英国のホエイプロテイン市場の評価：製品タイプ別、用途別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2017年～2031年）

英国のホエイプロテイン市場は、進化する消費者の選好、健康意識、フィットネス動向を反映した諸要因の合流により、ダイナミックで活気ある情勢を呈しています。市場規模は2023年に推定2億5,150万米ドルであり、2031年に3億6,876万米ドルに達すると予測され、予測期間の2024年～2031年にCAGRで4.9%の成長が見込まれます。心身の健康に深く投資する国として、プロテインサプリメントの需要が急増し、同国のホエイプロテイン市場はますます強力になっています。

主な促進要因の1つは、同国の活気あるフィットネス文化です。英国は、ジム通いやフィットネス愛好家が非常に多く、筋肉の回復と成長を助けるプロテイン製品の需要を後押ししています。筋肉をサポートする特性が認められているホエイプロテインは、最適な訓練結果を求める人々の定番となっています。さらに、利便性が市場の拡大において極めて重要な役割を果たしています。さまざまな小売チャネルやオンラインプラットフォームを通じてホエイプロテインが入手可能なため、消費者はこの国のペースの速いライフスタイルに合わせて、好みの製品を簡単に購入することができます。プロテインシェイクやバーは、忙しいスケジュールにも対応できる手軽な外出用ソリューションとして人気を博しています。

市場はまた、個別化された栄養摂取の動向の高まりにも対応しています。メーカーは、筋肉増強から体重管理まで、多様なニーズに応えるため、分離や濃縮を含むさまざまなタイプのホエイプロテインを提供しています。各ブランドは絶えず革新を続け、進化する嗜好や選好に対応した斬新なフレーバー、配合、機能性添加物を発表しています。市場は、選好の変化や社会の力学に対応して、その軌道を形成し続けています。

外出先での利便性が市場需要を促進

国内でホエイプロテイン需要が急増している主な理由は利便性です。1食分のホエイプロテインは、5.5gのBCAA（分岐鎖アミノ酸）とともに24gのタンパク質を供給する潜在能力を持っています。これらの成分は、比較的低い炭水化物と脂肪含量を示し、必要な時までプロテインシェイカーに保持することができるため、デスクや通勤中など、外出先でも摂取することができます。このような利便性により、ホエイプロテインはより実用的であり、レストランでチキンを食べるよりもはるかに社会的に受け入れられています。人々は一般に食事の代わりを求めているわけではなく、むしろ通常の食事と一緒にタンパク質を補給できるものを求めています。2023年7月、Lactalis Nestleの高タンパク乳製品ブランド、Nestle Lindahlsは、新フレーバーであるブルーベリーマフィンを発売し、Pro+プロテイン製品群を拡充しました。新しいポットは1食あたり18gのタンパク質を提供し、ホエイとカゼインの特別なハーフアンドハーフブレンドが特徴です。フィットネス愛好家を意識して作られたこの商品は、低糖質で無脂肪です。

健康とフィットネスへの関心の高まり

国の盛んな健康とフィットネスの文化は、ホエイプロテイン市場の極めて重大な促進要因となっています。人々の健康と身体的活力が重視されるようになり、消費者はフィットネス計画の重大な要素としてホエイプロテインを利用するようになっています。2022年現在、国内人口の約14%を占める約1,000万人がジムの会員として登録されています。YouGovの調査によると、今後12ヶ月以内にジムに入会する意向を示した住民は19％で、2023年に2倍以上に増加する傾向にあります。ジム会員、訓練習慣、ウェルネス活動の急増を特徴とするこの健康志向の動向は、ホエイのようなプロテインサプリメントの需要を促進しています。健康およびフィットネスのブームとホエイプロテイン市場との共生関係は、消費者ニーズに対応するだけでなく、イノベーションを推進し、ダイナミックで急速に進化するこの国の健康産業における栄養オプションの情勢を形成しています。

当レポートでは、英国のホエイプロテイン市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 英国のホエイプロテイン市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計（年齢/コホート分析 - ベビーブーマー世代、X世代、ミレニアル世代、Z世代、性別、所得 - 低所得、中所得、高所得、地域、国籍など）
• 市場の認知度と製品情報
• ブランド認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入目的（筋肉増強、体重管理など）
• アレルゲンに関する考慮事項
• 材料の調達
• 購入頻度
• 購入媒体
• ブランドアンバサダーやインフルエンサーマーケティングが製品/ブランドの浸透に果たす役割

第6章 英国のホエイプロテイン市場の見通し（2017年～2031年）

• 市場規模と予測
  • 金額
  • 数量
• 製品タイプ別
  • 濃縮ホエイプロテイン
  • 分離ホエイプロテイン
  • 加水分解ホエイプロテイン
• 用途別
  • スポーツ栄養
  • 栄養補助食品
  • 機能性食品
  • 乳児用調製粉乳
  • ベーカリー・菓子類
  • 飲料
  • その他
• 価格帯別
  • プレミアム
  • ミッドレンジ
  • エコノミー
• エンドユーザー別
  • アスリート・ボディビルダー
  • 健康志向の消費者
  • 高齢者
  • 子供
  • その他
• 流通チャネル別
  • オンライン小売（eコマース）
  • 専門店（健康食品店）
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • ドラッグストア/薬局
  • その他
• 地域別
  • イングランド
  • スコットランド
  • ウェールズ
  • 北アイルランド
• 市場シェア：企業別（2023年）

第7章 市場マッピング（2023年）

• 製品タイプ別
• 用途別
• 価格帯別
• エンドユーザー別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2023年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• THG plc
• Sports Supplements Limited (Bulk)
• USN North America, Inc.
• Glanbia plc
• MusclePharm Corporation
• PhD Nutrition Limited
• Arla Foods Ingredients Group
• HNC Healthy Nutrition Company (UK) Ltd
• Reflex Nutrition Limited
• Post Holdings, Inc.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United Kingdom Whey Protein Market, By Value, In USD Million, 2017-2031F
• Figure 2. United Kingdom Whey Protein Market, By Volume, In Tons, 2017-2031F
• Figure 3. United Kingdom Whey Protein Market Share (%), By Product Type, 2017-2031F
• Figure 4. United Kingdom Whey Protein Market Share (%), By Application, 2017-2031F
• Figure 5. United Kingdom Whey Protein Market Share (%), By Price Range, 2017-2031F
• Figure 6. United Kingdom Whey Protein Market Share (%), By End-user, 2017-2031F
• Figure 7. United Kingdom Whey Protein Market Share (%), By Distribution Channel, 2017-2031F
• Figure 8. United Kingdom Whey Protein Market Share (%), By Region, 2017-2031F
• Figure 9. By Product Type Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 10. By Application Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 11. By Price Range Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 12. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 13. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), 2023
• Figure 14. By Region Map-Market Size (USD Million) & Growth Rate (%), 2023

The United Kingdom whey protein market presents a dynamic and thriving landscape, driven by a confluence of factors that reflect evolving consumer preferences, health awareness, and fitness trends. The market is projected to witness a CAGR of 4.9% during the forecast period 2024-2031. It was estimated to be worth USD 251.5 million in 2023 and is expected to reach USD 368.76 million by 2031. As a nation deeply invested in health and wellness, the demand for protein supplements has soared, making the country's whey protein market increasingly robust.

One of the key drivers is the country's vibrant fitness culture. The United Kingdom boasts a significant number of gym-goers and fitness enthusiasts, propelling the demand for protein products that aid muscle recovery and growth. Whey protein, with its recognized muscle-supporting properties, has become a staple for individuals seeking optimal workout results. Additionally, the convenience factor plays a pivotal role in the market's expansion. The availability of whey protein through various retail channels and online platforms ensures that consumers can easily purchase their preferred products, based on the country's fast-paced lifestyle. Protein shakes and bars have gained popularity as quick, on-the-go solutions that cater to busy schedules.

The market also responds to the growing trend of personalized nutrition. Manufacturers offer various whey protein types, including isolates and concentrates, to cater to diverse needs, from muscle builders to weight managers. Brands continuously innovate, introducing novel flavours, formulations, and functional additives that cater to evolving tastes and preferences. The market continues to shape its trajectory in response to changing preferences and societal dynamics.

On-the-go Convenience Driving the Market Demand

The primary reason for surging whey protein demand in the country is convenience. A solitary serving of whey protein has the potential to supply 24g of protein along with 5.5g of BCAAs (branched-chain amino acids), recognized supplements that facilitate muscle growth and combat muscle fatigue. These components exhibit relatively low carbohydrate and fat content and can be retained in a protein shaker until required, allowing for consumption on-the-go - be it at one's desk or during commute. This level of convenience makes whey protein more practical and significantly more socially acceptable than having chicken at a restaurant. People are generally not looking for meal replacements. Instead, they are seeking something to give them a protein boost alongside their regular food consumption. In July 2023, Lactalis Nestle's high-protein dairy brand, Nestle Lindahls, expanded its Pro+ protein range by introducing a new flavour, Blueberry Muffin. The new pots offer 18g of protein per serving and feature a special half-and-half blend of whey and casein. Created with fitness enthusiasts in mind, they are low in sugar and fat-free.

Increasing Emphasis on Health and Fitness

The country's thriving health and fitness culture has become a pivotal driver propelling the whey protein market. With a pronounced emphasis on personal wellness and physical vitality, consumers are increasingly turning to whey protein as a crucial component of their fitness regimens. As of 2022, nearly ten million individuals, constituting about 14% of the country's population, were enrolled as gym members. The same has the tendency to increase by more than double in 2023 as according to a YouGov survey, 19% of the residents expressed their intention to join a gym within the upcoming 12 months. This health-conscious trend, characterized by a surge in gym memberships, workout routines, and wellness activities, fuels the demand for protein supplements like whey. This symbiotic relationship between the health and fitness boom and the whey protein market not only addresses consumer needs but also drives innovation, shaping the landscape of nutritional options in the country's dynamic and rapidly evolving health industry.

Easy Access to Nutritional Products

The accessibility of nutritional products is a significant driving force behind the growth of the whey protein market. With the proliferation of online platforms and diverse retail outlets, consumers now enjoy effortless access to a wide array of whey protein offerings. This easy availability caters to the preferences of modern, busy lifestyles, enabling individuals to conveniently integrate protein supplementation into their routines. Online shopping further empowers consumers, granting them the flexibility to choose from various brands, formulations, and flavours without geographical constraints. As nutritional products become increasingly accessible, the whey protein market capitalizes on this trend, engaging a wider consumer base and contributing to its sustained growth. In August 2022, Upbeat introduced the country's inaugural clear whey isolate protein beverages, namely Protein Hydration and Protein Energy. Protein Hydration arrived in two delectable variations: Mixed Berry and Zesty Orange. Conversely, Protein Energy debuted in the invigorating Tropical flavour.

Whey Protein Isolate and Whey Protein Concentrate Among the Most Commonly Preferred

Whey protein isolate and whey protein concentrate are among the most highly favoured whey protein types in the United Kingdom, significantly affecting the country's whey protein market. The distinction lies in their nutritional characteristics: whey protein isolate boasts a higher protein content per serving while maintaining lower carbohydrate and fat levels. This appeals to individuals aiming for intensified protein intake without additional calories. In contrast, whey protein concentrate provides a balanced composition that includes beneficial fats and carbohydrates, resulting in a balanced nutritional supplement. These preferences reflect the diverse fitness goals and dietary choices of consumers. Manufacturers and retailers align their product offerings with these inclinations, contributing to the robust whey protein market growth. In January 2023, Grenade Holdings Limited launched the Grenade Oreo Protein Bar, marking the world's premiere protein bar to incorporate genuine Oreo pieces. Each 60g bar boasts 21g of protein and features whey protein isolate as a key ingredient.

Impact of COVID-19

The market experienced initial disruption due to COVID-19. Supply chain challenges arose from lockdowns, impacting product availability. Gym closures shifted consumer behaviour away from fitness-related purchases, including whey protein. Economic uncertainty affected spending habits, potentially influencing demand. However, the trend towards home workouts and increasing health awareness encouraged interest in protein supplements like whey for muscle recovery and overall well-being. Online shopping saw growth, aiding accessibility. Brands likely adjusted marketing to highlight immunity benefits. As the situation evolved, consumer preferences and market dynamics adapted, making post-pandemic impacts pivotal in shaping the market's trajectory.

Key Players Landscape and Outlook

The market is characterized by key players such as Glanbia plc, THG plc, MusclePharm Corporation, and Sports Supplements Limited (Bulk). These brands dominate with diverse whey protein offerings catering to various consumer preferences and fitness goals. They leverage online platforms and innovative marketing strategies to enhance accessibility and visibility. The outlook for the market is positive, driven by the country's growing health and fitness culture, the rising demand for convenient nutrition, and increasing awareness of protein's importance. Brands will likely continue innovating with new flavours and formulations to meet evolving consumer needs. As wellness trends persist, the market is expected to expand, targeting fitness enthusiasts and the broader health-conscious population. Market players collaborate to create and promote innovative products and expand brand reach. In November 2022, British dairy cooperative First Milk revealed a fresh collaboration with Arla Foods Ingredients. The partnership involved the production of a specialized whey protein powder First Milk's Lake District Creamery.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on the United Kingdom Whey Protein Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Customisation Options
  • 5.4.5. Packaging Type (conventional/sustainable)
  • 5.4.6. Inclination Towards Organic Products
  • 5.4.7. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (muscle gain, weight management, etc.)
• 5.6. Allergen Considerations
• 5.7. Ingredient Sourcing
• 5.8. Frequency of Purchase
• 5.9. Medium of Purchase
• 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. United Kingdom Whey Protein Market Outlook, 2017-2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Whey Protein Concentrate
  • 6.2.2. Whey Protein Isolate
  • 6.2.3. Whey Protein Hydrolysate
• 6.3. By Application
  • 6.3.1. Sports Nutrition
  • 6.3.2. Dietary Supplements
  • 6.3.3. Functional Foods
  • 6.3.4. Infant Formula
  • 6.3.5. Bakery & Confectionery
  • 6.3.6. Beverages
  • 6.3.7. Others
• 6.4. By Price Range
  • 6.4.1. Premium
  • 6.4.2. Mid-range
  • 6.4.3. Economy
• 6.5. By End-user
  • 6.5.1. Athletes & Bodybuilders
  • 6.5.2. Health-Conscious Consumers
  • 6.5.3. Elderly Population
  • 6.5.4. Children
  • 6.5.5. Others
• 6.6. By Distribution Channel
  • 6.6.1. Online Retail (E-commerce)
  • 6.6.2. Specialty Stores (Health Food Stores)
  • 6.6.3. Supermarkets/Hypermarkets
  • 6.6.4. Convenience Stores
  • 6.6.5. Drugstores/Pharmacies
  • 6.6.6. Others
• 6.7. By Region
  • 6.7.1. England
  • 6.7.2. Scotland
  • 6.7.3. Wales
  • 6.7.4. Northern Ireland
• 6.8. By Company Market Share (%), 2023

7. Market Mapping, 2023

• 7.1. By Product Type
• 7.2. By Application
• 7.3. By Price Range
• 7.4. By End-user
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. THG plc
  • 13.1.1. Company Details
  • 13.1.2. Key Management Personnel
  • 13.1.3. Products & Services
  • 13.1.4. Financials (As reported)
  • 13.1.5. Key Market Focus & Geographical Presence
  • 13.1.6. Recent Developments
• 13.2. Sports Supplements Limited (Bulk)
• 13.3. USN North America, Inc.
• 13.4. Glanbia plc
• 13.5. MusclePharm Corporation
• 13.6. PhD Nutrition Limited
• 13.7. Arla Foods Ingredients Group
• 13.8. HNC Healthy Nutrition Company (UK) Ltd
• 13.9. Reflex Nutrition Limited
• 13.10. Post Holdings, Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer