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市場調査レポート
商品コード
1512110

スマートフォンの世界市場の評価：OS別、RAMサイズ別、内部ストレージ別、フロントカメラ別、リアカメラ別、プロセッサー別、SIMタイプ別、価格別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Smartphone Market Assessment, By Operating System, By RAM Size, By Internal Storage, By Front Camera, By Rear Camera, By Processor, By Sim Type, By Price, By Distribution Channel, Region, Opportunities and Forecast, 2017-2031

出版日
ページ情報
英文 235 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
スマートフォンの世界市場の評価：OS別、RAMサイズ別、内部ストレージ別、フロントカメラ別、リアカメラ別、プロセッサー別、SIMタイプ別、価格別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年07月11日
発行: Market Xcel - Markets and Data
ページ情報: 英文 235 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のスマートフォンの市場規模は、2023年の3,251億3,000万米ドルから2031年に4,840億4,000万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで5.10%の成長が見込まれます。市場は、新興経済国における都市化の進行や可処分所得の増加などの要因がスマートフォンの普及に寄与し、成長を続けています。中国、インド、ブラジルなどは人口が多く、中間層が成長しているため、大きな成長機会となっています。

India Brand Equity Foundationが2023年7月に発表した記事によると、インドの中間層人口は2021年の31%から2047年までに61%に倍増します。

スマートフォンが世界的に個人と仕事での使用に不可欠なツールとなっていることから、接続性と通信へのニーズが需要を促進しています。また、特にミッドレンジとバジェットセグメントにおけるメーカーの競争力のある価格設定戦略により、スマートフォンはより幅広い消費者にとって身近なものとなっています。さらに、革新的なマーケティングキャンペーンやブランドロイヤルティプログラムが、Apple、Samsung、Xiaomiといった大手メーカーの市場でのプレゼンスを高めています。加えて、カメラ技術やデザインの美しさの進歩が、より充実したユーザーエクスペリエンスを求める消費者に受けています。また、スマートフォンの買い替えサイクルは、技術的な難点やアップグレードされた機能への需要に後押しされ、継続的な市場成長をもたらしています。

eコマースプラットフォームの成長が世界のスマートフォン市場の売上を押し上げる

スマートフォンの販売におけるeコマースプラットフォームの成長は、近年著しいです。eコマースは、実店舗に出向く必要をなくし、自宅にいながらスマートフォンを閲覧し購入できる便利な方法を消費者に提供しています。この利便性が、オンラインショッピングの手軽さを好む多くの消費者を引き付けています。また、eコマースプラットフォームでは、従来の店舗に比べてスマートフォンの品揃えが豊富な場合が多く、消費者はさまざまなブランド、モデル、仕様から選ぶことができます。このような品揃えの豊富さにより、購入者は特定のニーズと予算に基づいて、より多くの情報に基づいた決定を下すことができます。さらに、eコマースプラットフォームの競争力のある価格設定や頻繁な値下げにより、多くの消費者がスマートフォンをより手頃な価格で購入できるようになっています。これらのプラットフォームでは、しばしば販促キャンペーンやフラッシュセール、バンドルオファーが実施され、予算に敏感な購入者を惹きつけています。

例えば2024年1月、BBK Electronics Corporationのブランド、OPPO Indiaは、ボリウッド俳優のRanbir Kapoorを起用したReno 11シリーズの発売キャンペーンを開始しました。

国際電気通信連合（ITU）が2023年に発表したレポートによると、世界人口の78％が携帯電話を所有しています。携帯電話の普及率がもっとも高いのは欧州で、人口の93％が携帯電話を使用しています。世界全体では、平均的なコンシューマースマートフォンユーザーは約3時間50分オンラインで利用しています。この利用統計は2014年の1時間38分から増加しています。

さらに、オンラインで価格を比較したり、レビューを読んだり、詳細な製品情報にアクセスしたりすることが簡単にできるため、消費者は調査し、十分な情報に基づいた購買決定を下すことができます。顧客のレビューや評価は、潜在的な購入者に影響を与える上で重要な役割を果たしています。したがって、スマートフォンの販売におけるeコマースの成長は、利便性、多様性、競争力のある価格設定、情報へのアクセスのしやすさによって促進され、購入に向けた好ましい選択肢となっています。

当レポートでは、世界のスマートフォン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
  • 市場の認知度と忠誠心
  • 購入決定において考慮される要素
  • 購入目的
  • 購入媒体
  • 購入頻度
  • ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のスマートフォン市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • OS別
    • Android
    • iOS
    • Windows
    • その他
  • RAMサイズ別
    • 4GB未満
    • 4GB～8GB
    • 8GB以上
  • 内部ストレージ別
    • 4GB未満
    • 4GB～32GB
    • 32GB～128GB
    • 128GB以上
  • フロントカメラ別
    • 8MP未満
    • 8MP～32MP
    • 32MP～48MP
    • 48MP以上
  • リアカメラ別
    • 12MP未満
    • 12MP～48MP
    • 48MP～108MP
    • 108MP以上
  • プロセッサー別
    • デュアルコア
    • クアッドコア
    • オクタコア
    • その他
  • SIMタイプ別
    • シングルSIM
    • デュアルSIM
    • その他
  • 価格別
    • マス
    • プレミアム
    • ラグジュアリー
  • 流通チャネル別
    • オンライン
    • オフライン
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 世界のスマートフォン市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • OS別
    • RAMサイズ別
    • 内部ストレージ別
    • フロントカメラ別
    • リアカメラ別
    • プロセッサー別
    • SIMタイプ別
    • 価格別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 南米
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第7章 市場マッピング（2023年）

  • OS別
  • RAMサイズ別
  • 内部ストレージ別
  • フロントカメラ別
  • リアカメラ別
  • プロセッサー別
  • SIMタイプ別
  • 価格別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益の分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Samsung Electronics Co. Ltd
  • Huawei Technologies Co. Ltd
  • Apple Inc.
  • Xiaomi Corporation
  • BBK Electronics Corporation (Vivo Mobile Communication Co., Ltd., Realme Mobile Telecommunications Co., Ltd., and OnePlus Technology Co., Ltd.)
  • Lenovo Group Limited
  • HTC Corporation
  • Sony Corporation
  • ZTE Corporation
  • Google LLC

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 2. Global Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 3. Global Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 4. Global Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 5. Global Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 6. Global Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 7. Global Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 8. Global Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 9. Global Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 10. Global Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 11. Global Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 12. Global Smartphone Market Share (%), By Region, 2017-2031F
  • Figure 13. North America Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 14. North America Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 15. North America Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 16. North America Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 17. North America Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 18. North America Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 19. North America Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 20. North America Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 21. North America Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 22. North America Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 23. North America Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 24. North America Smartphone Market Share (%), By Country, 2017-2031F
  • Figure 25. United States Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 26. United States Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 27. United States Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 28. United States Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 29. United States Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 30. United States Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 31. United States Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 32. United States Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 33. United States Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 34. United States Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 35. United States Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 36. Canada Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 37. Canada Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 38. Canada Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 39. Canada Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 40. Canada Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 41. Canada Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 42. Canada Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 43. Canada Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 44. Canada Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 45. Canada Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 46. Canada Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 47. Mexico Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 48. Mexico Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 49. Mexico Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 50. Mexico Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 51. Mexico Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 52. Mexico Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 53. Mexico Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 54. Mexico Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 55. Mexico Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 56. Mexico Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 57. Mexico Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 58. Europe Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 59. Europe Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 60. Europe Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 61. Europe Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 62. Europe Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 63. Europe Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 64. Europe Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 65. Europe Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 66. Europe Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 67. Europe Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 68. Europe Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 69. Europe Smartphone Market Share (%), By Country, 2017-2031F
  • Figure 70. Germany Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 71. Germany Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 72. Germany Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 73. Germany Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 74. Germany Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 75. Germany Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 76. Germany Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 77. Germany Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 78. Germany Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 79. Germany Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 80. Germany Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 81. France Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 82. France Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 83. France Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 84. France Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 85. France Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 86. France Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 87. France Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 88. France Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 89. France Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 90. France Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 91. France Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 92. Italy Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 93. Italy Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 94. Italy Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 95. Italy Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 96. Italy Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 97. Italy Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 98. Italy Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 99. Italy Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 100. Italy Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 101. Italy Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 102. Italy Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 103. United Kingdom Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 104. United Kingdom Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 105. United Kingdom Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 106. United Kingdom Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 107. United Kingdom Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 108. United Kingdom Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 109. United Kingdom Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 110. United Kingdom Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 111. United Kingdom Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 112. United Kingdom Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 113. United Kingdom Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 114. Russia Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 115. Russia Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 116. Russia Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 117. Russia Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 118. Russia Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 119. Russia Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 120. Russia Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 121. Russia Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 122. Russia Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 123. Russia Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 124. Russia Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 125. Netherlands Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 126. Netherlands Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 127. Netherlands Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 128. Netherlands Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 129. Netherlands Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 130. Netherlands Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 131. Netherlands Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 132. Netherlands Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 133. Netherlands Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 134. Netherlands Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 135. Netherlands Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 136. Spain Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 137. Spain Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 138. Spain Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 139. Spain Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 140. Spain Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 141. Spain Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 142. Spain Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 143. Spain Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 144. Spain Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 145. Spain Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 146. Spain Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 147. Turkey Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 148. Turkey Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 149. Turkey Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 150. Turkey Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 151. Turkey Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 152. Turkey Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 153. Turkey Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 154. Turkey Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 155. Turkey Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 156. Turkey Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 157. Turkey Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 158. Poland Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 159. Poland Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 160. Poland Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 161. Poland Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 162. Poland Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 163. Poland Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 164. Poland Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 165. Poland Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 166. Poland Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 167. Poland Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 168. Poland Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 169. South America Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 170. South America Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 171. South America Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 172. South America Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 173. South America Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 174. South America Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 175. South America Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 176. South America Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 177. South America Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 178. South America Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 179. South America Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 180. South America Smartphone Market Share (%), By Country, 2017-2031F
  • Figure 181. Brazil Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 182. Brazil Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 183. Brazil Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 184. Brazil Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 185. Brazil Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 186. Brazil Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 187. Brazil Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 188. Brazil Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 189. Brazil Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 190. Brazil Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 191. Brazil Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 192. Argentina Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 193. Argentina Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 194. Argentina Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 195. Argentina Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 196. Argentina Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 197. Argentina Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 198. Argentina Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 199. Argentina Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 200. Argentina Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 201. Argentina Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 202. Argentina Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 203. Asia-Pacific Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 204. Asia-Pacific Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 205. Asia-Pacific Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 206. Asia-Pacific Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 207. Asia-Pacific Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 208. Asia-Pacific Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 209. Asia-Pacific Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 210. Asia-Pacific Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 211. Asia-Pacific Smartphone Market Share (%), By Sim Type, 2016-2030
  • Figure 212. Asia-Pacific Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 213. Asia-Pacific Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 214. Asia-Pacific Smartphone Market Share (%), By Country, 2017-2031F
  • Figure 215. India Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 216. India Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 217. India Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 218. India Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 219. India Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 220. India Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 221. India Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 222. India Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 223. India Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 224. India Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 225. India Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 226. China Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 227. China Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 228. China Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 229. China Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 230. China Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 231. China Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 232. China Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 233. China Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 234. China Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 235. China Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 236. China Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 237. Japan Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 238. Japan Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 239. Japan Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 240. Japan Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 241. Japan Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 242. Japan Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 243. Japan Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 244. Japan Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 245. Japan Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 246. Japan Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 247. Japan Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 248. Australia Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 249. Australia Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 250. Australia Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 251. Australia Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 252. Australia Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 253. Australia Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 254. Australia Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 255. Australia Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 256. Australia Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 257. Australia Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 258. Australia Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 259. Vietnam Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 260. Vietnam Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 261. Vietnam Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 262. Vietnam Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 263. Vietnam Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 264. Vietnam Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 265. Vietnam Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 266. Vietnam Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 267. Vietnam Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 268. Vietnam Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 269. Vietnam Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 270. South Korea Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 271. South Korea Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 272. South Korea Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 273. South Korea Smartphone Market Share (%), By RAM Size, 2017-2031F\
  • Figure 274. South Korea Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 275. South Korea Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 276. South Korea Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 277. South Korea Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 278. South Korea Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 279. South Korea Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 280. South Korea Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 281. Indonesia Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 282. Indonesia Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 283. Indonesia Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 284. Indonesia Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 285. Indonesia Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 286. Indonesia Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 287. Indonesia Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 288. Indonesia Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 289. Indonesia Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 290. Indonesia Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 291. Indonesia Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 292. Philippines Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 293. Philippines Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 294. Philippines Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 295. Philippines Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 296. Philippines Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 297. Philippines Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 298. Philippines Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 299. Philippines Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 300. Philippines Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 301. Philippines Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 302. Philippines Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 303. Middle East & Africa Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 304. Middle East & Africa Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 305. Middle East & Africa Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 306. Middle East & Africa Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 307. Middle East & Africa Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 308. Middle East & Africa Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 309. Middle East & Africa Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 310. Middle East & Africa Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 311. Middle East & Africa Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 312. Middle East & Africa Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 313. Middle East & Africa Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 314. Middle East & Africa Smartphone Market Share (%), By Country, 2017-2031F
  • Figure 315. Saudi Arabia Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 316. Saudi Arabia Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 317. Saudi Arabia Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 318. Saudi Arabia Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 319. Saudi Arabia Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 320. Saudi Arabia Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 321. Saudi Arabia Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 322. Saudi Arabia Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 323. Saudi Arabia Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 324. Saudi Arabia Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 325. Saudi Arabia Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 326. UAE Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 327. UAE Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 328. UAE Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 329. UAE Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 330. UAE Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 331. UAE Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 332. UAE Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 333. UAE Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 334. UAE Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 335. UAE Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 336. UAE Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 337. South Africa Smartphone Market, By Value, In USD Billion, 2017-2031F
  • Figure 338. South Africa Smartphone Market, By Volume, In Units, 2017-2031F
  • Figure 339. South Africa Smartphone Market Share (%), By Operating System, 2017-2031F
  • Figure 340. South Africa Smartphone Market Share (%), By RAM Size, 2017-2031F
  • Figure 341. South Africa Smartphone Market Share (%), By Internal Storage, 2017-2031F
  • Figure 342. South Africa Smartphone Market Share (%), By Front Camera, 2017-2031F
  • Figure 343. South Africa Smartphone Market Share (%), By Rear Camera, 2017-2031F
  • Figure 344. South Africa Smartphone Market Share (%), By Processor, 2017-2031F
  • Figure 345. South Africa Smartphone Market Share (%), By Sim Type, 2017-2031F
  • Figure 346. South Africa Smartphone Market Share (%), By Price, 2017-2031F
  • Figure 347. South Africa Smartphone Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 348. By Operating System Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 349. By RAM Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 350. By Internal Storage Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 351. By Front Camera Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 352. By Rear Camera Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 353. By Processor Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 354. By Sim Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 355. By Price Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 356. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 357. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11590

Global smartphone market is projected to witness a CAGR of 5.10% during the forecast period 2024-2031, growing from USD 325.13 billion in 2023 to USD 484.04 billion in 2031. The smartphone market continues to grow, driven by factors such as increasing urbanization and rising disposable incomes in emerging economies contributing to higher smartphone adoption rates. Countries such as China, India, and Brazil represent significant growth opportunities due to their large populations and growing middle class.

According to an article published by India Brand Equity Foundation in July 2023, the size of the middle-class population in India will double to 61% of its total population by 2047, from 31% in 2021.

The need for connectivity and communication fuels the demand, as smartphones become essential tools for personal and professional use globally. Also, competitive pricing strategies from manufacturers, particularly in the mid-range and budget segments, make smartphones more accessible to a broader range of consumers. Moreover, innovative marketing campaigns and brand loyalty programs strengthen the market presence of major players such as Apple, Samsung, and Xiaomi. In addition, advancements in camera technology and design aesthetics appeal to consumers seeking enhanced user experiences. Also, the replacement cycle for smartphones, driven by technological undesirability and the demand for upgraded features, extends continuous market growth.

Growth of E-commerce Platforms Boosts Global Smartphone Market Sales

The growth of e-commerce platforms for smartphone sales has been significant in recent years due to numerous reasons such as e-commerce offers consumers a convenient way to browse and purchase smartphones from the comfort of their homes, bypassing the need to visit physical stores. The convenience factor has attracted many consumers who prefer the ease of online shopping. Also, e-commerce platforms often provide a wider selection of smartphones compared to traditional stores, allowing consumers to choose from various brands, models, and specifications. The variety enables buyers to make more informed decisions based on their specific needs and budget. Moreover, competitive pricing and frequent discounts on e-commerce platforms make smartphones more affordable for many consumers. These platforms often run promotional campaigns, flash sales, and bundle offers, which attract budget-conscious buyers.

For instance, in January 2024, BBK Electronics Corporation brand 'OPPO India' launched a campaign launching Reno 11 Series, featuring Bollywood actor Ranbir Kapoor.

According to a report published by the International Telecommunication Union (ITU) in 2023, 78% of the global population owns a mobile phone. Europe has the highest mobile phone penetration, with 93% of the population using mobile phones. Globally, the average consumer smartphone user spends around 3 hours and 50 minutes online. This usage statistic has increased from 1 hour and 38 minutes in 2014.

Furthermore, the ease of comparing prices, reading reviews, and accessing detailed product information online helps consumers research and make well-informed purchasing decisions. Customer reviews and ratings play a crucial role in influencing potential buyers. Therefore, the growth of e-commerce in smartphone sales is driven by convenience, variety, competitive pricing, and accessibility to information, making it a preferred choice for purchasing.

Innovation in Smartphone Technology Accelerates Market Growth

Innovations in smartphone technology influence consumer preferences and industry evolution. Developments in camera technology have revolutionized photography, integrating advanced sensors, multiple lenses, and AI-driven computational photography to deliver exceptional image quality and versatile shooting modes. Battery innovations, including faster charging capabilities and improved energy efficiency, address longstanding concerns about battery life, enhancing user convenience and productivity. Display advancements with higher resolutions, HDR support, and adaptive refresh rates provide immersive viewing experiences for multimedia and gaming enthusiasts, setting new standards for visual quality. AI and machine learning developments enable smart features such as voice assistants, facial recognition, and predictive algorithms, enhancing device usability and personalization. Design innovations encompass sleek form factors, bezel-less displays, and durable materials, catering to aesthetic preferences and comfort. Network advancements, particularly with 5G technology, promise faster speeds, lower latency, and enhanced connectivity for seamless multimedia streaming and IoT integration.

For instance, in May 2024, BBK Electronics Corporation brand Vivo Mobile Communications Co., Ltd. launched Vivo Y 200 Pro 5G. The smartphone features the slimmest 3D curved display in its Y series.

For instance, in December 2023, the Xiaomi Corporation brand, 'POCO' launched POCO M6 with 5G support, with imaging and a luxurious design. It has a screen size of 17.12 cm (6.74 inches) HD+ display with a mobile height of 168 mm, weight of 195 g, and depth of 8.19 mm, with a 50MP AI Dual-Camera System and 5MP Front Camera.

Also, robust privacy and security features, such as biometric authentication and encryption, ensure user data protection and trust. Continuous software updates and ecosystem improvements optimize performance, security, and compatibility with evolving digital trends, highlighting the smartphones as indispensable tools driving market innovation and consumer demand globally, further driving the market growth.

Android Segment Holds Major Share in the Market

The Android segment holds a major share of the smartphone market due to Android's open-source nature allowing manufacturers to customize the operating system to fit their devices, providing flexibility and differentiation in a highly competitive market. It has led to a diverse range of Android smartphones catering to various price points and consumer preferences. Moreover, Android benefits from a vast ecosystem supported by Google, offering a wide selection of apps, services, and integration with other Google products such as Gmail, Google Drive, and Google Maps. The seamless integration enhances user experience and convenience, making Android a preferred choice for many consumers.

Also, Android's global reach is strengthened by its availability across a wide range of devices beyond smartphones, including tablets, smartwatches, and smart TVs. The omnipresence fosters familiarity and loyalty among users, contributing to its market dominance. Moreover, Android's affordability compared to some competitors has made it accessible to a broader demographic, particularly in emerging markets where budget-friendly smartphones are crucial for mass adoption. Hence, Android's combination of flexibility, ecosystem strength, global availability, and affordability has set its position as the dominant operating system in the smartphone market, capturing a significant share and continuing to shape the industry's landscape, driving the market growth.

According to an article published by BankMyCell in March 2024, approximately 3.9 billion people own Android phones. An estimated 8.09 billion people, approximately 48% around the globe are Android users.

Asia-Pacific is Expected to be the Fastest Growing Region

Asia-Pacific is expected to be the fastest-growing region in the smartphone market due to the region's large and diverse population, including emerging economies such as India, China, and Southeast Asian countries, presenting a vast market opportunity. As disposable incomes rise and urbanization accelerates, more people can access smartphones, driving the demand. Also, infrastructure development, particularly in telecommunications and mobile networks, has significantly improved across the Asia-Pacific. The advancement in 4G and 5G networks enhances connectivity and internet accessibility, which are crucial for smartphone functionality and usage.

Furthermore, proliferation of affordable smartphones from both global manufacturers and local brands has made smartphone ownership more accessible to a broader spectrum of consumers. Companies such as Xiaomi, Samsung, and Vivo have successfully targeted these markets with competitive pricing and localized marketing strategies. In addition, the increasing digitalization of services such as e-commerce, digital payments, and entertainment platforms has fueled smartphone adoption.

According to an article published by Invest India in February 2024, the digital India initiative has been achieving its goal and extended with a total budget of USD 1,817.44 million from 2021-22 to 2025-26.

These devices serve as communication tools and are integral part in daily life for accessing services and information. Therefore, Asia-Pacific's fastest-growing status in the smartphone market is driven by improving infrastructure, population dynamics, affordability, and the integration of smartphones into essential digital services, highlighting its important role in the global smartphone market growth.

Future Market Scenario (2024 - 2031F)

Working on advancements in camera technology will offer DSLR-like capabilities, including higher megapixel counts, optical zoom, and improved low-light performance, manufacturers can gain more traction with consumers, driving the market growth.

Working on built-in sensors and AI will monitor health metrics such as heart rate, sleep patterns, and stress levels, promoting initiative-taking health management will enhance market growth. Also, AI algorithms will personalize user experiences based on behavior patterns, preferences, and contextual data, enhancing efficiency and user satisfaction, further boosting market growth.

Key Players Landscape and Outlook

Continuous innovation by the key players characterizes the competitive landscape of the global smartphone market. The smartphone market is dominated by major players which lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. As of 2023, Apple Inc., Samsung Electronics Co. Ltd, and Xiaomi Corporation together accounted for around 60% to 65% of the market share at global level.

The market features a diverse landscape with several key players driving the innovation and competition. Major companies such as Apple Inc., lead with its premium iPhone series, known for its ecosystem integration and high customer loyalty. Samsung Electronics Co. Ltd. offers a wide range of devices from flagship models to budget-friendly options, and Xiaomi Corporation dominating the market by rapidly gaining market share, particularly in Asia.

The market is poised for steady growth, driven by ongoing technological advancements in 5G technology, driving upgrades and innovation, increasing consumer awareness, and rising disposable incomes globally. Also, sustainability is becoming a major focus, with companies exploring eco-friendly materials and recycling programs. As competition intensifies, differentiation through unique features and robust software ecosystems will be crucial for maintaining and expanding market presence, driving the market growth.

For instance, in June 2024, BBK Electronics Corporation brand Vivo Mobile Communications Co., Ltd. expanded its Y-series with the new Vivo Y58 5G. The new smartphone features a 6000 mAh battery and 5 MP AI portrait camera, and other exclusive features.

For instance, in September 2023, Apple Inc. launched iPhone 15 and iPhone 15 plus series with a 48 MP main camera that enables high-resolution photos and a new 2X telephoto feature that gives three optical zoom levels.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis-Baby Boomers and Gen X, Millennials, Gen Z; Gender. Income-Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2. Market Awareness and Loyalty
  • 4.3. Factors Considered in Purchase Decision
    • 4.3.1. Battery
    • 4.3.2. Camera
    • 4.3.3. Design
    • 4.3.4. Storage
    • 4.3.5. Processor
    • 4.3.6. RAM
    • 4.3.7. Weight
    • 4.3.8. Audio
    • 4.3.9. Operating System
    • 4.3.10. Brand
    • 4.3.11. Price
    • 4.3.12. Reviews
    • 4.3.13. Offer and Discounts
  • 4.4. Purpose of Purchase
  • 4.5. Medium of Purchase
  • 4.6. Frequency of Purchase
  • 4.7. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Smartphone Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Operating System
    • 5.2.1. Android
    • 5.2.2. iOS
    • 5.2.3. Windows
    • 5.2.4. Others
  • 5.3. By Ram Size
    • 5.3.1. Below 4 GB
    • 5.3.2. 4 GB to 8 GB
    • 5.3.3. 8 GB and Above
  • 5.4. By Internal Storage
    • 5.4.1. Below 4 GB
    • 5.4.2. 4 GB to 32 GB
    • 5.4.3. 32 GB to 128 GB
    • 5.4.4. 128 GB and Above
  • 5.5. By Front Camera
    • 5.5.1. Below 8MP
    • 5.5.2. 8MP to 32MP
    • 5.5.3. 32MP to 48MP
    • 5.5.4. 48MP and Above
  • 5.6. By Rear Camera
    • 5.6.1. Below 12MP
    • 5.6.2. 12MP to 48MP
    • 5.6.3. 48MP to 108MP
    • 5.6.4. 108MP and Above
  • 5.7. By Processor
    • 5.7.1. Dual-core
    • 5.7.2. Quad-core
    • 5.7.3. Octa-core
    • 5.7.4. Others
  • 5.8. By Sim Type
    • 5.8.1. Single Sim
    • 5.8.2. Dual Sim
    • 5.8.3. Others
  • 5.9. By Price
    • 5.9.1. Mass
    • 5.9.2. Premium
    • 5.9.3. Luxury
  • 5.10. By Distribution Channel
    • 5.10.1. Online
      • 5.10.1.1. E-commerce Website
      • 5.10.1.2. Company Owned Website
    • 5.10.2. Offline
      • 5.10.2.1. Specialty Stores
      • 5.10.2.2. Supermarkets/Hypermarkets
      • 5.10.2.3. Others
  • 5.11. By Region
    • 5.11.1. North America
    • 5.11.2. Europe
    • 5.11.3. Asia-Pacific
    • 5.11.4. South America
    • 5.11.5. Middle East and Africa
  • 5.12. By Company Market Share (%), 2023

6. Global Smartphone Market Outlook, By Region, 2017-2031F

  • 6.1. North America*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
    • 6.1.2. By Operating System
      • 6.1.2.1. Android
      • 6.1.2.2. iOS
      • 6.1.2.3. Windows
      • 6.1.2.4. Others
    • 6.1.3. By Ram Size
      • 6.1.3.1. Below 4 GB
      • 6.1.3.2. 4 GB to 8 GB
      • 6.1.3.3. 8 GB and Above
    • 6.1.4. By Internal Storage
      • 6.1.4.1. Below 4 GB
      • 6.1.4.2. 4 GB to 32 GB
      • 6.1.4.3. 32 GB to 128 GB
      • 6.1.4.4. 128 GB and Above
    • 6.1.5. By Front Camera
      • 6.1.5.1. Below 8MP
      • 6.1.5.2. 8MP to 32MP
      • 6.1.5.3. 32MP to 48MP
      • 6.1.5.4. 48MP and Above
    • 6.1.6. By Rear Camera
      • 6.1.6.1. Below 12MP
      • 6.1.6.2. 12MP to 48MP
      • 6.1.6.3. 48MP to 108MP
      • 6.1.6.4. 108MP and Above
    • 6.1.7. By Processor
      • 6.1.7.1. Dual-core
      • 6.1.7.2. Quad-core
      • 6.1.7.3. Octa-core
      • 6.1.7.4. Others
    • 6.1.8. By Sim Type
      • 6.1.8.1. Single Sim
      • 6.1.8.2. Dual Sim
      • 6.1.8.3. Others
    • 6.1.9. By Price
      • 6.1.9.1. Mass
      • 6.1.9.2. Premium
      • 6.1.9.3. Luxury
    • 6.1.10. By Distribution Channel
      • 6.1.10.1. Online
        • 6.1.10.1.1. E-commerce Website
        • 6.1.10.1.2. Company Owned Website
      • 6.1.10.2. Offline
        • 6.1.10.2.1. Specialty Stores
        • 6.1.10.2.2. Supermarkets/Hypermarkets
        • 6.1.10.2.3. Others
    • 6.1.11. United States*
      • 6.1.11.1. Market Size & Forecast
        • 6.1.11.1.1. By Value
        • 6.1.11.1.2. By Volume
      • 6.1.11.2. By Operating System
        • 6.1.11.2.1. Operating System
        • 6.1.11.2.2. Android
        • 6.1.11.2.3. iOS
        • 6.1.11.2.4. Windows
        • 6.1.11.2.5. Others
      • 6.1.11.3. By Ram Size
        • 6.1.11.3.1. Below 4 GB
        • 6.1.11.3.2. 4 GB to 8 GB
        • 6.1.11.3.3. 8 GB and Above
      • 6.1.11.4. By Internal Storage
        • 6.1.11.4.1. Below 4 GB
        • 6.1.11.4.2. 4 GB to 32 GB
        • 6.1.11.4.3. 32 GB to 128 GB
        • 6.1.11.4.4. 128 GB and Above
      • 6.1.11.5. By Front Camera
        • 6.1.11.5.1. Below 8MP
        • 6.1.11.5.2. 8MP to 32MP
        • 6.1.11.5.3. 32MP to 48MP
        • 6.1.11.5.4. 48MP and Above
      • 6.1.11.6. By Rear Camera
        • 6.1.11.6.1. Below 12MP
        • 6.1.11.6.2. 12MP to 48MP
        • 6.1.11.6.3. 48MP to 108MP
        • 6.1.11.6.4. 108MP and Above
      • 6.1.11.7. By Processor
        • 6.1.11.7.1. Dual-core
        • 6.1.11.7.2. Quad-core
        • 6.1.11.7.3. Octa-core
        • 6.1.11.7.4. Others
      • 6.1.11.8. By Sim Type
        • 6.1.11.8.1. Single Sim
        • 6.1.11.8.2. Dual Sim
        • 6.1.11.8.3. Others
      • 6.1.11.9. By Price
        • 6.1.11.9.1. Mass
        • 6.1.11.9.2. Premium
        • 6.1.11.9.3. Luxury
      • 6.1.11.10. By Distribution Channel
        • 6.1.11.10.1. Online
          • 6.1.11.10.1.1. E-commerce Website
          • 6.1.11.10.1.2. Company Owned Website
      • 6.1.11.11. Offline
        • 6.1.11.11.1. Specialty Stores
        • 6.1.11.11.2. Supermarkets/Hypermarkets
        • 6.1.11.11.3. Others
    • 6.1.12. Canada
    • 6.1.13. Mexico

All segments will be provided for all regions and countries covered

  • 6.2. Europe
    • 6.2.1. Germany
    • 6.2.2. France
    • 6.2.3. Italy
    • 6.2.4. United Kingdom
    • 6.2.5. Russia
    • 6.2.6. Netherlands
    • 6.2.7. Spain
    • 6.2.8. Turkey
    • 6.2.9. Poland
  • 6.3. Asia-Pacific
    • 6.3.1. India
    • 6.3.2. China
    • 6.3.3. Japan
    • 6.3.4. Australia
    • 6.3.5. Vietnam
    • 6.3.6. South Korea
    • 6.3.7. Indonesia
    • 6.3.8. Philippines
  • 6.4. South America
    • 6.4.1. Brazil
    • 6.4.2. Argentina
  • 6.5. Middle East and Africa
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. South Africa

7. Market Mapping, 2023

  • 7.1. By Operating System
  • 7.2. By Ram Size
  • 7.3. By Internal Storage
  • 7.4. By Front Camera
  • 7.5. By Rear Camera
  • 7.6. By Processor
  • 7.7. By Sim Type
  • 7.8. By Price
  • 7.9. By Distribution Channel
  • 7.10. By Region

8. Macro Environment and Industry Structure

  • 8.1. Demand Supply Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (By Value, 2023)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Samsung Electronics Co. Ltd
    • 13.1.1. Key Management Personnel
    • 13.1.2. Products and Services
    • 13.1.3. Financials (As Reported)
    • 13.1.4. Key Market Focus and Geographical Presence
    • 13.1.5. Recent Developments
  • 13.2. Huawei Technologies Co. Ltd
  • 13.3. Apple Inc.
  • 13.4. Xiaomi Corporation
  • 13.5. BBK Electronics Corporation (Vivo Mobile Communication Co., Ltd., Realme Mobile Telecommunications Co., Ltd., and OnePlus Technology Co., Ltd.)
  • 13.6. Lenovo Group Limited
  • 13.7. HTC Corporation
  • 13.8. Sony Corporation
  • 13.9. ZTE Corporation
  • 13.10. Google LLC

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer