米国の魚類養殖市場の評価：種別、規模別、水源別、目的別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

米国の魚類養殖の市場規模は、2023年の159億3,000万米ドルから2031年に216億4,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで3.90％の成長が見込まれます。米国では、持続可能な地元産の水産物を求める動向が強まっています。乱獲や天然漁業の環境に対する影響への懸念から、持続可能な生産方式に則った養殖魚への需要が高まっています。この需要は米国市場に特有のもので、環境に対する敏感さが消費者の優先事項の主流になりつつあります。米国では、健康への懸念が考慮される限りにおいて、食行動に大きな変化が見られます。サケやマスなどオメガ3脂肪酸を含む魚の需要は、こうした特定の食生活ニーズによる養殖業の成長に影響を与えました。

米国商務省海洋大気庁の2024年5月のレポートによると、米国の商業漁業とレクリエーション漁業は2022年に230万人の雇用を創出し、経済全体で3,210億米ドルの売上を生み出しました。

米国には広大な沿岸資源と淡水資源があり、沿岸水域での貝類養殖から内陸の池や水槽での淡水魚養殖まで、さまざまな養殖に適した環境があります。政府の規制枠組みは、養殖が環境に悪影響を与えない持続可能な方法で実施されることを保証し、生態系に対する影響を最小限に抑える実践を保証することで、産業の成長をさらに後押ししています。2022年の米国における漁業・水産養殖業生産の世界シェアは4.58％でした。

米国はほとんどの技術革新において世界をリードしており、養殖においても同様です。養殖業における技術開発には、RASや飼料配合の改良といった先進の方法が含まれ、これによって養殖業はより効果的で実行可能なものとなっています。これらは、米国特有の環境規制や市場ニーズに合わせて開発され適応された技術です。

水産物の消費の増加が市場成長を促進

水産養殖または魚類養殖は、高まる市場の要件を満たすために、米国における水産物消費の増加によってより大きく牽引されてきました。過去数十年の間に、消費者は、高タンパク質含有量と必須オメガ3脂肪酸を持つ魚介類食に関連する健康上の利点について、より意識するようになっています。天然魚が乱獲され続ける中、持続可能な養殖が需給ギャップを埋めるソリューションとして浮上してきました。この動きは、地元産の、より環境にやさしい食品を消費しようとする動向に後押しされたもので、それゆえ米国は独自の養殖開発を余儀なくされています。それに対応して、水産物の消費の増加は、自然の海洋生態系に負担をかけない形での安定的かつ継続的な供給を合理化した国内養殖の増加を意味します。消費者の選好がより健康的で環境にやさしい食品へとシフトしていく中で、この動向は今後も続く見込みです。

米国海洋大気庁（NOAA）の推計によると、米国では1人当たりの水産物の消費が増加しています。また、増加する消費者の需要を満たすために、米国はカナダ、チリ、インド、インドネシア、ベトナムなどの国々からの輸入に大きく依存しています。さらに、米国における水産物の推定消費の約80％が国外から輸入されています。それゆえ、2023年に米国の水産物輸入は輸出を203億米ドル上回りました。

米国の養殖魚の市場シェアを独占するマグロ

米国のマグロ消費の増加には、現在の食生活動向や市場環境に関連するさまざまな要因が寄与しています。マグロは一般に、タンパク質とオメガ3脂肪酸が豊富で、心疾患や認知機能にとって重要であることから、その健康効果が認められています。こうした特質は、ヘルシーなコンビニエンスフードを求める健康志向の消費者に受けています。

さらに、マグロは缶詰から生鮮・冷凍パックまで幅広く出回っているため汎用性が高く、サラダやサンドイッチなどのさまざまな料理に使えて便利です。もう1つの大きな理由は経済的要因で、マグロは他の魚介類や肉類に比べて比較的安価なため、消費が多いです。

当レポートでは、米国の魚類養殖市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 米国の魚類養殖市場の見通し（2017年～2031年）

• 市場規模の分析と予測
  • 金額
  • 数量
• 市場シェア分析と予測
  • 種別
  • 規模別
  • 水源別
  • 目的別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別
  • 市場シェア分析：企業別（金額）（上位5社とその他 - 2023年）
• 市場マップ分析（2023年）
  • 種別
  • 規模別
  • 水源別
  • 目的別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需給分析

第7章 輸入と輸出の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 マクロ経済指標

第12章 価格分析

第13章 利益率分析

第14章 消費者の購買行動の分析

第15章 市場力学

• 市場促進要因
• 市場の課題

第16章 市場の動向と発展

第17章 ケーススタディ

第18章 競合情勢

• マーケットリーダー上位5社の競合マトリクス
• 上位5社のSWOT分析
• 主要企業上位10社の情勢
  • Cooke Inc.
  • Leroy Seafood Group ASA
  • PanaPesca USA Corporation
  • Ocean Beauty Seafoods LLC
  • Cole's Seafood
  • Bar Harbor
  • Mowi USA, LLC
  • Natural Catch Seafoods, LLC
  • Tonnino
  • Bumble Bee Foods, LLC

第19章 戦略的推奨

第20章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Fish Farming Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Fish Farming Market, By Volume, In Million Tons, 2017-2031F
• Figure 3. United States Fish Farming Market Share (%), By Species, 2017-2031F
• Figure 4. United States Fish Farming Market Share (%), By Scale, 2017-2031F
• Figure 5. United States Fish Farming Market Share (%), By Water Source, 2017-2031F
• Figure 6. United States Fish Farming Market Share (%), By Purpose, 2017-2031F
• Figure 7. United States Fish Farming Market Share (%), By End-user, 2017-2031F
• Figure 8. United States Fish Farming Market Share (%), By Distribution Channel, 2017-2031F
• Figure 9. United States Fish Farming Market Share (%), By Region, 2017-2031F
• Figure 10. By Species Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Scale Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 12. By Water Source Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 13. By Purpose Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 14. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States fish farming market is projected to witness a CAGR of 3.90% during the forecast period 2024-2031, growing from USD 15.93 billion in 2023 to USD 21.64 billion in 2031. Increasingly, demand in the United States is shifting toward sustainable and locally sourced seafood. Concerns regarding overfishing and the environmental impact caused by wild-caught fisheries have increased demand for farmed fish that can be traced to sustainable production practices. The demand is specific to the United States market, where environmental sensitivity is an evolving mainstream consumer priority. Tremendous changes have been observed in eating behavior as far as health concerns are considered in the United States, while seafood consumption is associated with a number of health benefits. Demand for fish containing omega-3 fatty acids, such as salmon and trout, influenced the growth in fish farming due to these particular dietary needs.

As per the May 2024 report of National Oceanic and Atmospheric Administration, the U.S. Department of Commerce, the United States commercial and recreational fishing provided 2.3 million jobs and generated USD 321 billion in sales across the economy in 2022.

It has vast coastal and freshwater resources with suitable environments for various aquaculture practices from shellfish farming in the coastal waters down to freshwater fish farming in inland ponds and tanks. Government regulatory frameworks ensure that aquaculture is practiced in a sustainable manner that is not detrimental to the environment, further supportive of industry growth by ensuring practices that minimize ecological impact. The global share of fisheries and aquaculture production by volume in the United States in 2022 was 4.58%.

The United States is a world leader in most technological innovations, and so is the case in aquaculture. Technological development in fish farming encompasses advanced methods, such as RAS and improvement in feed formulation, which makes the industry more effective and viable. These are technologies developed and adapted to meet the specific environmental regulations and market needs of the United States.

Rise in Consumption of Seafood to Propel Market Growth

Aquaculture or fish farming, has been driven to a greater extent by the increase in seafood consumption in the United States to meet the growing requirements of market. Over the last couple of decades, consumers have become more aware of the health benefits associated with a diet of seafood, with its high protein content and essential omega-3 fatty acids. With the continuous overexploitation of supplies from the wild catch, sustainable aquaculture has emerged as a solution that can help plug the supply-demand gap. This move is driven by the trend towards consuming local and more environmentally friendly foodstuffs, hence compelling the United States to develop its own aquaculture. Correspondingly, the increase in the consumption of seafood means an increase in domestic fish farming with the rationale of a steady and continuing supply of it in a manner that would not be burdensome to the natural marine ecosystems. This will continue to be the case as consumer preference shifts toward healthier and more environmentally friendly food.

According to the estimates of the National Oceanic and Atmospheric Administration (NOAA), the per capita consumption of seafood is increasing in the United States. Also, to meet the rising consumer demand, the United States greatly relies on the imports from the countries such as Canada, Chile, India, Indonesia, and Vietnam. Moreover, around 80% of the estimated consumption of the seafood in the United States imports from abroad. Hence, the United States seafood imports exceeded exports by USD 20.3 billion in 2023.

Tuna to Dominate the United States Fish Farming Market Share

Various factors are contributing for the higher tuna consumption in the United States, relating to present dietary trends and prevailing market conditions. Tuna is generally recognized for its health benefits due to its richness in protein and omega-3 fatty acids, which are crucial for heart conditions and cognitive function. These qualities appeal to the health-conscious consumers who seek healthy and convenient foods.

Furthermore, tuna is versatile as it is available in wide variety such as canned to fresh and frozen packs, hence convenient for various uses in salads, sandwiches, and other dishes. Another significant reason is the economic factor, since tuna is relatively cheaper compared to most seafood and meat varieties, it is consumed more.

In June 2023, Bumble Bee Foods, LLC debuted its latest Tuna Products, with the aim to expand its current product portfolio. The latest launches include Tuna Salad & Crakers, Pouched Wild-Caught Tune in Teriyaki Flavor, Pouched Wild-Caught Light Tuna in Water, and some more other options for the consumers.

Government Support to Accelerate Market Growth

The government of the United States has been keen on ensuring supporting aquaculture or fish farming performed through various measures and policies aimed at securing growth within sustainable limits. These measures include financial support and grants by departments such as NOAA and the USDA. These grants support research and development work aimed at improving best aquaculture practices, enhancing fish health, and reducing negative environmental impacts. Besides these, regulatory frameworks put in place by government ensure that aquaculture operations meet minimum environmental and food safety standards that instill consumer confidence in the products of farmed fish. Section 1 of the National Aquaculture Act of 1980 is considered a basic policy, fostering encouragement in aquaculture development that would help alleviate the United States seafood trade deficit and supply the increasing domestic demand for seafood. The federal government has remained active in promoting the sustainable progress of fish farming in the country, through coordination with academic institutions and various industrial stakeholder representative groups at the state agencies. For instance, in August 2024, Biden-Harris Administration announced over USD 34 million in Inflation Reduction Act (IRA) for funding towards cooperative institutes, grants, contracts, and federal employment to modernize the data, infrastructure, and workforce of NOAA Fisheries.

Future Market Scenario (2024 - 2031F)

The fish farming market in the United States is expected to grow exponentially in the forecast period due to greater dependence of the region on the seafood. The United States is seeking to minimize its dependence on imported seafood, since it comprises a big portion of the domestic market. The United States can increase its trade balance by encouraging local fish farming, which would improve the local economies and provide jobs in aquaculture. Minimizing seafood importation is in line with the greater economic objectives of self-sufficiency and economic resilience factors relevant to the United States.

Key Players Landscape and Outlook

Continuous innovation, expansion of production capacities and product portfolio, and partnerships among key players characterize the landscape of fish farming in the United States as the company's competition to outperform one another in terms of various unique features.

The key players are introducing products at the convenient marketplaces such as grocery stores to make the products easily available for the consumers. The key players are innovating and launching different products to cater to the different preferences of the consumers.

In December 2023, Tonnino, a leading gourmet tune brand in the United States, launched a lineup of six yellowfin tins with exceptional flavors. The offerings include the Premium Yellowfin Tuna chunks with sweet corn in water and Premium Yellowfin Tuna with carrots & peas in vegetable oil. The product has been launched in Walmart stores across the country.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Quality
  • 4.4.2. Ease in Availability
  • 4.4.3. Price
  • 4.4.4. Versatility in Application
  • 4.4.5. Peer Group Influence
• 4.5. Frequency of Purchase
• 4.6. Medium of Purchase
• 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. United States Fish Farming Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Species
    • 5.2.1.1. Freshwater Fish Farming
      • 5.2.1.1.1. Tilapia
      • 5.2.1.1.2. Catfish
      • 5.2.1.1.3. Others
    • 5.2.1.2. Saltwater Fish Farming
      • 5.2.1.2.1. Salmon
      • 5.2.1.2.2. Tuna
      • 5.2.1.2.3. Shrimp
      • 5.2.1.2.4. Others
    • 5.2.1.3. Brackish Water Fish Farming
      • 5.2.1.3.1. Mullet
      • 5.2.1.3.2. Milkfish
      • 5.2.1.3.3. Others
  • 5.2.2. By Scale
    • 5.2.2.1. Small Scale Fish Farming
    • 5.2.2.2. Medium Scale Fish Farming
    • 5.2.2.3. Large Scale Fish Farming
  • 5.2.3. By Water Source
    • 5.2.3.1. Freshwater
      • 5.2.3.1.1. Rivers
      • 5.2.3.1.2. Lakes
      • 5.2.3.1.3. Reservoirs
    • 5.2.3.2. Saltwater
      • 5.2.3.2.1. Oceans
      • 5.2.3.2.2. Seas
    • 5.2.3.3. Brackish Water
      • 5.2.3.3.1. Mangroves
      • 5.2.3.3.2. Estuaries
  • 5.2.4. By Purpose
    • 5.2.4.1. Food Fish Farming
    • 5.2.4.2. Ornamental Fish Farming
    • 5.2.4.3. Others
  • 5.2.5. By End-user
    • 5.2.5.1. Residential
    • 5.2.5.2. Commercial
  • 5.2.6. By Distribution Channel
    • 5.2.6.1. Offline
      • 5.2.6.1.1. Direct B2B Sales
      • 5.2.6.1.2. Supermarkets and Hypermarkets
      • 5.2.6.1.3. Specialty Stores
      • 5.2.6.1.4. Others
    • 5.2.6.2. Online
      • 5.2.6.2.1. E-commerce Websites
      • 5.2.6.2.2. Company Owned Websites
  • 5.2.7. By Region
    • 5.2.7.1. Northeast
    • 5.2.7.2. Midwest
    • 5.2.7.3. West
    • 5.2.7.4. South
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Species
  • 5.3.2. By Scale
  • 5.3.3. By Water Source
  • 5.3.4. By Purpose
  • 5.3.5. By End-user
  • 5.3.6. By Distribution Channel
  • 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

• 15.1. Market Drivers
• 15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 10 Market Players
  • 18.3.1. Cooke Inc.
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Products and Services
    • 18.3.1.4. Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. Leroy Seafood Group ASA
  • 18.3.3. PanaPesca USA Corporation
  • 18.3.4. Ocean Beauty Seafoods LLC
  • 18.3.5. Cole's Seafood
  • 18.3.6. Bar Harbor
  • 18.3.7. Mowi USA, LLC
  • 18.3.8. Natural Catch Seafoods, LLC
  • 18.3.9. Tonnino
  • 18.3.10. Bumble Bee Foods, LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer