インドのオンライン決済アプリ市場の評価：ソリューション・決済モード・ロケーション・企業規模・最終用途・地域別の機会および予測 (2018-2032年)

インドのオンライン決済アプリ市場は、eコマースやMコマース業界におけるオンライン取引の増加、スマートフォンやインターネットの普及率の急上昇、決済用AIベースのアプリケーションの採用、簡単にアクセスできる決済アプリなどの要因により成長しています。オンライン決済は、現金や従来の銀行手続きではなく、デジタルプラットフォームや技術を通じて当事者間で電子的に行われます。金融取引のプロセスでは、モバイル機器、インターネット、その他の電子システムを使用して、安全かつ効果的に金銭の取引が行われます。クレジットカードやデビットカードによる取引、オンライン銀行送金、モバイルウォレット、暗号通貨などの新技術が、一般的なデジタル決済手段の手段です。

NICによると、2023年末のUPIの総取引高は837億5,000万件に達します。ニアフィールドトランザクションやホストカードエミュレーションなどの非接触型決済技術は、迅速な取引を保証し、顧客の待ち行列の減少につながります。モバイルウォレットの普及は、オンライン決済業界の成長にもっとも大きく貢献しています。

オンライン決済取引の増加が市場の成長を牽引：

世界中の政府機関がデジタル取引を奨励しているため、ペイメントゲートウェイなどのカード決済プラットフォームの開発が進んでいます。ペイメントゲートウェイは、クレジットカード、デビットカード、チャージカードを使って加盟店のウェブサイトで支払いを行う際に、取引権限として使用されます。スマートフォン、タブレット、その他のインターネット対応デバイスの使用が増加していることが、Mコマース市場に拍車をかけています。Mコマースは、ユーザーの物理的な存在やその他の仲介者を排除することで、諸経費を削減し、取引効率を高めます。無線技術とモバイル技術の進歩は、予測期間中に取引件数を増加させると思われます。RBIによると、インドの小売オンライン決済は2012～13年度の162兆件から、2023～24年度には14,726兆件を超えるまでに成長しました。オンライン決済に対する信頼は、透明性、使いやすさ、安全性に基づいています。

当レポートでは、インドのオンライン決済アプリの市場を調査し、市場の定義と概要、市場規模の推移・予測、各種区分・地域別の詳細分析、産業構造、市場成長への影響因子の分析、ケーススタディ、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

• 人口統計
• 市場認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定時に考慮される要素
• オンライン決済の目的
• オンライン決済の頻度
• 使用媒体
• 顧客サポート

第5章 インドのオンライン決済アプリ市場の展望

• 市場規模・予測
• ソリューション別
  • アプリケーションプログラムインターフェース
  • ペイメントゲートウェイ
  • 決済処理
  • その他
• 決済モード別
  • 銀行カード
  • デジタル通貨
  • デジタルウォレット
  • ネットバンキング
  • POS
  • その他
• ロケーション
  • 近接
  • リモート
• 企業規模別
  • 大企業
  • 中小企業
• 最終用途別
  • BFSI
  • ヘルスケア
  • IT・通信
  • メディア・エンターテイメント
  • 小売・eコマース
  • その他
• 地域別
  • 北部
  • 南部
  • 東部
  • 西部・中央部
• 市場シェア：企業別、2024年

第6章 市場マッピング、2024年

• ソリューション別
• 決済モード別
• ロケーション別
• 企業規模別
• 最終用途別
• 地域別

第7章 マクロ環境と産業構造

• 需給分析
• 規制の枠組み
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第8章 市場力学

• 成長促進因子
• 成長阻害因子 (課題・制約)

第9章 主要企業の情勢

• 市場リーダー上位5社の競合マトリックス
• 市場リーダー上位5社の市場収益分析
• M&A・ジョイントベンチャー (該当する場合)
• SWOT分析（参入5社）
• 特許分析（該当する場合）

第10章 オンライン決済アプリの成長分析

第11章 ケーススタディ

第12章 主要企業の展望

• One97 Communications (Paytm)
• PhonePe Private Limited
• Amazon Pay (India) Private Limited
• MobiKwik Systems Limited
• Freecharge Payment Technologies Private Limited
• National Payments Corporation of India (Bhim)
• Dreamplug Technologies Private Limited (CRED)
• ICICI Bank Limited (ICICI Pockets)
• State Bank of India (Yono SBI)
• HDFC Bank Limited (HDFC PayZapp)

第13章 戦略的提言

第14章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.India Online Payment Apps Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2.India Online Payment Apps Market Share (%), By Solution, FY2018-FY2032F
• Figure 3.India Online Payment Apps Market Share (%), By Payment Mode, FY2018-FY2032F
• Figure 4.India Online Payment Apps Market Share (%), By Location, FY2018-FY2032F
• Figure 5.India Online Payment Apps Market Share (%), By Enterprise Size, FY2018-FY2032F
• Figure 6.India Online Payment Apps Market Share (%), By End-use, FY2018-FY2032F
• Figure 7.India Online Payment Apps Market Share (%), By Region, FY2018-FY2032F
• Figure 8.By Solution Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9.By Payment Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10.By Location Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11.By Enterprise Size Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12.By End-use Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India online payment apps market is growing due to factors such as increasing online transactions in e-commerce and m-commerce industry, a surge in penetration of smartphones and the Internet, and easily accessible payment apps along with the adoption of AI-based applications for payments. Online payments are made electronically among parties through digital platforms or technologies rather than cash or conventional banking procedures. The process of financial transactions uses mobile devices, the internet, and other electronic systems to trade money safely and effectively. Credit and debit card transactions, online bank transfers, mobile wallets, and new technologies, such as cryptocurrencies, are the means of common digital payment methods.

Online payment systems have become an integral part of modern economies as they offer users accessibility, speed, and ease everywhere. They have completely changed how individuals and businesses perform financial transactions by simplifying the process of transferring money, making purchases, and remotely managing accounts.

According to the NIC, at the end of 2023, UPI's total transaction volume stands at 83.75 billion. Contactless payment technologies such as near-field transactions and host card emulation ensure quick transactions and it leads to a reduction in customer queues. Mobile wallet proliferation is one of the most significant contributors to the growth of the online payment industry.

Increase in Online Payment Transactions Leads to Growth in the Market

Government organizations across the globe are encouraging digital transactions, which has led to the development of card payment platforms such as payment gateways. Payment gateways are used as a transactional authority while paying on any merchant website via credit cards, debit cards, and charge cards. The increase in the use of smartphones, tablets, and other Internet-enabled devices is fueling the M-commerce market. M-commerce reduces overhead costs and increases transactional efficiency by extinguishing the user's physical presence and other intermediaries. Advancements in wireless and mobile technologies will increase the number of transactions over the forecast period. As per RBI, retail online payments in India grew from 162 crore transactions in FY2012-13 to over 14,726 crore transactions in FY2023-FY24. Trust in online payments is based on transparency, ease of use, and security.

Smartphones and High-Speed Internet Usage Boosts the Market

The rate of adoption of smartphones in India has significantly increased in the past few years. The proliferation of 4G and 5G connectivity has enabled customers to have hassle-free access to conduct payments through smartphones. Moreover, comprehensive growth in the distribution network of smartphone companies has made smartphone devices easily available for end-users. For instance, Samsung and MI are major mobile phone brands in rural India, owing to their pan-India distribution channel, making online payments accessible to the rural population via their mobile phones.

The growing internet penetration in India reached a new milestone of 800 million as total active internet users reached 820 million 2023, that is, more than 55% of Indians used the internet last year. Internet penetration has grown across the nation at a modest 8% YoY. Furthermore, the increase in the use of smartphones and the expansion in faster connectivity have enabled retailers and customers to receive and make payments through their smartphones, which is propelling the growth of the online payment industry.

South Region Dominates the Market

As per regional segmentation, the South has shown a rapid growth in the use of online payment transactions and applications. According to MyGov data, India is the country with the highest number of digital transactions. This expansion in the market is due to the ease of access and reliability of payment apps for individuals and institutions. Also, the government is taking initiatives to make India digital and convert it into a cashless economy.

UPI transactions at retail stores in rural and semi-urban India rose 118 percent in 2023. The UPI transactions include banking and financial services, and digital services like utility payment, cash collection, credit, insurance, and many more indicating a significant behavioral shift among consumers in these regions towards aid to digital methods for their banking and lifestyle needs. The government of India has introduced several policies and initiatives such as Unified Payments Interface (UPI) and Bharat Interface for Money (BHIM) app, to make digital payments more accessible and convenient.

Online Payment Becomes an Indian Trend

Online payments market by mode of payment, includes digital wallets, credit cards, debit cards, online banking, and others. Digital wallets are regularly used for digital payments. They offer a convenient and secure way to make transactions online and through mobile devices and store payment information. They provide an efficient and standardized transaction process for digital payments by storing consumers' debit and credit cards. Credit card companies apply several security measures to safeguard against fraudulent and unauthorized transactions, offering supplementary security features like two-factor authentication, fraud alerts, and real-time transaction monitoring.

Digital wallets are directly linked to cards, but they pose an indirect threat to card payments as they can be linked to users' accounts, enabling A2A and P2P transfers by real-time payment (RTP) or even blockchain systems for back-end processing. It can make payment transactions more reliable and cost-effective for merchants, as they would reduce transaction fees compared to card scheme providers.

BFSI to Dominate the Market

The Banking, Financial Services, and Insurance segment dominates the online payment apps market and has the largest revenue share. With the advent of digitization, banks have opted for the virtual transaction system due to the several advantages it offers, like increased efficacy of the delivery of products and services, wider access of customers, improved quality of services, reduced operational and transactional costs, and increased financial inclusion. The launch of UPI 123PAY by the RBI governor has provided users to make digital transactions through UPI in assisted voice mode, enhancing digital transactions and financial inclusion in rural areas.

The utilization of digital payments in the healthcare sector is increasing due to fast payment processes, reduction in administrative expenses, and improved patient satisfaction. It is convenient for customers and helps businesses to reduce administrative costs. Contactless payment methods such as Near Field Communication (NFC) and Quick Response (QR) codes are becoming more popular in the hospitality industry.

Future Market Scenario (2025 - 2032F)

India has witnessed one of the most remarkable digital revolutions. Adoption of innovative platforms has led to tremendous growth such as UPI which has streamlined financial access for millions. Voice payments and the digital rupee are two emerging technologies that are expected to acquire popularity in forecast period. Launched in 2022, the Digital Rupee issued by the Reserved Bank of India is a sovereign currency that has the benefit of liquidity, settlement finality, and integrity.

Partnerships with merchants, banks, and other fintech companies will expand wallets and defend market share. UPI has been a mediator of the 'Bharat Bill Payment System (BBPS), which links payment services with utility providers.

Key Players Landscape and Outlook

India online payment apps market is moderately competitive due to the presence of multiple players. These players in the market are adopting strategies such as product innovation, mergers, and acquisitions to expand their product portfolio, geographic reach, and competition in the market.

NPCI recently launched, Hello! UPI which is based on human-machine participation and is fostered by AI-enabled transactions. It allows users to give voice commands to transfer funds and input UPI PIN through UPI app, telecom calls, and IoT devices in Hindi and English and is soon going to be rolled in other Indian languages as well. It is especially beneficial for senior citizens, digitally illiterate, or visually impaired people.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2.Market Awareness and Product Information
• 4.3.Brand Awareness and Loyalty
• 4.4.Factors Considered in Purchase Decision
  • 4.4.1.Payment Mode
  • 4.4.2.Payment Gateway
  • 4.4.3.Service
  • 4.4.4.Ease of Access
  • 4.4.5.Security
  • 4.4.6.Promotional Offers & Discounts
• 4.5.Purpose of Online Payment
• 4.6.Frequency of Online Payment
• 4.7.Medium of Usage
• 4.8.Customer Support

5.India Online Payment Apps Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
• 5.2.By Solution
  • 5.2.1.Application Program Interface
  • 5.2.2.Payment Gateway
  • 5.2.3.Payment Processing
  • 5.2.4.Others
• 5.3.By Payment Mode
  • 5.3.1.Bank Cards
  • 5.3.2.Digital Currencies
  • 5.3.3.Digital Wallets
  • 5.3.4.Net Banking
  • 5.3.5.Point of Sales
  • 5.3.6.Others
• 5.4.By Location
  • 5.4.1.Proximity
  • 5.4.2.Remote
• 5.5.By Enterprise Size
  • 5.5.1.Large Enterprises
  • 5.5.2.Small and Medium Enterprises
• 5.6.By End-use
  • 5.6.1.BFSI
  • 5.6.2.Healthcare
  • 5.6.3.IT and Telecom
  • 5.6.4.Media and Entertainment
  • 5.6.5.Retail and E-Commerce
  • 5.6.6.Others
• 5.7.By Region
  • 5.7.1.North
  • 5.7.2.South
  • 5.7.3.East
  • 5.7.4.West and Central
• 5.8.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Solution
• 6.2.By Payment Mode
• 6.3.By Location
• 6.4.By Enterprise Size
• 6.5.By End-use
• 6.6.By Region

7.Macro Environment and Industry Structure

• 7.1.Supply Demand Analysis
• 7.2.Regulatory Framework
  • 7.2.1.Reserve Bank of India Policies
  • 7.2.2.Government Initiatives and Policies
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Online Payment App Growth Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.One97 Communications (Paytm)
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products & Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus & Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.PhonePe Private Limited
• 12.3.Amazon Pay (India) Private Limited
• 12.4.MobiKwik Systems Limited
• 12.5.Freecharge Payment Technologies Private Limited
• 12.6.National Payments Corporation of India (Bhim)
• 12.7.Dreamplug Technologies Private Limited (CRED)
• 12.8.ICICI Bank Limited (ICICI Pockets)
• 12.9.State Bank of India (Yono SBI)
• 12.10.HDFC Bank Limited (HDFC PayZapp)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13.Strategic Recommendations

14.About Us & Disclaimer