants include IT, real estate, and digital marketing, as these industries capitalize on these capabilities for better support and operational efficiency in customer support. With the increased investment of organizations in AI solutions, the intelligent virtual assistant market will be crucial to transform their business operations and enrich user experiences. Furthermore, the increasing demands for instant, accurate, and personalized communication from customers further propel the intelligent virtual assistant market. Intelligent virtual assistants are solutions that meet all such demands and, as a result, increase the rate of customer satisfaction. Subsequently, they spur adoption and investment in virtual assistant technologies among various industries owing to their potential support of services 24/7.

For instance, in October 2024, Apple Inc. launched Apple Intelligence for iPhone, iPad, and Mac, offering features such as enhanced writing assistance, improved Siri, and image editing tools with the release of iOS 18.1 and macOS Sequoia 15.1.

Increasing Demand for Automation to Drive Market Growth

The growing demand for automation is a key factor driving the expansion of the intelligent virtual assistant market. Businesses increasingly seek intelligent virtual assistants to enhance efficiency in their operations, reduce costs, and simplify processes. These advanced technologies enable organizations to automate routine functions, such as customer queries and support, allowing human resources to focus on more complex issues. Additionally, firms can manage greater workloads with intelligent virtual assistants without a similar proportionate increase in the cost of labor. The integration of artificial intelligence and machine learning within intelligent virtual assistants enhances their ability to learn from interactions, resulting in improved accuracy and personalization over time. Consequently, the increased use of automation creates a demand for intelligent virtual assistants and further promotes innovation.

For instance, in April 2024, Avaamo launched Agent Assist Copilot, an AI-powered solution for contact centers, providing real-time support and transcription with low latency, enhancing agent productivity and customer experience during live calls.

Integration With Smart Devices to Fuel the Intelligent Virtual Assistant Market Share

The growth of the intelligent virtual assistants market is witnessed by the integration of intelligent virtual assistants with smart devices. These assistants enable users to control lights, thermostats, and security systems using voice commands or mobile applications, effectively combining smart home technologies with smart home solutions. This integration enhances user convenience and encourages wider adoption. Such opportunities could expand the global potential of 785 million users of smart home features by 2028, positing intelligent virtual assistants at the center of smart home management as a significant opportunity. Additionally, the increasing demand for more integrated and automated settings among consumers allows intelligent virtual assistants to interact with numerous smart devices, which is crucial for delivering a better user experience, driving more growth and innovation in the intelligent virtual assistant market.

For instance, in November 2024, Krisp Technologies, Inc. partnered with Five9, Inc. to integrate advanced voice AI applications into smart devices, enhancing contact center performance through superior noise cancellation and voice clarity for improved customer interactions.

Government Initiatives Acting as a Catalyst

Government initiatives significantly fuel revenue growth in the intelligent virtual assistant market through supportive regulation and financing policies. For instance, the AI Act proposed by the European Union encourages ethical AI usage and has set up specific research funds for AI. As a result, intelligent virtual assistants have become popular within the public sector for healthcare, customer support, and education. Similarly, the United States Federal AI Research and Development Strategic Plan emphasizes on investing in AI technologies, which will integrate intelligent virtual assistants into government services to enable citizen interfaces and improve efficiency in operations. Furthermore, the National AI Strategy for India adds input by providing key sectors such as health and smart cities, where intelligent virtual assistants can further enhance service delivery while promoting public-private partnerships that fuel innovation. Together, these projects have driven demand for intelligent virtual assistants in all sectors and helped build a solid ecosystem conducive to attracting the necessary investment to further augment the revenue of the companies that will work within the intelligent virtual assistant market.

For example, in August 2024, The European Artificial Intelligence Act (AI Act) established a regulatory framework to promote responsible AI development, addressing risks to health and rights while ensuring safety and transparency across the European Union.

Consumer Electronics to Lead the Intelligent Virtual Assistant Market Share

Consumer electronics is a prominent driver of the intelligent virtual assistant market, mainly due to its integration into a wide range of equipment, including smartphones, smart speakers, and home appliances. Consumers can use intelligent virtual assistants in their daily routine through voice commands and automation, leading to an increasing preference for devices that feature seamless integrations and smart functionalities. Advancements in natural language processing and machine learning have further enhanced the capability of intelligent virtual assistants, which makes them more responsive and user-friendly. As consumers increasingly rely on smart devices for home management and personal assistance, the growing interest fuels the market demand. Additionally, manufacturers are motivated to innovate in the field, further propelling the growth of the intelligent virtual assistant market share.

North America to Dominate the Intelligent Virtual Assistant Market Share

North America dominates the share of the intelligent virtual assistant market, owing to its superior technological infrastructure, high demand among consumers, and massive investments in AI research and development. The region emphasizes innovation, enabling highly advanced intelligent virtual assistants to deliver critical benefits across various application areas, from customer service to personal assistance.

Moreover, with the higher average cost of hiring human virtual assistants, businesses are increasingly turning to AI-driven intelligent virtual assistants as a cost-effective alternative, optimizing operational efficiency and reducing labor expenses. North America is rapidly adopting intelligent virtual assistants owing to large companies and technology startups and their continuous innovation in the market since they keep introducing and integrating these solutions into consumer electronics and enterprise software.

For instance, in February 2024, Adobe Inc. introduced AI Assistant in beta for Adobe Reader and Adobe Acrobat, enhancing document interactions with generative AI to summarize, answer questions, and format information from over 3 trillion PDFs worldwide.

Future Market Scenario (2024 - 2031F)

Smart virtual assistants will be integrated with every consumer electronics product, from household appliances to automotive, to create a truly connected ecosystem that is fully responsive to the consumer's needs by 2030.

Intelligent virtual assistants will make use of extreme personalization while assessing user behavior and preferences for delivering real-time, tailored recommendations that increase customer satisfaction across industries with the integration of AI.

Many administrative roles will shift towards strategic tasks with intelligent virtual assistants handling routine functions, thereby transforming workplace dynamics and increasing productivity.

Intelligent virtual assistants will play a crucial role in telehealth, assisting with patient monitoring, appointment scheduling, and personalized health advice, making healthcare more accessible and efficient.

Key Players Landscape and Outlook

The intelligent virtual assistant market is quite diversified, ranging from the major technology firms to innovative start-ups. Established companies leverage advanced artificial intelligence and machine learning capabilities to enhance user interactions and functional capabilities. Emerging players are focusing on niche applications, catering to specific industries and consumer needs that further enrich overall market growth. The growth is driven by increasing demand for automation, better customer experience, and personalized services across industries. Competition will increase with the constant innovation and development of more complex and context-aware virtual assistants with organizations using intelligent virtual assistants to drive efficiency and reduce operational costs.

In May 2024, Wipro Limited partnered with Microsoft Corporation to launch a suite of generative AI-powered virtual assistants for financial services, enhancing productivity, client onboarding, and engagement through advanced market intelligence and seamless integration.

In August 2023, General Motors Company and Google Cloud, a subsidiary of Alphabet Inc., expanded their partnership, enhancing the OnStar Interactive Virtual Assistant with advanced AI technology, enabling improved customer support, and exploring future generative AI applications in vehicles.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. Global Intelligent Virtual Assistant Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Chatbot
    • 5.2.1.2. Smart Speaker
  • 5.2.2. By User Interface
    • 5.2.2.1. Text-to-Speech (TTS)
    • 5.2.2.2. Text-to-Text (TTT)
    • 5.2.2.3. Automatic Speech Recognition (ASR)
  • 5.2.3. By End-use Industry
    • 5.2.3.1. Consumer Electronics
    • 5.2.3.2. Banking, Financial Services, and Insurance (BFSI)
    • 5.2.3.3. Healthcare
    • 5.2.3.4. Education
    • 5.2.3.5. Retail
    • 5.2.3.6. Government
    • 5.2.3.7. Travel and Hospitality
    • 5.2.3.8. Others
  • 5.2.4. By Region
    • 5.2.4.1. North America
    • 5.2.4.2. Europe
    • 5.2.4.3. Asia-Pacific
    • 5.2.4.4. South America
    • 5.2.4.5. Middle East and Africa
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Product Type
  • 5.3.2. By User Interface
  • 5.3.3. By End-use Industry
  • 5.3.4. By Region

6. North America Intelligent Virtual Assistant Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Chatbot
    • 6.2.1.2. Smart Speaker
  • 6.2.2. By User Interface
    • 6.2.2.1. Text-to-Speech (TTS)
    • 6.2.2.2. Text-to-Text (TTT)
    • 6.2.2.3. Automatic Speech Recognition (ASR)
  • 6.2.3. By End-use Industry
    • 6.2.3.1. Consumer Electronics
    • 6.2.3.2. Banking, Financial Services, and Insurance (BFSI)
    • 6.2.3.3. Healthcare
    • 6.2.3.4. Education
    • 6.2.3.5. Retail
    • 6.2.3.6. Government
    • 6.2.3.7. Travel and Hospitality
    • 6.2.3.8. Others
  • 6.2.4. By Country Share
    • 6.2.4.1. United States
    • 6.2.4.2. Canada
    • 6.2.4.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Intelligent Virtual Assistant Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Product Type
        • 6.3.1.2.1.1. Chatbot
        • 6.3.1.2.1.2. Smart Speaker
      • 6.3.1.2.2. By User Interface
        • 6.3.1.2.2.1. Text-to-Speech (TTS)
        • 6.3.1.2.2.2. Text-to-Text (TTT)
        • 6.3.1.2.2.3. Automatic Speech Recognition (ASR)
      • 6.3.1.2.3. By End-use Industry
        • 6.3.1.2.3.1. Consumer Electronics
        • 6.3.1.2.3.2. Banking, Financial Services, and Insurance (BFSI)
        • 6.3.1.2.3.3. Healthcare
        • 6.3.1.2.3.4. Education
        • 6.3.1.2.3.5. Retail
        • 6.3.1.2.3.6. Government
        • 6.3.1.2.3.7. Travel and Hospitality
        • 6.3.1.2.3.8. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Intelligent Virtual Assistant Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Intelligent Virtual Assistant Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Intelligent Virtual Assistant Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Intelligent Virtual Assistant Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Apple Inc.
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Products and Services
    • 16.3.1.4. Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Avaamo Technologies Pvt Ltd
  • 16.3.3. Baidu, Inc.
  • 16.3.4. BlackBerry Limited
  • 16.3.5. Google LLC (Alphabet Inc.)
  • 16.3.6. Microsoft Corporation
  • 16.3.7. Nuance Communications, Inc.
  • 16.3.8. Samsung Electronics Co., Ltd.
  • 16.3.9. Verint Systems Inc.
  • 16.3.10. Vonage Holdings Corp.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer