米国の植物性食品市場の評価：製品タイプ別、原料別、最終用途別、用途別、流通チャネル別、地域別、機会、予測（2017年～2031年）

米国の植物性食品の市場規模は、2023年に115億1,000万米ドルであり、2024年～2031年の予測期間にCAGRで12.98％の成長が見込まれます。市場は近年大きな成長を示しており、植物性の食事がもたらす健康面や環境面での利点に対する意識の高まりや、消費者の選好の変化、食品技術の進歩などの要因がそれを促進しています。

米国の植物性食品市場は、より健康的で持続可能な食品オプションに対する需要の高まりによって、食品産業の中で急速に成長しているセグメントです。植物性食品は、野菜、果物、穀物、豆類、ナッツ類など、植物に由来する原材料から作られています。これらの製品は通常、肉、乳製品、卵などの動物性食品を使用していないため、ヴィーガン、ベジタリアン、フレキシタリアン向けのオプションを探している消費者にとって魅力的な選択肢となります。同国の人口の8％近くがベジタリアンであり、3％がヴィーガンです。植物性食品市場には、代替肉、代替乳製品、植物性スナック、植物性飲料などの幅広い製品が含まれます。植物性食品への需要が高まるにつれて、市場は拡大と進化を続け、食品産業に革新と成長機会をもたらす見込みです。

アマニ、キヌア、エンドウ豆タンパク質、チア、オーツ麦などの植物性タンパク質原料が広く利用できることで、食品に栄養豊富な風味が加わり、牛乳、肉、卵に代わる健康的な代替食品となっています。植物性食品は通常の食事よりも高価であるという消費者の誤解や、植物性食品や生鮮食品の購入可能性が、特に低所得の米国人に対し、市場成長を抑制しています。しかし、新規参入企業だけでなく既存企業も、このようなマスグループに植物性の食事を簡単に提供する革新的なソリューションを提供することで、この市場の潜在力を活用することができます。2024年3月、イスラエルの食品技術企業であるYo Eggは、ロサンゼルスを中心とした米国の小売店で、動物性食品不使用のポーチドエッグとサニーサイドアップの販売を開始しました。Yo Eggは、調理済みの冷凍ポーチドエッグとサニーサイドアップエッグに特化しており、炒めたり茹でたりすることができます。製品は主に大豆タンパク質、ひよこ豆、ひまわり油で構成されています。

植物性代替肉セグメントは代替乳と同様のドルシェアを獲得する可能性がある

米国の植物性食品市場は、植物性食生活の人気の高まりと密接に関連しています。植物性食生活は、その数々の健康上の利点と環境上の利点により、近年ますます人気が高まっています。米国の植物性食品市場では主に、乳糖不耐症の人口が多いことから、代替乳が大きなシェアを占めています。同国の人口の36％近くが乳糖不耐症です。植物性ミルクは米国のミルク市場全体の15%を占めています。新たに発売された植物性代替肉製品や、継続的な製品革新、天然またはオーガニックの成分で作られた食品を消費する消費者の増加により、予測期間に代替肉セグメントがより広い市場シェアを獲得する機会がもたらされる見込みです。2024年3月、The Kraft Heinz CompanyとTheNotCompany, Inc.のジョイントベンチャーであるThe Kraft Heinz Not Company LLCから、初の植物性のOscar Mayer製品と初の植物性代替肉の発明が、NotHotDogsとNotSausagesとして発売されました。両製品とも、スモーキーで香ばしい味わいを消費者に提供し、ジューシーで厚みのある一口は消費者の憧れとなっています。

消費者の健康志向の高まり

米国では近年、より健康的で持続可能な食品を求める消費者ニーズの高まりにより、植物性食品の利用が大幅に増加しています。全米のスーパーマーケットやレストランはこの需要に応え、植物性代替肉、乳製品不使用の牛乳、ヴィーガンチーズなど、植物性食品の取り扱いを増やしています。植物性の代替品は、血糖値のコントロールやコレステロール値の低下などのさまざまな健康上の利益をもたらします。さらに、主要食品企業は従来の肉や乳製品に代わる植物性の代替品を導入し始めており、植物性オプションの利用可能性はさらに拡大しています。

当レポートでは、米国の植物性食品市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 COVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計（コホート分析 - ベビーブーマー、X世代、Z世代、ミレニアル世代、性別、収入、職業、地域）
• ブランド認知度と想起率
• 購入決定において考慮される要素
• 購入頻度
• 購入チャネル
• 既存または購入予定者
• 製品/ブランドの浸透に対するインフルエンサー市場や有名人の推奨の影響

第6章 米国の植物性食品市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • 乳製品
  • 肉
  • 魚介類
  • デザート
  • 卵
  • その他
• 原料別
  • 野菜
  • 果物
  • ナッツ・種子
  • 豆類
  • 穀類
  • その他
• 最終用途別
  • 家庭
  • 商業
• 用途別
  • 食品
  • 飲料
  • 動物栄養
  • 栄養補助食品
  • その他
• 流通チャネル別
  • オンライン
  • オフライン
• 地域別
  • 北東部
  • 南西部
  • 西部
  • 南西部
  • 中西部
• 市場シェア：企業別（2023年）

第7章 市場マッピング（2023年）

• 製品タイプ別
• 原料別
• 最終用途別
• 用途別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダーの競合マトリクス
• マーケットリーダーの市場収益分析（2023年、％）
• SWOT分析（市場企業5社）
• 合併と買収/合弁事業（該当する場合）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Amy's Kitchen, Inc.
• Beyond Meat, INC.
• Impossible Food, Inc.
• Boca Foods Company (Kraft Foods, Inc.)
• Hormel foods Corporation
• Morning Star Farms (Kellogg Na Co.)
• The Hain Celestial Group, Inc.
• Light Life Foods, Inc.
• Atlantic Natural Food LLC
• Puris Holdings, LLC.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.United States Plant Based Food Market, By Value, In USD Billion, 2017-2031F
• Figure 2.United States Plant Based Food Market, By Volume, In Tons, 2017-2031F
• Figure 3.United States Plant Based Food Market Share, By Product Type, In USD Billion, 2017-2031F
• Figure 4.United States Plant Based Food Market Share, By Product Type, In Tons, 2017-2031F
• Figure 5.United States Plant Based Food Market Share, By Source, In USD Billion, 2017-2031F
• Figure 6.United States Plant Based Food Market Share, By Source, In Tons, 2017-2031F
• Figure 7.United States Plant Based Food Market Share, By End-use, In USD Billion, 2017-2031F
• Figure 8.United States Plant Based Food Market Share, By End-use, In Tons, 2017-2031F
• Figure 9.United States Plant Based Food Market Share, By Application, In USD Billion, 2017-2031F
• Figure 10.United States Plant Based Food Market Share, By Application, In Tons, 2017-2031F
• Figure 11.United States Plant Based Food Market Share, By Distribution Channel, In USD Billion, 2017-2031F
• Figure 12.United States Plant Based Food Market Share, By Distribution Channel, In Tons, 2017-2031F
• Figure 13.United States Plant Based Food Market Share, By Region, In USD Billion, 2017-2031F
• Figure 14.United States Plant Based Food Market Share, By Region, In Tons, 2017-2031F
• Figure 15.By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 16.By Source Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 17.By End-use Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 18.By Application Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 19.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 20.By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023

United States plant-based food market is expected to witness a CAGR of 12.98% during the forecast period 2024-2031F and was valued at USD 11.51 billion in 2023. The market has experienced significant growth in recent years, fuelled by factors such as increasing awareness of the health and environmental benefits of plant-based diets, changing consumer preferences, and advancements in food technology.

The United States plant-based food market is a rapidly growing segment of the food industry, driven by a rising demand for healthier and more sustainable food options. Plant-based food products are made from ingredients that are derived from plants, such as vegetables, fruits, grains, legumes, and nuts. These products are typically free from animal products such as meat, dairy, and eggs, making them an appealing choice for consumers looking for vegan, vegetarian, or flexitarian options. Nearly 8 percent of the county's population is vegetarian and 3 percent vegan. The plant-based food market includes a wide range of products such as meat alternatives, dairy alternatives, plant-based snacks, and plant-based beverages. As the demand for plant-based food products continues to rise, it is likely that the market will continue to expand and evolve, presenting opportunities for innovation and growth in the food industry.

The wider availability of plant protein ingredients such as flaxseed, quinoa, pea proteins, chia and oats are adding nutritional flavours in food making them a healthier alternative to milk, meat, and eggs. Consumer's misconception of plant-based meals being more expensive than the regular meal options and accessibility to buy plant-based food and fresh produce, especially for the lower -income Americans hinders the market growth to a limited extent. Although, new entrants as well as existing players can tap this market potential by bringing in innovative solutions to provide easy accessibility of plant-based meals to this mass group. In March 2024, Yo Egg, an Israeli food technology firm, began selling its vegan poached eggs and sunny-side-ups at US retail locations, with the primary focus on Los Angeles. Yo Egg specialises in precooked frozen poached and sunny-side-up eggs that are ready to fry or boil. The products are composed primarily of soy protein, chickpeas, and sunflower oil.

Plant Based Meat Segment May Capture Similar Dollar Share as of Daily Alternatives

The United States plant-based food market is closely linked to the growing popularity of plant-based diets, which have become increasingly popular in recent years due to their numerous health benefits and environmental advantages. Dairy alternatives hold a prominent share in the plant-based food market in the United States mainly owing to a large lactose intolerant population. Nearly 36% of the country's population is lactose intolerant. Plant based milk captures 15% of the total milk market in the US. Newly launched plant-based meat products, continuous product innovation and increasing consumer adoption of consuming food made of natural or organic food ingredients tend to open door of opportunity for meat substitutes segment to hold a wider market share during the forecast period. In March 2024,the first plant-based Oscar Mayer products and the first plant-based meat invention from the joint venture between The Kraft Heinz Company and TheNotCompany, Inc., were introduced by The Kraft Heinz Not Company LLC as NotHotDogs and NotSausages. Both the products provide smoky and savoury taste experience to the consumers with juicy and thick bites that they crave for.

Increasing Consumer Preference for Healthier Diets

The availability of plant-based food products has increased significantly in recent years in the United States, driven by growing consumer demand for healthier and more sustainable food options. Supermarkets and restaurants across the country have responded to this demand by increasing their offerings of plant-based products, including plant-based meat alternatives, dairy-free milk, and vegan cheese. Plant based alternatives offers various health benefits such as controlled blood sugar, and lowered cholesterol level. Moreover, large food companies have started to introduce plant-based alternatives to traditional meat and dairy products, further expanding the availability of plant-based options. For instance, in February 2024, Califia Farms launched a plant-based milk, Califia Farms Complete, which contains nutrients, protein, amino acid and lesser sugar as compared to dairy-based milk. The product is made using a mixture of chickpea, pea, and fava bean protein.

This trend is expected to continue in the coming years as consumers become more health and environmentally conscious and seek out alternative protein sources. As the availability of plant-based products continues to increase, it is likely that the plant-based food market will continue to grow in the United States. The US retail sales for plant-based foods was USD 8 billion in 2022 out of which the plant-based milk category accounted to USD 2.8 billion with more than 40 percent of the household penetration.

Impact of COVID-19

The COVID-19 pandemic has had a mixed impact on the plant-based food market in the United States. On the one hand, the pandemic has raised awareness among consumers about the importance of a healthy and balanced diet, which has led to increased interest in plant-based foods. As a result, sales of plant-based food products have generally remained strong throughout the pandemic. However, the pandemic has also disrupted supply chains and led to shortages of certain plant-based products, such as tofu and tempeh. In addition, the closure of restaurants and other food service establishments has led to a decline in demand for plant-based products in these sectors.

Key Players Landscape and Outlook

The market for plant-based foods in the United States is fragmented, with a number of small- and medium-sized businesses as well as recent entrants. Prominent players include Amy's Kitchen, Inc., Beyond Meat, INC., Impossible Food, Inc., Boca Foods Company (Kraft Foods, Inc.), Hormel foods Corporation, Morning Star Farms (Kellogg Na Co.), and The Hain Celestial Group, Inc. among others. To increase their product offerings and worldwide footprints, these players put numerous tactics into practice. New product releases, collaborations, agreements, partnerships, and acquisitions are the primary business tactics used by the majority of enterprises in the market for plant-based foods. In March 2024, Beyond Meat, INC. announced the launch of a redesigned and extended range of Beyond Crumbles in the United States, available in three delicious flavours, with low saturated fat content, and satisfying the nutritional requirements of both the Better Choices for Life and Heart-Check Food Certification Programmes from the American Diabetes Association and the American Heart Association, respectively.

Table of Contents

1.Research Methodology

2.Project Scope & Definitions

3.Impact of COVID-19

4.Executive Summary

5.Voice of Customer

• 5.1Demographics (Cohort Analysis - Baby Boomers, Gen X, Gen Z, Millennials; Gender; Income; Profession; Geography)
• 5.2Brand Awareness and Recall Rate
• 5.3Factors Considered in Purchase Decision
  • 5.3.1Product Type
  • 5.3.2Product Source
  • 5.3.3Quality
  • 5.3.4Quantity
  • 5.3.5Price
  • 5.3.6Quantity wrt Price
  • 5.3.7Packaging
  • 5.3.8Shelf Life
  • 5.3.9Taste Preferences
  • 5.3.10Nutritional Value and Benefits
• 5.4Frequency of Purchase
• 5.5Channel of Purchase
• 5.6Existing or Intended Purchaser
• 5.7Impact of Influencer Market or Celebrity Endorsements on Product/Brand Absorption

6.United States Plant Based Food Market Outlook, 2017-2031F

• 6.1Market Size & Forecast
  • 6.1.1By Value
  • 6.1.2By Volume
• 6.2By Product Type
  • 6.2.1Dairy
  • 6.2.2Meat
  • 6.2.3Seafood
  • 6.2.4Desserts
  • 6.2.5Eggs
  • 6.2.6Others
• 6.3By Source
  • 6.3.1Vegetables
  • 6.3.2Fruits
  • 6.3.3Nuts & Seeds
  • 6.3.4Legumes
  • 6.3.5Grains
  • 6.3.6Others
• 6.4By End-use
  • 6.4.1Domestic
  • 6.4.2Commercial
• 6.5By Application
  • 6.5.1Food
    • 6.5.1.1Bakery
    • 6.5.1.2Confectionery
    • 6.5.1.3Infant Food
    • 6.5.1.4Others
  • 6.5.2Beverage
  • 6.5.3Animal Nutrition
  • 6.5.4Dietary Supplements
  • 6.5.5Others
• 6.6By Distribution Channel
  • 6.6.1Online
  • 6.6.2Offline
    • 6.6.2.1Hypermarket/Supermarket
    • 6.6.2.2Departmental Stores
    • 6.6.2.3Brand Stores/Kiosks
    • 6.6.2.4Others
• 6.7By Region
  • 6.7.1Northeast
  • 6.7.2Southwest
  • 6.7.3West
  • 6.7.4Southwest
  • 6.7.5Midwest
• 6.8By Company Market Share (%), 2023

7.Market Mapping, 2023

• 7.1By Product Type
• 7.2By Source
• 7.3By End-use
• 7.4By Application
• 7.5By Distribution Channel
• 7.6By Region

8.Macro Environment and Industry Structure

• 8.1Supply Demand Analysis
• 8.2Import Export Analysis
• 8.3Value Chain Analysis
• 8.4PESTEL Analysis
  • 8.4.1Political Factors
  • 8.4.2Economic System
  • 8.4.3Social Implications
  • 8.4.4Technological Advancements
  • 8.4.5Environmental Impact
  • 8.4.6Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5Porter's Five Forces Analysis
  • 8.5.1Supplier Power
  • 8.5.2Buyer Power
  • 8.5.3Substitution Threat
  • 8.5.4Threat from New Entrant
  • 8.5.5Competitive Rivalry

9.Market Dynamics

• 9.1Growth Drivers
• 9.2Growth Inhibitors (Challenges and Restraints)

10.Key Players Landscape

• 10.1Competition Matrix of Market Leaders
• 10.2Market Revenue Analysis of Market Leaders (in %, 2023)
• 10.3SWOT Analysis (For Five Market Players)
• 10.4Mergers & Acquisitions/ Joint Ventures (If Applicable)
• 10.5Patent Analysis (If Applicable)

11.Pricing Analysis

12.Case Studies

13.Key Players Outlook

• 13.1Amy's Kitchen, Inc.
  • 13.1.1Company Details
  • 13.1.2Key Management Personnel
  • 13.1.3Products & Services
  • 13.1.4Financials (As reported)
  • 13.1.5Key Market Focus & Geographical Presence
  • 13.1.6Recent Developments
• 13.2Beyond Meat, INC.
• 13.3Impossible Food, Inc.
• 13.4Boca Foods Company (Kraft Foods, Inc.)
• 13.5Hormel foods Corporation
• 13.6Morning Star Farms (Kellogg Na Co.)
• 13.7The Hain Celestial Group, Inc.
• 13.8Light Life Foods, Inc.
• 13.9Atlantic Natural Food LLC
• 13.10Puris Holdings, LLC.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14.Strategic Recommendations

15.About Us & Disclaimer