アクティブウェアの世界市場の評価：製品タイプ別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

世界のアクティブウェアの市場規模は、2023年の3,051億6,000万米ドルから2031年に6,333億8,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで9.56％の成長が見込まれます。消費者の健康的なライフスタイルに対する意識の高まりや、日常生活におけるアウトドア活動やスポーツの重要性により、アクティブウェア市場は以前から成長を示しており、予測期間も成長を続ける見込みです。軽量、通気性、吸湿性に優れたファブリックの導入によるファブリック技術の進歩と革新、アスリートやフィットネス愛好家によるブランド支持の高まり、3Dプリンティング技術を利用した衣服やフットウェアのパーソナライゼーション、ユニークな体型やサイズの消費者に提供される主要企業による多様な製品ラインナップの作成などが、市場成長に寄与しています。

アクティブウェアは、消費者に快適さと動きやすさを提供する軽量、通気性、速乾性の衣服を作るため、ナイロン、スパンデックス、ライクラなどの材料から作られることが多くなっています。

アクティブウェア市場は、eコマースやその他のオンライン小売プラットフォームでアクティブウェアを入手できるようになったことにより、成長を示しています。バーチャル試着室や拡張現実（AR）技術の開始により、オンライン購入時の消費者体験は全体的に向上しています。さらに、より多くの消費者に対応し、快適な衣服やフットウェアを提供するため、持続可能で柔らかく通気性のある材料がメーカーによって導入されており、市場の上昇基調に寄与しています。例えば、PUMA SEは2024年3月、Google CloudのデータアナリティクスとAIソリューションを近々展開し、オンライン小売体験をより機敏かつ効率的にし、世界中の消費者向けにカスタマイズする予定であると発表しました。このプラットフォームにより、消費者はAIアシスタントの助けを借りて買い物をしたり、バーチャルで試着したりできるようになります。

市場は、アクティブウェアメーカーによる自社製品を市場に投入するための戦略によって成長しています。メーカーは広告を出したり、消費者の初回購入時に割引を提供したり、レンタルベースで製品を提供したりしています。例えば2023年3月、アメリカのスポーツウェアブランドであるYear of Oursは、nuuly.comですぐにレンタルできるアクティブウェアのサービスを開始しました。商品群はマタニティサイズを含む複数のサイズで構成されています。

さらに、オンライン小売プラットフォームは、消費者の選択におけるパーソナライゼーション、利便性、消費者への世界なアウトリーチを提供することで、アクティブウェア市場の成長を促進する助けとなっています。

成長を支えるサイズインクルーシブアクティブウェア

アクティブウェアにおけるサイズの包括性は、市場成長を促進する上で大きな役割を果たしています。従来、アクティブウェア産業は標準的なサイズに適合する消費者を対象としていたため、超小型サイズやプラスサイズの消費者のような変則的なサイズの消費者に対する隙間が市場に残されていました。しかし現在、プラスサイズや超小型サイズの消費者は、体にフィットするだけでなく、優れたパフォーマンスと標準サイズのアパレルに見られる最新のスタイルを提供するアクティブウェアの選択肢を求めています。

ファッションにおける包括性と多様性の動向の高まりは、アクティブウェアブランドに対し、提供する商品の視野を広げ、より幅広い体型やサイズを取り込むよう促しています。製品ポートフォリオを拡大することで、ブランドはより多くの消費者に対応し、ボディポジティブとサイズインクルーシブを推進し、ブランドのよりよいイメージを作り出すことができます。

2021年1月、Lindex Sverige ABはサイズインクルーシブアクティブウェアを発表しました。同社のアクティブウェア製品群は、あらゆる体型やサイズにフィットするようデザインされています。この製品群には、ボディスーツ、スポーツブラ、レギンス、トップスなどがあり、サイズはエクストラスモールサイズからトリプルエクストララージサイズまであります。また、この製品群には、伸縮性があり、大きくなるお腹に対応するマタニティレギンスも含まれています。同社が紹介するアクティブウェアは、伸縮性に富み、快適な着心地を提供します。

