インドのクイックコマース市場：製品タイプ別、決済方法別、購入形態別、地域別、機会、予測、2018年～2032年

インドのクイックコマース（Qコマース）の市場規模は、2024年に30億5,000万米ドルとなりました。同市場は、2032年には133億8,000万米ドルに達すると予想され、2025年から2032年までの予測期間のCAGRは20.3%になるとみられています。Qコマース事業の成長は、モバイルインターネットの民主化、eコマースの浸透、オムニチャネル流通に起因しています。

eコマースは、COVID-19のパンデミックと社会的分離や監禁などの管理措置によって混乱しました。その結果、消費者行動が変化し、食料品や生鮮品をオンラインで購入する人が増加しました。この変化は、ライフスタイルやアパレルの購入から、家庭の必需品へと資金が流用されていることで部分的に説明できます。COVID-19はオンライン食品販売の80％増をもたらし、2020年には26億6,000万米ドルに達しました。クイックコマース業界は、即時配達に対する需要と期待から出現しました。

クイックコマース業界には複数の参入企業が存在します。著名な市場参入企業の例としては、Zepto、Swiggy Instamart、Blinkit、Dunzo Daily、Country Delight、BigBasketなどが挙げられます。これらの参入企業は、自社の勢力図や顧客のニーズに合わせた様々なビジネスモデルを活用することで、リアルタイムで正確かつ効率的に注文を処理しています。保管要件は、クイックコマースビジネスに関するサプライチェーンの不可欠な要素です。

当レポートでは、インドのクイックコマース市場について調査し、市場の概要とともに、製品タイプ別、決済方法別、購入形態別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 インドのクイックコマース市場の見通し、2018年～2032年

• 市場規模と予測
• 製品タイプ別
• 決済方法別
• 購入形態別
• 地域別
• 企業別市場シェア（％）、2024年

第6章 市場マッピング、2024年

第7章 マクロ環境と産業構造

• 供給需要分析
• 輸出入分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

第9章 主要参入企業の情勢

第10章 価格分析

第11章 ケーススタディ

第12章 主要参入企業の見通し

• Swiggy Private Limited
• Dunzo Digital Private Limited
• Zomato Limited (Blinkit)
• Tata Group (BigBasket)
• KiranaKart Technologies Private Limited (Zepto)
• Beejapuri Dairy Private Limited (Country Delight)
• Satvacart Supermart Pvt Ltd

第13章 戦略的提言

第14章 お問い合わせと免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Quick Commerce Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2.India Quick Commerce Market Share (%), By Product Type, FY2018-FY2032F
• Figure 3.India Quick Commerce Market Share (%), By Mode of Purchase, FY2018-FY2032F
• Figure 4.India Quick Commerce Market Share (%), By Payment Options, FY2018-FY2032F
• Figure 5.India Quick Commerce Market Share (%), By Region, FY2018-FY2032F
• Figure 6.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 7.By Mode of Purchase Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8.By Payment Options Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India quick commerce market was valued at USD 3.05 billion in FY2024, expected to reach USD 13.38 billion in FY2032, with a CAGR of 20.3% for the forecast period between FY2025 and FY2032. The growth of Q-commerce business can be attributed to the democratization of mobile internet, the penetration of e-commerce, and omnichannel distribution.

E-commerce was disrupted by the COVID-19 pandemic and the control measures such as social separation and lockdowns. Consequently, the changing consumer behavior results in a rise in the number of people buying groceries and perishables online. The shift can be partially explained by the money being diverted from lifestyle and apparel purchases to necessities for the home. According to a research paper by IIM-Ahmedabad, COVID-19 caused an 80% increase in online food sales to USD 2.66 billion in 2020. The rapid commerce industry emerged due to the demand and expectations for instant delivery.

Several players are present in the quick commerce industry. Examples of prominent market players include Zepto, Swiggy Instamart, Blinkit, Dunzo Daily, Country Delight, and BigBasket. These players handle orders accurately and efficiently in real time by utilizing various business models tailored to their company dynamics and client needs. Storage requirements are essential components of the supply chain concerning quick commerce businesses.

Due to the growth of q-commerce, emerging companies, startups, and several well-established e-commerce businesses now have new business opportunities. Instant deliveries are being utilized to transport veggies, groceries, medications, and other products such as consumer electronics, clothing, and footwear. In April 2024, Swiggy merged its popular quick-commerce service, Instamart, with its mall offering, which deals with the sale of non-grocery products such as clothes, shoes, electronics, and electric appliances.

COVID-19 Fueled the Market Growth

The COVID-19 pandemic immensely affected consumer behavior, particularly shopping. Consumers relied on online shopping channels to fulfill their needs to minimize exposure to crowded places, keeping the social distancing measures in place. The behavioral shift impacted the quick commerce market significantly, accelerating its growth in the country.

During lockdowns, consumers experienced great convenience in ordering daily essentials using quick commerce platforms and getting them delivered to their doorstep. With eased restrictions, the reliance on quick commerce platforms grew as consumers prioritized convenience and safety.

Overall, the pandemic acted as a driver of the quick commerce market's growth, prompting the players to innovate and expand their offerings to cater to evolving consumer needs.

Increased Internet Penetration Rate Propels the Growth of the Market

India's expanding internet and increasing smartphone penetration are playing an important role in the growth of the q-commerce market. With increasingly affordable smartphones and data plans, more people are getting access to the internet, making it easier to find online shopping options. At the beginning of 2024, 52.4 percent of the population was using the internet, with 751.5 million users nationwide.

Consequently, consumers in urban and rural areas are adopting e-commerce platforms and q-commerce apps to meet their shopping needs. The ease of browsing a wide range of brands, comparing prices and ordering from the comfort of their home or on the go availability has contributed greatly to the popularity of online shopping. Additionally, the emergence of mobile apps designed for Indian consumers has further accelerated the adoption of quick commerce solutions. These apps offer user-friendly interfaces, secure payment methods and personalized recommendations, enhancing the overall shopping experience of consumers.

Future Market Scenario (FY2024 - FY2032F)

Technological advancements, including AI, machine learning, and IoT, will continue to drive innovation in the q-commerce industry. It might include using AI-powered algorithms to optimize distribution channels, predictive analytics to predict customer needs, and IoT-enabled devices for ordering convenience and managing inventory.

As environmental awareness rises among consumers, companies in q-commerce industry are likely to prioritize sustainability in their operations. It could include initiatives such as environmentally friendly packaging, improved distribution channels to reduce carbon emissions, and partnerships with local manufacturers to promote sustainable sourcing practices.

Quick-commerce stores are expected to diversify their offerings beyond grocery stores with a wider range of products and services, such as pharmaceuticals, electronics, household essentials, and prepared foods. These modifications will cater to customers' evolving needs, providing a one-stop solution for all their daily needs.

Key Players Landscape and Outlook

The q-commerce market in India reflects a diversity of key players vying for market share and trying to innovate to meet the evolving needs of consumers. Many established e-commerce giants, such as Flipkart, are planning to expand into the quick commerce segment, leveraging their extensive logistics network and customer engagement to offer fast delivery of goods and meanwhile, homegrown startups such as BigBasket and Dunzo delivery have carved out niches, capitalizing on their understanding of the Indian market and local delivery capabilities.

Looking ahead, the outlook of key players in the India q-commerce market is optimistic yet competitive. Companies will need to stand out through better customer experience, integration of new technologies and strategic communication. Additionally, expansion into untapped markets, such as Tier 2 and Tier 3 cities, and diversification of offerings beyond groceries will be the key strategies to proceed. As consumer preferences continue to evolve and technology advances, key players must be flexible to take advantage of emerging opportunities and maintain their competitive edge in a fast-paced business environment.

In February 2024, Zepto, a fast-moving q-commerce company, announced the opening of a subscription service that offers unlimited free delivery and up to 20% off food to its users.

Table of Contents

1.Research Methodology

2.Project Scope and Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Brand Reputation
  • 4.4.2.Price and Value
  • 4.4.3.Product Quality
  • 4.4.4.Convenience
  • 4.4.5.Payment Options
  • 4.4.6.Delivery Speed
• 4.5.Purchase Channel
• 4.6.Frequency of Purchase
• 4.7.Existing or Intended User
• 4.8.Recommendations from friends, family/online reviews
• 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.India Quick Commerce Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Product Type
  • 5.2.1.Grocery
  • 5.2.2.Household Essentials
  • 5.2.3.Pharmaceuticals
  • 5.2.4.Stationery Items
  • 5.2.5.Others
• 5.3.By Payment Options
  • 5.3.1.Cash on Delivery
  • 5.3.2.Online
• 5.4.By Mode of Purchase
  • 5.4.1.App
  • 5.4.2.Web
• 5.5.By Region
  • 5.5.1.East
  • 5.5.2.West and Central
  • 5.5.3.North
  • 5.5.4.South
• 5.6.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Product Type
• 6.2.By Payment Options
• 6.3.Mode of Purchase
• 6.4.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Player's Outlook

• 12.1.Swiggy Private Limited (Instamart)
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products and Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus and Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Dunzo Digital Private Limited
• 12.3.Zomato Limited (Blinkit)
• 12.4.Tata Group (BigBasket)
• 12.5.KiranaKart Technologies Private Limited (Zepto)
• 12.6.Beejapuri Dairy Private Limited (Country Delight)
• 12.7.Satvacart Supermart Pvt Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us and Disclaimer