イベント管理ソフトウェア市場：コンポーネント別、展開モード別、企業規模別、エンドユーザー別、地域別、機会、予測、2017年～2031年

世界のイベント管理ソフトウェアの市場規模は、14.90％のCAGRで拡大し、2023年の115億2,000万米ドルから2031年には350億米ドルに成長すると予測されており、イベント運営の自動化と合理化に対する需要の高まりがその要因となっています。イベント管理ソフトウェア市場を後押しする重要なマーケティング要素として、対面イベントの需要が急増しています。Bizzabo, Inc.によると、イベント主催者の80.4%が対面イベントを最も影響力のあるマーケティングチャネルと認識しています。このため、出席者数が増加しており、これらの主催者の52.1%が、2023年に実地イベントでより多くの観客が集まったと報告しています。さらに、イベントチームの86.4%は、2024年に対面式イベントの数を同じか増やしました。

この成長はHubSpot, Inc.の2024 State of Marketing Reportでさらに実証されており、それによるとマーケターの16%が2024年に初めてライブイベントやポップアップに参加するなどのエクスペリエンスマーケティングを計画しています。したがって、イベント管理ソフトウェア市場は大きく成長し、登録、参加者のエンゲージメント、分析など、イベントの計画と管理を成功させるために不可欠なソリューションを提供すると予想されます。

イベント管理ソフトウェア市場の成長の顕著な理由は、国際的なイベントの増加です。国境を越えて会議や見本市、企業イベントを実施する組織の増加により、複雑なロジスティクスを管理するソフトウェアのニーズが高まっています。先進的な機能には、多言語対応、通貨変換、地域規制への準拠などがあり、最新のイベント管理プラットフォームで世界な聴衆を獲得しやすくなっています。また、これらのソリューションは、バーチャル形式やハイブリッド形式をサポートしているため、地理的な場所に関係なくシームレスに参加することができます。世界なマーケティングコミュニケーションツールとの統合は、参加者の体験と運営効率をさらに高めます。そのため、複数の異なる国際的なイベントに対応するという側面から、先進的なイベント管理ソフトウェアへの関心が高まっています。

AIと自動化の技術的進歩が、イベント管理ソフトウェア市場の成長を促進しています。例えば、AI主導のチャットボットは、即時サポートや個人的な推奨を通じて参加者との交流を強化します。自動化は、登録、チケット発券、フォローアップ・コミュニケーションなどの反復作業の効率を高め、時間を節約し、ミスを減らします。AIを活用した予測分析により、主催者は参加者のニーズを予測し、より良い成果を得るためにイベント計画を最適化することができます。自動化ツールは、サードパーティプラットフォームとの統合を容易にし、さらなる効率化と連携を実現します。これらのツールは、より高度なイベント管理機能を可能にし、参加者の体験を向上させると同時に、これらのテクノロジーの進化に伴ってオペレーションを最適化します。このようなAIと自動化の革新がソフトウェアの採用を促進し、イベント管理ソフトウェア市場の拡大にさらに貢献しています。

当レポートでは、世界のイベント管理ソフトウェア市場について調査し、市場の概要とともに、コンポーネント別、展開モード別、企業規模別、エンドユーザー別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のイベント管理ソフトウェア市場の見通し、2017年～2031年

• 市場規模の分析と予測
• 市場シェア分析と予測
• エンドユーザー別
• 地域別
• 企業別市場シェア分析
• コンポーネント別
• 展開モード別
• 企業規模別
• エンドユーザー別
• 地域別

第6章 北米のイベント管理ソフトウェア市場の見通し、2017年～2031年

第7章 欧州のイベント管理ソフトウェア市場の見通し、2017年～2031年

第8章 アジア太平洋のイベント管理ソフトウェア市場の見通し、2017年～2031年

第9章 南米のイベント管理ソフトウェア市場の見通し、2017年～2031年

第10章 中東・アフリカのイベント管理ソフトウェア市場の見通し、2017年～2031年

第11章 ポーターのファイブフォース分析

第12章 PESTLE分析

第13章 市場力学

第14章 市場の動向と発展

第15章 ケーススタディ

第16章 競合情勢

• 市場リーダートップ5の競合マトリックス
• 参入企業トップ5のSWOT分析
• 市場の主要参入企トップ10の情勢
  • Active Network, LLC
  • Arlo Software Limited
  • Cvent, Inc. (Blackstone Inc.)
  • Eventbrite, Inc.
  • Eventify
  • ON24, Inc.
  • Planning Pod (My Wedding Workbook, LLC)
  • Tripleseat Software, LLC (Vista Equity Partners Management, LLC)
  • Zoho Corporation Private Limited
  • Zoom Video Communications, Inc.

第17章 戦略的提言

第18章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Global Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 3. Global Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 4. Global Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 5. Global Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 6. Global Event Management Software Market Share (%), By Region, 2017-2031F
• Figure 7. North America Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 8. North America Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 9. North America Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 10. North America Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 11. North America Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 12. North America Event Management Software Market Share (%), By Country, 2017-2031F
• Figure 13. United States Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 14. United States Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 15. United States Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 16. United States Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 17. United States Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 18. Canada Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 19. Canada Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 20. Canada Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 21. Canada Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 22. Canada Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 23. Mexico Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 24. Mexico Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 25. Mexico Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 26. Mexico Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 27. Mexico Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 28. Europe Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 29. Europe Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 30. Europe Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 31. Europe Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 32. Europe Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 33. Europe Event Management Software Market Share (%), By Country, 2017-2031F
• Figure 34. Germany Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 35. Germany Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 36. Germany Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 37. Germany Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 38. Germany Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 39. France Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 40. France Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 41. France Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 42. France Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 43. France Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 44. Italy Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 45. Italy Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 46. Italy Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 47. Italy Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 48. Italy Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 49. United Kingdom Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 50. United Kingdom Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 51. United Kingdom Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 52. United Kingdom Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 53. United Kingdom Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 54. Russia Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 55. Russia Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 56. Russia Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 57. Russia Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 58. Russia Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 59. Netherlands Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 60. Netherlands Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 61. Netherlands Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 62. Netherlands Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 63. Netherlands Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 64. Spain Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 65. Spain Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 66. Spain Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 67. Spain Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 68. Spain Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 69. Turkey Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 70. Turkey Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 71. Turkey Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 72. Turkey Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 73. Turkey Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 74. Poland Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 75. Poland Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 76. Poland Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 77. Poland Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 78. Poland Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 79. South America Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 80. South America Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 81. South America Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 82. South America Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 83. South America Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 84. South America Event Management Software Market Share (%), By Country, 2017-2031F
• Figure 85. Brazil Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 86. Brazil Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 87. Brazil Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 88. Brazil Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 89. Brazil Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 90. Argentina Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 91. Argentina Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 92. Argentina Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 93. Argentina Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 94. Argentina Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 95. Asia-Pacific Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 96. Asia-Pacific Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 97. Asia-Pacific Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 98. Asia-Pacific Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 99. Asia-Pacific Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 100. Asia-Pacific Event Management Software Market Share (%), By Country, 2017-2031F
• Figure 101. India Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 102. India Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 103. India Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 104. India Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 105. India Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 106. China Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 107. China Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 108. China Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 109. China Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 110. China Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 111. Japan Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 112. Japan Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 113. Japan Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 114. Japan Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 115. Japan Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 116. Australia Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 117. Australia Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 118. Australia Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 119. Australia Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 120. Australia Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 121. Vietnam Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 122. Vietnam Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 123. Vietnam Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 124. Vietnam Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 125. Vietnam Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 126. South Korea Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 127. South Korea Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 128. South Korea Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 129. South Korea Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 130. South Korea Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 131. Indonesia Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 132. Indonesia Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 133. Indonesia Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 134. Indonesia Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 135. Indonesia Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 136. Philippines Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 137. Philippines Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 138. Philippines Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 139. Philippines Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 140. Philippines Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 141. Middle East & Africa Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 142. Middle East & Africa Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 143. Middle East & Africa Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 144. Middle East & Africa Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 145. Middle East & Africa Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 146. Middle East & Africa Event Management Software Market Share (%), By Country, 2017-2031F
• Figure 147. Saudi Arabia Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 148. Saudi Arabia Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 149. Saudi Arabia Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 150. Saudi Arabia Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 151. Saudi Arabia Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 152. UAE Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 153. UAE Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 154. UAE Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 155. UAE Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 156. UAE Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 157. South Africa Event Management Software Market, By Value, In USD Billion, 2017-2031F
• Figure 158. South Africa Event Management Software Market Share (%), By Component, 2017-2031F
• Figure 159. South Africa Event Management Software Market Share (%), By Deployment Mode, 2017-2031F
• Figure 160. South Africa Event Management Software Market Share (%), By Company Size, 2017-2031F
• Figure 161. South Africa Event Management Software Market Share (%), By End-user, 2017-2031F
• Figure 162. By Component Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 163. By Deployment Mode Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 164. By Company Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 165. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 166. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global event management software market is projected to witness a CAGR of 14.90% during the forecast period 2024-2031, growing from USD 11.52 billion in 2023 to USD 35.00 billion in 2031, fueled by the escalating demand for automation and streamlining event operations. There is a surge in the demand for in-person events as a critical marketing component that propels the event management software market. According to Bizzabo, Inc., 80.4% of event organizers identify in-person events as the most impactful marketing channel. This has led to increased attendance levels, with 52.1% of these organizers reporting larger crowds for their on-the-ground events in 2023. Furthermore, 86.4% of event teams kept the same number or increased in-person events in 2024.

This growth is further demonstrated in HubSpot, Inc.'s 2024 State of Marketing Report, which indicates that 16% of marketers plan on doing experiential marketing, such as attending live events and pop-ups, for the first time in 2024. Thus, it is expected that the event management software market will grow significantly and provide vital solutions for successful event planning and management, including registration, attendee engagement, and analysis.

For instance, in June 2024, Cvent, Inc. expanded its Event-in-a-Box (EIB) offerings, introducing flexible packages for onsite check-in and badging at events with up to 750 attendees. The new self-service kits offer cost-effective and professional solutions with optional additional support.

Expansion of Global Events Propel Growth of the Event Management Software Market

The prominent reason for the growth in the event management software market is the rise in international events. The need for software to manage complex logistics is growing due to the increasing number of organizations conducting conferences, trade shows, and corporate events across international borders. Advanced capabilities include multi-language support, currency conversion, and compliance with regional regulations, facilitating a global audience on modern event management platforms. Also, these solutions support virtual and hybrid formats, thus making participation seamless irrespective of the geographic location. Integration with global marketing and communication tools further amplifies the attendee experience and operational efficiency. Therefore, the aspect of dealing with multiple, different international events has driven interest in advanced event management software.

For instance, in June 2024, Tripleseat, Inc. acquired Merri, a 3D floor plan and event design platform, to enhance its event management offerings. This acquisition provides venues and planners with an all-in-one solution for streamlined event planning and improved guest experiences.

AI and Automation to Enhance the Event Management Software Market Demand

Technological advancements in AI and automation are driving the growth of the event management software market. For instance, AI-driven chatbots enhance attendee interaction through immediate support and personal recommendations. Automation enhances the efficiency of repetitive tasks such as registration, ticketing, and follow-up communications by saving time and reducing errors. Predictive analytics powered by AI helps organizers anticipate attendee needs and optimize event planning for better outcomes. Automation tools provide easy integrations with third-party platforms for further efficiency and alignment. These tools allow for more advanced event management capabilities, improving the experience for attendees while optimizing operations as these technologies evolve. This innovation in AI and automation is driving the adoption of software, further contributing to the expansion of the event management software market.

For instance, in June 2024, Cvent, Inc. announced new AI-driven innovations for its hospitality platform, aimed at enhancing efficiency for hotel sales teams. These upcoming tools reflect Cvent's commitment to leveraging AI for improved collaboration between planners and hoteliers.

Government Initiatives Acting as a Catalyst

Governments across the globe are taking strategic measures to increase revenue and ensure growth in the event management software market. Investing in smart city projects includes state-of-the-art event management solutions enhancing public events and urban planning. Digitization and transformation grants provide businesses with incentives to upgrade to modern software that promotes efficiency and innovation. Besides, global trade and tourism promotion programs support large-scale international events that automatically create a higher demand for sophisticated software due to complex logistics and the diverse needs of different attendees. The government is driving these enhancements by promoting growth in the event management software market, making it more dynamic and effective through event planning solutions.

For example, in July 2024, the Biden-Harris Administration announced nearly USD 100 million in commitments to advance public interest technology through the White House Office of Science and Technology Policy (OSTP), emphasizing AI talent and building an inclusive, secure technology landscape across America.

Event Organizers and Planners Leading the Event Management Software Market Share

Event organizers and planners are driving the demand for advanced solutions in the event management software market, leading to the dominance of the segment. Managers are turning towards software to effectively support complicated tasks, such as event registration, ticketing, and attendee management. Key features such as real-time updates, customized event layouts, and integrated communication tools are crucial for the successful execution of an event, leading to the demand for event management software. Additionally, planners are progressively adopting software with analytical capabilities to assess event success and support future planning. As new trends, such as virtual and hybrid events, continue to emerge, the demand for innovative and flexible software solutions grows, shaping the event management software market and influencing its growth rate.

North America Dominates Event Management Software Market Share

North America leads the share of the event management software market due to its highly developed technology ecosystem and growing demand for advanced solutions. The region is home to key technology players who ensure that software features include unique elements such as AI-driven insights and cloud-based integrations. Large-scale events, such as the Consumer Electronics Show (CES) and international conferences, require sophisticated software capable of managing complex logistics and analytics in real time. In addition, North America's focus on digital transformation and technology investment accelerates the development and adoption of advanced event management tools, strengthening the leading position.

For instance, in January 2024, Eventbrite, Inc. released Instant Payouts and Tap to Pay for United States event organizers. These tools offer enhanced financial flexibility and contactless payment options, with global availability expected by the year-end.

Future Market Scenario (2024 - 2031F)

Event management software will increase the use of advanced AI in the forecasted period to personalize experiences, predict trends, and enable automated customer support to make events more efficient and engaging.

The software will enhance support for hybrid events by providing seamless integration between online and offline elements as people increasingly engage in in-person and virtual events.

New regulations on data protection will compel software developers to incorporate additional security features, ensuring that attendees' information is kept safe and secure.

Augmented and virtual reality will continue to become more prevalent, offering new ways to engage participants and create singular event experiences.

Key Players Landscape and Outlook

The competitive landscape for the event management software market seems highly fragmented, given the number of solution providers with specialized solutions for different event requirements. Businesses increasingly focus on integrating AI in their business processes to provide personalized attendee experience and rich data analytics to improve event planning and execution. Increased adoption of hybrid and virtual events drives the demand for software that can manage formats, incorporating real-time streaming and interaction features. 5G technology will also enhance live event experiences through faster data processing and richer experiences. Much emphasis is placed on compliance with strict data protection regulations and sustainability practices, including digital ticketing and virtual participation. The combination of technological innovation and adherence to regulatory policies is propelling robust growth in the event management software market.

In April 2024, GoTab, Inc. and Tripleseat, Inc. announced an integration that streamlines event management by combining reservations and payments. The partnership enables seamless event planning, with embedded payment processing and centralized tracking for enhanced efficiency and guest experiences.

In April 2024, Tripleseat, Inc. announced a new integration with Mews Systems B.V., enhancing hotel group bookings and event management. This two-way integration simplifies tracking room rates and inventory, streamlining event planning for Tripleseat and Mews' customers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Efficiency of Solutions
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. Global Event Management Software Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Component
    • 5.2.1.1. Software
      • 5.2.1.1.1. Event Planning
      • 5.2.1.1.2. Event Marketing
      • 5.2.1.1.3. Venue and Ticket Management
      • 5.2.1.1.4. Analytics and Reporting
      • 5.2.1.1.5. Others
    • 5.2.1.2. Services
      • 5.2.1.2.1. Professional Services
      • 5.2.1.2.2. Managed Services
  • 5.2.2. By Deployment Mode
    • 5.2.2.1. On-premises
    • 5.2.2.2. Cloud-based
  • 5.2.3. By Company Size
    • 5.2.3.1. Large Enterprises (>1000 Employees)
    • 5.2.3.2. Small and Medium-Sized Enterprises (SMEs) (< 1000 Employees)
  • 5.2.4. By End-user
    • 5.2.4.1. Event Organizers and Planners
    • 5.2.4.2. Corporate
    • 5.2.4.3. Government
    • 5.2.4.4. Education
    • 5.2.4.5. Others
  • 5.2.5. By Region
    • 5.2.5.1. North America
    • 5.2.5.2. Europe
    • 5.2.5.3. Asia-Pacific
    • 5.2.5.4. South America
    • 5.2.5.5. Middle East and Africa
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Component
  • 5.3.2. By Deployment Mode
  • 5.3.3. By Company Size
  • 5.3.4. By End-user
  • 5.3.5. By Region

6. North America Event Management Software Market Outlook, 2017-2031F*

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Component
    • 6.2.1.1. Software
      • 6.2.1.1.1. Event Planning
      • 6.2.1.1.2. Event Marketing
      • 6.2.1.1.3. Venue and Ticket Management
      • 6.2.1.1.4. Analytics and Reporting
      • 6.2.1.1.5. Others
    • 6.2.1.2. Services
      • 6.2.1.2.1. Professional Services
      • 6.2.1.2.2. Managed Services
  • 6.2.2. By Deployment Mode
    • 6.2.2.1. On-premises
    • 6.2.2.2. Cloud-based
  • 6.2.3. By Company Size
    • 6.2.3.1. Large Enterprises (>1000 Employees)
    • 6.2.3.2. Small and Medium-Sized Enterprises (SMEs) (< 1000 Employees)
  • 6.2.4. By End-user
    • 6.2.4.1. Event Organizers and Planners
    • 6.2.4.2. Corporate
    • 6.2.4.3. Government
    • 6.2.4.4. Education
    • 6.2.4.5. Others
  • 6.2.5. By Country Share
    • 6.2.5.1. United States
    • 6.2.5.2. Canada
    • 6.2.5.3. Mexico
• 6.3. Country Market Assessment
  • 6.3.1. United States Event Management Software Market Outlook, 2017-2031F*
    • 6.3.1.1. Market Size Analysis & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share Analysis & Forecast
      • 6.3.1.2.1. By Component
        • 6.3.1.2.1.1. Software
        • 6.3.1.2.1.1.1. Event Planning
        • 6.3.1.2.1.1.2. Event Marketing
        • 6.3.1.2.1.1.3. Venue and Ticket Management
        • 6.3.1.2.1.1.4. Analytics and Reporting
        • 6.3.1.2.1.1.5. Others
        • 6.3.1.2.1.2. Services
        • 6.3.1.2.1.2.1. Professional Services
        • 6.3.1.2.1.2.2. Managed Services
      • 6.3.1.2.2. By Deployment Mode
        • 6.3.1.2.2.1. On-premises
        • 6.3.1.2.2.2. Cloud-based
      • 6.3.1.2.3. By Company Size
        • 6.3.1.2.3.1. Large Enterprises (>1000 Employees)
        • 6.3.1.2.3.2. Small and Medium-Sized Enterprises (SMEs) (< 1000 Employees)
      • 6.3.1.2.4. By End-user
        • 6.3.1.2.4.1. Event Organizers and Planners
        • 6.3.1.2.4.2. Corporate
        • 6.3.1.2.4.3. Government
        • 6.3.1.2.4.4. Education
        • 6.3.1.2.4.5. Others
  • 6.3.2. Canada
  • 6.3.3. Mexico

All segments will be provided for all regions and countries covered

7. Europe Event Management Software Market Outlook, 2017-2031F

• 7.1. Germany
• 7.2. France
• 7.3. Italy
• 7.4. United Kingdom
• 7.5. Russia
• 7.6. Netherlands
• 7.7. Spain
• 7.8. Turkey
• 7.9. Poland

8. Asia-Pacific Event Management Software Market Outlook, 2017-2031F

• 8.1. India
• 8.2. China
• 8.3. Japan
• 8.4. Australia
• 8.5. Vietnam
• 8.6. South Korea
• 8.7. Indonesia
• 8.8. Philippines

9. South America Event Management Software Market Outlook, 2017-2031F

• 9.1. Brazil
• 9.2. Argentina

10. Middle East and Africa Event Management Software Market Outlook, 2017-2031F

• 10.1. Saudi Arabia
• 10.2. UAE
• 10.3. South Africa

11. Porter's Five Forces Analysis

12. PESTLE Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

• 16.1. Competition Matrix of Top 5 Market Leaders
• 16.2. SWOT Analysis for Top 5 Players
• 16.3. Key Players Landscape for Top 10 Market Players
  • 16.3.1. Active Network, LLC
    • 16.3.1.1. Company Details
    • 16.3.1.2. Key Management Personnel
    • 16.3.1.3. Products and Services
    • 16.3.1.4. Financials (As Reported)
    • 16.3.1.5. Key Market Focus and Geographical Presence
    • 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 16.3.2. Arlo Software Limited
  • 16.3.3. Cvent, Inc. (Blackstone Inc.)
  • 16.3.4. Eventbrite, Inc.
  • 16.3.5. Eventify
  • 16.3.6. ON24, Inc.
  • 16.3.7. Planning Pod (My Wedding Workbook, LLC)
  • 16.3.8. Tripleseat Software, LLC (Vista Equity Partners Management, LLC)
  • 16.3.9. Zoho Corporation Private Limited
  • 16.3.10. Zoom Video Communications, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer