トルコのタイヤ市場の評価：タイヤ別、車両タイプ別、タイヤタイプ別、リムサイズ別、需要タイプ別、流通チャネル別、地域別、機会、予測（2016年～2030年）

トルコのタイヤの市場規模は、2022年に推定52億3,000万米ドルであり、2030年に77億1,000万米ドルに達すると予測され、2023年～2030年にCAGRで4.73％の成長が見込まれます。トルコのタイヤ市場は、無数の要因によってダイナミックな成長の交差点に立っています。堅調な自動車産業、自動車保有台数の増加、欧州とアジアを結ぶ戦略的な地理的位置により、トルコは世界のタイヤ市場において重要な役割を果たしています。主な市場促進要因としては、同国の中間層の拡大、可処分所得の増加、交通安全と環境持続可能性の重視の高まりなどが挙げられます。

トルコは沿岸部から山岳地帯まで多様な気候に恵まれているため、夏用タイヤから冬用タイヤまで幅広い種類のタイヤが必要とされています。さらに、市場では革新的なタイヤ技術に対する需要が顕著に急増しています。自動車部門の進化に伴い、リアルタイムモニタリング用のセンサー、安全性の強化、エネルギー効率の高い設計など、スマートタイヤ機能への注目が高まっています。持続可能性は重要な焦点であり、タイヤメーカーは環境にやさしい材料や生産工程を採用するようになっています。こうした市場促進要因と技術革新へのコミットメントが融合することで、トルコのタイヤ市場は、消費者ニーズと世界の動向の両方に対応する、ダイナミックな進化する産業として位置づけられています。

例えば、Nanografenは古いタイヤをグラフェンにリサイクルし、リサイクルシステムの改善とグラフェン製造コストの削減を目指しています。同社の革新的な取り組みはJEC World 2023で紹介され、最終選考に残っています。この取り組みは、廃タイヤという環境問題に取り組み、高い市場可能性を示しています。

農業部門の拡大

トルコのタイヤ市場は、活況にある農業部門によって顕著な拡大を見せています。農業の近代化に投資し、先進の機械を採用しているため、トラクター、収穫機、その他の農作業用車両のニーズに応える特殊タイヤの需要が高まっています。農業の拡大は、技術の進歩と効率重視の高まりによって顕著であり、タイヤが農業部門の生産性を向上させる上で重要な役割を担っていることを裏付けています。耐久性が高くトラクションの高いタイヤは、多様な地形を移動し、重労働を支えるために不可欠です。農業セグメントの急成長は、交換用タイヤ市場に寄与しており、トルコのタイヤ市場が近代化されたダイナミックな農業部門の進化する需要に適応していることを浮き彫りにしています。

例えば、OzkaのAGROLOX Radial Tractor Tireは、陸上と道路の両方でトラクションを高めるように設計されており、リニューアルされたパターンとダブルアングルトレッド構造が特徴です。このタイヤは、柔軟なサイドウォール構造により快適な運転をもたらし、特別に設計されたトレッドパターンにより優れた防泥性能を発揮します。AGROLOXシリーズには、KNK-30 Front Tractor Tire、KNK-50 Rear Tractor Tire、OR-71 Radial Em Tireなどのさまざまなサイズとモデルがあります。

技術の進歩

市場は、自動車産業の動向を反映し、著しい技術の進歩を示しています。タイヤメーカー各社は、タイヤの性能、安全性、環境持続性を高めるために革新的な技術を取り入れるようになっています。空気圧モニタリングシステムのようなインテリジェントセンサー技術が標準になりつつあり、ドライバーにリアルタイムデータを提供しています。さらに、持続可能な材料や製造工程を取り入れた環境にやさしいタイヤの開発にも注目が集まっています。ランフラット技術、自己修復機能、改良されたトレッドデザインは、耐久性と安全性の向上に寄与しています。トルコが世界の自動車動向に歩調を合わせる中、消費者の進化するニーズに応え、安全性、効率性、環境に対する影響についての懸念に対応するために、トルコのタイヤ市場においてタイヤの技術革新は極めて重要な役割を果たしています。

当レポートでは、トルコのタイヤ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 トルコのタイヤ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 消費者回答者の人口統計
• タイヤタイプ
• 好まれるタイヤブランド
• タイヤ交換
• 購入決定要因
• 購入媒体
• 性能特性
• タイヤの寿命
• 持続可能性と環境にやさしいタイヤ
• 近い将来の技術の進歩

第6章 トルコのタイヤ市場の見通し（2016年～2030年）

• 市場規模と予測
  • 金額
  • 数量
• タイヤ別
  • 冬用タイヤ
  • 夏用タイヤ
  • オールシーズンタイヤ
• 車両タイプ別
  • 乗用車
  • 商用車
  • オフロード
• タイヤタイプ別
  • ラジアル
  • バイアス
• リムサイズ別
  • 20インチ以下
  • 20インチ超
• 需要タイプ別
  • 新製品（OEM）
  • 交換品
• 流通チャネル別
  • OEM
  • 複数ブランド販売業者
  • 単一ブランド販売業者
  • オンライン
• 地域別
  • マルマラ
  • 中部
  • エーゲ海
  • 地中海
  • 黒海
  • 南東アナトリア
  • 東部
• 市場シェア：企業別（2022年）

第7章 市場マッピング（2022年）

• タイヤ別
• 車両タイプ別
• タイヤタイプ別
• リムサイズ別
• 需要タイプ別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2022年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
• Goodyear Lastikleri Turk AS
• Pirelli C. S.p.A.
• Michelin Group
• Continental Automotive Ag
• Sumitomo Corporation Dis Ticaret AS
• Hankook Tire & Technology Co., Ltd
• Ozka Lastik Ve Kaucuk Sanayi Ticaret AS

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Turkey Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. Turkey Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. Turkey Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. Turkey Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. Turkey Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. Turkey Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. Turkey Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. Turkey Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. Turkey Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022

Turkey tyre market is anticipated to grow at a CAGR of 4.73% between 2023 and 2030. The market was estimated to be worth USD 5.23 billion in 2022 and is expected to reach USD 7.71 billion by 2030. The Turkey tyre market stands at the intersection of dynamic growth, driven by a myriad of factors. With a robust automotive industry, increasing vehicle ownership, and a strategic geographical location connecting Europe and Asia, Turkey serves as a key player in the global tyre market. Key market drivers include the country's expanding middle class, rising disposable incomes, and a growing emphasis on road safety and environmental sustainability.

Turkey's diverse climate, ranging from coastal areas to mountainous terrains, necessitates a wide range of tyre types, from summer to winter tyres. Moreover, the market is witnessing a notable surge in the demand for innovative tyre technologies. As the automotive sector evolves, there is a growing focus on smart tyre features, including sensors for real-time monitoring, enhanced safety, and energy-efficient designs. Sustainability is a key focal point, with tyre manufacturers increasingly incorporating eco-friendly materials and production processes. The convergence of these market drivers and a commitment to innovation positions the Turkey tyre market as a dynamic and evolving industry, responsive to both consumer needs and global trends.

For instance, Nanografen recycles old tyres into graphene, aiming to improve recycling systems and reduce the cost of graphene production. The company's innovative work was showcased at JEC World 2023, where it was a finalist for an award. The initiative addresses the environmental challenge of waste tyres and demonstrates high market potential.

Expansion Of Agricultural Sector

The Turkey tyre market is experiencing notable expansion driven by the thriving agricultural sector. As the country invests in modernizing its agriculture practices and adopting advanced machinery, there is an increasing demand for specialized tyres catering to the needs of tractors, harvesters, and other farm vehicles. The agricultural expansion, marked by technological advancements and a growing emphasis on efficiency, underscores the crucial role that tyres play in enhancing productivity within the sector. Durable and high-traction tyres are essential for navigating diverse terrains and supporting heavy workloads. The surge in the agricultural segment contribute to the replacement tyre market and highlights the Turkey tyre market's adaptability to the evolving demands of a modernized and dynamic agriculture sector.

For instance, the AGROLOX Radial Tractor Tire by Ozka is designed for increased traction on both land and roads, featuring a renewed pattern and double-angle tread structure. The tyres offers comfortable driving due to its flexible sidewall structure and provides excellent mud repellence with its specially designed tread pattern. The AGROLOX series includes various sizes and models, such as the KNK-30 Front Tractor Tire, KNK-50 Rear Tractor Tire, and OR-71 Radial Em Tire.

Technological Advancement

The market is experiencing significant technological advancements, reflecting a broader trend in the automotive industry. Manufacturers are increasingly incorporating innovative technologies to enhance tyre performance, safety, and environmental sustainability. Intelligent sensor technologies, such as pressure monitoring systems, are becoming standard, providing real-time data to drivers. Moreover, there is a growing focus on developing eco-friendly tyres, incorporating sustainable materials, and manufacturing processes. Run-flat technology, self-healing capabilities, and improved tread designs contribute to increased durability and safety. As Turkey aligns with global automotive trends, tyre innovation plays a pivotal role in meeting the evolving needs of consumers and addressing concerns related to safety, efficiency, and environmental impact within the Turkish tyre market.

For example, the Hankook SmartLine DL50 is a new generation truck tyre that features advanced technology to reduce rolling resistance. It is part of Hankook's SmartLine series, which includes the SmartLine AL50. The DL50 tyre is available in sizes such as 315/70 R22.5 and 315/80 R22.5, with varying load indexes and speed symbols. The use of new materials and 3D printed tyre molds has contributed to the development of these tyres, showcasing Hankook's commitment to innovation in tyre manufacturing.

Growing Surge in Multi-Brand Distributor

The market is experiencing a growing surge in multi-brand distributors, reflecting a shift in consumer preferences and retail dynamics. Multi-brand distributors offer a diverse range of tyre options, providing consumers with increased choices and the convenience of comparing various brands in a single location. The trend aligns with the evolving purchasing behavior of consumers who seek a comprehensive selection and tailored solutions for their specific needs. Multi-brand distributors cater to different market segments, offering everything from budget-friendly to premium tyre options. The approach enhances consumer convenience and fosters healthy competition among tyre brands, contributing to a dynamic and responsive landscape in Turkey tyre market.

Increased Focus on Efficiency and Sustainability

Turkey tyre market is witnessing a significant shift towards increased focus on efficiency and sustainability. With rising environmental awareness and a commitment to eco-friendly practices, tyre manufacturers are actively developing products that prioritize fuel efficiency and reduce environmental impact. Innovative tyre technologies, including low rolling resistance designs and advanced materials, contribute to improved fuel efficiency, aligning with global efforts to address climate concerns. Additionally, there's a growing emphasis on sustainable manufacturing processes and the use of eco-friendly materials, reflecting the industry's commitment to reducing its carbon footprint. The dual focus on efficiency and sustainability meets evolving consumer preferences and positions Turkey tyre market at the forefront of responsible and forward-thinking practices in the automotive industry.

For example, the Bridgestone Duravis R660 is a summer tyre designed for vans and light trucks. It offers high mileage, fuel economy, and durability, making it a cost-effective option for van drivers. The tyre features a rugged design and extra-durable construction, providing high traction and stable handling in wet weather conditions. The Duravis R660 has a symmetrical tread pattern and is available in various sizes.

Government Regulations

In September 2021, the Turkish government launched an anti-circumvention investigation concerning specific pneumatic tyres of rubber categorized under HS. Codes 4011.20, 4011.70, 4011.80, and 4011.90, which are either originating in or imported from Malaysia. The investigation, led by the Ministry of Trade, aims to address claims that the rubber tyres are being imported from Malaysia to circumvent existing anti-dumping measures against China. The purpose is to rectify the ineffectiveness of the original anti-dumping measures. As per the Ministry's Communique on Prevention of Unfair Competition in Imports, provisional measures in the form of guarantees will be imposed to protect the domestic industry against dumping until the investigation is complete.

Impact of COVID-19

The emergence of COVID-19 had a devastating impact on the entire automotive industry in Turkey, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of the tyre industry in Turkey. However, with the decline in COVID-19 cases, the Turkish government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of the Turkey tyre market in the coming years.

Key Players Landscape and Outlook

Turkey tyre market features a competitive landscape shaped by key players, both global and domestic, contributing to its dynamism. Prominent international tyre manufacturers such as Bridgestone, Michelin, and Goodyear maintain a significant presence, offering a wide range of products. The market outlook is marked by a continual focus on technological innovation, addressing consumer demands for safety, durability, and sustainability. With Turkey being a strategic hub connecting Europe and Asia, the tyre market is poised for continued growth, driven by economic development, increasing vehicle ownership, and advancements in tyre technologies.

For instance, In May 2023, Petlas, a leading Turkish tyre manufacturer, announced a USD 360 million investment in the construction of a new light vehicle tyre production facility in KIrsehir, adjacent to its existing plant. The new production line will have the following impacts: Produce 100,000 tons of tyres for passenger cars and light commercial vehicles, increasing the manufacturer's total capacity by 42% to 340,000 tons, create around 1,850 new job opportunities, begin construction in 2023, with completion expected in 2024-25.

For instance, The Kordsa tyre reinforcement plant in Izmit, Turkey has been awarded the ISCC (International Sustainability Carbon Certification) Plus certification in November 2023. The certification endorses the eco-friendly production of recycled polyester yarn, single cords, and cord fabrics in Kordsa's product range. The certification solidifies Kordsa's commitment to international sustainability standards and highlights the company's circular production model. Kordsa is a subsidiary of SabancI Holding and is a leading manufacturer of tyre and construction reinforcement products. The company's ISCC Plus certification is a testament to its efforts to promote sustainable practices in the tyre industry.

For instance, Italian tyre manufacturer, Pirelli announced in May 2022, that it replaced Russia tyres for export to Europe with tyres manufactured in Romania and Turkey. It was part of a contingency plan to mitigate the effects of the Russia-Ukraine conflict on the business. Pirelli identified alternative sources for import/export flows, with the gradual activation of supplies of finished products from Turkey and Romania to replace Russian exports to European markets.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Turkey Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. Turkey Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. Marmara
  • 6.8.2. Central
  • 6.8.3. Aegean
  • 6.8.4. Mediterranean
  • 6.8.5. Black Sea
  • 6.8.6. Southeastern Anatolia
  • 6.8.7. Eastern
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Goodyear Lastikleri Turk AS
• 13.3. Pirelli C. S.p.A.
• 13.4. Michelin Group
• 13.5. Continental Automotive Ag
• 13.6. Sumitomo Corporation Dis Ticaret AS
• 13.7. Hankook Tire & Technology Co., Ltd
• 13.8. Ozka Lastik Ve Kaucuk Sanayi Ticaret AS

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer