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女性用衛生用品の世界市場の評価：用途別、製品タイプ別、カテゴリ別、香り別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2017年～2031年）

Feminine Hygiene Products Market Assessment, By Usage, By Product Type, By Category, By Fragrance, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F

出版日
ページ情報
英文 222 Pages
納期
3～5営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=150.79円
女性用衛生用品の世界市場の評価：用途別、製品タイプ別、カテゴリ別、香り別、エンドユーザー別、価格帯別、流通チャネル別、地域別、機会、予測（2017年～2031年）
出版日: 2024年05月08日
発行: Markets & Data
ページ情報: 英文 222 Pages
納期: 3～5営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の女性用衛生用品の市場規模は、2023年に307億6,000万米ドルであり、2031年に479億5,000万米ドルに達すると予測され、2024年～2031年の予測期間にCAGRで5.71%の成長が見込まれます。市場には、ウィメンズヘルス、衛生、快適性の推進を目的としたさまざまな製品が含まれます。主に月経の健康に対する意識の高まりが市場を牽引しています。その他の市場促進要因は、女性のケアに対する考え方の変化、女性労働者の増加、消費者にとってより入手しやすい製品の革新などです。

市場は、個人衛生と月経衛生をカバーしています。主なカテゴリには、生理用品、パンティライナー、デリケートゾーン用洗浄・拭き取り用品、除毛用品などがあります。さらに、市場の大きな動向は、持続可能で環境にやさしい女性用衛生用品へのシフトです。

環境に対する意識の高まりが、市場の動向を促進する可能性が高いです。環境意識の高い消費者は、生分解性パッド、再使用可能な月経カップ、オーガニックタンポンなどの製品を定期的に求めています。これらの製品は環境にとって安全で、消費者の体にも安心感を与えます。

2023年5月、Victoria's Secretは、Coconut Milk & Rose Intimate Care製品群を発売しました。この製品群には、デリケートゾーン用ワイプ、クリームからパウダー、洗浄用品、ヘアオイルなどが含まれます。製品は非動物由来かつ無農薬で、デリケートゾーンで毎日使えるほどやさしいです。デリケートゾーンケア製品群全体が、ブランドの新しいカテゴリです。

さらに近年、ウィメンズヘルスとウェルネスへの注目度が急上昇しており、肌にやさしい成分を含む製品の需要が高まっています。アロエベラやその他のハーブエキスなど、心を落ち着かせる成分を使った製品が市場で人気を集めています。多くの主要企業やニッチ企業がこの動向を利用し、顧客に幅広い選択肢を提供しています。

アジア太平洋はこれらの製品の新興市場ですが、北米が高い収益、消費者の意識の高さ、先進の医療施設などの要因により、地域の優位性を保っています。

スマート女性用衛生用品が新たな動向を生み出す

近年はどの業界も技術と無縁ではいられません。市場は、AIやデータアナリティクスの助けを借りて、製品に技術を組み込んでいます。ウェアラブル月経デバイスやスマート月経カップのようなスマート製品は、技術に精通した消費者にアピールしています。これらの製品のメーカーは、消費者の快適性を損なうことなく利便性を重視しています。これらの製品は、消費者に月経の健康に関する個別化された知見を提供します。月経周期の流れを簡単に追跡できたり、臭いをコントロールできたりと、その他のいくつかの機能の中でも特に、これらの製品が女性の衛生を促進することを保証しています。センサーや接続機能を備え、消費者が手間なく簡単に操作できるようになっています。

2023年3月、Emm Technology Ltdは医療用シリコン製のスマート月経カップを発売しました。この月経カップは円錐形で、中立的な色合いをしており、ユーザーの月経周期の期間と経血量、流量を特定するバイオセンサーが内蔵されています。ユーザーは、携帯電話のBluetoothとダウンロード可能なアプリを使って同じ情報にアクセスします。

2023年10月、イスラエルを拠点とする企業Gals Bio Ltd.は、ユーザーに月経コントロールを提供する革新的な月経用品Tuliponを発売しました。AIを搭載したこの製品は、月経カップやタンポンのような月経ケアを提供し、ユーザーは自宅にいながら特定の健康指標をモニターすることができます。

有名人の推奨が市場の成長を促進する

市場では、消費者の選択に対し有名人が与える影響が大きいです。有名人の推奨は製品の売上に大きな影響を与えます。ブランドはしばしば有名人をマーケティングキャンペーンに参加させ、ブランドの知名度や信頼性を高めています。女性用衛生用品市場に関する限り、そのような人々のソーシャルメディアでのプレゼンスは、ブランドが大衆にメッセージを広めるために活用されています。女性用衛生ケア製品を特定の目的で使用していることを取り上げた彼らの投稿は、それらの製品に対する消費者のニーズを生み出します。ソーシャルメディア上でこれらの製品に関する話題や盛り上がりが広まることで、消費者はその製品を買いたいという衝動に駆られ、売上が伸びると同時にブランドロイヤルティが高まります。

当レポートでは、世界の女性用衛生用品市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 エグゼクティブサマリー

第4章 顧客の声

  • 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
  • 市場の認知度と製品情報
  • ブランド認知度とロイヤルティ
  • 購入決定において考慮される要素
  • 購入目的
  • 購入媒体
  • 購入頻度
  • 友人や家族からの推奨
  • 製品/ブランドの浸透におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第5章 世界の女性用衛生用品市場の見通し（2017年～2031年）

  • 市場規模と予測
    • 金額
    • 数量
  • 用途別
    • 使い捨て
    • 再使用可能
  • 製品タイプ別
    • 生理用品
    • タンポン
    • パンティライナー
    • 月経カップ
    • デリケートゾーン用洗浄用品
    • 除毛用品
    • その他
  • カテゴリ別
    • オーガニック
    • 従来式
  • 香り別
    • 香り付き
    • 無香
  • エンドユーザー別
    • 個人
    • 商業
    • 公共
  • 価格帯別
    • マス
    • プレミアム
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • コンビニエンスストア
    • 薬局
    • 専門店
    • オンラインチャネル
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2022年）

第6章 世界の女性用衛生用品市場の見通し：地域別（2017年～2031年）

  • 北米
    • 市場規模と予測
    • 用途別
    • 製品タイプ別
    • カテゴリ別
    • 香り別
    • エンドユーザー別
    • 価格帯別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第7章 市場マッピング（2023年）

  • 用途別
  • 製品タイプ別
  • カテゴリ別
  • 香り別
  • エンドユーザー別
  • 価格帯別
  • 流通チャネル別
  • 地域別

第8章 マクロ環境と産業構造

  • 需給分析
  • 輸入輸出分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第9章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2022年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場企業5社）
  • 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

  • The Procter & Gamble Company
  • KIMBERLY-CLARK CORPORATION
  • Hengan International Group Company Ltd.
  • Edgewell Personal Care
  • Kao Corporation
  • Unicharm Corporation
  • Essity AB
  • Ontex Group NV
  • TZMO SA
  • Bodywise (UK) Ltd

第14章 戦略的推奨

第15章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1.Global Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 2.Global Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 3.Global Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 4.Global Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 5.Global Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 6.Global Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 7.Global Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 8.Global Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 9.Global Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 10.Global Feminine Hygiene Products Market Share (%), By Region, 2017-2031F
  • Figure 11.North America Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 12.North America Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 13.North America Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 14.North America Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 15.North America Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 16.North America Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 17.North America Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 18.North America Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 19.North America Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 20.North America Feminine Hygiene Products Market Share (%), By Country, 2017-2031F
  • Figure 21.United States Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 22.United States Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 23.United States Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 24.United States Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 25.United States Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 26.United States Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 27.United States Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 28.United States Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 29.United States Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 30.Canada Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 31.Canada Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 32.Canada Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 33.Canada Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 34.Canada Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 35.Canada Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 36.Canada Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 37.Canada Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 38.Canada Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 39.Mexico Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 40.Mexico Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 41.Mexico Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 42.Mexico Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 43.Mexico Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 44.Mexico Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 45.Mexico Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 46.Mexico Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 47.Mexico Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 48.Europe Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 49.Europe Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 50.Europe Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 51.Europe Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 52.Europe Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 53.Europe Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 54.Europe Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 55.Europe Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 56.Europe Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 57.Europe Feminine Hygiene Products Market Share (%), By Country, 2017-2031F
  • Figure 58.Germany Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 59.Germany Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 60.Germany Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 61.Germany Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 62.Germany Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 63.Germany Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 64.Germany Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 65.Germany Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 66.Germany Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 67.France Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 68.France Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 69.France Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 70.France Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 71.France Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 72.France Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 73.France Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 74.France Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 75.France Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 76.Italy Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 77.Italy Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 78.Italy Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 79.Italy Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 80.Italy Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 81.Italy Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 82.Italy Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 83.Italy Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 84.Italy Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 85.United Kingdom Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 86.United Kingdom Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 87.United Kingdom Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 88.United Kingdom Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 89.United Kingdom Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 90.United Kingdom Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 91.United Kingdom Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 92.United Kingdom Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 93.United Kingdom Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 94.Russia Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 95.Russia Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 96.Russia Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 97.Russia Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 98.Russia Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 99.Russia Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 100.Russia Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 101.Russia Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 102.Russia Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 103.Netherlands Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 104.Netherlands Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 105.Netherlands Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 106.Netherlands Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 107.Netherlands Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 108.Netherlands Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 109.Netherlands Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 110.Netherlands Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 111.Netherlands Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 112.Spain Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 113.Spain Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 114.Spain Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 115.Spain Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 116.Spain Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 117.Spain Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 118.Spain Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 119.Spain Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 120.Spain Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 121.Turkey Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 122.Turkey Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 123.Turkey Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 124.Turkey Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 125.Turkey Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 126.Turkey Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 127.Turkey Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 128.Turkey Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 129.Turkey Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 130.Poland Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 131.Poland Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 132.Poland Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 133.Poland Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 134.Poland Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 135.Poland Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 136.Poland Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 137.Poland Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 138.Poland Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 139.South America Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 140.South America Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 141.South America Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 142.South America Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 143.South America Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 144.South America Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 145.South America Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 146.South America Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 147.South America Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 148.South America Feminine Hygiene Products Market Share (%), By Country, 2017-2031F
  • Figure 149.Brazil Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 150.Brazil Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 151.Brazil Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 152.Brazil Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 153.Brazil Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 154.Brazil Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 155.Brazil Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 156.Brazil Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 157.Brazil Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 158.Argentina Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 159.Argentina Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 160.Argentina Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 161.Argentina Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 162.Argentina Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 163.Argentina Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 164.Argentina Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 165.Argentina Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 166.Argentina Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 167.Asia-Pacific Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 168.Asia-Pacific Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 169.Asia-Pacific Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 170.Asia-Pacific Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 171.Asia-Pacific Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 172.Asia-Pacific Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 173.Asia-Pacific Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 174.Asia-Pacific Feminine Hygiene Products Market Share (%), By Price Range, In USD Billion, 2016-2030
  • Figure 175.Asia-Pacific Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 176.Asia-Pacific Feminine Hygiene Products Market Share (%), By Country, 2017-2031F
  • Figure 177.India Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 178.India Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 179.India Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 180.India Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 181.India Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 182.India Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 183.India Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 184.India Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 185.India Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 186.China Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 187.China Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 188.China Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 189.China Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 190.China Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 191.China Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 192.China Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 193.China Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 194.China Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 195.Japan Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 196.Japan Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 197.Japan Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 198.Japan Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 199.Japan Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 200.Japan Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 201.Japan Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 202.Japan Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 203.Japan Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 204.Australia Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 205.Australia Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 206.Australia Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 207.Australia Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 208.Australia Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 209.Australia Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 210.Australia Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 211.Australia Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 212.Australia Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 213.Vietnam Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 214.Vietnam Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 215.Vietnam Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 216.Vietnam Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 217.Vietnam Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 218.Vietnam Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 219.Vietnam Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 220.Vietnam Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 221.Vietnam Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 222.South Korea Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 223.South Korea Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 224.South Korea Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 225.South Korea Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 226.South Korea Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 227.South Korea Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 228.South Korea Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 229.South Korea Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 230.South Korea Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 231.Indonesia Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 232.Indonesia Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 233.Indonesia Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 234.Indonesia Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 235.Indonesia Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 236.Indonesia Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 237.Indonesia Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 238.Indonesia Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 239.Indonesia Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 240.Philippines Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 241.Philippines Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 242.Philippines Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 243.Philippines Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 244.Philippines Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 245.Philippines Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 246.Philippines Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 247.Philippines Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 248.Philippines Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 249.Middle East & Africa Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 250.Middle East & Africa Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 251.Middle East & Africa Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 252.Middle East & Africa Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 253.Middle East & Africa Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 254.Middle East & Africa Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 255.Middle East & Africa Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 256.Middle East & Africa Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 257.Middle East & Africa Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 258.Middle East & Africa Feminine Hygiene Products Market Share (%), By Country, 2017-2031F
  • Figure 259.Saudi Arabia Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 260.Saudi Arabia Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 261.Saudi Arabia Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 262.Saudi Arabia Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 263.Saudi Arabia Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 264.Saudi Arabia Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 265.Saudi Arabia Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 266.Saudi Arabia Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 267.Saudi Arabia Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 268.UAE Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 269.UAE Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 270.UAE Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 271.UAE Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 272.UAE Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 273.UAE Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 274.UAE Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 275.UAE Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 276.UAE Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 277.South Africa Feminine Hygiene Products Market, By Value, In USD Billion, 2017-2031F
  • Figure 278.South Africa Feminine Hygiene Products Market, By Volume, In Units, 2017-2031F
  • Figure 279.South Africa Feminine Hygiene Products Market Share (%), By Usage, 2017-2031F
  • Figure 280.South Africa Feminine Hygiene Products Market Share (%), By Product Type, 2017-2031F
  • Figure 281.South Africa Feminine Hygiene Products Market Share (%), By Category, 2017-2031F
  • Figure 282.South Africa Feminine Hygiene Products Market Share (%), By Fragrance, 2017-2031F
  • Figure 283.South Africa Feminine Hygiene Products Market Share (%), By End-user, 2017-2031F
  • Figure 284.South Africa Feminine Hygiene Products Market Share (%), By Price Range, 2017-2031F
  • Figure 285.South Africa Feminine Hygiene Products Market Share (%), By Distribution Channel, 2017-2031F
  • Figure 286.By Usage Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 287.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 288.By Category Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 289.By Fragrance Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 290.By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 291.By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 292.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 293.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023
目次
Product Code: MX11289

Global feminine hygiene products market was valued at USD 30.76 billion in 2023, expected to reach USD 47.95 billion in 2031, with a CAGR of 5.71% for the forecast period between 2024 and 2031. The market includes various products aimed at promoting women's health, hygiene, and comfort. It is driven mainly by increasing awareness of menstrual health. Other factors driving the market include changing attitudes towards feminine care, increasing working women population, and innovations in products with better accessibility to consumers.

The feminine hygiene products market covers personal hygiene as well as menstrual hygiene. The main categories include period essentials, panty liners, intimate washes and wipes, and hair removal products. Moreover, a notable trend in the market is the shift towards sustainable and eco-friendly feminine hygiene products.

Increasing consciousness towards the environment is likely to drive the global feminine hygiene product market trend. Environmentally conscious consumers regularly seek products such as biodegradable pads, reusable menstrual cups, organic tampons, etc. These products are safe for the environment and provide security for the bodies of consumers as well.

In May 2023, Victoria's Secret launched its Coconut Milk & Rose Intimate Care collection, including intimate wipes, cream to powder, wash, and hair oil. The products are vegan, cruelty-free, and gentle enough for daily use in intimate areas. The entire intimate care collection is a new category from the brand.

Furthermore, a surging focus on women's health and wellness has been noticed recently, driving the demand for products containing skin-friendly ingredients. Products made using calming ingredients such as aloe vera and other herbal extracts are gaining traction in the market. Many big and niche players are capitalizing on the trend, providing their customers with a vast array of options.

Though Asia-Pacific is an emerging market for these products, North America holds regional dominance due to factors such as higher earnings, greater awareness of consumers, and advanced healthcare facilities.

Smart Feminine Hygiene Products to Set a New Trend

No industry is untouched by technology these days. Global feminine hygiene products market has integrated technology into its products with the help of artificial intelligence and data analytics. Smart products like wearable menstrual devices and smart menstrual cups appeal to tech-savvy consumers. The manufacturers of these products focus on convenience without compromising on the consumer's comfort. These products provide personalized insights to consumers related to their menstrual health. Easy menstrual cycle flow tracking and odor control, among several other features, ensure that these products promote feminine hygiene. They are equipped with sensors and connectivity features that make it easy for consumers to operate them without any hassle.

In March 2023, Emm Technology Ltd launched a smart menstrual cup made of medical-grade silicone that can track the period without the user's intervention. The cup is conical in shape, neutrally tinted, and comes with in-built biosensors that identify the user's duration of menstrual cycle, along with blood loss and flow rate. The user then accesses the same information via their phone's Bluetooth and using an app available for download.

In October 2023, an Israel-based company, Gals Bio Ltd., launched an innovative menstrual product, Tulipon, to provide users with menstrual control. The AI-powered product offers menstrual care like menstrual cups and tampons, allowing users to monitor particular health indicators from the comfort of their homes.

Celebrity Endorsements to Propel the Growth of the Market

Global feminine hygiene products market holds a significant impact of celebrities on the choices made by consumers. Celebrity endorsements greatly influence product sales. Brands often involve famous people in their marketing campaigns enhancing the visibility as well as the credibility of the brand. As far as feminine hygiene products market is concerned, the social media presence of such people is utilized by the brands to spread their message to the masses. Their posts featuring feminine hygiene care products being used by them for certain purposes create a need for those products among the consumers. With the buzz and excitement about these products all over social media, consumers feel the urge to buy the product, driving sales and boosting brand loyalty simultaneously.

For instance, in March 2023, BIC SA collaborated with the famous comedian's Eric Andre and Annie Murphy to launch its new product, BIC EasyRinse razor, for men and women. The razor has a unique reverse blade design and patented anti-clog technology. Both celebrities starred in the campaign "All Shave. No Clog," which was streamed on TV and online video.

North America Dominates the Feminine Hygiene Market

North America holds the majority of the market share due to various factors. The level of consumer awareness in the region is quite high along with the availability of superior healthcare infrastructure as well as a wide range of feminine hygiene products. Premium and innovative products are in great demand in the region owing to the greater disposable incomes. Moreover, women are advanced and modern who prioritize self-care and hygiene. The manufacturers keep introducing solutions for evolving customers' needs and preferences. They work on manufacturing products that cater to general, tech-savvy, and environmentally conscious consumers.

For instance, in November 2023, Canada-based apparel and intimate brand Knix, introduced its new shapewear range in a variety of sizes ranging from XS to XXXXL. The products claim to absorb approximately 0.8 to three teaspoons of liquid, which is equal to around 1 to 3 tampons and 1 to 2 panty liners. The product is available for the consumers in the form of short silhouettes as well as high-rise briefs.

Online Channels Gaining Wider Traction

Though offline channels hold a larger market share, online channels for the distribution of feminine hygiene products are emerging in the market. People feel more comfortable buying these products in a virtual environment. Companies offer deals and discounts on their online stores for these products to encourage the customer to make the best purchase. It builds a strong emotional connection between the consumer and the brand, ultimately promoting brand loyalty. Online presence of the brand among consumers and virtual interactions with them using AR technology enhance the shopping experiences of customers and drive the sales via online distribution channels.

Considering the benefits of online presence, Ghanaian-based feminine hygiene brand, Ohhema Products, was launched in the United States market using Amazon Prime. The brand aims to reach more women around the world and offer sustainable and affordable hygiene products to them.

Brands often use such strategies to enhance their visibility and drive sales. Ohemma chose Amazon as the platform as has the potential to reach the masses.

Future Market Scenario (2024 - 2031F)

The market is expected to introduce more eco-friendly and sustainable products to the consumers as these products are expected to be in great demand in the forecast period. Millennials and Gen Z are increasingly demanding for such products leading to greater production.

Brands will focus on more comfortable hygiene products, with innovations in materials used and designs. Smart technology integration will give consumers a pool of options for these products.

D2C brands may interfere with traditional retail stores by offering consumers convenience and subscription benefits. The use of digital marketing and social media can be beneficial for these brands to engage more people with them.

Key Players Landscape and Outlook

Global feminine hygiene products market involves several big and small players that offer basic and extraordinary products to their consumers depending upon their tastes and preferences. The prominent players are competing by bringing innovation, convenience, and comfort to their offerings. The market has a great scope with introduction of artificial intelligence in the industry as many products are leveraging AI in the market, leaving a vast scope for existing companies as well as new entrants.

The sustainability trend in the market is marking many new entries. From organic pads to organic tampons, companies are rigorously working to have a dedicated image towards sustainability to cater to the consumers belonging to a special segment. Japan-based Unicharm corporation, which is a well-known company in feminine care products segment, introduced a sanitary pad in July 2023, which consists of bio-based materials like botanical oil, natural resins, limestone, and sugarcane. The product, Charm Daun Sirih + Herbal Bio, uses biomaterials for the surface sheet, pad's back sheet, single pad packaging, and outer packaging.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Executive Summary

4.Voice of Customer

  • 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2.Market Awareness and Product Information
  • 4.3.Brand Awareness and Loyalty
  • 4.4.Factors Considered in Purchase Decision
    • 4.4.1.Brand Name
    • 4.4.2.Comfort and Fit
    • 4.4.3.Absorbency
    • 4.4.4.Material
    • 4.4.5.Packaging
    • 4.4.6.Price
    • 4.4.7.Scent and Sensitivity
    • 4.4.8.Environmental Impact
    • 4.4.9.Availability and Accessibility
  • 4.5.Purpose of Purchase
  • 4.6.Medium of Purchase
  • 4.7.Frequency of Purchase
  • 4.8.Recommendations from friends/family
  • 4.9.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5.Global Feminine Hygiene Products Market Outlook, 2017-2031F

  • 5.1.Market Size & Forecast
    • 5.1.1.By Value
    • 5.1.2.By Volume
  • 5.2.By Usage
    • 5.2.1.Disposable
    • 5.2.2.Reusable
  • 5.3.By Product Type
    • 5.3.1.Sanitary Pads/Napkins
    • 5.3.2.Tampons
    • 5.3.3.Panty Liners
    • 5.3.4.Menstrual Cups
    • 5.3.5.Intimate Washes
    • 5.3.6.Hair Removal Products
    • 5.3.7.Others
  • 5.4.By Category
    • 5.4.1.Organic
    • 5.4.2.Conventional
  • 5.5.By Fragrance
    • 5.5.1.Scented
    • 5.5.2.Unscented
  • 5.6.By End-user
    • 5.6.1.Personal
    • 5.6.2.Commercial
    • 5.6.3.Public
  • 5.7.By Price Range
    • 5.7.1.Mass
    • 5.7.2.Premium
  • 5.8.By Distribution Channel
    • 5.8.1.Supermarkets/Hypermarkets
    • 5.8.2.Convenience Stores
    • 5.8.3.Pharmacies
    • 5.8.4.Specialty Stores
    • 5.8.5.Online Channel
  • 5.9.By Region
    • 5.9.1.North America
    • 5.9.2.Europe
    • 5.9.3.South America
    • 5.9.4.Asia-Pacific
    • 5.9.5.Middle East and Africa
  • 5.10.By Company Market Share (%), 2022

6.Global Feminine Hygiene Products Market Outlook, By Region, 2017-2031F

  • 6.1.North America*
    • 6.1.1.Market Size & Forecast
      • 6.1.1.1.By Value
      • 6.1.1.2.By Volume
    • 6.1.2.By Usage
      • 6.1.2.1.Disposable
      • 6.1.2.2.Reusable
    • 6.1.3.By Product Type
      • 6.1.3.1.Sanitary Pads/Napkins
      • 6.1.3.2.Tampons
      • 6.1.3.3.Panty Liners
      • 6.1.3.4.Menstrual Cups
      • 6.1.3.5.Intimate Washes
      • 6.1.3.6.Hair Removal Products
      • 6.1.3.7.Others
    • 6.1.4.By Category
      • 6.1.4.1.Organic
      • 6.1.4.2.Conventional
    • 6.1.5.By Fragrance
      • 6.1.5.1.Scented
      • 6.1.5.2.Unscented
    • 6.1.6.By End-user
      • 6.1.6.1.Personal
      • 6.1.6.2.Commercial
      • 6.1.6.3.Public
    • 6.1.7.By Price Range
      • 6.1.7.1.Mass
      • 6.1.7.2.Premium
    • 6.1.8.By Distribution Channel
      • 6.1.8.1.Supermarkets/Hypermarkets
      • 6.1.8.2.Convenience Stores
      • 6.1.8.3.Pharmacies
      • 6.1.8.4.Specialty Stores
      • 6.1.8.5.Online Channel
    • 6.1.9.United States*
      • 6.1.9.1.Market Size & Forecast
        • 6.1.9.1.1.By Value
        • 6.1.9.1.2.By Volume
      • 6.1.9.2.By Usage
        • 6.1.9.2.1.Disposable
        • 6.1.9.2.2.Reusable
      • 6.1.9.3.By Product Type
        • 6.1.9.3.1.Sanitary Pads/Napkins
        • 6.1.9.3.2.Tampons
        • 6.1.9.3.3.Panty Liners
        • 6.1.9.3.4.Menstrual Cups
        • 6.1.9.3.5.Intimate Washes
        • 6.1.9.3.6.Hair Removal Products
        • 6.1.9.3.7.Others
      • 6.1.9.4.By Category
        • 6.1.9.4.1.Organic
        • 6.1.9.4.2.Conventional
      • 6.1.9.5.By Fragrance
        • 6.1.9.5.1.Scented
        • 6.1.9.5.2.Unscented
      • 6.1.9.6.By End-user
        • 6.1.9.6.1.Personal
        • 6.1.9.6.2.Commercial
        • 6.1.9.6.3.Public
      • 6.1.9.7.By Price Range
        • 6.1.9.7.1.Mass
        • 6.1.9.7.2.Premium
      • 6.1.9.8.By Distribution Channel
        • 6.1.9.8.1.Supermarkets/Hypermarkets
        • 6.1.9.8.2.Convenience Stores
        • 6.1.9.8.3.Pharmacies
        • 6.1.9.8.4.Specialty Stores
        • 6.1.9.8.5.Online Channel
    • 6.1.10.Canada
    • 6.1.11.Mexico

All segments will be provided for all regions and countries covered

  • 6.2.Europe
    • 6.2.1.Germany
    • 6.2.2.France
    • 6.2.3.Italy
    • 6.2.4.United Kingdom
    • 6.2.5.Russia
    • 6.2.6.Netherlands
    • 6.2.7.Spain
    • 6.2.8.Turkey
    • 6.2.9.Poland
  • 6.3.South America
    • 6.3.1.Brazil
    • 6.3.2.Argentina
  • 6.4.Asia Pacific
    • 6.4.1.India
    • 6.4.2.China
    • 6.4.3.Japan
    • 6.4.4.Australia
    • 6.4.5.Vietnam
    • 6.4.6.South Korea
    • 6.4.7.Indonesia
    • 6.4.8.Philippines
  • 6.5.Middle East & Africa
    • 6.5.1.UAE
    • 6.5.2.Saudi Arabia
    • 6.5.3.South Africa

7.Market Mapping, 2023

  • 7.1.By Usage
  • 7.2.By Product Type
  • 7.3.By Category
  • 7.4.By Fragrance
  • 7.5.By End-user
  • 7.6.By Price Range
  • 7.7.By Distribution Channel
  • 7.8.By Region

8.Macro Environment and Industry Structure

  • 8.1.Supply Demand Analysis
  • 8.2.Import Export Analysis
  • 8.3.Value Chain Analysis
  • 8.4.PESTEL Analysis
    • 8.4.1.Political Factors
    • 8.4.2.Economic System
    • 8.4.3.Social Implications
    • 8.4.4.Technological Advancements
    • 8.4.5.Environmental Impacts
    • 8.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5.Porter's Five Forces Analysis
    • 8.5.1.Supplier Power
    • 8.5.2.Buyer Power
    • 8.5.3.Substitution Threat
    • 8.5.4.Threat from New Entrant
    • 8.5.5.Competitive Rivalry

9.Market Dynamics

  • 9.1.Growth Drivers
  • 9.2.Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

  • 10.1.Competition Matrix of Top Five Market Leaders
  • 10.2.Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
  • 10.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4.SWOT Analysis (For Five Market Players)
  • 10.5.Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

  • 13.1.The Procter & Gamble Company
    • 13.1.1.Company Details
    • 13.1.2.Key Management Personnel
    • 13.1.3.Products & Services
    • 13.1.4.Financials (As reported)
    • 13.1.5.Key Market Focus & Geographical Presence
    • 13.1.6.Recent Developments
  • 13.2.KIMBERLY-CLARK CORPORATION
  • 13.3.Hengan International Group Company Ltd.
  • 13.4.Edgewell Personal Care
  • 13.5.Kao Corporation
  • 13.6.Unicharm Corporation
  • 13.7.Essity AB
  • 13.8.Ontex Group NV
  • 13.9.TZMO SA
  • 13.10.Bodywise (UK) Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer