サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
デフォルト表紙
市場調査レポート
商品コード
1486779

スピリッツの世界市場の評価：タイプ別、アルコール度数別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Spirits Market Assessment, By Type [Clear Spirits, Dark Spirits], By Alcohol by Volume [Below 40%, 40% to 60%, Above 60%], By Distribution Channel [Off Trade, On Trade], Region, Opportunities and Forecast, 2017-2031F

出版日
ページ情報
英文 235 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
スピリッツの世界市場の評価：タイプ別、アルコール度数別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年05月30日
発行: Market Xcel - Markets and Data
ページ情報: 英文 235 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のスピリッツの市場規模は、2023年の1,766億7,000万米ドルから2031年に2,934億1,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで6.5％の成長が見込まれます。市場は、可処分所得の増加、カクテル文化の需要の高まり、フレーバーの調合や包装の革新といった要因によって健全な成長を示しています。蒸留酒やハードリカーとしても知られるスピリッツは、アルコール度数の高いアルコール飲料で、通常アルコール度数は20％～50％、またはそれより高いです。市場には、ウイスキー、ラム、ウォッカ、ジン、テキーラなど、幅広いアルコール飲料が含まれます。社交的な飲酒体験やプレミアム化へのシフトが消費者の飲酒パターンを左右しており、新規参入企業や既存ブランドがイノベーションを起こし、市場シェアを獲得する機会を生み出しています。

例えば2024年5月、アルコール産業では消費者の飲酒パターンのシフトが見られ、特にZ世代の間で「超高級リカーは2024年までに13％成長する」と予測されています。

カクテル文化の世界的人気が需要を促進

世界のカクテル文化の人気の増大に伴い、世界中で市場におけるスピリッツの需要が高まっています。かつてはニッチなもの、あるいは特別な日のためのものと考えられていたカクテルが、今ではバーやレストラン、家での集まりでよく飲まれるようになっています。この文化的変化は、カクテルのレシピに欠かせないスピリッツへの関心を高めています。消費者はさまざまなフレーバーや材料を試すようになり、ウォッカ、ジン、ラム、テキーラ、ウイスキーなどのさまざまなスピリッツの需要が急増しています。

バーテンダー、インフルエンサー、ソーシャルメディアプラットフォームは、新しいカクテルの動向を促進し、スピリッツの新しいフレーバーに対する消費者の好奇心を駆り立てる上で極めて重要な役割を果たしています。さらに、クラフトカクテルの台頭は、職人による高級なスピリッツの地位を高めており、支持者たちは、シグネチャードリンクを作るためにユニークで高品質な原料を求めています。この動向はスピリッツの売上を押し上げ、生産者が進化する消費者の選好と多様なフレーバープロファイルの需要に対応することで、産業のイノベーションを促進しています。結果として、カクテル文化現象は、体験的で社交的な飲酒体験への幅広いシフトを反映しており、世界のスピリッツ市場の成長のアプローチを形成しています。

例えば2024年12月、Bacardi Limitedは年次Bacardy Trendsレポートの中で、人々は適度な飲酒を再定義し、家族や友人とバーに戻って思い出に残る体験としてカクテルを見つけることによって、カクテル文化を再構築していると述べています。

フレーバーとパッケージデザインにおける進歩と革新

スピリッツ情勢では、フレーバーとパッケージデザインの進歩と革新が重要になっています。フレーバーは伝統的な提供方法を超えて進化しており、蒸留所は独特な原料や技法を用いて独特の風味を生み出しています。ボタニカル、フルーツ、ハーブを使ったインフュージョンや、ワイン樽やラム樽のような変わった樽での樽熟成など、特徴的な味を作り出すための試みが行われています。

Park Streetが2024年1月に発表した記事によると、アルコール入りココナッツウォーターのメーカーであるSunBoyは、マンゴー、パイナップル、タンジェリンといった本物のフルーツのフレーバーを混ぜた風味豊かなスピリッツを発売しました。また、これは砂糖無添加でアルコール度数5％の、このブランド初のパックです。

さらに、パッケージデザインは刷新されており、ブランドは消費者を惹きつける美しい外見に多額の投資を行い、洗練されたミニマルなデザインが、ストーリーや職人技を伝える、より手の込んだ職人的な包装と並んで、注目を集めるために競い合っています。技術革新によるボトルの包装、持続可能な材料、環境にやさしい包装ソリューションは、環境への影響に対する消費者の関心の高まりと一致し、重要性を増しています。

当レポートでは、世界のスピリッツ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
  • 市場の認知度と忠誠心
  • 購入決定において考慮される要素
  • 購入目的
  • 購入媒体
  • 購入頻度
  • 医師からの推奨
  • ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第5章 世界のスピリッツ市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • タイプ別
    • クリアスピリッツ
    • ダークスピリッツ
  • アルコール度数（ABV）別
    • 40%未満
    • 60%超
  • 流通チャネル別
    • オフトレード
    • オントレード
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • 南米
    • 中東・アフリカ
  • 市場シェア：企業別（2023年）

第6章 世界のスピリッツ市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • タイプ別
    • アルコール度数（ABV）別
    • 流通チャネル別
    • その他の米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 南米
    • ブラジル
    • アルゼンチン
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • 南アフリカ

第7章 市場マッピング（2023年）

  • タイプ別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2023年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • Diageo plc
  • Products and Services
  • Pernod Ricard S.A.
  • Brown-Forman Corporation
  • Asahi Group Holdings, Ltd.
  • Bacardi Limited
  • LVMH Moet Hennessy Louis Vuitton
  • Jiangsu Yanghe Brewery Co., Ltd.
  • Pernod Ricard USA
  • Constellation Brands, Inc.
  • Mike's Hard Lemonade Co.

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Global Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 2.Global Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 3.Global Spirits Market Share (%), By Type, 2017-2031F
  • Figure 4.Global Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 5.Global Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 6.Global Spirits Market Share (%), By Region, 2017-2031F
  • Figure 7.North America Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 8.North America Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 9.North America Spirits Market Share (%), By Type, 2017-2031F
  • Figure 10.North America Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 11.North America Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 12.North America Spirits Market Share (%), By Country, 2017-2031F
  • Figure 13.United States Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 14.United States Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 15.United States Spirits Market Share (%), By Type, 2017-2031F
  • Figure 16.United States Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 17.United States Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 18.Canada Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 19.Canada Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 20.Canada Spirits Market Share (%), By Type, 2017-2031F
  • Figure 21.Canada Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 22.Canada Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 23.Mexico Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 24.Mexico Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 25.Mexico Spirits Market Share (%), By Type, 2017-2031F
  • Figure 26.Mexico Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 27.Mexico Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 28.Europe Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 29.Europe Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 30.Europe Spirits Market Share (%), By Type, 2017-2031F
  • Figure 31.Europe Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 32.Europe Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 33.Europe Spirits Market Share (%), By Country, 2017-2031F
  • Figure 34.Germany Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 35.Germany Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 36.Germany Spirits Market Share (%), By Type, 2017-2031F
  • Figure 37.Germany Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 38.Germany Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 39.France Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 40.France Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 41.France Spirits Market Share (%), By Type, 2017-2031F
  • Figure 42.France Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 43.France Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 44.Italy Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 45.Italy Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 46.Italy Spirits Market Share (%), By Type, 2017-2031F
  • Figure 47.Italy Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 48.Italy Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 49.United Kingdom Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 50.United Kingdom Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 51.United Kingdom Spirits Market Share (%), By Type, 2017-2031F
  • Figure 52.United Kingdom Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 53.United Kingdom Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 54.Russia Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 55.Russia Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 56.Russia Spirits Market Share (%), By Type, 2017-2031F
  • Figure 57.Russia Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 58.Russia Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 59.Netherlands Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 60.Netherlands Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 61.Netherlands Spirits Market Share (%), By Type, 2017-2031F
  • Figure 62.Netherlands Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 63.Netherlands Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 64.Spain Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 65.Spain Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 66.Spain Spirits Market Share (%), By Type, 2017-2031F
  • Figure 67.Spain Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 68.Spain Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 69.Turkey Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 70.Turkey Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 71.Turkey Spirits Market Share (%), By Type, 2017-2031F
  • Figure 72.Turkey Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 73.Turkey Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 74.Poland Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 75.Poland Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 76.Poland Spirits Market Share (%), By Type, 2017-2031F
  • Figure 77.Poland Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 78.Poland Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 79.South America Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 80.South America Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 81.South America Spirits Market Share (%), By Type, 2017-2031F
  • Figure 82.South America Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 83.South America Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 84.South America Spirits Market Share (%), By Country, 2017-2031F
  • Figure 85.Brazil Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 86.Brazil Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 87.Brazil Spirits Market Share (%), By Type, 2017-2031F
  • Figure 88.Brazil Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 89.Brazil Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 90.Argentina Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 91.Argentina Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 92.Argentina Spirits Market Share (%), By Type, 2017-2031F
  • Figure 93.Argentina Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 94.Argentina Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 95.Asia-Pacific Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 96.Asia-Pacific Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 97.Asia-Pacific Spirits Market Share (%), By Type, 2017-2031F
  • Figure 98.Asia-Pacific Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 99.Asia-Pacific Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 100.Asia-Pacific Spirits Market Share (%), By Country, 2017-2031F
  • Figure 101.India Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 102.India Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 103.India Spirits Market Share (%), By Type, 2017-2031F
  • Figure 104.India Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 105.India Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 106.China Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 107.China Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 108.China Spirits Market Share (%), By Type, 2017-2031F
  • Figure 109.China Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 110.China Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 111.Japan Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 112.Japan Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 113.Japan Spirits Market Share (%), By Type, 2017-2031F
  • Figure 114.Japan Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 115.Japan Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 116.Australia Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 117.Australia Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 118.Australia Spirits Market Share (%), By Type, 2017-2031F
  • Figure 119.Australia Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 120.Australia Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 121.Vietnam Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 122.Vietnam Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 123.Vietnam Spirits Market Share (%), By Type, 2017-2031F
  • Figure 124.Vietnam Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 125.Vietnam Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 126.South Korea Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 127.South Korea Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 128.South Korea Spirits Market Share (%), By Type, 2017-2031F
  • Figure 129.South Korea Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 130.South Korea Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 131.Indonesia Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 132.Indonesia Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 133.Indonesia Spirits Market Share (%), By Type, 2017-2031F
  • Figure 134.Indonesia Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 135.Indonesia Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 136.Philippines Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 137.Philippines Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 138.Philippines Spirits Market Share (%), By Type, 2017-2031F
  • Figure 139.Philippines Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 140.Philippines Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 141.Middle East & Africa Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 142.Middle East & Africa Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 143.Middle East & Africa Spirits Market Share (%), By Type, 2017-2031F
  • Figure 144.Middle East & Africa Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 145.Middle East & Africa Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 146.Middle East & Africa Spirits Market Share (%), By Country, 2017-2031F
  • Figure 147.Saudi Arabia Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 148.Saudi Arabia Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 149.Saudi Arabia Spirits Market Share (%), By Type, 2017-2031F
  • Figure 150.Saudi Arabia Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 151.Saudi Arabia Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 152.UAE Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 153.UAE Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 154.UAE Spirits Market Share (%), By Type, 2017-2031F
  • Figure 155.UAE Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 156.UAE Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 157.South Africa Spirits Market, By Value, in USD Billion, 2017-2031F
  • Figure 158.South Africa Spirits Market, By Volume, in Million Liters, 2017-2031F
  • Figure 159.South Africa Spirits Market Share (%), By Type, 2017-2031F
  • Figure 160.South Africa Spirits Market Share (%), By Alcohol by Volume (ABV), 2017-2031F
  • Figure 161.South Africa Spirits Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 162.By Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 163.By Alcohol by Volume (ABV) Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 164.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 165.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11384

Global spirits market is projected to witness a CAGR of 6.5% during the forecast period 2024-2031, growing from USD 176.67 billion in 2023 to USD 293.41 billion in 2031. The spirits market is experiencing healthy growth driven by factors such as increased disposable income, growing demand of cocktail culture, and the innovation in flavor mixing and packaging. Spirits, also known as distilled spirits or hard liquor, are alcoholic beverages with a high alcohol content, typically ranging from 20 % to 50% alcohol by volume or higher. The market encompasses for wide range of alcoholic beverages including whiskey, rum, vodka, gin, and tequila. The shift towards social drinking experiences and premiumization is responsible for consumer drinking patterns, creating opportunities for new market entrants and established brands to innovate and capture market share.

For instance, in May 2024, alcohol industry is experiencing shifts in the drinking patterns of consumers, especially among GenZ, as 'super-premium liquor is set to grow by 13% by 2024.

Worldwide Popularity of Cocktail Culture Drives the Demand

The demand for spirits in the market is rising globally as the worldwide popularity of cocktail culture is increasing. Cocktails once considered niche or reserved for special occasions have now become go-to choices in bars, restaurants, and get together at homes. The cultural shift has fuelled a growing interest in spirits as essential components of cocktail recipes. Consumers are now increasingly experimenting with different flavors and ingredients, leading to a surge in the demand for various spirits such as vodka, gin, rum, tequila, and whiskey.

Bartenders, influencers, and social media platforms play pivotal roles in promoting new cocktail trends and driving consumer curiosity about the new flavors of spirits. In addition, the rise of craft cocktails has elevated the status of premium and artisanal spirits, with supporters seeking out unique and high-quality ingredients to craft their signature drinks. This trend drives the sales of spirits and fosters innovation in the industry as producers respond to evolving consumer preferences and demand for diverse flavor profiles. Ultimately, the cocktail culture phenomenon reflects a broader shift towards experiential and social drinking experiences, shaping the approach of global spirits market growth.

For instance, in December 2024, Bacardi Limited stated in its annual Bacardy Trends report that people are reshaping the cocktail culture by redefining moderate drinking and finding it as memorable experiences back at the bar with families and friends.

Growing Advancements and Innovation in Flavor and Packaging Design

For the landscape of spirits, innovation and advancements in flavor and packaging design have become crucial. Flavors are evolving beyond traditional offering, with distilleries experimenting with unique ingredients and techniques to create distinctive taste profiles. It includes infusion with botanicals, fruits, and herbs, as well as barrel aging in unconventional casks such as wine or rum barrels to impart distinctive taste profiles.

According to an article published by Park Street in January 2024, SunBoy, an alcoholic coconut water producer released its flavorful spirits mixed with real fruits flavors, such as mango, pineapple, and tangerine. Also, it is the first pack of this brand with no added sugar and 5% alcohol content.

Furthermore, packaging design has undergone a regeneration, with brands investing heavily in aesthetics to attract consumers, sleek, minimalist designs competing for attention alongside more elaborate, artisanal packaging, telling a story and craftmanship. Technological innovation packaging of bottles, sustainable materials, and eco-friendly packaging solutions are gaining importance, aligning with growing consumer concerns about environmental impact.

Overall, these advancements improve the sensory experience of enjoying spirits as well as play a pivotal role in brand differentiation and marketability, which helps in strengthening the market growth.

Whiskey Holds Largest Market Share

Whiskey holds the largest market share as compared to the other segments as it has deep cultural roots in regions such as the United States, Scottland, and Ireland. These regions contributed to its widespread popularity and diverse varieties such as Irish Whiskey, bourbon, and Scotch.

For instance, in March 2023, more than 6.1 million liters of Irish Whiskey was sold in 2022, as per the Distilled Spirits Council of the United States.

For instance, in August 2023, Royal Statue launched two sets of luxury blended Scotch whiskies ' Jubilee Edition and the Royal Salute House of Quin'. These would be available in Mumbai Duty Free at the departures store at Chhatrapati Shivaji International Airport. In addition, the launch aims to help the company to increase the company's presence in the Indian market.

This market is further propelled by its extensive range from high-end options to affordable ones, catering to diverse consumers. The popularity of whiskey in emerging markets, particularly in Asia and Latin America, boosts its market share as these regions experiencing economic growth and a rising middle class sector. It can be enjoyed neat, with ice cubes, or as a key ingredient in a wide range of cocktails, which makes it accessible to different consumers preferences. The aging process adds a layer of exclusivity and perceived value, with aged bottles often fetching premium prices. In addition, the global distribution and marketing efforts by major whiskey producers ensure its availability and recognition worldwide. These factors collectively help whiskey maintain the largest market share in the competitive sprits market.

Asia-Pacific Dominates Spirits Market

Asia-Pacific dominates the global spirits market due to several key factors such as the region boasts a large and quickly growing population with increasing disposable incomes, which drives higher consumption of alcoholic beverages. Cultural practices and social norms in countries such as China, India, and Japan contributing significantly to the demand for spirits, as alcohol is often an integral part of social and business gatherings. Economic growth in the region has led to urbanization and a burgeoning middle class with a taste of premium and imported spirits, further boosting the market expansion. In addition, the presence of established local spirits such as Japanese whiskey, Chinese baiju, and Indian whiskey have strong domestic and international appeal, impacting the region's influence. Moreover, the marketing strategies and investments done by global spirits companies and investments by these companies in Asia-Pacific, combined with the increasing popularity of Western drinking habits, solidifying the region's dominant position in the global spirit market.

In March 2022, Bacardi India introduced Indian-Made Foreign Liquor category with the launch of Good Man brady. The launch aims to strengthen its brown spirits while the company is dedicated to tapping the premium brandy segment by offering India's modern-day consumers a supreme experience with their latest innovation.

Future Market Scenario (2024 - 2031F)

Enhancing the market reach and convenience by expanding the sales channels digitally helps in strengthening the market growth.

Availability of low-alcohol spirits with customized flavors and promoting it with food pairings helps in driving the market growth. For instance, Seedlip a non-alcohol spirit brand introduced its new addition 'the Seedlip Notas de Agave' with warm and vibrant taste with the blend of pickly pear and blend of zesty lime.

Key Players Landscape and Outlook

Continuous innovation by the key players characterizes the competitive landscape of the global Spirits market. The market is dominated by major players such as Diageo plc, Pernod Richard S.A., Asahi Group Holdings, Ld., and others. These companies lead through extensive portfolios, strong brand recognition, product launch, and brand evolution.

In January 2024, Altos (Pernod Richard-owned brand) launched its newest addition in distilled spirits to cater to modern tequila drinkers. This newly introduced spirit is available in two different flavors 'the Citricos mixed with mandarin and lemon' and 'Cafe Natural combined with coffee, cinnamon and Mexican piloncillo.

Emerging markets, particularly in Asia-Pacific, are driving growth due to rising disposable incomes and increasing alcohol consumption. Premiumization trends are evident as consumers seek higher quality products, boosting segments such as whiskey, vodka, and tequila. In addition, innovation in flavors and craft spirits are expanding consumer choices. Spirits manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in the fast-paced market.

For instance, in March 2021 Constellation Brands, Inc. announced a future-focused evolution of its domestic wine and spirits distribution network to speed up its business strategy and initiative to long-term value addition for the market. This move supports Constellation's wine and spirits vision to be a forward and innovative, high-end portfolio of distinctive brands and products that deliver remarkable consumer experiences.

Table of Contents

1.Research Methodology

2.Project Scope and Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis-Baby Boomers and Gen X, Millennials, Gen Z; Gender. Income-Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Loyalty
  • 4.3.Factors Considered in Purchase Decision
    • 4.3.1.Flavor
    • 4.3.2.Alcohol Content
    • 4.3.3.Brand
    • 4.3.4.Price
    • 4.3.5. Offers and Discount
  • 4.4.Purpose of Purchase
  • 4.5.Medium of Purchase
  • 4.6.Frequency of Purchase
  • 4.7.Recommendations From Doctors
  • 4.8.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Global Spirits Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Type
    • 5.2.1.Clear Spirits
      • 5.2.1.1.Vodka
      • 5.2.1.2.Gin
      • 5.2.1.3.Tequila
      • 5.2.1.4.Rum
      • 5.2.1.5.Baiju
      • 5.2.1.6.Others
    • 5.2.2.Dark Spirits
      • 5.2.2.1.Whisky
      • 5.2.2.2.Brandy
      • 5.2.2.3.Cognacs
      • 5.2.2.4.Others
  • 5.3.By Alcohol by Volume (ABV)
    • 5.3.1.Below 40%
    • 5.3.2.40% to 60%
    • 5.3.3.Above 60%
  • 5.4.By Distribution Channel
    • 5.4.1.Off Trade
      • 5.4.1.1.E-Commerce
      • 5.4.1.2.Multi-Brand Liquor Stores
      • 5.4.1.3.Specialty Stores
      • 5.4.1.4.Duty-Free Stores
      • 5.4.1.5.Canteen Stores Department
    • 5.4.2.On Trade
      • 5.4.2.1.Restaurants
      • 5.4.2.2.Cafe/Bars/Pubs
      • 5.4.2.3.Distilleries
      • 5.4.2.4.Others
  • 5.5.By Region
    • 5.5.1.North America
    • 5.5.2.Europe
    • 5.5.3.Asia-Pacific
    • 5.5.4.South America
    • 5.5.5.Middle East and Africa
  • 5.6.By Company Market Share (%), 2023

6.Global Spirits Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
      • 6.1.1.2.By Volume
    • 6.1.2.By Type
      • 6.1.2.1. Clear Spirits
        • 6.1.2.1.1.Vodka
        • 6.1.2.1.2.Gin
        • 6.1.2.1.3.Tequila
        • 6.1.2.1.4.Rum
        • 6.1.2.1.5.Baiju
        • 6.1.2.1.6.Others
      • 6.1.2.2.Dark Spirits
        • 6.1.2.2.1.Whisky
        • 6.1.2.2.2.Brandy
        • 6.1.2.2.3.Cognacs
        • 6.1.2.2.4.Others
    • 6.1.3.By Alcohol by Volume (ABV)
      • 6.1.3.1.Below 40%
      • 6.1.3.2.40% to 60%
      • 6.1.3.3.Above 60%
    • 6.1.4.By Distribution Channel
      • 6.1.4.1.Off Trade
        • 6.1.4.1.1.E-Commerce
        • 6.1.4.1.2.Multi-Brand Liquor Stores
        • 6.1.4.1.3.Specialty Stores
        • 6.1.4.1.4.Duty-Free Stores
        • 6.1.4.1.5.Canteen Stores Department
      • 6.1.4.2.On Trade
        • 6.1.4.2.1.Restaurants
        • 6.1.4.2.2.Cafe/Bars/Pubs
        • 6.1.4.2.3.Distilleries
        • 6.1.4.2.4.Others
    • 6.1.5.Others United States*
      • 6.1.5.1.Market Size & Forecast
        • 6.1.5.1.1.By Value
        • 6.1.5.1.2.By Volume
      • 6.1.5.2.By Type
        • 6.1.5.2.1.Clear Spirits
          • 6.1.5.2.1.1.Vodka
          • 6.1.5.2.1.2.Gin
          • 6.1.5.2.1.3.Tequila
          • 6.1.5.2.1.4.Rum
          • 6.1.5.2.1.5.Baiju
          • 6.1.5.2.1.6.Others
        • 6.1.5.2.2.Dark Spirits
          • 6.1.5.2.2.1.Whisky
          • 6.1.5.2.2.2.Brandy
          • 6.1.5.2.2.3.Cognacs
      • 6.1.5.3.Others By Alcohol by Volume (ABV)
        • 6.1.5.3.1.Below 40%
        • 6.1.5.3.2.40% to 60%
        • 6.1.5.3.3.Above 60%
      • 6.1.5.4.By Distribution Channel
        • 6.1.5.4.1.Off Trade
          • 6.1.5.4.1.1.E-Commerce
          • 6.1.5.4.1.2.Multi-Brand Liquor Stores
          • 6.1.5.4.1.3.Specialty Stores
          • 6.1.5.4.1.4.Duty-Free Stores
          • 6.1.5.4.1.5.Canteen Stores Department
        • 6.1.5.4.2.On Trade
          • 6.1.5.4.2.1.Restaurants
          • 6.1.5.4.2.2.Cafe/Bars/Pubs
          • 6.1.5.4.2.3.Distilleries
          • 6.1.5.4.2.4.Others
    • 6.1.6.Canada
    • 6.1.7.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.Asia-Pacific
    • 6.3.1.India
    • 6.3.2.China
    • 6.3.3.Japan
    • 6.3.4.Australia
    • 6.3.5.Vietnam
    • 6.3.6.South Korea
    • 6.3.7.Indonesia
    • 6.3.8.Philippines
  • 6.4.South America
    • 6.4.1.Brazil
    • 6.4.2.Argentina
  • 6.5.Middle East & Africa
    • 6.5.1.Saudi Arabia
    • 6.5.2.UAE
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Type
  • 7.2.By Distribution Channel
  • 7.3.By Region

8.Macro Environment and Industry Structure

  • 8.1.Demand Supply Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1. Diageo plc
    • 13.1.1.Key Management Personnel
    • 13.1.2.Products and Services
    • 13.1.3.Financials (As reported)
    • 13.1.4.Key Market Focus and Geographical Presence
    • 13.1.5.Recent Developments
  • 13.2.Pernod Ricard S.A.
  • 13.3.Brown-Forman Corporation
  • 13.4. Asahi Group Holdings, Ltd.
  • 13.5. Bacardi Limited
  • 13.6.LVMH Moet Hennessy Louis Vuitton
  • 13.7.Jiangsu Yanghe Brewery Co., Ltd.
  • 13.8. Pernod Ricard USA
  • 13.9. Constellation Brands, Inc.
  • 13.10.Mike's Hard Lemonade Co.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14.Strategic Recommendations

15.About Us and Disclaimer