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市場調査レポート
商品コード
1520611
ラガービールの世界市場の評価:タイプ別、品質別、ABV別、低温殺菌別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)Lager Beer Market Assessment, By Type, By Quality, By ABV, By Pasteurization, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
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カスタマイズ可能
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ラガービールの世界市場の評価:タイプ別、品質別、ABV別、低温殺菌別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年07月25日
発行: Market Xcel - Markets and Data
ページ情報: 英文 233 Pages
納期: 3~5営業日
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世界のラガービールの市場規模は、2023年の3,255億米ドルから2031年に4,158億7,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで3.11%の成長が見込まれます。市場の成長促進要因は、ラガービールの適度な消費による健康効果に対する消費者の意識の高まり、豊かで本格的な風味と醸造技術によるクラフトビール醸造所の人気の高まり、適度な飲酒者の間でのライトラガー人気の高まり、料理への汎用性と適用性です。
ラガービールの基礎的な健康効果に対する消費者の意識の高まりが、市場の成長を後押ししています。ラガービールにはケイ素が含まれているため、適度な飲用は骨の健康に寄与し、認知機能を高め、細菌を遠ざけることで歯をきれいにし、炎症を抑え、インスリン感受性を向上させることで糖尿病のリスクを最小限に抑えることができます。European Association for the Study of Diabetesの研究によると、週に3~4回ビールを飲む消費者は、一度も飲んだことがない消費者よりも糖尿病になりにくいです。低炭水化物・低カロリーのラガービールが消費者の間で人気を集めています。例えば2023年3月、Heineken N.V.は、Heinekenの象徴的なラガービール製品ラインに、低炭水化物、低カロリーの爽やかでキレのあるビールとして、全国の店頭に並んでいるHeineken Silverを発売すると発表しました。
ビールツーリズムの増加は地元の醸造所への訪問によって市場の成長を促進しており、消費者がプレミアムビールの生産を目にし、訪問中にラガービールのユニークな種類のいくつかを味わう機会を提供しています。さらに、ビールフェスティバルは、大小の醸造所が観客の前で製品を公開し、ブランドの認知度を高める機会を提供することから、ラガー市場の成長を促進しています。
メーカー各社は、提供する製品を幅広く販売するために、オフラインの流通チャネルを選択することを好みます。オフラインの流通チャネルは、政府によるライセンシングの規制や、バー、パブ、レストランなどの接客業の伸びにより、市場を独占しています。
無殺菌ラガービールが大きなシェアを占める
無殺菌ラガービールは、低温殺菌ラガービールに比べて大きなシェアを占めています。無殺菌ラガービールは、天然の酵素と生きた酵母培養液が残っており、独特の風味を持つため、消費者は新鮮でより美味しい選択肢であると認識しています。
さらに、無殺菌ラガービールは小ロット生産に関連していることが多く、地元で醸造され、独自に作られたラガービールを求める消費者を惹きつけています。これらのビールは、低温殺菌ラガービールに比べて加工度が低く、より天然であるため、健康志向の消費者にとって魅力的です。
無殺菌ビールの品質と真正性は、職人的で、本格的で、手の込んだ飲酒体験を好む消費者の共感を呼んでいます。
2023年8月、エディンバラの醸造所であるInnis & Gunnは、2022年8月に満月の下で醸造され、12ヶ月間熟成された75cl瓶入りの最新醸造瓶、12 Moons Lager Beerを発表しました。この無殺菌ラガービールは、通常のスケジュールを超える長期熟成を経たものです。
市場シェアを独占するクラフトラガービール
クラフトラガービールは、市場の成長を強制してきた数多くの理由から優位性を示してきました。クラフトビールメーカーは、味、品質、革新性を最優先して少量生産でビールを生産し、大量生産の代替品とは一線を画すユニークで職人的なラガービールを幅広く消費者に提供しています。品質と創造性を重視する姿勢は、本格的でおいしいラガービールを求める消費者に受けています。
クラフトビール醸造所は通常、伝統的な醸造方法を利用し、独特の風味と特徴を持つラガービールの生産に高級な原料を使用しています。職人技を重視し、細部にまでこだわって製造することで、競合の激しいラガービール市場において、クラフトビール醸造所は他の醸造所とは一線を画しています。
当レポートでは、世界のラガービール市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global lager beer market is projected to witness a CAGR of 3.11% during the forecast period 2024-2031, growing from USD 325.50 billion in 2023 to USD 415.87 billion in 2031. The factors which are driving the growth of the market are consumers' increasing awareness about the health benefits from moderate consumption of lager beer, increasing popularity of craft breweries due to their rich and authentic flavors and brewing techniques, rising popularity of light lagers among moderate drinkers, and its versatility and applicability in culinary.
The increasing consumers' awareness of the underlying health benefits of lager beer has been driving the market's growth. Since the lager beers contain silicon, their moderate consumption can contribute to bone health, boost cognitive health, clean teeth by keeping away bacteria, reduce inflammation, and minimize the risk of diabetes by improving insulin sensitivity. According to a study by the European Association for the Study of Diabetes, consumers who drink beer 3 to 4 times a week are less likely to develop diabetes than those who have never consumed it. Lower carb and lower calorie lager beer is gaining popularity among consumers. For instance, in March 2023, Heineken N.V. announced that it would be launching Heineken Silver, which has been hitting the shelves nationwide, as a refreshing and crisp, lower-carb, and lower-in-calorie beer into Heineken's iconic lager beer product line.
The increase in beer tourism is driving the growth of the market due to the visits to local breweries, which gives the consumers an opportunity to witness the production of premium beer and facilitates them to taste some of the unique varieties of lager beers during the visits. Moreover, beer festivals are promoting the growth of lager market as they offer small and large breweries to showcase their products in front of the audience and build awareness for their brand.
The manufacturers prefer opting for an offline distribution channel for the extensive sales of their product offerings. The offline distribution channel has been dominating the market due to licensing restrictions by the government and rise in the hospitality industry such as bars, pubs, and restaurants.
Unpasteurized Lager Beer Holds a Greater Share
Unpasteurized lager beer is holding a greater market share as compared to the pasteurized lager beer owing to several reasons. Unpasteurized lager beer is perceived by the consumers to be fresh and tastier option, as it retains the natural enzymes and live yeast cultures that contributes to its distinct flavor profile.
Moreover, unpasteurized lager beer is often associated with small batch production, which attracts the consumers who seek for locally brewed and independently crafted lager beers. These beers are appealing to the health-conscious consumers, as they are less processed and more natural as compared to pasteurized lager beers.
The quality and authenticity of unpasteurized beer resonates to the consumers who prefer an artisanal, authentic, and crafted drinking experience.
In August 2023, Innis & Gunn, an Edinburgh-based brewery, introduced 12 Moons Lager Beer, the latest brew bottle, which had been brewed in August 2022 under a full moon and aged for a duration of 12 months in 75cl bottles. The unpasteurized lager beer had undergone an extended maturation which exceed beyond the normal timeline.
Crafted Lager Beer to Dominate the Market Share
Craft lager beer has been showing dominance for numerous reasons which have been compelling the growth of the market. Craft breweries produce beers in small batches, prioritizing the taste, quality and innovation, offering consumers a wider range of unique and artisanal lager beers which stand out from the mass-produced alternatives. The focus on quality and creativity appeals to the consumers who seek authentic and delicious lager beers.
Craft breweries usually utilize the traditional brewing methods, incorporating premium ingredients for the production of the lager beers which have unique flavor profiles and characteristics. The emphasis on craftsmanship and attention to detail while production, sets the craft breweries apart from other breweries, in the highly competitive lager beer market.
Moreover, the craft breweries have gained momentum in recent years, facilitated by the evolving preferences of the consumers for locally brewed lager beers, supporting the local communities and independent craft breweries.
In January 2024, New Belgium Brewing, owned by Kirin Holdings Company, Limited, has brought stakes in Open Brewing, which is a local craft lager startup. Open Brewing features its Open Beer as a light-bodied, crisp pilsner-style lager, with an alcohol beverage volume of 4.4%.
Light Lager Beer to Drive the Market Growth
Light lager beer has been gaining immense popularity recently due to various notable reasons. It is perceived to have low-carb and low-calorie level in comparison to the traditional lager beers, which appeals to the health-conscious consumers who are mindful of their calorie intake and prefer healthy dietary options.
Moreover, light lager beer appeals to young consumers who prefer to consume alcohol moderately. It is often marketed as easy-to-drink beer option, making it a preferred option for casual beer drinkers and consumers who are looking for a refreshing beverage to enjoy in moderation. It offers a crisp and refreshing flavor profile which appeals to a broader audience, including the consumers who prefer milder and more approachable taste of beer. Its smooth, less bitter, and drinkable traits make it a suitable option for various occasions.
In February 2024, Blackberry Smoke and New Realm Brewing Company launched Southern Light Lager. The light lager contains an alcoholic beverage volume of 4%. With 110 calories and 9 carbs, the product is an easy drinking lager which has been crafted for refreshment.
Premium Lager Beer to Foster the Market Growth
Premium lager beer is gaining popularity in the market over the standard lager beer for numerous compelling reasons. These reasons include the utilization of high-quality ingredients, brewing techniques, and craftsmanship in comparison with standard lagers.
Moreover, premium lager beers often undergo fermentation processes with longer durations and maturation periods, resulting in smoother textures and cleaner finishes that offer greater drinkability. These refined qualities of premium lager beers are well-suited for leisure drinking experience.
Furthermore, the surge in the trend of craft lager beer, has supplemented consumers' interest in unique and artisanal lager beer offerings, driving the demand for premium lager beers, produced by the independent breweries which focus on quality, authenticity, and creativity. Thus, the overall combination of superior quality, craftsmanship, and flavor positions the premium lager beer as a preferred choice among the consumers.
In January 2024, Revolution Brewing announced the addition of Cold Time, a freshly brewed premium lager to its 2024 product line. The offer is premium as it has high process quality and ingredients. It is an all-malt beer consisting of Midwest two-row barley, Mexican lager yeast, and Great Lakes water. It is a freshly brewed and non-pasteurized lager beer.
Asia-Pacific to be the Fastest Growing Region
Asia-Pacific is witnessing a growth trajectory with the surge in the demand for lager beer due to several reasons. The climatic conditions of hot and humid weather in Asia-Pacific make lager beer a preferred choice in the region as it is refreshing and light. Lager beer's crisp and cold flavor profile appeals to consumers as it is invigorating, compared to various alcoholic beverages. Key players are introducing lager beers, which cater to the needs of the consumers, expanding its demand in the region. For instance, in April 2024, Heineken N.V. introduced Tiger Soju, a flavored lager in Malaysia which is a bold twist to its iconic lager. It is an easy-to-drink beer with a hint of sweetness yet offering freshness to elevate the everyday drinking experience of the consumers.
The increase in tourism, coupled with favorable regulations such as lower tax rates on beer, further augment the demand for lager beer in the region. The hospitality industry such as HoReCa and aviation demand a wide variety of lager beer to cater to the diverse preference of the travelers and citizens in the region. In June 2024, Carlsberg Breweries A/S launched its latest 1664 Brut in Malaysia, with the aim of capturing a broader base of audience by introducing its lager beer to the local market in various retail stores and food service places.
Future Market Scenario (2024 - 2031F)
Longer duration brews clubbed with innovative marketing strategies is driving the growth of the market. For instance, in February 2024, Mountain Culture Brewing Co launched its latest Australian Pale Lager Beer into the stratosphere. The lager beer has been brewed for 18 months, using pure Blue Mountains water and selected Australian ingredients.
Crafted lager beer is contributing to the market growth, creating opportunities in the market to appeal consumers who prefer super quality lager beers.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Flavorful premium lagers are driving the growth of the market unconventionally. Key players are expanding themselves in different regions, by testing their product in one market followed by its launch in another after witnessing the success in the former.
For instance, in February 2024, Madri Excepcional, an exceptional collaboration between the brewers of La Sagra & Molson Coors Beverage Company, is a Spanish-style lager that has been planned to launch in North America, following its fast growth in the United Kingdom. It contains 4.6% ABV, developed in a Spanish Brewery, Cerveza La Sagra, and has been showing great potential to grow in the market amongst other best sellers of lager beers such as Coors Light, Miller Light, Carling, and Ozujsko.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.