当レポートでは、世界のアクティブウェア市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 製品と市場情報
• ブランド認知の方式
• 購入決定において考慮される要素
• プライバシーと安全規制の考慮
• 購入チャネル
• 購入頻度
• 既存または想定ユーザー
• 友人や家族からの推奨/オンラインのレビュー
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のアクティブウェア市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • 衣服
  • フットウェア
  • その他
• 価格帯別
  • マスセグメント
  • プレミアムセグメント
  • ラグジュアリーセグメント
• エンドユーザー別
  • 成人
  • 子供
• 流通チャネル別
  • オンライン
  • オフライン
• 地域別
  • 北米
  • 欧州
  • アジア太平洋
  • 南米
  • 中東・アフリカ
• 市場シェア：企業別（2023年）

第6章 世界のアクティブウェア市場の見通し：地域別（2017年～2031年）

• 北米
  • 市場規模と予測
  • 製品タイプ別
  • 価格帯別
  • エンドユーザー別
  • 流通チャネル別
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • フランス
  • イタリア
  • 英国
  • ロシア
  • オランダ
  • スペイン
  • トルコ
  • ポーランド
• アジア太平洋
  • インド
  • 中国
  • 日本
  • オーストラリア
  • ベトナム
  • 韓国
  • インドネシア
  • フィリピン
• 南米
  • ブラジル
  • アルゼンチン
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第7章 市場マッピング（2023年）

• 製品タイプ別
• 価格帯別
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益の分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Adidas AG
• Under Armour, Inc.
• Mizuno USA, Inc.
• Columbia Sportswear Company
• Nike, Inc.
• PUMA SE
• Skechers USA, Inc.
• ASICS Corporation
• Decathlon USA LLC
• Lululemon Athletica Inc.
• FILA Holdings Corp.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Global Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 2. Global Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 3. Global Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 4. Global Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 5. Global Activewear Market Share (%), By End-user, 2017-2031F
• Figure 6. Global Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 7. Global Activewear Market Share (%), By Region, 2017-2031F
• Figure 8. North America Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 9. North America Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 10. North America Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 11. North America Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 12. North America Activewear Market Share (%), By End-user, 2017-2031F
• Figure 13. North America Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 14. North America Activewear Market Share (%), By Country, 2017-2031F
• Figure 15. United States Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 16. United States Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 17. United States Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 18. United States Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 19. United States Activewear Market Share (%), By End-user, 2017-2031F
• Figure 20. United States Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 21. Canada Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 22. Canada Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 23. Canada Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 24. Canada Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 25. Canada Activewear Market Share (%), By End-user, 2017-2031F
• Figure 26. Canada Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 27. Mexico Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 28. Mexico Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 29. Mexico Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 30. Mexico Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 31. Mexico Activewear Market Share (%), By End-user, 2017-2031F
• Figure 32. Mexico Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 33. Europe Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 34. Europe Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 35. Europe Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 36. Europe Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 37. Europe Activewear Market Share (%), By End-user, 2017-2031F
• Figure 38. Europe Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 39. Europe Activewear Market Share (%), By Country, 2017-2031F
• Figure 40. Germany Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 41. Germany Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 42. Germany Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 43. Germany Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 44. Germany Activewear Market Share (%), By End-user, 2017-2031F
• Figure 45. Germany Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 46. France Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 47. France Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 48. France Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 49. France Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 50. France Activewear Market Share (%), By End-user, 2017-2031F
• Figure 51. France Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 52. Italy Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 53. Italy Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 54. Italy Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 55. Italy Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 56. Italy Activewear Market Share (%), By End-user, 2017-2031F
• Figure 57. Italy Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 58. United Kingdom Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 59. United Kingdom Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 60. United Kingdom Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 61. United Kingdom Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 62. United Kingdom Activewear Market Share (%), By End-user, 2017-2031F
• Figure 63. United Kingdom Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 64. Russia Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 65. Russia Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 66. Russia Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 67. Russia Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 68. Russia Activewear Market Share (%), By End-user, 2017-2031F
• Figure 69. Russia Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 70. Netherlands Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 71. Netherlands Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 72. Netherlands Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 73. Netherlands Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 74. Netherlands Activewear Market Share (%), By End-user, 2017-2031F
• Figure 75. Netherlands Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 76. Spain Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 77. Spain Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 78. Spain Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 79. Spain Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 80. Spain Activewear Market Share (%), By End-user, 2017-2031F
• Figure 81. Spain Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 82. Turkey Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 83. Turkey Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 84. Turkey Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 85. Turkey Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 86. Turkey Activewear Market Share (%), By End-user, 2017-2031F
• Figure 87. Turkey Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 88. Poland Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 89. Poland Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 90. Poland Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 91. Poland Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 92. Poland Activewear Market Share (%), By End-user, 2017-2031F
• Figure 93. Poland Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 94. South America Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 95. South America Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 96. South America Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 97. South America Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 98. South America Activewear Market Share (%), By End-user, 2017-2031F
• Figure 99. South America Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 100. South America Activewear Market Share (%), By Country, 2017-2031F
• Figure 101. Brazil Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 102. Brazil Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 103. Brazil Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 104. Brazil Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 105. Brazil Activewear Market Share (%), By End-user, 2017-2031F
• Figure 106. Brazil Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 107. Argentina Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 108. Argentina Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 109. Argentina Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 110. Argentina Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 111. Argentina Activewear Market Share (%), By End-user, 2017-2031F
• Figure 112. Argentina Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 113. Asia-Pacific Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 114. Asia-Pacific Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 115. Asia-Pacific Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 116. Asia-Pacific Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 117. Asia-Pacific Activewear Market Share (%), By End-user, 2017-2031F
• Figure 118. Asia-Pacific Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 119. Asia-Pacific Activewear Market Share (%), By Country, 2017-2031F
• Figure 120. India Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 121. India Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 122. India Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 123. India Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 124. India Activewear Market Share (%), By End-user, 2017-2031F
• Figure 125. India Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 126. China Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 127. China Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 128. China Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 129. China Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 130. China Activewear Market Share (%), By End-user, 2017-2031F
• Figure 131. China Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 132. Japan Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 133. Japan Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 134. Japan Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 135. Japan Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 136. Japan Activewear Market Share (%), By End-user, 2017-2031F
• Figure 137. Japan Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 138. Australia Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 139. Australia Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 140. Australia Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 141. Australia Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 142. Australia Activewear Market Share (%), By End-user, 2017-2031F
• Figure 143. Australia Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 144. Vietnam Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 145. Vietnam Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 146. Vietnam Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 147. Vietnam Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 148. Vietnam Activewear Market Share (%), By End-user, 2017-2031F
• Figure 149. Vietnam Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 150. South Korea Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 151. South Korea Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 152. South Korea Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 153. South Korea Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 154. South Korea Activewear Market Share (%), By End-user, 2017-2031F
• Figure 155. South Korea Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 156. Indonesia Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 157. Indonesia Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 158. Indonesia Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 159. Indonesia Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 160. Indonesia Activewear Market Share (%), By End-user, 2017-2031F
• Figure 161. Indonesia Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 162. Philippines Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 163. Philippines Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 164. Philippines Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 165. Philippines Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 166. Philippines Activewear Market Share (%), By End-user, 2017-2031F
• Figure 167. Philippines Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 168. Middle East & Africa Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 169. Middle East & Africa Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 170. Middle East & Africa Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 171. Middle East & Africa Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 172. Middle East & Africa Activewear Market Share (%), By End-user, 2017-2031F
• Figure 173. Middle East & Africa Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 174. Middle East & Africa Activewear Market Share (%), By Country, 2017-2031F
• Figure 175. Saudi Arabia Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 176. Saudi Arabia Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 177. Saudi Arabia Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 178. Saudi Arabia Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 179. Saudi Arabia Activewear Market Share (%), By End-user, 2017-2031F
• Figure 180. Saudi Arabia Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 181. UAE Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 182. UAE Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 183. UAE Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 184. UAE Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 185. UAE Activewear Market Share (%), By End-user, 2017-2031F
• Figure 186. UAE Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 187. South Africa Activewear Market, By Value, In USD Billion, 2017-2031F
• Figure 188. South Africa Activewear Market, By Volume, In Thousand Units, 2017-2031F
• Figure 189. South Africa Activewear Market Share (%), By Product Type, 2017-2031F
• Figure 190. South Africa Activewear Market Share (%), By Price Range, 2017-2031F
• Figure 191. South Africa Activewear Market Share (%), By End-user, 2017-2031F
• Figure 192. South Africa Activewear Market Share (%), By Distribution Channel, 2017-2031F
• Figure 193. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 194. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 195. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 196. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 197. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

Global activewear market is projected to witness a CAGR of 9.56% during the forecast period 2024-2031, growing from USD 305.16 billion in 2023 to USD 633.38 billion in 2031. The activewear market has been experiencing growth in the historical period and will continue to grow in the forecast period as well due to consumers' increasing awareness of healthy lifestyle and importance of outdoor activities and sports in the daily routine. The advancements and innovation in the fabric technology by introducing lightweight, breathable, and moisture-absorbing fabrics, rising brand endorsements with athletes and fitness enthusiasts, personalization in apparels and footwear using the 3D print technology, and creation of diverse range of product offerings by the key players to offer to consumers with unique body shapes and sizes are contributing to the market growth.

The activewears are increasingly made from materials such as nylon, spandex, and lycra for the purpose to create lightweight, airy, and rapid drying apparel which provides comfort and easy movement to the consumers.

Activewear market has witnessed growth due to the availability of activewear on e-commerce and other online retail platforms. With the initiation of virtual fitting rooms and augmented reality technology, the overall consumer experience has been improved while making purchases online. Additionally, sustainable, softer, and breathable materials are being introduced by the manufacturers to cater to a wider audience and offer them comfortable clothing and footwear, contributing to the positive trajectory of the market. For instance, in March 2024, PUMA SE, announced that it will be soon deploying Google Cloud's data analytics and artificial intelligence solutions for making its online retail experience more agile, efficient, and customized for consumers globally. The platform allows consumers to shop with the help of AI assistants and virtually try-on clothes.

The market is witnessing growth due to strategies used by the manufacturers of activewear to position their products in the market. They are running ads, offering discounts on first purchase by the consumers and providing their products on a rental basis. For instance, in March 2023, Year of Ours, an American Sportswear brand, started the service of ready-to-rent activewear on nuuly.com. The collection consists of multiple sizes including the maternity sizes.

Furthermore, online retail platforms have been instrumental in fostering the growth of the activewear market by offering personalization in choice of the consumers, convenience, and global outreach to the consumers.

Size Inclusive Activewear Supporting the Growth

Size inclusivity in activewear plays a major role in driving the market growth. Traditionally, the activewear industry catered to the consumers who fit into the standard sizing, leaving a gap in the market for the odd sizes such as extra small and plus size consumers. However, presently, plus size and extra small size consumers are seeking activewear options that not just fit them but offer excellent performance and the latest styles that are featured in the standard-sized apparel.

The rising trend of inclusivity and diversity in fashion has induced the activewear brands to widen the horizon of their offerings and include a wider range of body shapes and sizes. By expanding the product portfolio, the brands are able to cater to more consumers and promote body positivity and size inclusivity, creating a better image of the brand.

In January 2021, Lindex Sverige AB, introduced size-inclusive activewear. Their activewear collection is designed to fit all body shapes and sizes. The collection contains bodysuits, sports bras, leggings, and tops ranging from extra small size to triple extra-large size. Also, the collection includes the maternity leggings with the ability to stretch and accommodate the growing belly. The activewear introduced by the company provides plenty of stretch and comfort.

Online Retail Platforms Fostering the Growth

Online retail platforms are significantly driving the growth of the activewear market. These platforms have transformed the way people shop for activewear by offering convenience, wide range of products, and accessibility to consumers globally.

The online retail platform provides convenience to the consumers to shop from the comfort of their homes. This convenience in shopping appeals to consumers who have busy lifestyles and hectic schedule such as working professionals, parents or others who do not have time to visit the physical stores.

Additionally, the online retail platform offers a wider variety of products to the consumers, in terms of brand, design, sizing, styles, material and other features. This exclusive range of products enable the consumers in finding the clothes which suit them best according to their body type, unique preference, enriching their overall shopping experience.

For instance, in February 2024, Marks and Spencer Group PLC, welcomes Puma and Reebok to The Sports Edit's dedicated sportswear platform on M&S.com. It will feature other three brands out of top ten global leaders in the activewear market, such as Adidas, Columbia, and ASICS.

Maternity Activewear is Fueling the Growth

Maternity wear is fostering the growth of the activewear market since the brands are increasingly entering into this niche segment to cater to the expecting mothers, by providing them with stylish and trending activewear, which was difficult for them to find earlier in the market crowded by standard-sized products. The key players are introducing activewear, which accommodates the changing body of the expecting mothers and offers functionality even during the post-partum phase.

For instance, in April 2024, Nike, Inc., developed activewear apparel and footwear for expecting and postpartum mothers. The collection includes wearable pump-compatible sports bra and adjustable walking shoes. The apparel is designed with leak protection technology to increase the functionality of the product.

The functional and comfortable designs in the maternity activewear, such as stretchy and moisture absorbing fabrics, adjustable waistbands, and supportive belly panels enhance the comfort of consumers during prenatal and postnatal fitness exercises and promote flexibility and mobility in daily chores, smoothening the pregnancy journey. The total global fertility rate in 2022 was 2.1 children per women which shows that the maternity wear market is enormous and key player can expand their product portfolio and introduce maternity activewear as well, driving the growth of the market.

Innovation in Footwear to Drive the Demand

Innovation in footwear is fostering the growth of the activewear market as the key players are introducing revolutionizing products that offer comfort, improved performance and unique styles. The advancements in the materials have led to the development of breathable, lightweight, and durable materials such as high-performing fabrics which enhance the comfort of the consumers during physical activities.

In February 2024, Lululemon Athletica Inc., announced that following its launch of first women footwear in year 2022, it is planning to debut the men's footwear category which is scheduled to be launched in September 2024. The company will be introducing running shoes and other footwear as well namely, Beyondfeel, Beyondfeel Trail, and Restfeel Sandal.

The incorporation of cutting-edge innovation in the footwear by key players such as Nike's Air and Adidas' Boost in the cushioning, offers consumers superior shock absorption and optimization of performance, reducing the risk of injury. For instance, in August 2023, PUMA SE in collaboration with Lemlem dropped its latest version of Nitro shoe which is a lightweight athletic shoe with a chunky sole, improving the performance of the fitness enthusiasts and athletes, along with the addition of a statement visual to the trainers.

Future Market Scenario (2024 - 2031F)

The activewear market is growing exponentially and will continue to expand in the forecast period as well. The integration of augmented reality and metaverse with the activewear market is creating the opportunity for the key players to enhance the experience of the consumers and result in the exponential growth of the market. For instance, in September 2022, PUMA SE launched Black Station 2, a platform where shoppers can purchase NFTs and redeem them for physical goods. Followed by Nike, Inc. which launched Swoosh, a marketplace that collects and trades virtual products such as jerseys and shoes in November 2022.

Through meta verse and augmented reality, consumers can take advantage of the virtual trial rooms at the convenience of their homes, enriching their shopping experience and further augmenting the market growth in the forecast period.

Key Players Landscape and Outlook

Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

The key players have been seen offering a wider range of products which accommodate different body types and is size inclusive, keeping different customers in mind. Key players, such as Puma and Nike, are making activewear products to cater to a wider audience. They are collaborating with other activewear brands and companies to feature their product in the market in a better way.

For instance, in March 2024, PUMA SE collaborated with The Lycra Company to create and launch Shapeluxe, their most recent capsule collection especially curated for women. The Lycra Company uses the innovative Lycra Adaptiv technology, which makes the apparel suitable for all body shapes. All the garments allow infinite movement to the consumers and reject the idea of "one size fits all garments", encouraging the consumers to wear the size which actually fits them flawlessly.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Product and Market Intelligence
• 4.3. Mode of Brand Awareness
• 4.4. Factors Considered in Purchase Decisions
  • 4.4.1. Fit
  • 4.4.2. Comfort and Breathability
  • 4.4.3. Brand Image
  • 4.4.4. Product Variety and Range
  • 4.4.5. Innovation
  • 4.4.6. Price
  • 4.4.7. Availability and Accessibility
  • 4.4.8. Promotional Discounts
• 4.5. Consideration of Privacy & Safety Regulations
• 4.6. Purchase Channel
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations from friends, family/online reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. Global Activewear Market Outlook, 2017-2031F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. By Product Type
  • 5.2.1. Apparel
    • 5.2.1.1. Tops
    • 5.2.1.2. Bottoms
    • 5.2.1.3. Dresses and Jumpsuits
  • 5.2.2. Footwear
  • 5.2.3. Others
• 5.3. By Price Range
  • 5.3.1. Mass Segment
  • 5.3.2. Premium Segment
  • 5.3.3. Luxury Segment
• 5.4. By End-user
  • 5.4.1. Adults
    • 5.4.1.1. Men
    • 5.4.1.2. Women
  • 5.4.2. Kids
    • 5.4.2.1. Boys
    • 5.4.2.2. Girls
• 5.5. By Distribution Channel
  • 5.5.1. Online
  • 5.5.2. Offline
• 5.6. By Region
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia-Pacific
  • 5.6.4. South America
  • 5.6.5. Middle East and Africa
• 5.7. By Company Market Share (%), 2023

6. Global Activewear Market Outlook, By Region, 2017-2031F

• 6.1. North America*
  • 6.1.1. Market Size & Forecast
    • 6.1.1.1. By Value
    • 6.1.1.2. By Volume
  • 6.1.2. By Product Type
    • 6.1.2.1. Apparel
      • 6.1.2.1.1. Tops
      • 6.1.2.1.2. Bottoms
      • 6.1.2.1.3. Dresses and Jumpsuits
    • 6.1.2.2. Footwear
    • 6.1.2.3. Others
  • 6.1.3. By Price Range
    • 6.1.3.1. Mass Segment
    • 6.1.3.2. Premium Segment
    • 6.1.3.3. Luxury Segment
  • 6.1.4. By End-user
    • 6.1.4.1. Adults
      • 6.1.4.1.1. Men
      • 6.1.4.1.2. Women
    • 6.1.4.2. Kids
      • 6.1.4.2.1. Boys
      • 6.1.4.2.2. Girls
  • 6.1.5. By Distribution Channel
    • 6.1.5.1. Online
    • 6.1.5.2. Offline
  • 6.1.6. United States*
    • 6.1.6.1. Market Size & Forecast
      • 6.1.6.1.1. By Value
      • 6.1.6.1.2. By Volume
    • 6.1.6.2. By Product Type
      • 6.1.6.2.1.1. Apparel
      • 6.1.6.2.1.1.1. Tops
      • 6.1.6.2.1.1.2. Bottoms
      • 6.1.6.2.1.1.3. Dresses and Jumpsuits
      • 6.1.6.2.1.2. Footwear
      • 6.1.6.2.1.3. Others
      • 6.1.6.2.2. By Price Range
        • 6.1.6.2.2.1. Mass Segment
        • 6.1.6.2.2.2. Premium Segment
        • 6.1.6.2.2.3. Luxury Segment
      • 6.1.6.2.3. By End-user
        • 6.1.6.2.3.1. Adults
        • 6.1.6.2.3.1.1. Men
        • 6.1.6.2.3.1.2. Women
        • 6.1.6.2.3.2. Kids
        • 6.1.6.2.3.2.1. Boys
        • 6.1.6.2.3.2.2. Girls
    • 6.1.6.3. By Distribution Channel
      • 6.1.6.3.1. Online
      • 6.1.6.3.2. Offline
  • 6.1.7. Canada
  • 6.1.8. Mexico

All segments will be provided for all regions and countries covered

• 6.2. Europe
  • 6.2.1. Germany
  • 6.2.2. France
  • 6.2.3. Italy
  • 6.2.4. United Kingdom
  • 6.2.5. Russia
  • 6.2.6. Netherlands
  • 6.2.7. Spain
  • 6.2.8. Turkey
  • 6.2.9. Poland
• 6.3. Asia-Pacific
  • 6.3.1. India
  • 6.3.2. China
  • 6.3.3. Japan
  • 6.3.4. Australia
  • 6.3.5. Vietnam
  • 6.3.6. South Korea
  • 6.3.7. Indonesia
  • 6.3.8. Philippines
• 6.4. South America
  • 6.4.1. Brazil
  • 6.4.2. Argentina
• 6.5. Middle East & Africa
  • 6.5.1. Saudi Arabia
  • 6.5.2. UAE
  • 6.5.3. South Africa

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Price Range
• 7.3. By End-user
• 7.4. By Distribution Channel
• 7.5. By Region

8. Macro Environment and Industry Structure

• 8.1. Demand Supply Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Adidas AG
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Under Armour, Inc.
• 13.3. Mizuno USA, Inc.
• 13.4. Columbia Sportswear Company
• 13.5. Nike, Inc.
• 13.6. PUMA SE
• 13.7. Skechers USA, Inc.
• 13.8. ASICS Corporation
• 13.9. Decathlon USA LLC
• 13.10. Lululemon Athletica Inc.
• 13.11. FILA Holdings Corp.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer