イベント管理ソフトウェアの市場規模、シェア、成長分析、コンポーネント別、イベントタイプ別、展開別、企業規模別、用途別、地域別 - 産業予測 2025～2032年

イベント管理ソフトウェアの世界市場規模は2023年に122億米ドルとなり、予測期間（2025-2032年）のCAGRは13.1%で、2024年の138億米ドルから2032年には369億4,000万米ドルに成長する見通しです。

世界のイベント管理ソフトウェア市場は、急拡大するエンターテインメントやイベント産業が牽引し、大きな成長を遂げています。このソフトウェアの主な機能には、イベントプランニング、参加者エンゲージメント、インパクト測定、オンライン登録などが含まれます。特にCOVID-19の大流行以降、バーチャルイベントへの関心が急増しており、バーチャルイベント管理ソリューションの需要がさらに高まっています。さらに、イベント管理ソフトウェアへのアナリティクスの統合は、市場参入企業にエキサイティングな機会をもたらしています。しかし、高い導入コストや複雑な統合プロセスといった課題は、普及を妨げるハードルとして残っています。市場が進化するにつれ、こうした制約に対処することは、イベント管理サービスの強化と新たな動向の活用を目指す企業にとって不可欠となると思われます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術分析

イベント管理ソフトウェア市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
  • イベント企画
  • イベントマーケティング
  • 会場とチケット管理
  • 分析とレポート
  • その他
• サービス
  • プロフェッショナルサービス
  • コンサルティング
  • 展開と統合
  • サポートとメンテナンス
  • マネージドサービス

イベント管理ソフトウェア市場規模：展開別& CAGR（2025-2032）

• 市場概要
• クラウド
• オンプレミス

イベント管理ソフトウェア市場規模：企業規模別& CAGR（2025-2032）

• 市場概要
• 中小企業
• 大企業

イベント管理ソフトウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• イベント主催者・プランナー
• 企業
• 政府
• 教育
• その他

イベント管理ソフトウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Eventbrite（USA）
• Bizzabo（USA）
• Whova（USA）
• Hopin（UK）
• RainFocus（USA）
• Hubilo（USA）
• EventMobi（Canada）
• Swoogo（USA）
• vFairs（USA）
• Airmeet（India）
• PheedLoop（Canada）
• Eventzilla（USA）
• Pathable（USA）
• Accelevents（USA）

結論と提言

Global Event Management Software Market size was valued at USD 12.2 billion in 2023 and is poised to grow from USD 13.8 billion in 2024 to USD 36.94 billion by 2032, growing at a CAGR of 13.1% during the forecast period (2025-2032).

The global event management software market is experiencing significant growth, driven by the rapidly expanding entertainment and event industry. Key functionalities of this software include event planning, attendee engagement, impact measurement, and online registration. The surge in interest in virtual events, particularly following the COVID-19 pandemic, is further boosting demand for virtual event management solutions. Additionally, the integration of analytics into event management software presents exciting opportunities for market participants. However, challenges such as high deployment costs and complex integration processes remain hurdles that may hinder widespread adoption. As the market evolves, addressing these constraints will be vital for businesses aiming to enhance their event management offerings and capitalize on emerging trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Event Management Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Event Management Software Market Segments Analysis

Global Event Management Software Market is segmented by Components, Deployment, Enterprise Size, Application and region. Based on Components, the market is segmented into Software and Services. Based on Event Type, the market is segmented into Virtual (Live Streaming Platforms, Virtual Exhibition Platforms, Networking & Engagement Platforms), In-person (Trade Shows/Exhibitions, Seminars, Product Launches). Based on Deployment, the market is segmented into Cloud and On-premises. Based on Enterprise Size, the market is segmented into Small and medium-sized enterprises and Large enterprises. Based on Application, the market is segmented into Event organizers & planners, Corporate, Government, Education and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Event Management Software Market

The Global Event Management Software market is being significantly propelled by the growing demand for comprehensive, all-in-one solutions to manage events efficiently. As organizations increasingly seek centralized platforms to handle every aspect of event planning and execution, the availability of such robust software is rising. This trend towards integrated event management solutions, which streamline tasks from conception to completion, is expected to drive substantial market growth in the coming years. As a result, businesses and planners are increasingly adopting these technologies to enhance their event operations, ultimately contributing to the overall expansion of the market.

Restraints in the Global Event Management Software Market

The Global Event Management Software market faces significant challenges due to high deployment costs and the complex nature of the software. Implementing such solutions can be a capital-intensive endeavor, which often discourages small and medium enterprises from adopting them. The substantial expenses associated with deployment and integration are expected to hinder long-term adoption rates, as many businesses in this segment lack the financial resources necessary to invest in sophisticated event management software. Consequently, this financial barrier poses a restraint to market growth, limiting accessibility and uptake among smaller organizations seeking efficient event management solutions.

Market Trends of the Global Event Management Software Market

The Global Event Management Software market is experiencing a notable trend towards personalization, driven by increasing demand for tailored experiences among event attendees. As organizations seek to differentiate themselves and enhance engagement, software providers are compelled to innovate and offer customized solutions. This shift towards personalization not only fosters stronger connections between hosts and participants but also allows for the integration of data analytics to better understand attendee preferences and behaviors. Consequently, companies that prioritize personalization are likely to gain a competitive edge, shaping the future landscape of the event management industry as it evolves to meet the dynamic needs of diverse audiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Event Management Software Market Size by Components & CAGR (2025-2032)

• Market Overview
• Software
  • Event Planning
  • Event Marketing
  • Venue & Ticket Management
  • Analytics and Reporting
  • Others
• Services.
  • Professional Services
  • Consulting
  • Deployment & Integration
  • Support and Maintenance
  • Managed Services

Global Event Management Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Event Management Software Market Size by Enterprise Size & CAGR (2025-2032)

• Market Overview
• Small and medium-sized enterprises
• Large enterprises

Global Event Management Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Event organizers & planners
• Corporate
• Government
• Education
• Others

Global Event Management Software Market Size & CAGR (2025-2032)

• North America (Components, Deployment, Enterprise Size, Application)
  • US
  • Canada
• Europe (Components, Deployment, Enterprise Size, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Components, Deployment, Enterprise Size, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Components, Deployment, Enterprise Size, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Components, Deployment, Enterprise Size, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Eventbrite (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzabo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whova (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hopin (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RainFocus (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubilo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EventMobi (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swoogo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• vFairs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airmeet (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PheedLoop (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eventzilla (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pathable (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accelevents (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations