南アフリカのタイヤ市場の評価：タイヤ別、車両タイプ別、タイヤタイプ別、リムサイズ別、需要タイプ別、流通チャネル別、地域別、機会、予測（2016年～2030年）

南アフリカのタイヤの市場規模は、2022年に推定34億5,000万米ドルであり、2030年に58億1,000万米ドルに達すると予測され、2023年～2030年にCAGRで6.38%の成長が見込まれます。南アフリカのタイヤ市場は、市場促進要因と革新的動向の組み合わせによって形成される、同国の自動車部門にとってダイナミックで不可欠な構成要素です。アフリカ大陸最大の自動車市場である南アフリカは、人口増加、都市化の進行、可処分所得の増加に伴う中間層の増加といった要因によって、旺盛な需要がもたらされています。市場は多様な気候条件を特徴としており、オールシーズン用から特殊設計まで幅広い種類のタイヤが必要とされています。主な促進要因としては、経済発展、自動車保有率の急上昇、交通安全と環境の持続可能性を重視する政府の取り組みなどが挙げられます。さらに、南アフリカタイヤ市場は大きな技術革新を示しており、メーカーはスマートタイヤ技術、環境にやさしい材料、燃費効率と安全性に最適化された設計に注力しています。

例えば、Continentalは2023年9月に第7世代のPremium Contact 7を発売しました。このタイヤの大きな特徴の1つは、革新的なRedChiliコンパウンドで、幅広い温度域で優れた性能を発揮し、ウォームアップの必要なく低温でも高いグリップ力を発揮します。このタイヤは、濡れた路面でも乾いた路面でも正確なハンドリングを提供するよう設計されており、電気自動車を含むさまざまな気象条件や車両タイプに適しています。このような市場力学と技術革新の融合により、南アフリカのタイヤ市場は、広大な自動車情勢における重要かつ進化する部門として位置づけられ、同国の経済成長と技術の進歩に寄与しています。

成長する車両の生産と売上

南アフリカのタイヤ市場は、自動車生産と売上の増加に後押しされ、需要が急増しています。自動車部門が勢いを増し、製造販売活動が活発化するにつれ、タイヤ需要も増加しています。経済的要因と中間層の急増が、自動車所有率の上昇に寄与し、交換用タイヤ市場を牽引しています。国内メーカーもグローバルメーカーも、この需要の増加に対応するために生産能力を増強しています。自動車生産台数の増加、売上の拡大、信頼性の高い高性能タイヤへのニーズの相乗効果により、南アフリカのタイヤ市場の見通しは良好であり、南アフリカは大陸の自動車情勢において極めて重要な役割を担っています。

拡大する鉱業と農業

南アフリカのタイヤ市場は、鉱業と農業の成長に後押しされ、顕著な拡大を見せています。鉱業部門の活動が活発化しているため、厳しい地形にも耐えられる特殊なタイヤが求められており、交換用タイヤ市場に大きく寄与しています。同時に、農業の近代化と技術の進歩により、さまざまな農機具向けの耐久性が高くトラクションの高いタイヤが必要とされています。これらの産業特有のニーズに合わせたタイヤへの需要が、タイヤ技術の革新を促進しています。鉱業と農業の両部門での拡大により、南アフリカのタイヤ市場の多様な部門への適応性が浮き彫りになり、これらの主な産業特有の需要に対して堅牢で信頼性の高いタイヤソリューションを提供する重大な市場として位置づけられています。

例えば、VT-TRACTORはBridgestoneのプレミアム農業用タイヤシリーズのフラッグシップで、近代的な大型の精巧な機械向けに設計されています。VT-TRACTORは性能と土壌保護において高い基準を設定しており、土壌圧縮を低く抑える大きなフットプリント、高い生産性を実現する優れたトラクション、土壌を保護する非常に低い圧力での作業能力を提供します。このタイヤは現代の農家のニーズを満たすように設計されており、高馬力のトラクターに優れたトラクションを提供します。

オンラインタイヤ販売プラットフォームの登場

南アフリカのタイヤ市場は、オンラインタイヤ販売プラットフォームの登場という大きな動向を示しています。eコマースが自動車部門で普及するにつれて、消費者は、デジタルチャネルが提供する利便性、豊富な品揃え、競争力のある価格のために、オンラインプラットフォームでタイヤを購入する傾向が強まっています。オンラインタイヤ販売プラットフォームは、消費者が自宅に居ながらにしてタイヤを閲覧、比較、購入できるユーザーフレンドリーな体験を提供しています。この変化は、シームレスで利用しやすい購入体験を求める消費者の選好の変化と一致しており、産業がデジタル時代に適応していることを反映しています。オンラインタイヤ販売プラットフォームの登場は、南アフリカのタイヤ市場の流通情勢におけるダイナミックな変化を意味します。

当レポートでは、南アフリカのタイヤ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 南アフリカのタイヤ市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 消費者回答者の人口統計
• タイヤタイプ
• 好まれるタイヤブランド
• タイヤ交換
• 購入決定要因
• 購入媒体
• 性能特性
• タイヤの寿命
• 持続可能性と環境にやさしいタイヤ
• 近い将来の技術の進歩

第6章 南アフリカのタイヤ市場の見通し（2016年～2030年）

• 市場規模と予測
  • 金額
  • 数量
• タイヤ別
  • 冬用タイヤ
  • 夏用タイヤ
  • オールシーズンタイヤ
• 車両タイプ別
  • 乗用車
  • 商用車
  • オフロード
• タイヤタイプ別
  • ラジアル
  • バイアス
• リムサイズ別
  • 20インチ以下
  • 20インチ超
• 需要タイプ別
  • 新製品（OEM）
  • 交換品
• 流通チャネル別
  • OEM
  • 複数ブランド販売業者
  • 単一ブランド販売業者
  • オンライン
• 地域別
  • ハウテン
  • クワズールナタール
  • 西ケープ
  • 東ケープ
• 市場シェア：企業別（2022年）

第7章 市場マッピング（2022年）

• タイヤ別
• 車両タイプ別
• タイヤタイプ別
• リムサイズ別
• 需要タイプ別
• 流通チャネル別
• 地域別

第8章 マクロ環境と産業構造

• 需給分析
• 輸入輸出分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 主要企業の情勢

• マーケットリーダー上位5社の競合マトリクス
• マーケットリーダー上位5社の市場収益分析（2022年）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場企業5社）
• 特許分析（該当する場合）

第11章 価格分析

第12章 ケーススタディ

第13章 主要企業の見通し

• Continental Tyre SA (Pty) Ltd.
• Bridgestone South Africa (Pty) Ltd
• Pirelli & C. S.p.A.
• Michelin Tyre Company South Africa (Pty) Ltd.
• Goodyear Tire & Rubber Company
• Hankook Tire & Technology Co., Ltd
• Sumitomo Corporation Africa Pty Ltd
• The Yokohama Rubber Co., Ltd.
• BANDAG Southern Africa.

第14章 戦略的推奨

第15章 当社について、免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. South Africa Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. South Africa Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. South Africa Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. South Africa Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. South Africa Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. South Africa Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. South Africa Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. South Africa Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. South Africa Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022

South Africa tyre market is anticipated to grow at a CAGR of 6.38% between 2023 and 2030. The market was estimated to be worth USD 3.45 billion in 2022 and is expected to reach USD 5.81 billion by 2030. The South Africa tyre market is a dynamic and integral component of the country's automotive sector, shaped by a combination of market drivers and innovative trends. As the largest automotive market in the African continent, South Africa experiences robust demand driven by factors such as population growth, increasing urbanization, and growing middle class with rising disposable incomes. The market is characterized by diverse climatic conditions, necessitating a broad range of tyre types from all-season to specialized designs. Key drivers include economic development, a surge in vehicle ownership rates, and government initiatives emphasizing road safety and environmental sustainability. Moreover, the South Africa tyre market is witnessing significant innovations, with manufacturers focusing on smart tyre technologies, eco-friendly materials, and designs optimized for fuel efficiency and safety.

For example, in September 2023, Continental launched the seventh generation of the Premium Contact 7 tyre, which is designed to prioritize maximum safety and comfort for families. One of its key features is the innovative RedChili compound, which enables the tyre to perform well across a wide temperature range, providing a high grip at low temperatures without the need for a warm-up period. The tyre is designed to offer precise handling on wet and dry roads, making it suitable for various weather conditions and vehicle types, including electric vehicles. The convergence of these market dynamics and innovations position the South Africa tyre market as a vital and evolving sector within the broader automotive landscape, contributing to the country's economic growth and technological advancements.

Growing Vehicle Production and Sales

South Africa tyre market is witnessing a surge in demand propelled by growing vehicle production and sales. With the automotive sector gaining momentum, marked by increased manufacturing and sales activities, the demand for tyres is rising. Economic factors, coupled with a burgeoning middle class, contribute to a higher rate of vehicle ownership, driving the replacement tyre market. Both local and global manufacturers are aligning their production capacities to meet this upswing in demand. The synergy between growing vehicle production, expanding sales, and the need for reliable, high-performance tyres underscores a positive outlook for South Africa tyre market, positioning it as a pivotal player in the continent's automotive landscape.

Expanding Mining and Agricultural Industry

The South Africa tyre market is experiencing notable expansion, fueled by the growth in the mining and agricultural industries. The mining sector's increasing activities demand specialized tyres capable of withstanding challenging terrains, contributing significantly to the replacement tyre market. Concurrently, the agricultural industry's modernization and technological advancements require durable and high-traction tyres for various farming equipment. The demand for tyres tailored to the specific needs of these industries is driving innovation in tyre technologies. The expansion in both mining and agriculture underscores the South Africa tyre market's adaptability to diverse sectors, positioning it as a crucial player in providing robust and reliable tyre solutions for the unique demands of these key industries.

For example, the VT-TRACTOR is the flagship of Bridgestone's premium agricultural tyre range, designed for modern, heavy, and sophisticated machines. It sets high standards in performance and soil protection, offering a large footprint for low soil compaction, outstanding traction for high productivity, and the ability to work at very low pressure to protect the soil. This tyre is engineered to meet the needs of the modern farmer, providing superior traction for high horsepower tractors.

Emergence of Online Tyre Sales Platforms

South Africa tyre market is witnessing a notable trend with the emergence of online tyre sales platforms. As e-commerce gains traction in the automotive sector, consumers are increasingly turning to online platforms to purchase tyres due to convenience, extensive product variety, and competitive pricing offered by these digital channels. Online tyre sales platforms provide a user-friendly experience, allowing consumers to browse, compare, and purchase tyres from the comfort of their homes. The shift aligns with changing consumer preferences for seamless and accessible buying experiences and reflects the industry's adaptation to the digital era. The emergence of online tyre sales platforms signifies a dynamic transformation in the South Africa tyre market's distribution landscape.

Advanced Tyre Technologies

South Africa tyre market is at the forefront of embracing advanced tyre technologies to meet the evolving needs of consumers. Manufacturers are incorporating innovative features, such as intelligent sensor technologies for real-time monitoring of tyre pressure and tread wear. Run-flat technology and self-healing capabilities are becoming increasingly prevalent, enhancing durability, and reducing the risk of tyre-related issues. Additionally, there's a growing emphasis on environmentally friendly solutions, with the integration of sustainable materials and manufacturing processes. These advanced tyre technologies align with global trends in safety, efficiency, and sustainability, reflecting the South Africa tyre market's commitment to providing consumers with cutting-edge products that cater to diverse driving conditions and preferences.

For example, the MICHELIN Pilot Sport 4 S K1 and MICHELIN Pilot Sport Cup 2 R K2 are custom tyres for the Ferrari 296 GTB. They feature Dynamic Response Technology for optimal steering transmission, Multi-Tread Compounding for varied traction, and Wavy Summit for improved responsiveness. The Pilot Sport 4 S K1 is suitable for road use, while the Pilot Sport Cup 2 R K2 is designed for track-focused performance, making them tailored for the specific needs of the Ferrari 296 GTB.

Impact of COVID-19

South Africa tyre market exhibited a steady trajectory driven by economic growth, rising vehicle ownership, and increasing urbanization. However, the onset of the pandemic disrupted the market, leading to temporary closures, supply chain challenges, and decreased consumer spending on non-essential items, including tyres. Post-COVID-19, the market gradually recovers as economic activities resume. The pent-up demand for replacement tyres, coupled with the resilience of the automotive industry, positions the South Africa tyre market for gradual growth. Additionally, a renewed focus on safety and the adoption of innovative tyre technologies aligns with post-pandemic consumer preferences, reflecting an evolving market adapting to the challenges posed by the global health crisis.

Key Players Landscape and Outlook

The South Africa tyre market features a competitive landscape with a blend of global giants and local players contributing to its dynamics. Major international tyre manufacturers such as Bridgestone, Michelin, and Goodyear maintain a significant presence, offering a diverse range of products. Domestic companies, including Continental Tyre South Africa, play pivotal roles in the market, showcasing the country's manufacturing capabilities. The market outlook is marked by a continual focus on technological innovation, addressing consumer demands for safety, durability, and sustainability. With South Africa being a key player in Africa automotive industry, the tyre market is poised for continued growth, driven by economic factors, increasing vehicle ownership, and advancements in tyre technologies.

For instance, in July 2023, the General Grabber X3 from Continental, known for its rugged performance and durability, was highlighted in the context of the challenging Rhino Charge event in Kenya. This event tests off-road tyres in demanding terrains and navigation challenges. The General Grabber X3 is well-regarded for its off-road performance and is a popular choice for various vehicles due to its maximum traction and decent on-road manners. It offers excellent wet and snow traction, good on-road manners, and a comfortable ride on gravel and off-road surfaces. The tyre is designed to provide a complete off-road tyre solution, making it suitable for diverse off-road driving needs. Tire reviews and tests reflect its positive performance and durability, making it a favorable option for off-road enthusiasts and various off-road applications.

For instance, in February 2023, Goodyear announced a new collaboration with Exclusive Wheel and Tyre Distributors as part of its South Africa truck tire business strategy. The partnership aims to enhance customer service and efficiency, demonstrating Goodyear's commitment to the industry's sustainable growth.

For instance, The International Trade Administration Commission of South Africa (ITAC) has recommended and the Minister of Trade, Industry and Competition, has approved definitive anti-dumping duties on passenger car, truck, and bus tires imported from China. The duties, ranging from 7.18% to 43.60% ad valorem, will remain in place until July 2028. The move is aimed at protecting the domestic tire industry and upholding fair trade practices.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on South Africa Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. South Africa Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. Gauteng
  • 6.8.2. Kwazulu- Natal
  • 6.8.3. Western Cape
  • 6.8.4. Eastern Cape
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Continental Tyre SA (Pty) Ltd.
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Bridgestone South Africa (Pty) Ltd
• 13.3. Pirelli & C. S.p.A.
• 13.4. Michelin Tyre Company South Africa (Pty) Ltd.
• 13.5. Goodyear Tire & Rubber Company
• 13.6. Hankook Tire & Technology Co., Ltd
• 13.7. Sumitomo Corporation Africa Pty Ltd
• 13.8. The Yokohama Rubber Co., Ltd.
• 13.9. BANDAG Southern Africa.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer