デフォルト表紙
市場調査レポート
商品コード
1520611

ラガービールの世界市場の評価:タイプ別、品質別、ABV別、低温殺菌別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)

Lager Beer Market Assessment, By Type, By Quality, By ABV, By Pasteurization, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F


出版日
ページ情報
英文 233 Pages
納期
3~5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=144.06円
ラガービールの世界市場の評価:タイプ別、品質別、ABV別、低温殺菌別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2017年~2031年)
出版日: 2024年07月25日
発行: Market Xcel - Markets and Data
ページ情報: 英文 233 Pages
納期: 3~5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のラガービールの市場規模は、2023年の3,255億米ドルから2031年に4,158億7,000万米ドルに達すると予測され、2024年~2031年の予測期間にCAGRで3.11%の成長が見込まれます。市場の成長促進要因は、ラガービールの適度な消費による健康効果に対する消費者の意識の高まり、豊かで本格的な風味と醸造技術によるクラフトビール醸造所の人気の高まり、適度な飲酒者の間でのライトラガー人気の高まり、料理への汎用性と適用性です。

ラガービールの基礎的な健康効果に対する消費者の意識の高まりが、市場の成長を後押ししています。ラガービールにはケイ素が含まれているため、適度な飲用は骨の健康に寄与し、認知機能を高め、細菌を遠ざけることで歯をきれいにし、炎症を抑え、インスリン感受性を向上させることで糖尿病のリスクを最小限に抑えることができます。European Association for the Study of Diabetesの研究によると、週に3~4回ビールを飲む消費者は、一度も飲んだことがない消費者よりも糖尿病になりにくいです。低炭水化物・低カロリーのラガービールが消費者の間で人気を集めています。例えば2023年3月、Heineken N.V.は、Heinekenの象徴的なラガービール製品ラインに、低炭水化物、低カロリーの爽やかでキレのあるビールとして、全国の店頭に並んでいるHeineken Silverを発売すると発表しました。

ビールツーリズムの増加は地元の醸造所への訪問によって市場の成長を促進しており、消費者がプレミアムビールの生産を目にし、訪問中にラガービールのユニークな種類のいくつかを味わう機会を提供しています。さらに、ビールフェスティバルは、大小の醸造所が観客の前で製品を公開し、ブランドの認知度を高める機会を提供することから、ラガー市場の成長を促進しています。

メーカー各社は、提供する製品を幅広く販売するために、オフラインの流通チャネルを選択することを好みます。オフラインの流通チャネルは、政府によるライセンシングの規制や、バー、パブ、レストランなどの接客業の伸びにより、市場を独占しています。

無殺菌ラガービールが大きなシェアを占める

無殺菌ラガービールは、低温殺菌ラガービールに比べて大きなシェアを占めています。無殺菌ラガービールは、天然の酵素と生きた酵母培養液が残っており、独特の風味を持つため、消費者は新鮮でより美味しい選択肢であると認識しています。

さらに、無殺菌ラガービールは小ロット生産に関連していることが多く、地元で醸造され、独自に作られたラガービールを求める消費者を惹きつけています。これらのビールは、低温殺菌ラガービールに比べて加工度が低く、より天然であるため、健康志向の消費者にとって魅力的です。

無殺菌ビールの品質と真正性は、職人的で、本格的で、手の込んだ飲酒体験を好む消費者の共感を呼んでいます。

2023年8月、エディンバラの醸造所であるInnis & Gunnは、2022年8月に満月の下で醸造され、12ヶ月間熟成された75cl瓶入りの最新醸造瓶、12 Moons Lager Beerを発表しました。この無殺菌ラガービールは、通常のスケジュールを超える長期熟成を経たものです。

市場シェアを独占するクラフトラガービール

クラフトラガービールは、市場の成長を強制してきた数多くの理由から優位性を示してきました。クラフトビールメーカーは、味、品質、革新性を最優先して少量生産でビールを生産し、大量生産の代替品とは一線を画すユニークで職人的なラガービールを幅広く消費者に提供しています。品質と創造性を重視する姿勢は、本格的でおいしいラガービールを求める消費者に受けています。

クラフトビール醸造所は通常、伝統的な醸造方法を利用し、独特の風味と特徴を持つラガービールの生産に高級な原料を使用しています。職人技を重視し、細部にまでこだわって製造することで、競合の激しいラガービール市場において、クラフトビール醸造所は他の醸造所とは一線を画しています。

当レポートでは、世界のラガービール市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計(年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など)
  • 製品と市場情報
  • ブランド認知の方式
  • 購入決定において考慮される要素
  • プライバシーと安全規制の考慮
  • 購入チャネル
  • 購入頻度
  • 既存または予定ユーザー
  • 友人や家族からの推奨/オンラインのレビュー
  • ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のラガービール市場の見通し(2017年~2031年)

  • 市場規模と予測
    • 金額
    • 数量
  • タイプ別
    • ペールラガー
    • ピルスナー
    • ライトラガー
    • ダークラガー
    • その他
  • 品質別
    • スタンダードラガー
    • プレミアムラガー
  • ABV別
    • 0%
    • 5%以下
    • 5%~10%
    • 10%超
  • 低温殺菌別
    • 低温殺菌ビール
    • 無殺菌ビール
  • 包装タイプ別
    • その他
  • エンドユーザー別
    • 商業
    • 住宅
  • 流通チャネル別
    • オンライン
    • オフライン
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 市場シェア:企業別(2023年)

第6章 世界のラガービール市場の見通し:地域別(2017年~2031年)

  • 北米
    • 市場規模と予測
    • タイプ別
    • 品質別
    • ABV別
    • 低温殺菌別
    • 包装タイプ別
    • エンドユーザー別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 南米
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第7章 市場マッピング(2023年)

  • タイプ別
  • 品質別
  • ABV別
  • 低温殺菌別
  • 包装タイプ別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因(課題、抑制要因)

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益の分析(2023年)
  • 合併と買収/合弁事業(該当する場合)
  • SWOT分析(市場企業5社)
  • 特許分析(該当する場合)

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Tsingtao Brewery Co., Ltd.
  • Anheuser-Busch InBev SA/NV
  • Heineken N.V.
  • Carlsberg Breweries A/S
  • Asahi Group Holdings, Limited
  • Sierra Nevada Brewing Co.
  • Kirin Holdings Company, Limited
  • Molson Coors Beverage Company
  • Infusion Brewing Co.
  • Oyster Bay Brewing Co.

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 3. Global Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 4. Global Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 5. Global Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 6. Global Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 7. Global Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 8. Global Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 9. Global Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 10. Global Lager Beer Market Share (%), By Region, 2017-2031F
  • Figure 11. North America Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 12. North America Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 13. North America Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 14. North America Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 15. North America Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 16. North America Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 17. North America Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 18. North America Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 19. North America Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 20. North America Lager Beer Market Share (%), By Country, 2017-2031F
  • Figure 21. United States Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 22. United States Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 23. United States Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 24. United States Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 25. United States Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 26. United States Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 27. United States Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 28. United States Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 29. United States Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 30. Canada Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 31. Canada Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 32. Canada Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 33. Canada Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 34. Canada Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 35. Canada Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 36. Canada Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 37. Canada Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 38. Canada Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 39. Mexico Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 40. Mexico Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 41. Mexico Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 42. Mexico Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 43. Mexico Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 44. Mexico Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 45. Mexico Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 46. Mexico Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 47. Mexico Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 48. Europe Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 49. Europe Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 50. Europe Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 51. Europe Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 52. Europe Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 53. Europe Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 54. Europe Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 55. Europe Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 56. Europe Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 57. Europe Lager Beer Market Share (%), By Country, 2017-2031F
  • Figure 58. Germany Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 59. Germany Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 60. Germany Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 61. Germany Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 62. Germany Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 63. Germany Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 64. Germany Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 65. Germany Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 66. Germany Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 67. France Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 68. France Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 69. France Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 70. France Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 71. France Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 72. France Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 73. France Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 74. France Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 75. France Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 76. Italy Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 77. Italy Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 78. Italy Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 79. Italy Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 80. Italy Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 81. Italy Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 82. Italy Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 83. Italy Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 84. Italy Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 85. United Kingdom Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 86. United Kingdom Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 87. United Kingdom Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 88. United Kingdom Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 89. United Kingdom Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 90. United Kingdom Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 91. United Kingdom Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 92. United Kingdom Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 93. United Kingdom Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 94. Russia Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 95. Russia Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 96. Russia Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 97. Russia Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 98. Russia Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 99. Russia Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 100. Russia Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 101. Russia Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 102. Russia Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 103. Netherlands Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 104. Netherlands Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 105. Netherlands Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 106. Netherlands Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 107. Netherlands Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 108. Netherlands Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 109. Netherlands Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 110. Netherlands Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 111. Netherlands Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 112. Spain Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 113. Spain Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 114. Spain Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 115. Spain Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 116. Spain Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 117. Spain Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 118. Spain Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 119. Spain Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 120. Spain Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 121. Turkey Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 122. Turkey Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 123. Turkey Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 124. Turkey Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 125. Turkey Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 126. Turkey Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 127. Turkey Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 128. Turkey Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 129. Turkey Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 130. Poland Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 131. Poland Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 132. Poland Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 133. Poland Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 134. Poland Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 135. Poland Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 136. Poland Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 137. Poland Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 138. Poland Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 139. South America Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 140. South America Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 141. South America Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 142. South America Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 143. South America Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 144. South America Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 145. South America Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 146. South America Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 147. South America Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 148. South America Lager Beer Market Share (%), By Country, 2017-2031F
  • Figure 149. Brazil Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 150. Brazil Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 151. Brazil Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 152. Brazil Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 153. Brazil Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 154. Brazil Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 155. Brazil Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 156. Brazil Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 157. Brazil Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 158. Argentina Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 159. Argentina Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 160. Argentina Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 161. Argentina Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 162. Argentina Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 163. Argentina Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 164. Argentina Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 165. Argentina Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 166. Argentina Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 167. Asia-Pacific Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 168. Asia-Pacific Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 169. Asia-Pacific Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 170. Asia-Pacific Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 171. Asia-Pacific Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 172. Asia-Pacific Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 173. Asia-Pacific Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 174. Asia-Pacific Lager Beer Market Share (%), By End-user, In USD Billion, 2016-2030
  • Figure 175. Asia-Pacific Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 176. Asia-Pacific Lager Beer Market Share (%), By Country, 2017-2031F
  • Figure 177. India Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 178. India Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 179. India Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 180. India Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 181. India Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 182. India Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 183. India Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 184. India Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 185. India Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 186. China Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 187. China Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 188. China Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 189. China Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 190. China Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 191. China Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 192. China Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 193. China Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 194. China Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 195. Japan Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 196. Japan Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 197. Japan Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 198. Japan Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 199. Japan Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 200. Japan Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 201. Japan Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 202. Japan Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 203. Japan Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 204. Australia Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 205. Australia Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 206. Australia Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 207. Australia Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 208. Australia Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 209. Australia Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 210. Australia Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 211. Australia Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 212. Australia Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 213. Vietnam Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 214. Vietnam Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 215. Vietnam Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 216. Vietnam Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 217. Vietnam Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 218. Vietnam Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 219. Vietnam Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 220. Vietnam Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 221. Vietnam Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 222. South Korea Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 223. South Korea Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 224. South Korea Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 225. South Korea Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 226. South Korea Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 227. South Korea Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 228. South Korea Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 229. South Korea Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 230. South Korea Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 231. Indonesia Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 232. Indonesia Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 233. Indonesia Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 234. Indonesia Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 235. Indonesia Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 236. Indonesia Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 237. Indonesia Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 238. Indonesia Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 239. Indonesia Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 240. Philippines Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 241. Philippines Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 242. Philippines Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 243. Philippines Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 244. Philippines Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 245. Philippines Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 246. Philippines Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 247. Philippines Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 248. Philippines Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 249. Middle East & Africa Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 250. Middle East & Africa Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 251. Middle East & Africa Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 252. Middle East & Africa Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 253. Middle East & Africa Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 254. Middle East & Africa Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 255. Middle East & Africa Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 256. Middle East & Africa Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 257. Middle East & Africa Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 258. Middle East & Africa Lager Beer Market Share (%), By Country, 2017-2031F
  • Figure 259. Saudi Arabia Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 260. Saudi Arabia Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 261. Saudi Arabia Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 262. Saudi Arabia Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 263. Saudi Arabia Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 264. Saudi Arabia Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 265. Saudi Arabia Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 266. Saudi Arabia Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 267. Saudi Arabia Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 268. UAE Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 269. UAE Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 270. UAE Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 271. UAE Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 272. UAE Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 273. UAE Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 274. UAE Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 275. UAE Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 276. UAE Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 277. South Africa Lager Beer Market, By Value, In USD Billion, 2017-2031F
  • Figure 278. South Africa Lager Beer Market, By Volume, In Thousand Liters, 2017-2031F
  • Figure 279. South Africa Lager Beer Market Share (%), By Type, 2017-2031F
  • Figure 280. South Africa Lager Beer Market Share (%), By Quality, 2017-2031F
  • Figure 281. South Africa Lager Beer Market Share (%), By ABV, 2017-2031F
  • Figure 282. South Africa Lager Beer Market Share (%), By Pasteurization, 2017-2031F
  • Figure 283. South Africa Lager Beer Market Share (%), By Packaging Type, 2017-2031F
  • Figure 284. South Africa Lager Beer Market Share (%), By End-user, 2017-2031F
  • Figure 285. South Africa Lager Beer Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 286. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 287. By Quality Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 288. By ABV Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 289. By Pasteurization Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 290. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 291. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 292. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 293. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11633

Global lager beer market is projected to witness a CAGR of 3.11% during the forecast period 2024-2031, growing from USD 325.50 billion in 2023 to USD 415.87 billion in 2031. The factors which are driving the growth of the market are consumers' increasing awareness about the health benefits from moderate consumption of lager beer, increasing popularity of craft breweries due to their rich and authentic flavors and brewing techniques, rising popularity of light lagers among moderate drinkers, and its versatility and applicability in culinary.

The increasing consumers' awareness of the underlying health benefits of lager beer has been driving the market's growth. Since the lager beers contain silicon, their moderate consumption can contribute to bone health, boost cognitive health, clean teeth by keeping away bacteria, reduce inflammation, and minimize the risk of diabetes by improving insulin sensitivity. According to a study by the European Association for the Study of Diabetes, consumers who drink beer 3 to 4 times a week are less likely to develop diabetes than those who have never consumed it. Lower carb and lower calorie lager beer is gaining popularity among consumers. For instance, in March 2023, Heineken N.V. announced that it would be launching Heineken Silver, which has been hitting the shelves nationwide, as a refreshing and crisp, lower-carb, and lower-in-calorie beer into Heineken's iconic lager beer product line.

The increase in beer tourism is driving the growth of the market due to the visits to local breweries, which gives the consumers an opportunity to witness the production of premium beer and facilitates them to taste some of the unique varieties of lager beers during the visits. Moreover, beer festivals are promoting the growth of lager market as they offer small and large breweries to showcase their products in front of the audience and build awareness for their brand.

The manufacturers prefer opting for an offline distribution channel for the extensive sales of their product offerings. The offline distribution channel has been dominating the market due to licensing restrictions by the government and rise in the hospitality industry such as bars, pubs, and restaurants.

Unpasteurized Lager Beer Holds a Greater Share

Unpasteurized lager beer is holding a greater market share as compared to the pasteurized lager beer owing to several reasons. Unpasteurized lager beer is perceived by the consumers to be fresh and tastier option, as it retains the natural enzymes and live yeast cultures that contributes to its distinct flavor profile.

Moreover, unpasteurized lager beer is often associated with small batch production, which attracts the consumers who seek for locally brewed and independently crafted lager beers. These beers are appealing to the health-conscious consumers, as they are less processed and more natural as compared to pasteurized lager beers.

The quality and authenticity of unpasteurized beer resonates to the consumers who prefer an artisanal, authentic, and crafted drinking experience.

In August 2023, Innis & Gunn, an Edinburgh-based brewery, introduced 12 Moons Lager Beer, the latest brew bottle, which had been brewed in August 2022 under a full moon and aged for a duration of 12 months in 75cl bottles. The unpasteurized lager beer had undergone an extended maturation which exceed beyond the normal timeline.

Crafted Lager Beer to Dominate the Market Share

Craft lager beer has been showing dominance for numerous reasons which have been compelling the growth of the market. Craft breweries produce beers in small batches, prioritizing the taste, quality and innovation, offering consumers a wider range of unique and artisanal lager beers which stand out from the mass-produced alternatives. The focus on quality and creativity appeals to the consumers who seek authentic and delicious lager beers.

Craft breweries usually utilize the traditional brewing methods, incorporating premium ingredients for the production of the lager beers which have unique flavor profiles and characteristics. The emphasis on craftsmanship and attention to detail while production, sets the craft breweries apart from other breweries, in the highly competitive lager beer market.

Moreover, the craft breweries have gained momentum in recent years, facilitated by the evolving preferences of the consumers for locally brewed lager beers, supporting the local communities and independent craft breweries.

In January 2024, New Belgium Brewing, owned by Kirin Holdings Company, Limited, has brought stakes in Open Brewing, which is a local craft lager startup. Open Brewing features its Open Beer as a light-bodied, crisp pilsner-style lager, with an alcohol beverage volume of 4.4%.

Light Lager Beer to Drive the Market Growth

Light lager beer has been gaining immense popularity recently due to various notable reasons. It is perceived to have low-carb and low-calorie level in comparison to the traditional lager beers, which appeals to the health-conscious consumers who are mindful of their calorie intake and prefer healthy dietary options.

Moreover, light lager beer appeals to young consumers who prefer to consume alcohol moderately. It is often marketed as easy-to-drink beer option, making it a preferred option for casual beer drinkers and consumers who are looking for a refreshing beverage to enjoy in moderation. It offers a crisp and refreshing flavor profile which appeals to a broader audience, including the consumers who prefer milder and more approachable taste of beer. Its smooth, less bitter, and drinkable traits make it a suitable option for various occasions.

In February 2024, Blackberry Smoke and New Realm Brewing Company launched Southern Light Lager. The light lager contains an alcoholic beverage volume of 4%. With 110 calories and 9 carbs, the product is an easy drinking lager which has been crafted for refreshment.

Premium Lager Beer to Foster the Market Growth

Premium lager beer is gaining popularity in the market over the standard lager beer for numerous compelling reasons. These reasons include the utilization of high-quality ingredients, brewing techniques, and craftsmanship in comparison with standard lagers.

Moreover, premium lager beers often undergo fermentation processes with longer durations and maturation periods, resulting in smoother textures and cleaner finishes that offer greater drinkability. These refined qualities of premium lager beers are well-suited for leisure drinking experience.

Furthermore, the surge in the trend of craft lager beer, has supplemented consumers' interest in unique and artisanal lager beer offerings, driving the demand for premium lager beers, produced by the independent breweries which focus on quality, authenticity, and creativity. Thus, the overall combination of superior quality, craftsmanship, and flavor positions the premium lager beer as a preferred choice among the consumers.

In January 2024, Revolution Brewing announced the addition of Cold Time, a freshly brewed premium lager to its 2024 product line. The offer is premium as it has high process quality and ingredients. It is an all-malt beer consisting of Midwest two-row barley, Mexican lager yeast, and Great Lakes water. It is a freshly brewed and non-pasteurized lager beer.

Asia-Pacific to be the Fastest Growing Region

Asia-Pacific is witnessing a growth trajectory with the surge in the demand for lager beer due to several reasons. The climatic conditions of hot and humid weather in Asia-Pacific make lager beer a preferred choice in the region as it is refreshing and light. Lager beer's crisp and cold flavor profile appeals to consumers as it is invigorating, compared to various alcoholic beverages. Key players are introducing lager beers, which cater to the needs of the consumers, expanding its demand in the region. For instance, in April 2024, Heineken N.V. introduced Tiger Soju, a flavored lager in Malaysia which is a bold twist to its iconic lager. It is an easy-to-drink beer with a hint of sweetness yet offering freshness to elevate the everyday drinking experience of the consumers.

The increase in tourism, coupled with favorable regulations such as lower tax rates on beer, further augment the demand for lager beer in the region. The hospitality industry such as HoReCa and aviation demand a wide variety of lager beer to cater to the diverse preference of the travelers and citizens in the region. In June 2024, Carlsberg Breweries A/S launched its latest 1664 Brut in Malaysia, with the aim of capturing a broader base of audience by introducing its lager beer to the local market in various retail stores and food service places.

Future Market Scenario (2024 - 2031F)

Longer duration brews clubbed with innovative marketing strategies is driving the growth of the market. For instance, in February 2024, Mountain Culture Brewing Co launched its latest Australian Pale Lager Beer into the stratosphere. The lager beer has been brewed for 18 months, using pure Blue Mountains water and selected Australian ingredients.

Crafted lager beer is contributing to the market growth, creating opportunities in the market to appeal consumers who prefer super quality lager beers.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

Flavorful premium lagers are driving the growth of the market unconventionally. Key players are expanding themselves in different regions, by testing their product in one market followed by its launch in another after witnessing the success in the former.

For instance, in February 2024, Madri Excepcional, an exceptional collaboration between the brewers of La Sagra & Molson Coors Beverage Company, is a Spanish-style lager that has been planned to launch in North America, following its fast growth in the United Kingdom. It contains 4.6% ABV, developed in a Spanish Brewery, Cerveza La Sagra, and has been showing great potential to grow in the market amongst other best sellers of lager beers such as Coors Light, Miller Light, Carling, and Ozujsko.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 4.2. Product and Market Intelligence
  • 4.3. Mode of Brand Awareness
  • 4.4. Factors Considered in Purchase Decisions
    • 4.4.1. Quality
    • 4.4.2. Taste
    • 4.4.3. Brand Image
    • 4.4.4. Product Variety and Range
    • 4.4.5. Innovation
    • 4.4.6. Price
    • 4.4.7. Availability and Accessibility
    • 4.4.8. Promotional Discounts
  • 4.5. Consideration of Privacy and Safety Regulations
  • 4.6. Purchase Channel
  • 4.7. Frequency of Purchase
  • 4.8. Existing or Intended User
  • 4.9. Recommendations From Friends, Family/Online Reviews
  • 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Lager Beer Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Type
    • 5.2.1. Pale Lager
    • 5.2.2. Pilsner
    • 5.2.3. Light Lager
    • 5.2.4. Dark Lager
    • 5.2.5. Others
  • 5.3. By Quality
    • 5.3.1. Standard Lager
    • 5.3.2. Premium Lager
  • 5.4. By ABV
    • 5.4.1. 0%
    • 5.4.2. Up to 5%
    • 5.4.3. 5%-10%
    • 5.4.4. More than 10%
  • 5.5. By Pasteurization
    • 5.5.1. Pasteurized Beer
    • 5.5.2. Unpasteurized Beer
  • 5.6. By Packaging Type
    • 5.6.1. Bottles
    • 5.6.2. Cans
    • 5.6.3. Others
  • 5.7. By End-user
    • 5.7.1. Commercial
    • 5.7.2. Residential
  • 5.8. By Distribution Channel
    • 5.8.1. Online
    • 5.8.2. Offline
      • 5.8.2.1. Liquor Stores
      • 5.8.2.2. Bars
      • 5.8.2.3. Brewery
      • 5.8.2.4. Hotels and Restaurants
      • 5.8.2.5. Supermarkets and Hypermarkets
      • 5.8.2.6. Others
  • 5.9. By Region
    • 5.9.1. North America
    • 5.9.2. Europe
    • 5.9.3. Asia-Pacific
    • 5.9.4. South America
    • 5.9.5. Middle East and Africa
  • 5.10. By Company Market Share (%), 2023

6. Global Lager Beer Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
    • 6.1.2. By Type
      • 6.1.2.1. Pale Lager
      • 6.1.2.2. Pilsner
      • 6.1.2.3. Light Lager
      • 6.1.2.4. Dark Lager
      • 6.1.2.5. Others
    • 6.1.3. By Quality
      • 6.1.3.1. Standard Lager
      • 6.1.3.2. Premium Lager
    • 6.1.4. By ABV
      • 6.1.4.1. 0%
      • 6.1.4.2. Up to 5%
      • 6.1.4.3. 5%-10%
      • 6.1.4.4. More than 10%
    • 6.1.5. By Pasteurization
      • 6.1.5.1. Pasteurized Beer
      • 6.1.5.2. Unpasteurized Beer
    • 6.1.6. By Packaging Type
      • 6.1.6.1. Bottles
      • 6.1.6.2. Cans
      • 6.1.6.3. Others
    • 6.1.7. By End-user
      • 6.1.7.1. Commercial
      • 6.1.7.2. Residential
    • 6.1.8. By Distribution Channel
      • 6.1.8.1. Online
      • 6.1.8.2. Offline
        • 6.1.8.2.1. Liquor Stores
        • 6.1.8.2.2. Bars
        • 6.1.8.2.3. Brewery
        • 6.1.8.2.4. Hotels and Restaurants
        • 6.1.8.2.5. Supermarkets and Hypermarkets
        • 6.1.8.2.6. Others
    • 6.1.9. United States*
      • 6.1.9.1. Market Size & Forecast
        • 6.1.9.1.1. By Value
        • 6.1.9.1.2. By Volume
      • 6.1.9.2. By Type
        • 6.1.9.2.1. Pale Lager
        • 6.1.9.2.2. Pilsner
        • 6.1.9.2.3. Light Lager
        • 6.1.9.2.4. Dark Lager
        • 6.1.9.2.5. Others
      • 6.1.9.3. By Quality
        • 6.1.9.3.1. Standard Lager
        • 6.1.9.3.2. Premium Lager
      • 6.1.9.4. By ABV
        • 6.1.9.4.1. 0%
        • 6.1.9.4.2. Up to 5%
        • 6.1.9.4.3. 5%-10%
        • 6.1.9.4.4. More than 10%
      • 6.1.9.5. By Pasteurization
        • 6.1.9.5.1. Pasteurized Beer
        • 6.1.9.5.2. Unpasteurized Beer
      • 6.1.9.6. By Packaging Type
        • 6.1.9.6.1. Bottles
        • 6.1.9.6.2. Cans
        • 6.1.9.6.3. Others
      • 6.1.9.7. By End-user
        • 6.1.9.7.1. Commercial
        • 6.1.9.7.2. Residential
      • 6.1.9.8. By Distribution Channel
        • 6.1.9.8.1. Online
        • 6.1.9.8.2. Offline
          • 6.1.9.8.2.1. Liquor Stores
          • 6.1.9.8.2.2. Bars
          • 6.1.9.8.2.3. Brewery
          • 6.1.9.8.2.4. Hotels and Restaurants
          • 6.1.9.8.2.5. Supermarkets and Hypermarkets
          • 6.1.9.8.2.6. Others
    • 6.1.10. Canada
    • 6.1.11. Mexico

All segments will be provided for all regions and countries covered

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
    • 6.2.8. Turkey
    • 6.2.9. Poland
  • 6.3. Asia-Pacific
    • 6.3.1. India
    • 6.3.2. China
    • 6.3.3. Japan
    • 6.3.4. Australia
    • 6.3.5. Vietnam
    • 6.3.6. South Korea
    • 6.3.7. Indonesia
    • 6.3.8. Philippines
  • 6.4. South America
    • 6.4.1. Brazil
    • 6.4.2. Argentina
  • 6.5. Middle East and Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Type
  • 7.2. By Quality
  • 7.3. By ABV
  • 7.4. By Pasteurization
  • 7.5. By Packaging Type
  • 7.6. By End-user
  • 7.7. By Distribution Channel
  • 7.8. By Region

8. Macro Environment and Industry Structure

  • 8.1. Demand Supply Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Tsingtao Brewery Co., Ltd.
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products and Services
    • 13.1.4. Financials (As Reported)
    • 13.1.5. Key Market Focus and Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Anheuser-Busch InBev SA/NV
  • 13.3. Heineken N.V.
  • 13.4. Carlsberg Breweries A/S
  • 13.5. Asahi Group Holdings, Limited
  • 13.6. Sierra Nevada Brewing Co.
  • 13.7. Kirin Holdings Company, Limited
  • 13.8. Molson Coors Beverage Company
  • 13.9. Infusion Brewing Co.
  • 13.10. Oyster Bay Brewing Co.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer